

eSports
VALORANT Esports EMEA is expanding – here’s what to expect!
In 2022, we aspire to make VALORANT the biggest FPS esports in the world – and it’s clear from the performances we’ve seen so far that EMEA is emerging as a true powerhouse region.
Following a phenomenal opening year, 2022 will see a number of significant, exciting changes made to VALORANT esports within EMEA.
By developing a new, multi-layered ecosystem, we can give opportunities to all players; from amateur and aspiring pro gamers participating in the newly created VALORANT Regional Leagues and VALORANT Regional Circuits, to the new wave of women taking VALORANT esports to the next level through our Game Changers programme; to the world’s truly elite VALORANT stars through the VALORANT Champions Tour.
Most importantly, the expansion of the EMEA ecosystem will also benefit our loyal fans, giving them more opportunities to support their country, local team or favourite player and witness the best in the region battle it out for glory.
VALORANT CHAMPIONS TOUR
The VALORANT Champions Tour is the pinnacle of FPS esports in EMEA and our 2021 season produced some incredible and memorable moments for teams and fans alike, especially from our top four EMEA teams (Acend, Gambit, Fnatic, Team Liquid) who fought hard to make it to the first ever VCT Champions competition! In 2022, the EMEA VCT structure will be adapted to suit the whole region, allowing all the localised territories in the wider EMEA umbrella to grow and maintain a healthy level of competition.
The four EMEA teams that participated in VALORANT Champions 2021 will be invited back to VCT Stage 1 in 2022. A further eight spots will be up for grabs through two open and closed qualifiers in each territory; four spots in EU, two from Turkey and two from CIS. Teams from MENA will be able to compete in any of these qualifiers.
Teams will be able to qualify to VCT Stage 2 through the VCT promotion tournament; where the winners of the eight VRLs (more on these below) in Stage 1 will compete to face off against the bottom two VCT teams, with two VCT spots on the line.
We will have more information on the overall format for VCT soon, so expect to hear more from us in early 2022.
Get ready to cheer on some of the most elite competitors VALORANT esports has to offer, as they compete not just for the title of the best in EMEA, but for global supremacy.
RLS
One of the new, exciting layers of the ecosystem we will be introducing to the VALORANT esports EMEA is the VALORANT Regional Leagues (VRLs).
The VRLs will become the peak of regional VALORANT esports, providing a highly competitive platform for talent development with a distinctly national flair.
In 2022, we will be launching eight new EMEA VRLs in:
- Spain (Players from Portugal and Italy are also eligible to compete in this league) operated by LVP
- France (Players within Benelux are also eligible to compete in this league) operated by Freaks 4U Gaming
- UK, Ireland & Nordics operated by Promod Esports
- Poland + EE (Players from Israel are also eligible to compete in this league) operated by FRENZY
- CIS operated by GIG Me
- MENA operated by Calyx Gaming
- Turkey operated by ESA Esports
- DACH operated by Freaks 4U Gaming
Each league will be operated by our partner organisers and will run for two stages across the year, with a regular season and playoffs crowning a champion in each league. A certain number of the participating teams will be decided through VRL open qualifiers, at least once per season. At the end of stage one, the winner of each VRL will qualify for the VCT Promotion Tournament. In stage 2, each VRL winner will then qualify for the VRL EMEA finals.
Note: The number of VRL qualifiers and available spots may vary based on the results of the aforementioned VCT promotion tournament
The new VRLs will provide highly-skilled players with deeply satisfying competitive experiences, as well as giving them the rare opportunity to improve their skills in a structured ecosystem that fosters healthy, top-level competition.
On top of this, VRLs offer keen VALORANT fans the chance to celebrate and cheer on their national teams as they go head-to-head with the rest of EMEA.
The 2022 VRL season will kick-off with qualifiers on January 24, with the first split beginning the week of February 14.
Stay tuned and get ready to show your regional pride as teams battle it out to become their national champions!
GAME CHANGERS EMEA
After an incredible year for the Game Changers initiative across the globe, our teams have proven they are #HERETOSLAY, – and now it’s time to show that VCT Game Changers EMEA is here to stay!
We’re planning three exciting VCT Game Changers EMEA series in 2022, kicking-off in January with the remaining two taking place in May and September. Teams who succeed in these events will qualify for a place in the Global Game Changers event planned for November.
We’re also introducing the Game Changers EMEA Academy, a place for new teams and friends to compete in a safe space in up to six tournaments throughout the year. We’re excited to see brand new faces bring the fire to our Game Changers tournaments, be bold and stake your claim!
Game Changers is an important platform for our women players – the start of their path to pro. So, to encourage these teams to aim higher than ever before, the VCT Game Changers EMEA 2022 circuit will run parallel to the series within the wider EMEA ecosystem avoiding any overlaps where possible, allowing our teams to compete in both the Game Changers tournaments alongside the VRL’s and VCT open qualifiers.
To our Game Changers community – this is your time. Your platform. The world is listening. Bring the fire.
VRCS
From 2022 onwards, we want to make sure we’re helping to develop and promote grassroots VALORANT talent across the region. With this goal in mind, we’ll be starting to roll out a series of new competitions specifically for these players called VALORANT Regional Circuits (VRCs).
We hope that these circuits will help elevate EMEA’s thriving amateur competitive ecosystem to new heights. They’ll provide players of all skill levels with a chance to experience the thrill of organised competition and prove themselves against other competitors in their region.
The typical circuit will give local players the opportunity to compete in individual competitions throughout the season, and earn circuit points for their team. At the end of the season, the teams with the most points will then battle it out in an effort to become the circuit champions.
Over the course of next year, players will see these Regional Circuits popping up across EMEA, with the hope that, in time, players all over EMEA will have a VRC to compete in.
BROADCASTING AND VIEWERSHIP
In 2022 we are significantly ramping up the number of VALORANT Esports competitions being broadcast in the EMEA region. Fans will be able to tune in and watch a huge number of VALORANT Esports competitions, including:
- VCT Qualifiers
- VCT Regular Season Stages 1 and 2
- VCT Masters Stages 1 and 2
- VCT Promotion Tournament
- The EMEA Last Chance Qualifier
- VCT Champions 2022
- Three EMEA Game Changers Tournaments
- All eight VALORANT Regional Leagues
- The VRL Finals
As an absolute minimum, we will be broadcasting all VCT events in eight languages: English, French, German, Spanish, Russian, Turkish, and Polish, Arabic. We will continue to update the community on any other languages we’ll be broadcasting in closer to the time of the event.
As we continue to work hard to further grow this burgeoning esport and reach a wider audience, we hope this new format will give certainty to fans and players alike as to how VALORANT esports in EMEA will look across the year. We truly believe that through this new ecosystem, we can build deeper engagement between teams and players, discover the future of VALORANT talent, and build up a lifelong fanbase.
eSports
Esports World Cup Foundation and Lenovo™ Partner to Power the Next Generation of Esports Champions

Lenovo’s Legion premium gaming brand joins the world’s largest esports event to fuel elite performance and elevate the fan experience through world-class hardware
The Esports World Cup Foundation (EWCF) and Lenovo, announced a partnership to make Lenovo’s Legion brand of gaming devices the Official PC & Gaming Hardware partner of the Esports World Cup 2025 (EWC). Lenovo Legion is the one of the world’s leading gaming ecosystem brands, and will be bring its relentless commitment to innovation and performance to the global stage, empowering EWC athletes to compete at their highest level.
From training rooms to tournament zones, EWC athletes will be equipped with Lenovo Legion Towers, Lenovo Legion laptops, and peripherals – built for elite esports play with advanced thermal systems, high-performance silicon, high refresh-rate displays and low latency keyboards and mice that meet the demands of top-level competition.
Key models such as the Legion Tower 7i and Legion Tower 5i will feature across the event’s player infrastructure, delivering the reliability and power needed to perform under the intense pressure of elite competition. Designed for esports, both towers offer expansive I/O for a complete gaming setup and Legion Coldfront: Liquid cooling thermal solutions. The Legion Tower 7i boasts advanced cooling and an NVIDIA® GeForce RTX™ 5080 Desktop GPU for the extreme performance that top-tier esports athletes rely on, while the Legion Tower 5i pairs intelligent cooling with the RTX 5070 Ti Desktop GPU to deliver focused, winning gameplay.
EWC will also feature Legion Pro 7i laptops to give attendees the full Lenovo Legion experience. Legion laptops untether elite-level gaming experiences from the desk, allowing gamers to win anywhere they find themselves in competition for the top spot with up to NVIDIA GeForce RTX 5090 Laptop GPUs and Legion Coldfront: Vapor thermal systems, allowing the laptop to deliver up to 250W TDP that brings the most demanding games to life on the 16” PureSight OLED display.
“We’re building the Esports World Cup to set a new global standard — in both competition and the technology behind it,” said Mohammed Al Nimer, Chief Commercial Officer at Esports World Cup Foundation. “Lenovo’s Legion brand understands what elite players need: speed, efficiency, and reliability under pressure. These machines deliver the competitive edge required on the world’s biggest stage, and together we’re pushing the limits of performance — while delivering an experience that meets the expectations of athletes, fans, and the future of global esports.”
“Lenovo Legion equips gamers around the world with outstanding devices to help them achieve their goals and reach their impossible,” said Volker Düring, VP, PC Gaming Business, Lenovo. “The Esports World Cup is the ultimate forum for the world’s best gamers to showcase their mettle and emerge at the top of the world leaderboards, and when the best gamers compete on Lenovo Legion devices, anything is possible.”
As part of the partnership, Lenovo’s Legion branding will appear across EWC’s global broadcast, digital content, and onsite experiences, including fully equipped festival zones with PCs, gear, and laptops available for attendees to play on-site, helping drive deeper engagement with fans while highlighting the ecosystem that supports world-class gaming.
Fans can expect exclusive content, player-focused storytelling, and digital activations across Lenovo Legion’s social channels, offering an inside look at the road to victory – and the technology that powers it.
Returning to Riyadh, Saudi Arabia, from July 7 to August 24, 2025, the Esports World Cup will unite global gaming communities for a celebration of esports culture. With 25 tournaments across 24 games, 2,000 elite players, and 200 Clubs from over 100 countries, the EWC will feature the largest prize pool in esports history, over $70 million. Fans can expect exclusive experiences, from high-stakes competition to live music, anime cafes, retro arcades, cosplay, and more, drawing millions of fans online and in person.
The post Esports World Cup Foundation and Lenovo™ Partner to Power the Next Generation of Esports Champions appeared first on European Gaming Industry News.
eSports
BETBY REDEFINES CHESS BETTING WITH EXPANDED MARKET OFFERING AHEAD OF ESPORTS WORLD CUP DEBUT

BETBY, the innovative sportsbook supplier, is redefining how chess is experienced in the betting world, launching an innovative suite of markets designed to deepen engagement and bring fresh energy to one of the world’s oldest strategy games.
Marking a new chapter for chess within the iGaming space, BETBY’s upgraded betting content portfolio goes far beyond traditional markets like outright winner or total moves. Bettors can now engage with detailed, event-specific outcomes including the first move made, the first piece captured, number of checks, castlings, and whether a game will feature a pawn promotion, an en passant, or end in stalemate. Several markets also focus on the timing of critical moments, such as whether a checkmate will occur before a certain move, offering more dynamic, real-time decision-making for players.
This launch follows six months of dedicated product development across BETBY’s chess vertical and reflects the company’s long-term vision for the game as a core part of its sportsbook strategy. With chess now officially included in the Esports World Cup, the timing marks a natural convergence of two verticals where BETBY continues to strengthen its position: esports and traditional chess.
As part of this expansion, BETBY is also introducing another exclusive: live betting on the Top Chess Engine Championship (TCEC), a prestigious AI-based tournament. While the event follows a defined schedule, it opens up a new betting experience through intense matchups between powerful engines, enriching the overall chess offering.
Currently, BETBY offers pre-match coverage for around 20 chess tournaments per month, totaling approximately 400 matches. The addition of these expanded markets marks a strategic leap forward in delivering a modern, high-engagement chess product to sportsbook partners and players.
“Chess has always been a passion of ours, and today we’re proud to announce the launch of a truly comprehensive chess offering,” said Kirill Nekrasov, Head of Sportsbook Product at BETBY. “By expanding our market depth and introducing innovative tournaments, including both traditional and AI-driven formats, we’re giving our partners and players a completely new way to engage with the game. Our vision is ambitious: we want chess and betting to become synonymous, to the point where no modern sportsbook feels complete without chess markets. We’ve already done this with Betby.Games and esports, now it’s time to do the same with chess.”
BETBY’s long-term global brand ambassador, five-time world chess champion Magnus Carlsen, will represent Team Liquid at the Esports World Cup. His participation in the tournament, which begins on July 7th, reinforces chess’s growing presence in global esports and its potential as a premium betting vertical.
The post BETBY REDEFINES CHESS BETTING WITH EXPANDED MARKET OFFERING AHEAD OF ESPORTS WORLD CUP DEBUT appeared first on European Gaming Industry News.
Esportes da Sorte
Esportes da Sorte celebrates Brazilian culture with Parintins and São João Sponsorships

Esportes Gaming Brasil, the owner of Onabet and Esportes da Sorte, is making its debut at the 58th Parintins Folklore Festival with an interactive project that blends cultural promotion, economic development, and social responsibility.
The brand becomes the first regulated betting operator to offer institutional support to the event, which welcomes around 120,000 visitors and generates BRL 184 million in local economic activity, according to the Amazonas State Government.
This cultural commitment comes on the back of Esportes Gaming Brasil sponsoring 31 São João festivals during June in 27 cities across the Northeast and Southeast regions. This initiative strengthens the brand’s strategy of connecting with the public through the appreciation of Brazilian cultural expressions.
Esportes da Sorte’s focus was creating memorable experiences as each event featured scenography by Pernambucan artist Perron Ramos. Another notable element was the Vila Junina (June Village), a themed area blending traditional elements with interactive experiences. Classic games such as Pescaria da Sorte (Fishing of Fortune), Barraca do Beijo (Kissing Booth), and Argola da Sorte (Ring Toss) bring nostalgia to the festivities.
For the three-day Parintins Folklore Festival starting today, the brand will be energising Parintins with a series of experiences celebrating local culture. These include a panoramic lounge with a special view of the Bumbódromo, the Truck da Sorte — a space combining karaoke and free hydration — as well as a Social Arena installed in the Garantido and Caprichoso neighborhoods, featuring artistic performances, rest areas, free water distribution, and Instagram-worthy spots. Festivalgoers will also be able to get their hands on custom giveaways throughout the festival. All elements of the visual project are inspired by Amazonian art. The graphics feature illustrations by Curumiz, a Parintins-based duo formed by Alziney Pereira and Kemerson Freitas.
Sofia Aldin, CMO of Esportes Gaming Brasil, the group behind the brand commented: “Esportes Gaming Brasil cares passionately about regional values and strengthening Brazilian popular culture. It’s more than simply showcasing our brand, we want to create value for the people who live for events like the Parintins Folklore Festival and the São João festivals. Being part of these events backs our strategy of supporting traditions that drive local economies and celebrate regional identities.”
The post Esportes da Sorte celebrates Brazilian culture with Parintins and São João Sponsorships appeared first on Gaming and Gambling Industry in the Americas.
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