Canada
Galaxy Racer, the global leader in esports, announced as official sponsor for Canadian National Cricket Team ahead of ICC Men’s T20 World Cup Qualifier
Galaxy Racer, one of the largest esports, gaming and lifestyle organization globally, headquartered in Dubai, is proud to announce it will be the official ‘Leading Arm’ sponsor of the Canadian men’s National Cricket Team at the ICC Men’s T20 World Cup Qualifier this Friday. The sponsorship will see Galaxy Racer’s logo appear on the players’ leading arms of the official competition jersey as well as warm-up kits while competing in the International Cricket Council (ICC) World Cup Qualifier A.
The ICC Men’s T20 World Cup Qualifier is one of two global qualifiers that together form the final stages of the qualification process for the ICC Men’s T20 World Cup 2022. The Canadian National Cricket team is set to take on the Philippines on the 18th February, followed by Oman on the 19th and Nepal on the 21st February. The successful teams will progress onto the semi-finals and finals the following week, with the two teams that reach the final advancing to the ICC Men’s T20 World Cup 2022 in Australia later this year.
Paul Roy, Founder and Chief Executive Officer of Galaxy Racer commented: “We are excited to partner with Cricket Canada, as we continue our convergence with esports, gaming and traditional sports, which is part of our bigger initiative where we are partnering with major sports properties globally and we are excited to introduce a new set of young audience to the world of cricket. We believe that the convergence of traditional sports with the esports and gaming audience is imperative and we will be assisting Cricket Canada to accelerate the cross pollination with the younger generation. All the best to Cricket Canada in the upcoming International Cricket Council (ICC) World Cup. As the esports community would say, GLHF (Good Luck, Have Fun)!”
Rashpal Bajwa, President of Cricket Canada commented: “Our organization welcomes the partnership with Galaxy Racer. Esports and gaming is a fast-growing industry in the North American market and particularly in Canada. Our players are avid gamers and compete almost daily in their free time on gaming consoles and platforms. This partnership is a natural fit for cricket and Cricket Canada. Cricket Canada hopes this engagement will be the seed for additional collaboration between esports and live sports in cricket.”
Galaxy Racer has over 100 content creators across Southeast Asia, the Middle East North Africa, South Asia and Europe, amassing over 500 million followers and over 2.5 billion monthly views. Recently, Galaxy Racer’s content creator AboFlah smashed two GUINNESS WORLD RECORDS Galaxy Racer recently invested in Talent Lyfe, an innovative talent management agency for elite athletes across all professional sports, spearheaded by former Manchester United legend, Mikaël Silvestre. Galaxy Racer has expanded its global footprint to new emerging markets, such as organising Pakistan’s largest esports tournament with over US$100,000 in prize pool and announcing a US$10 Million investment into Southeast Asia’s esports and gaming industry by setting up their Asia Pacific headquarters in Kuala Lumpur, Malaysia.
Canada
ComeOn Group adds sportsbook to its offering in Ontario
ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.
ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.
ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.
Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”
*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)
BCLC
INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform
INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.
The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.
INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.
Canada
Relax Gaming joins forces with PointsBet to strengthen footprint in Ontario
Relax Gaming, the iGaming aggregator and supplier of unique content, has significantly enhanced its presence in the Ontario market through an agreement with leading Canadian operator, PointsBet.
This partnership reinforces Relax Gaming’s aim to become a standout provider across North America, having already gained early success in Ontario. Relax became one of the first suppliers to deliver content to the region’s players in March 2022, debuting with over 120 games across multiple operators.
PointsBet pride themselves as one of Canada’s leading operators offering unmatched speed, ease of use, and a comprehensive array of pre-game and in-play sports betting options. This is complemented by a top-tier online casino which will now be boosted with the integration of Relax’s portfolio of slots and live dealer options.
With its authentic Canadian approach, PointsBet prioritises technology that minimises external dependencies to maintain control over its platform and has a commitment to responsible gambling best practices, ensuring a safe and secure environment for all players.
Martin Stålros, CEO at Relax Gaming, said: “Since we launched in Ontario we have enjoyed tremendous success, with our content hitting the sweet spot for the broad range of players in the Canadian province. This partnership with PointsBet will strengthen our presence in the market as the region’s leading operator integrates our rich content portfolio which will engage its player base.”
Scott Vanderwel, Chief Executive Officer at PointsBet, added: “Relax Gaming has established a strong reputation across North America and in Ontario in particular. The impressive range of content that will be integrated into our platform will increase engagement within our online platform and we are delighted to be able to provide more immersive experiences to our audiences.”
Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 names the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.
Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.
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