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AQM launches new Esports season for AC Milan

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AC Milan Women players Bergamaschi and Fusetti to get closer to the world of Esports with the AQM team – ready for a new season with their pro-players

AC Milan and QLASH, a leading European Esports organization, are consolidating their collaboration by getting ready to get AQM’s season underway. AQM was launched a year ago and is ready to represent the Rossoneri in Italy and internationally, in a sector that is constantly growing, with around 6 million fans in Italy (data provided by OIES Sports) and 474 million fans worldwide – up by over 75 million since 2019 – (data provided by Statista). Furthermore, 1.62 million spectators tune in to more than one live Esports event on a weekly basis, an increase of 15% since July 2020 (data provided by Nielsen Sports).

The launch of the new season coincides with the Milan Games Week, the most important consumer show for video games in Italy, which starts today and lasts until Sunday 14 November. QLASH will be present at the event with their own dedicated stand and will be hosting the AQM team for different physical and digital activities.

The Rossoneri gaming world and football world will collide with the AQM pro-player Crazy set to meet Rossonere players Valentina Bergamaschi and Laura Fusetti. For this special occasion, the two AC Milan Women stars will swap their boots for controllers and put their gaming ability to the test on FIFA 22, under the supervision of Crazy himself.

Bergamaschi and Fusetti will then take part in a special live streaming event on AC Milan’s Twitch channel live from the Milan Games Week alongside streamers Lollo and Francesco Specchia.

AQM are coming off a largely positive first season, which saw the team reach the Brawl Stars World Finals and the Final Eight of the very first edition of eSerie A 2021. The AQM squad have been preparing for the new season since September when the pro players met at the QLASH House to work with the coach and team manager on their body and on their mind, but also on the economic aspect of creating the first team on FIFA Ultimate Team.

In this new season, AQM will wear a special shirt designed by PUMA with the special DryCell technology, which combines the tradition of the Club with its iconic Rossoneri colours and the innovation that QLASH brings to the world of Esports. For the first time, the BitMex logo will appear on the sleeve of the shirt. BitMex are the Rossoneri’s Official Sleeve Partner and will accompany the Esports team through its growth path. The special shirt is available at AC Milan’s physical and digital stores, as well as on QLASH’s online shop.

The season is set to kick off at the end of this month with the Online Qualifiers of the FIFA Global Series and the FIFAe Club Series 2021/22.

This new and exciting season will then continue with AQM playing the Brawl Stars World Finals, to be held between 26 and 28 November in Bucharest, Romania. AQM’s Crazy will then represent the team in the next edition of the eChampions League 2021/22, the Club World Series 2021/22 and the eSerie A TIM 2022, alongside another player selected via a draft process.

Casper Stylsvig, Chief Revenue Officer of AC Milan said: “After a very successful first year, which has brought us some really great results, we are delighted to be heading towards the beginning of a new exciting Esports season with our AQM team, under the expert guidance of our partner QLASH. We entered this dynamic world last year and we are pleased to continue on this path, which represents an important step in the process of modernization and innovation of our Club.”

Luca Pagano, co-founder and CEO of QLASH added: “We cannot wait to get out there on the virtual playing fields, proud to be representing the prestigious colours of AC Milan and to wear a fantastic jersey specially designed by PUMA. Our main goal is to improve the great results already achieved last season.”

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Asia

JBO Thailand Launches Esports World Cup Promotion

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JBO, a well-established online gaming and entertainment platform, has announced an exciting new promotion tailored for the highly anticipated Esports World Cup 2025. Esports enthusiasts in Thailand now have a compelling opportunity to win up to 30,000 Jcoin by placing wagers on the thrilling “World Cup Qualifiers” matches. This shows JBO Thailand’s commitment to giving great value and fun experiences to all its players.

This exclusive event is ongoing and will conclude on August 24, 2025, at 23:59 (GMT+8). This period strategically aligns with the intensified global esports calendar, leading up to the Esports World Cup and its critical qualifying rounds. JBO Thailand is actively creating an immersive environment that allows fans to engage more deeply with preferred teams and competitive events. Participation in the promotion is straightforward. Players are simply required to place bets on eligible “Esports World Cup Qualifiers” matches through JBO’s designated esports betting providers, IM Esports and TF Esports. The promotion is conveniently accessible via the “Reward Corner” section on the JBO platform, ensuring a seamless and intuitive user experience for all participants.

At the core of this attractive offer is JBO’s innovative Jcoin reward system. Players who log in to JBO and achieve a weekly turnover exceeding 3000 in the Esports category will automatically qualify for Jcoin rewards. The reward system gives bigger prizes as you play more, with up to 30,000 Jcoin available each week.

JBO also ensures a smooth and secure experience through the easy-to-use JBO app available for both Android and iOS devices. With fast withdrawals and smooth gameplay, the platform is ideal for esports fans to enjoy and earn real rewards. JBO is trusted across Asia and has Dimitar Berbatov as its brand ambassador, showing it as a top sportsbook and esports operator.

The post JBO Thailand Launches Esports World Cup Promotion appeared first on European Gaming Industry News.

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Compliance Updates

Oddin.gg Officially Registered with LOTBA as a Supplier in the City of Buenos Aires

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Oddin.gg has been officially registered as a supplier by the Lottery of the City of Buenos Aires (LOTBA). This authorization clears the way for Oddin.gg to provide its end-to-end esports betting ecosystem—including its Odds Feed, Risk Management, BetBuilder, Widgets, and more—to licensed operators in the City of Buenos Aires. The milestone reinforces Oddin.gg’s strategic focus on supporting partners across Latin America.

LOTBA, the regulatory authority for online gaming within the Autonomous City of Buenos Aires, is well known for its rigorous compliance and technical standards. While the body manages licensing and enforcement, suppliers must undergo a formal registration process before providing services to local operators. Oddin.gg’s successful registration confirms that it has met all relevant technical, financial, and compliance requirements.

Juana Bischoff, Senior Business Development Manager LATAM at Oddin.gg, said: “Being officially registered with LOTBA marks an important step in Oddin.gg’s long-term commitment to the Latin American market. Esports is gaining real traction across the region, and we want operators in Buenos Aires—and beyond—to have the tools and insight to deliver a top-tier esports betting experience. We’re not just bringing leading technology—we’re bringing the local expertise and regulatory awareness needed to help our partners like Betsson and Jugadon grow.”

The post Oddin.gg Officially Registered with LOTBA as a Supplier in the City of Buenos Aires appeared first on Gaming and Gambling Industry in the Americas.

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Asia

NODWIN Gaming Partners with Sony LIV for Streaming Rights of Esports World Cup 2025

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NODWIN Gaming, South Asia’s leading esports and gaming company, has announced that Sony LIV has acquired the Hindi and English language media rights for select matches of the Esports World Cup (EWC) 2025, further amplifying the tournament’s reach and representation across India.

As part of the partnership, Sony LIV will stream select matches from the Esports World Cup in India, bringing the action to millions of fans in languages they resonate with. The Hindi-language broadcast will be available exclusively on the Sony LIV app and official website.

In addition, Sony LIV will also stream the weekly shows, behind-the-scenes features and player interactions spotlighting EWC athletes and teams, curated for both core and casual esports audiences. This collaboration follows NODWIN Gaming’s recent partnership with the Esports World Cup Foundation (EWCF) to manage media rights and regional distribution across South Asia.

Akshat Rathee, Co-Founder and Managing Director of NODWIN Gaming, said: “Our goal is to bring the Esports World Cup to as many passionate fans across South Asia as possible, and this partnership with Sony LIV is a major step in that direction. It combines Sony LIV’s incredible reach with NODWIN’s focus on building localized, fan-first esports experiences. With both Hindi and premium English content, we are creating a viewing experience that feels personal, immersive, and truly regional.”

With the addition of Sony LIV as the exclusive Hindi broadcast partner and NODWIN Gaming as the strategic regional media and marketing partner, the EWC is poised to reach unprecedented heights in South Asia. This aligns with the mission of making esports more inclusive, accessible and locally relevant.

With top-tier Indian talent competing across multiple titles, the Esports World Cup 2025 presents a unique opportunity to showcase India’s growing presence in global esports and to unite audiences around a shared national dream.

The post NODWIN Gaming Partners with Sony LIV for Streaming Rights of Esports World Cup 2025 appeared first on European Gaming Industry News.

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