

Canada
‘I Wouldn’t Be Where I Am Without UK’: UK Alumna and TV Personality Gives Back to UK Students Pursuing Careers in Esports
For University of Kentucky alumna Erin Simon, esports changed her life. The billion-dollar industry has opened doors for her she didn’t know existed. Now, a multimedia personality, host, producer and consultant within esports, gaming and entertainment, Simon wants to open those same doors for others at the university through the Erin Ashley Simon Esports Internship Fund.
“I wouldn’t be where I am without UK,” said Simon, who is a 2014 graduate of the College of Communication and Information. “UK was where I really built my journalism skills and had professors and fellow students who believed in me and my future. Now that I’m a broadcaster in gaming and entertainment, as well as a co-owner of the new esports organization XSET, it’s my turn to pay it forward.”
Home to the first-of-its-kind global gaming and esports program, UK brings together academics, community, professional development, collegiate competition and multidisciplinary research around the growing global sport. Together, UK and its gaming partner, Gen.G, are creating an innovative program unlike any other in the country.
“I wanted to start this scholarship because accessibility is not only an issue in education, but also an issue in esports and gaming,” Simon said. “I want to help create an additional route for the youth to not only gain experiences in esports and get an education but to have an amazing experience at the University of Kentucky, the same way I did when I attended.”
The Erin Ashley Simon Esports Internship Fund will include a multi-year internship, which will offer extensive mentorship and experiential learning opportunities that engage and educate students on the many facets of the dynamic esports industry that extend far beyond the classroom.
Financial support will also be provided to recipients with demonstrable financial need who wish to pursue UK’s esports program. The initiative seeks to make the UK experience possible for students who may not have otherwise had the opportunity to attend.
Leaders at the university, like Heath Price, UK associate chief information officer, believe the internship fund will add an exciting new depth and dimension to UK’s esports program, while also helping the university to reach a broader student audience.
“UK wants to be a thought leader in the esports and video game community, building a foundation of technology investment that pushes the envelope in areas of social and competitive gaming and seeks to serve important community values — democratizing access to great career opportunities; respecting people on- and offline; and intentional outreach to interested parties irrespective of race, gender or identity,” Price said.
“Practical experiences are very important in the competitive professional landscape of today and tomorrow,” Price continued. “Opportunities like the Erin Ashley Simon Esports Internship Fund, that provide a combination of experience and mentorship, have the potential to be transformative when you consider the preparation necessary to compete for jobs and pursue careers across the rapidly evolving video game and esports industries.”
The application for the internship fund will open in the fall of 2022. The criteria to apply is as follows:
- Applicants must possess a minimum of a 3.00 unweighted high school grade-point average, out of a possible 4.0.
- Applicants must possess demonstrable financial need as evidenced in their individual financial aid record.
- Esports experience with gaming ties, which can include coding, broadcasting, content creation, event organization and more is preferred.
- Applicants are holistically considered on an individual basis. Diversity in all its forms is welcome and encouraged.
The landscape of esports is ever evolving, particularly collegiate esports.
As the state’s flagship, land-grant institution, UK has a bold and vital mission — to nurture an outstanding learning community that inspires students, staff and faculty alike, preparing them for an increasingly diverse and technological world.
Not only will this fund help to fulfill the university’s mission, but it will also break barriers for students like Simon who didn’t know a future in the esports and gaming industry was possible.
“I look forward to the start of this scholarship and am so thankful for UK, JMI, Gen.G, XSET and other companies that are interested in working with me on this opportunity for our youth,” Simon said.
To learn more about the esports initiative at the university, go to: www.uky.edu/esports/.
More About Erin Simon
Erin Ashley Simon is a multimedia personality, host, producer and consultant within esports, gaming and entertainment. Her love and passion for these areas has helped to shape who she is today, pushing the culture forward, breaking barriers as a female in the industry. In doing so, Simon was the first individual female public figure to be the face of PUMA’s new esports line. Additionally, she has worked tirelessly behind the scenes in the industry to provide more opportunities for those in underserved, underrepresented and marginalized communities, working with companies like Evil Geniuses, XSET and one of the largest video game publishers, Riot Games. Simon is also co-owner of one of the fastest growing esports organizations XSET. Within her role at the organization, she is helping to shape the culture of the organization to ensure the org has content and deep-rooted connections in music, entertainment and the gaming industry. Simon has been tapped by well-known brands and organizations such as AT&T, Riot Games, Bleacher Report, TBS, EA Sports, General Motors, Google Play, Tampax, Columbia Records, PUMA, Turtle Beach, Bacardi, Crown Royal, Forbes, Gen.G, Evil Geniuses, Cloud 9, The Wall Street Journal, University of Kentucky, Bleacher Report and more. As Simon’s career moves forward, she looks to continue to build the intersection between gaming and culture, paving a path forward for future generations. Learn more about Simon at erinsimon.com.
BetVictor
BetVictor Canada launches Tracy McGrady Safer Gambling campaign

BetVictor Canada has launched its new out-of-home advertising campaign across the streets of Toronto to promote NBA legend Tracy McGrady as its Safer Gambling Ambassador.
Two mobile digital trucks strategically targeting high-traffic areas near Scotiabank Arena, Rogers Centre, and major sporting events will provide prime audience exposure for the campaign, scheduled around Toronto Maple Leafs, Toronto Raptors, and Toronto Blue Jays home games.
To further enhance the campaign’s reach, BetVictor Canada has partnered with Clear Media Group to leverage digital taxi tops across Toronto, providing city-wide exposure with 100 taxis displaying key brand messaging. These digital taxi tops will run during peak evening hours (5:00pm – 9:00pm) on select dates until April 5th, 2025.
The campaign coincides with Problem Gambling Awareness Month, a nationwide grassroots campaign held each March that seeks to increase public awareness of problem gambling and promote prevention, treatment, and recovery services.
BetVictor Canada offers an array of tools and services to help its Canadian customers bet and play safely and responsibly, across a host of sports betting markets and online casino games.
Mark Harper, Head of Emerging Markets at BV Group, said: “BetVictor is delighted to be participating in the National Council of Problem Gambling campaign in March, to help increase public awareness of problem gambling and the need to promote prevention, treatment and recovery services.
“In using our Safer Gambling Ambassador, Tracy McGrady, to raise awareness about BetVictor’s safer gambling tools such as loss limits, time alerts and product restrictions we are dedicated to ensuring all players have a safe gambling experience. #PGAM2025.”
The post BetVictor Canada launches Tracy McGrady Safer Gambling campaign appeared first on Gaming and Gambling Industry in the Americas.
AGCO
AGCO issues $110,000 in penalties to BetMGM Canada for offering cash to induce new gambling customers
The Alcohol and Gaming Commission of Ontario (AGCO) has served BetMGM Canada Inc. with an Order of Monetary Penalty (OMP) of $110,000 for violations of the Registrar’s Standards for Internet Gaming.
In two separate incidents in 2024, BetMGM engaged marketing companies who offered cash to members of the public in return for opening new BetMGM accounts. The marketing activities occurred in public forums, such as a major national trade conference. Under AGCO’s Standards, operators are responsible for the conduct of their third-party suppliers who are contracted to support the operator’s Ontario gaming business, and must require their third-parties to meet Ontario laws, regulations and standards (Standard 1.19).
Ontario is one of the first jurisdictions in the world to establish and enforce rules that strictly limit high-risk inducement advertising and marketing in the online gambling industry. Registered iGaming operators are prohibited from offering gambling inducements, bonuses and credits as part of their broad public advertising and marketing activities (Standard 2.05). These Standards exist to protect Ontarians from predatory advertising and promotional marketing practices in order to limit the risk of gambling-related harm.
A registered operator served with an OMP by the AGCO has the right to appeal the Registrar’s decision to the Licence Appeal Tribunal (LAT), which is an adjudicative tribunal independent of the AGCO and part of Tribunals Ontario.
QUOTE
“Responsible gambling safeguards and the protection of Ontarians on registered gaming sites is among our key priorities. The AGCO monitors the activities of all registered operators and their third-party suppliers to ensure they are meeting our high standards and we continue to take strong action to ensure they operate within the public interest.”
Dr. Karin Schnarr, Chief Executive Officer and Registrar – AGCO
ADDITIONAL INFORMATION
BetMGM Canada Inc. failed to comply with the Registrar’s Standards for Internet Gaming. Specifically, the licensee failed to comply with the following provisions of the Standards:
- 1.19 Operators are responsible for the actions of third parties with whom they contract for the provision of any aspect of the Operator’s business related to gaming in Ontario and must require the third party to conduct themselves in so far as they carry out activities on behalf of the operator as if they were bound by the same laws, regulations, and standards.
- 2.05 Advertising and marketing materials that communicate gambling inducements, bonuses and credits are prohibited, except on an operator’s gaming site and through direct advertising and marketing, after receiving active player consent.
Contrary to the Standards, BetMGM Canada Inc. and/or their affiliates allegedly engaged in the following activities:
a) | On or about January 13 and 14, 2024, BetMGM representatives were alleged to have attended the National Franchise Show and were offering $100 in cash to new players for opening a new account and depositing $15. |
b) | On or about March 11, 2024, BetMGM acknowledged that its marketing affiliate “Above the Street” had engaged in prohibited inducement marketing. The conduct resulted in 377 player sign-ups and $127,180.00 in commissions to “Above the Street”. |
c) | On or about April 13, 2024, another BetMGM marketing affiliate “Maple Leaf Marketing” engaged in prohibited inducements and marketing to induce on-site activations and acquire new players. The conduct resulted in 94 player sign-ups and about $34,000.00 in commissions paid to “Maple Leaf Marketing”. |
The post AGCO issues $110,000 in penalties to BetMGM Canada for offering cash to induce new gambling customers appeared first on Gaming and Gambling Industry in the Americas.
BCLC
BCLC Launches “What’s played here stays here” Campaign

BCLC’s new “What’s played here stays here” campaign is issuing an important reminder to British Columbians who choose to gamble – specifically that all net profit its operations generate stays in B.C. to help fund critical services like education, health care and community programs.
The campaign also reinforces that all other gambling websites operating in B.C. are illegal and take away funds from critical community programs and services.
“Across B.C. and Canada, we’ve seen incredible groundswell around the importance of buying and supporting local, and that’s no different for British Columbians who choose gambling for their entertainment. We want our B.C. players to know they can find a world-class gambling experience in their own backyard, whether it’s at one of our 33 casinos, 3,400 lottery retailers, or online at PlayNow.com, and that the proceeds from their play with BCLC make a positive impact at home in their community,” Pat Davis, President and CEO of BCLC, said.
Along with illegal online gambling websites, BCLC also competes with Washington State and Las Vegas casinos, all of which aggressively market to B.C. residents.
“BCLC continues to raise awareness that these gambling options do not support B.C.’s economy and take away funds from vital provincial and community-based programs and services. In a time when British Columbians are standing united, we want to reinforce that playing together with BCLC helps make B.C. even better,” Pat Davis added.
The post BCLC Launches “What’s played here stays here” Campaign appeared first on Gaming and Gambling Industry in the Americas.
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