Asia
INOX joins hands with Esports Federation of India to popularize esports in India through big-screen video gaming experience in cinemas
India’s leading multiplex chain, INOX Leisure Ltd (INOX) and Esports Federation of India (ESFI) on Monday announced a first-of-its-kind partnership that will witness INOX providing a never-seen-before community viewing experience of Esports tournaments, that too on the big screens, for the fans, and provide required exposure to take the game to next level across the country. As exclusive Cinema Partner, INOX will host and promote ESFI tournaments across the country, which should help in building awareness and popularizing esports, besides offering world class cinemas as esports & video gaming venues in cities all over India.
INOX has been intrinsically supporting Indian sports through various collaborations, with the most notable being with their longstanding partnership with Indian Olympic Association. Now, with a goal to revolutionize Esports landscape in India, INOX & ESFI together aims to take esports to masses using INOX cinemas as venues for hosting esports tournaments, streaming of live tournaments, provide training opportunities and offer a talent scouting platform for future global events. More importantly, the partnership would introduce esports enthusiasts to the thrill of a live stadium amidst cheers and applause, while they compete in esports events professionally.
Commenting on this association, Alok Tandon, Chief Executive Officer, INOX Leisure Limited, said, “We are thrilled to bring the action of esports to the cinemas of INOX in collaboration with Esports Federation of India who has been working relentlessly to grow Indian esports and together, make esports, a mainstream sporting activity in India. Our cinemas are present at highly urbane and youth-centric locations servicing the entertainment needs of a predominantly young population in an unmatched ambience equipped with advanced cinema technology. We believe, this advantage, coupled with all our marketing capabilities, will help us popularize esports at a much faster pace in our country. With esports gaining global significance, there cannot be a better time for us to fulfil this responsibility. With this association, we will build more esports IPs and who knows with our initiatives we can unearth a Neeraj Chopra or Abhinav Bindra in esports for our country.”
Alongside Alok Tandon, Vinod Tiwari, President, Esports Federation of India & Director Olympic Council of Asia – NOC & International Relations and Mr Lokesh Suji, Director, Esports Federation of India & Vice President of the Asian Esports Federation (AESF) were present at the event along with India’s first & only Esports medalists at the previous Asian Games 2018, Hearthstone player Tirth Mehta, who joined virtually from Bhuj.
For any sport, experience of watching esports tournaments on big screen is enthralling and engaging. This is an opportunity that will help our esports teams and athletes to build and expand their fan base and create scope for more conversations around esports. ESFI is excited about this partnership, as this will also be a concrete step towards taking esports to grassroots, inspire people and give them a platform to showcase their talent. The exclusive partnership comes at a very right time when Asian Games is scheduled in the month of September and ESFI will soon launch “AESF’s Road to Asian Games” to select the national esports contingent of our country. This partnership will see both ESFI & INOX together nurturing and developing the Indian esports talent pool where in ESFI will bring in more partners to further strengthen this objective and create a robust and thriving esports ecosystem, said Mr Vinod Tiwari, President, Esports Federation of India & Director, Olympic Council of Asia – NOC & International Relations.
As per the E&Y Report titled Esports In India, published in June 2021, India currently has more than 1,50,000 professional esports players that has generated a viewership of 17 million people across 14 broadcast platforms, and the forecast is to have 1.5 million professional players with 85 million viewership from 20+ broadcasters by FY2025.
Tirth Mehta, India’s first & only esports medalist at the Asian Games 2018 in Jakarta said, “I believe every sport needs to have good training facilities, awareness, popularity, and support to make it prosper, and ESFI’s partnership with INOX is a progressive step towards a brighter future. I am also confident that such partnerships will happen in the future too. I hope this partnership will inspire many esports athletes who have been working hard to represent India and win medals for the country.”
Asia
Goa Introduces an Entirely Online Lottery Platform
In a move towards modernising India’s lottery sector, the state of Goa has introduced an entirely online lottery platform, sanctioned by the Directorate of Small Savings and Lotteries. This initiative, known as Great Goa Games, aims to bring transparency and convenience to an industry that has long grappled with allegations of mismanagement and fraud.
Ticket sales commenced Monday, with the inaugural draw set for Sunday. Rhiti Group, led by founder Arun Pandey, was granted the license to operate and market the platform. “Our mission is to democratize opportunities through technology,” Pandey stated, emphasizing the secure and user-friendly nature of the app-based system.
Goa government official Narayan Gad lauded the move as a step forward for the Indian lottery sector. “With our online lottery streamlining processes through technology, we are setting a new standard in the lottery industry,” Gad remarked. “The technology-based product will enhance transparency and ensure improved monitoring and regulation of operations.”
This development follows new rules governing online lotteries, introduced by the Goa directorate in February 2023. Currently, 13 states in India, including Goa, allow lottery games, though others have banned them due to concerns over gambling addiction and operational irregularities.
The post Goa Introduces an Entirely Online Lottery Platform appeared first on European Gaming Industry News.
Asia
DigiPlus Interactive Launches “Pusta de Peligro” Campaign
The DigiPlus Interactive Corporation, with its social development arm, BingoPlus Foundation, has launched the “Pusta de Peligro” campaign, pioneering a responsible gaming initiative to empower Filipino players with the knowledge and tools to make better choices in their gaming experiences. This campaign leverages the relatable term Petsa de Peligro—which reflects the need to be prudent before paydays in the Philippines as a metaphor for moments when players must exercise caution and discipline in their gaming.
The Pusta de Peligro campaign aligns DigiPlus Interactive with the efforts of PAGCOR in promoting responsible gaming and playing with a trusted operator, demonstrating a shared commitment to keeping gaming safe and enjoyable. A three-pronged approach to prevention, education and intervention anchors the campaign’s objective to teach Filipinos how to know the risks, set limits and get the right support.
Last November 14, DigiPlus and BingoPlus Foundation held the “Tamang Laro, Tamang Panalo! Wais Tips for Pusta de Peligro Moments” hybrid talk show in its headquarters in front of over 200 audiences on-site and online.
The show was split into two sessions with the first one being the “Tamang Laro” episode–Teresita Cambe-Castillo, licensed psychologist, chairperson of the board of Seagulls Flock Organisation and International Gambling Certification Board member, discussed how to spot the signs of excessive gaming and provide mental health support for oneself or others.
In the afternoon, proven financial guru Armand Bengco led the conversation in the “Tamang Panalo” episode, teaching the viewers how to continue winning by knowing how to handle money, build an entertainment fund and spend responsibly.
The “Tamang Laro, Tamang Panalo!” hybrid talk show is proof that DigiPlus, through BingoPlus Foundation, is committed to advancing an education campaign that goes beyond reminders on responsible gaming habits, but also gives actionable, practical tips to better manage their entertainment fund through financial literacy learning sessions, and spot the signs and provide psychological first aid for excessive gaming.
“We’re committed to more than just delivering exciting digital entertainment. With Pusta de Peligro, we’re taking responsibility to help players be mindful, enjoy responsibly, and stay financially aware,” said Rafael Jasper Vicencio, Director of DigiPlus Interactive and President of AB Leisure Exponent and Total GameZone Xtreme, the operator of BingoPlus Stores and developer of its beloved games.
Celeste Jovenir, COO of BingoPlus Foundation and Vice President of DigiPlus Interactive, said: “Pusta de Peligro is just the beginning. We are committed to setting the bar as a responsible industry leader, helping Filipinos navigate gaming wisely, for truly enjoyable and rewarding experiences with us.”
The post DigiPlus Interactive Launches “Pusta de Peligro” Campaign appeared first on European Gaming Industry News.
Asia
MelBet Appoints Bollywood Actress Sherlyn Chopra as its New Brand Ambassador
International iGaming company MelBet has appointed Sherlyn Chopra, one of India’s famous and glamorous actresses, as its new brand ambassador.
As a brand ambassador, Sherlyn would be involved in creating exclusive content and promoting MelBet in international markets.
Sherlyn Chopra is known for her significant success in the film and television industry. Her work, including her role in the psychological thriller, Red Swastik, made her popular in India. Sherlyn is actively involved in showbiz and continues to expand her horizons by doing popular web-series, music albums, short films, launching glamour and style apps and other creative projects.
“I am incredibly excited to become a part of the MelBet family. Sports are more than just games or competitions as they unequivocally bring people together. I am proud to contribute to its popularisation with such a reliable partner. MelBet is not just about gaming, casinos, or sports. It is about team spirit towards involvement in the games, followed by highs and lows which are inevitable in the pursuit of success and victory. MelBet is an experience that brings us closer as a community and in setting our goals and achieving them. I am looking forward to starting our collaborative journey and the opportunities that we can create and explore for our growing game lovers,” Sherlyn Chopra said.
With this appointment, Sheryln joins other leading names, who represent MelBet in India and globally. MelBet believes that with her fearless approach to pushing boundaries, she embodies the innovative spirit that MelBet values – which led to her appointment. This partnership is expected to strengthen MelBet’s connection with sports enthusiasts, gamers and those passionate about the game, opening up new opportunities for clients and helping to further expand the brand’s reach across South Asia.
The post MelBet Appoints Bollywood Actress Sherlyn Chopra as its New Brand Ambassador appeared first on European Gaming Industry News.
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