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Ebullient Gaming exclusively ties up with AKEF; bags influencer management mandate of SIGMA talent

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Ebullient Gaming, one of India’s first and leading talent management agencies, have exclusively joined hands with the AKEF to manage and accelerate the growth of around 24 big gaming talents from their talent roster of Sigma Gaming which has a massive viewership of 10 million plus on a monthly average.

AKEF PLAY PVT LTD is one of the largest gaming communities in Kerala. Having started as a niche platform, with an aim to provide better exposure to the gamers from the state, AKEF has grown into a strong community of one lakh-plus that not only provides support to serious gamers but also goes beyond esports and look into talent and event management. And now, through this partnership with Ebullient Gaming will be focusing on building a robust gaming ecosystem and leveraging the brand value of gaming influencers and the esports athletes of Sigma Gaming with their efficient talent management services.

“We have a community made up of the gamers, by the gamers for the need in the gaming ecosystem. Ebullient Gaming, being a front-runner in the gaming talent management sector, will provide enormous opportunities for our hidden talents in Kerala to come to the limelight. With a common vision, we are entitled to give maximum support and act as a catalyst to bridge the gap between budding talents and brands. With this partnership, we aim to create national footprints for ourselves as well as our players and creators,” said Amal Arjun, Director of AKEF.

Ebullient Gaming, an influencer marketing and management agency—led by Anirudh Nagpal, co-founder and CEO, and Aman Garg, co-founder and COO—envisions the growth of the esports & gaming industry while being one of the enablers in the process. The agency has created an influencer marketing roadmap for many gaming talents in the past with the association of some of the top international brands such as NBA, Gillette, One Plus, Huawei and many more.

Sharing the excitement on their latest partnership, Anirudh Nagpal, Co-Founder and CEO of Ebullient Gaming, said: “We have always strived to provide the best talent management services to our gaming influencers, helping them financially to succeed in their gaming career. Being an agency that excels in planning talent needs, an event arm, and a creative agency vertical that works with the biggest brands and talents in gaming, we are extremely delighted to have an exclusive association with AKEF and look forward to offering a stabilised career to big gaming talents from Sigma Gaming. With a common vision of helping gaming streamers to flourish and achieve greater traction in the ecosystem, this association will surely reach its ultimate fruition. The partnership will help AKEF to expand even more and we can explore deeper bonds in the southern part of India as an agency.”

“The Indian esports market is expected to triple in size by 2025, from Rs 250 crore today, to Rs 1,100 crore, representing a compounded annual growth rate of 46 percent, demonstrating how quickly esports is growing in India” added Aman Garg, Co-founder and COO, Ebullient Gaming.

AKEF has so far conducted more than 200 competitions across various games like Clash of Clans, FIFA, BGMI, Call of Duty and Pro Evolution Soccer. With a huge number of talented streamers, it also organises community tournaments regularly and acts as a talent incubator.

Krishna Narayan, who heads Brand Partnerships at Ebullient Gaming said, “This is going to be a fantastic collaboration. It will benefit both gaming companies and will create several prospects for future collaborations. Working on this project will be terrific.”

As per the mandate, Ebullient Gaming will handle queries and concerns of all the gamers, ensuring that they have a pleasant and smooth experience in their upcoming opportunities.

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Female Protea Team for the Counter Strike 2 esports title to do battle against Namibia – AEC25

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Mind Sports South Africa’s Protea Female CS2 team, led by captain Jess Greeff and featuring Avonique van Rooyen,  dominated IESF’s AEC24, and emerged undefeated, and punched their ticket to the world stage. The female Protea Team for the Counter Strike 2 Esports Title are trailblazers in female esports and are already making their mark internationally.

To qualify for IESF’s World Esports Championships 2025 (WEC25), South Africa’s Female Protea Team for the Counter Strike 2 Esports Title will be taking on Namibia at15H00 on 21 June 2025.

South Africa’s Female Protea Team for the Counter Strike 2 Esports Title has never lost to Namibia, and both MSSA and the team are confident that the result will be the same as all previous encounters.

The team has shown a few changes from 2024. Jessica Greeff remains the captain, and Avonique van Rooyen and Megan van der Westhuizen too stay on the team with their vast international experience. The two new additions are Kiera McCullum and Kalee Ludick who further add to the team.

MSSA is of the belief that the 2025 Female Protea Team for the Counter Strike 2 Esports Title is the strongest female Counter Strike 2 team to ever represent South Africa.

The full team to represent South Africa at15H00 on 21 June 2025 is:

Name Club Nick Province
Jessica Eleez Greeff (Capt.) ZAG Academy heartjess KwaZulu Natal
Avonique van Rooyen ZAG Academy avo Gauteng
Kiera McCallum ZAG Academy queen KwaZulu Natal
Megan van der Westhuizen ZAG Academy m3gz Gauteng
Kalee Ludick ZAG Academy creative Gauteng

The post Female Protea Team for the Counter Strike 2 esports title to do battle against Namibia – AEC25 appeared first on European Gaming Industry News.

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Gen.G Opens “GGX”, the Next-Gen Cultural Gaming Space

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Global esports organisation Gen.G Esports (Gen.G) announced the official grand opening of GGX (Gen.G Gaming Xperience), a multi-dimensional cultural gaming space that brings its brand philosophy to life to an offline space in the heart of Seoul. Launching on Saturday, June 21, GGX marks the first-ever flagship venue by an esports brand that redefines the traditional PC café, offering a high-performance gaming zone alongside curated lifestyle experiences across food, merchandise, community and coaching.

Located near DDP, a cultural and artistic landmark in Seoul at Dongdaemun History & Culture Park Station, GGX spans 1570 square meters and includes 252 premium gaming stations equipped with top-tier specs. Each seat features NVIDIA RTX 5070 GPUs, LG UltraGear monitors, Logitech gaming peripherals, ultra-fast internet and Gen.G x SIDIZ custom-designed gaming chairs, with an estimated hardware value of KRW 4.5 million (USD 3300) per station, delivering a fully immersive play environment.

More than just a gaming space, GGX will act as Gen.G’s flagship space – an open, ever-expanding ecosystem where brands, fans and creators come together to create a unique experience. From concept to execution, GGX was co-developed with industry-leading partners such as Otoki, Monster Energy and SIDIZ, creating a space that blends gaming, content and community in new ways.

Inside GGX, visitors can enjoy a variety of immersive experiences, including:

“OTOKI G.ROUND”, a food & beverage lounge co-developed with Otoki, offering exclusive signature menu items

An iconic photo spot and photo booth featuring GenRang, Gen.G’s official mascot

A merchandise store, showcasing Gen.G uniforms, exclusive partner collaboration items and GGX-limited items

A community lounge with a capacity for over 100 people – designed as a space for fans to connect and share their passion for gaming, and engage in community-driven activities.

In collaboration with Gen.G Global Academy (GGA), GGX also offers coaching programmes and skill-up classes for gamers of all levels. Led by former pro players, these sessions include in-depth strategic game analysis, aim training and team-based gameplay. The venue will also host regular fan meetups, watch parties and branded community events, creating a dynamic environment for fans to connect and grow together.

Steve Lee, Head of Partnerships at Gen.G, said: “GGX goes beyond just gaming – it’s a cultural hub where fans, players, and brands come together to create meaningful experiences. Through spaces like this and continued innovation, Gen.G aims to lead the sustainable growth of the esports industry.”

GGX is operated by Superplay, a leading IP management company in the gaming and esports space, with proven experience designing fan-centric spaces such as T1 Basecamp Hongdae, KT Rolster R Café and Genshin PC Lounge. Superplay and Gen.G co-developed GGX over several months, from spatial design to branded content and programming.

Junghyun Kim, CEO of Superplay, said: “After months of development with the Gen.G team, we’re proud to finally unveil GGX. We hope it becomes a must-visit destination for gaming and esports fans from Korea and around the world.”

The post Gen.G Opens “GGX”, the Next-Gen Cultural Gaming Space appeared first on European Gaming Industry News.

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Post Malone to Headline Esports World Cup 2025 Opening Ceremony in Riyadh

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EWC to open with a celebration of gaming culture on July 10, 2025, connecting global fans through the power of music on the world’s biggest esports stage.

The Esports World Cup Foundation (EWCF) today announced that global music icon Post Malone will headline the Opening Ceremony of the Esports World Cup 2025, taking place on July 10, 2025 in Riyadh, Saudi Arabia. Post Malone’s performance will kick-off a seven-week event that brings together gaming, music, and culture, reflecting the EWC’s role advancing gaming as mainstream entertainment for a digital generation.

A 9x diamond-certified global artist and lifelong gamer, Post Malone has deep roots in the esports and gaming community –  streaming Call of Duty: Warzone, PUBG, and Hunt: Showdown on Twitch, and collaborating with developers on in-game events, including a recent crossover with Apex Legends. His exclusive live performance will open EWC 2025, blending chart-topping sound with a celebration of gaming culture on the world’s premier competitive stage.

“Esports is becoming a global cultural force – where music, storytelling, and competition converge to create moments that are not just seen, but felt,” said Mike McCabe, Chief Operating Officer, of the Esports World Cup Foundation. “With Post Malone, a global artist and true gamer, opening the tournament, we continue to celebrate the power of music – a universal language that brings fans together and defines the cultural future of esports.”

“This year’s Opening Ceremony will deliver a fresh take on the classic story of ambition, resilience and progress, told through the lens of EWC. ” added Ariel Horn, Executive Producer of the Esports World Cup Foundation. “It’s exciting and new. So many game genres converging on one global stage, the music fuels the competitive fire at the heart of this event and this industry, and Post Malone is the perfect voice to carry that passion and celebrate the beginning of an historic event.”

This announcement follows the launch of EWC Music, a long-term initiative to create an original music identity for the Esports World Cup and establish music as a core pillar of the fan cultural experience. The programme began on April 27 with the recording of a four-track music suite at the legendary Abbey Road Studios, featuring original compositions by acclaimed music collectives 2WEI and Hollywood Scoring. Through original scores, global artist collaborations, and fan-focused soundtracks, EWC Music is designed to connect global audiences through a shared emotional language that elevates every moment of the competition – from broadcast to live stages.  Additional artists, performances, and music-driven collaborations will be revealed in the coming weeks as part of the wider EWC Music program.

The Esports World Cup 2025 will once again unite gaming and esports communities in Riyadh, Saudi Arabia, for a global competition that will crown the next Esports World Cup Champion. The tournament’s unique cross-game format will reward Clubs and players competing for a life-changing prize pool across a mix of platforms and genres, bringing together esports’ best teams, players and games under one banner in the largest-ever celebration of esports.

The EWC 2025 will feature 2,000 elite players and 200 Clubs from more than 100 countries, competing in 25 tournaments across 24 games for a record-breaking $70+ million prize pool.

The post Post Malone to Headline Esports World Cup 2025 Opening Ceremony in Riyadh appeared first on European Gaming Industry News.

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