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Mikaël Silvestre – former Manchester United star – selects Dubai to launch ‘Talent Lyfe’, an innovative agency to represent elite athletes and young talent

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Today, former Manchester United and France international footballer Mikaël Silvestre officially announced the launch of Talent Lyfe, an innovative agency to represent elite athletes and young talent across all professional sports. Talent Lyfe’s advisory team comprises of experts in the field of sport, law, medicine, media, business and investment, with its key focus on delivering success on and off the field. Headquartered in Dubai, United Arab Emirates (UAE), Talent Lyfe has extended networks in France, England, Italy, Germany and Spain.

Talent Lyfe has signed a partnership agreement and received an investment from Galaxy Racer, the biggest esports, gaming and lifestyle organisation headquartered in Dubai, which will spearhead Talent Lyfe’s marketing strategy, brand development and commercial representation, including its growing portfolio of clients.

With over 20 years of experience competing at the highest international level of professional football representing world-class clubs such as Manchester United, Arsenal, Inter Milan and Werder Bremen, as well as France’s national team, Silvestre launched Talent Lyfe to leverage on his experience, knowledge and passion to deliver success for clients across all sporting disciplines.

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Talent Lyfe will focus its efforts on attracting talent from Europe, in particular France and England, as well as Africa and the Americas. Talent Lyfe will also look into identifying potential talents in Dubai, thus creating a positive impact to the next generation in Dubai.

Talent Lyfe’s approach will focus purely on the athlete and will offer each athlete access to the five separate pillars, including social media strategy and image management, technical tactical analysis, medical and fitness monitoring, mental preparation and family well-being management.

Talent Lyfe will be providing services ranging from video analysis and image rights management, with these tailor-made services ensuring the total commitment to achieve objectives set with the athlete, because, beyond the contractual aspect, it is the 360 degrees relationship with the athlete that is the goal.

Founder and CEO of Talent Lyfe, Mikaël Silvestre said: “The launch of Talent Lyfe represents a genuinely significant moment in the representation of elite athletes around the world. We place the interests of our clients at the very centre of what we do, and our innovative approach to management connects athletes with opportunities that define careers and secures their future. Joining forces with Galaxy Racer is reflective of our holistic strategy to build their careers, grow their businesses, and elevate the brands of those we represent. Ambitious and courageous, Talent Lyfe pushes the boundaries of what’s possible and the future is incredibly exciting.”

Founder and CEO of Galaxy Racer, Paul Roy added: “We are thrilled to announce that Galaxy Racer has invested and partnered with Talent Lyfe. We believe in Mikaël’s vision for the company and its athletes, and it will definitely revolutionize the sports industry and place us ahead of the curve with the deep knowledge and experience that Mikaël brings onboard. The vision and passion Mikaël has for supporting athletes and their families through Talent Lyfe is fantastic and we look forward to working closely with him and the team.”

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Galaxy Racer will utilise and bring its experience of working and managing the world’s top content creators in the MENA and Southeast Asia region to the business. The organisation currently carries over 100 content creators, with a global reach of over 500 million followers across all platforms and over two billion monthly views.

Galaxy Racer was launched in 2019 and has already become the largest esports, gaming, and lifestyle organisation globally. The organisation has five separate business offerings; Esports Teams, Content Creators, Tournament Management, Merchandising and Lifestyle and GXR Records, a newly established record label.

For more information on Talent Lyfe, please visit: www.talentlyfe.com

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eSports

PandaScore and Playbook Engineering join forces

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Pioneering esports odds, data and betting products provider now available to operators powered by leading platform supplier with the integration facilitated by Sporting Solutions

PandaScore, the award-winning provider of esports odds, data and betting products, has integrated its suite of solutions with Playbook Engineering, the global sportsbook platform provider.

The partnership has been facilitated by Sporting Solutions, which has strategic partnerships with both PandaScore and Playbook Engineering.

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Playbook Engineering has established itself as a leading sportsbook platform provider, supporting brands such as Star Sports, AK Bets, Priced Up, Bet Wright, Gentleman Jim, and Dragon Bet.

Following the integration, online sportsbooks powered by Playbook Engineering can access PandaScore’s Odds feed allowing them to offer comprehensive and competitive esports odds for some of the most popular disciplines.

The scope of markets and the value of odds are unrivalled with PandaScore using sophisticated models backed by a team of experienced traders including specialist traders for disciplines like CS2, Dota 2 and LoL.

A growing number of platform providers and operators are making a move into the lucrative esports betting space, with PandaScore recently surpassing €1bn of bets through its platform off the back of a sharp rise in demand among players and operators.

Joseph Noone, Senior Sales Manager at PandaScore, said: “Playbook Engineering powers some renowned sportsbooks as well as up and coming brands that are really making an impact.

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“It’s great that these sportsbooks can access our esports odds, data and betting products, allowing them to engage new and existing player cohorts with a compelling esports offering that stands out when it comes to the range and value of odds.

“The integration wouldn’t have been possible without our shared partner Sporting Solutions, and stands as an example of what can be achieved when providers work together.”

Luke Cousins, Commercial Director at Playbook Engineering, added: “Sportsbook operators simply can’t ignore the demand for esports betting and in PandaScore, we have a premium odds, data and betting product provider that lives and breathes esports.

“This partnership, done through our mutual friends, Sporting Solutions, further positions Playbook Engineering as a tier-one platform provider to some of the most exciting sportsbook brands around the world. This makes it a win for us, our partners and their players.”

The post PandaScore and Playbook Engineering join forces appeared first on European Gaming Industry News.

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eSports

Four Countries Shortlisted to Host GOTF 2027

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Phygital International (PI), the exclusive rights holders and custodians of The Games of the Future (GOTF), announced that Brazil, Serbia, South Africa, and Uzbekistan are the shortlisted applicants to host GOTF 2027. The Games of the Future is the world’s leading phygital sports tournament, bringing together sports and esports athletes from around the world.

With the UAE set to host GOTF 2025 and Kazakhstan in 2026, the competition for the 2027 edition has drawn significant interest from nations eager to position themselves as leaders in the world of phygital sports.

Nis Hatt, CEO of Phygital International, said: “We received bids from right around the world which highlights the growing awareness and passion for phygital sports globally. We would like to thank all the nations who bid to host The Games of the Future 2027 and are pleased to announce that Brazil, Serbia, South Africa, and Uzbekistan have been selected as the nations shortlisted as potential hosts.”

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Following further evaluations and detailed assessments of each finalist’s proposal, the final decision on the host country for GOTF 2027 will be announced in the summer of 2025.

The post Four Countries Shortlisted to Host GOTF 2027 appeared first on European Gaming Industry News.

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Valorant Added to Hero Esports Asian Champions League

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The HERO ESPORTS Asian Champions League (ACL), Asia’s premier multi-title esports tournament hosted by Hero Esports, has officially announced the addition of VALORANT to its inaugural lineup.

Previously, ACL unveiled six game titles: Dota 2, Counter-Strike 2 (CS2), Honor of Kings, Teamfight Tactics, Delta Force, and Crossfire. With VALORANT joining the roster, the total number of games now stands at seven, with more titles expected to be announced soon.

Through continued collaboration with the Esports World Cup, ACL has revealed that the champions of the ACL CS2 and Honor of Kings Tournaments will secure direct entry to the Esports World Cup. Further collaborations on the remaining titles of the ACL are anticipated.

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The ACL VALORANT Tournament will be the only international-level VALORANT tournament held in China during the first half of 2025, attracting top teams from overseas. The Final of the event will take place offline in Shanghai. The event will use world-class production and cutting-edge live broadcasting technology to enhance audience experience.

The ACL is set to take place in the first half of 2025, with the Finals of the ACL CS2 Tournament and Honor of Kings Tournament scheduled for May. The ACL will have a total prize pool of $2 million.

Jonny Wang, CEO of the Asian Champions League, said: “We are excited to announce the addition of VALORANT to the ACL. Our ambition is to make ACL into a truly comprehensive tournament, providing a larger stage for players and teams across various competitions while delivering more exciting content for our audience.”

Danny Tang, Co-Founder and CEO of Hero Esports, said: “We are pleased by the progress of the ACL and its ability to attract top teams and titles to compete across Asia. We look forward to the continued collaboration between Hero Esports, ACL and the Esports World Cup Foundation, which is testament to our shared ambition to shape and empower esports globally.”

The post Valorant Added to Hero Esports Asian Champions League appeared first on European Gaming Industry News.

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