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THE ESPORTS AWARDS ANNOUNCES INDEED, UNION HOME MORTGAGE AND MORE AS PARTNERS

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The Esports Awards, the most prestigious night in the esports calendar, is pleased to welcome a string of new partners which include Indeed, Boston Beer Co, Union Home Mortgage and The Truman Factory as the build up to the ceremony on the 20th of November begins. Taking place in Arlington, Texas, the Esports Awards is the only annual award ceremony which celebrates the biggest faces, brands and organisations in the world of competitive gaming.

Tonight saw the debut of the Esports Awards’ 7th Spotlight Show of the year which plays host to year round content and celebration. The show, which was hosted by Thom ‘F.’ Badinger, Brody ‘Liefx’ Moore and Soe Gschwind, saw an exciting recap of this year’s finalist as voting continues to heat up with recording breaking numbers of over 7.4 million.

The show also included exclusive partner content with Expedia at Liverpool Football Club with Diego Jota, James Milner, Curtis Jones, Donovan ‘Tekkz’ Hunt and Seema Jaswell all making an appearance. Hosts for this year’s ceremony James “Dash” Patterson and Eefje ‘sjokz’ Depoortere also dropped by for an interview to talk about what people can expect from the biggest event of the year.

Indeed, the world’s number one job site, will sponsor the Esports PC Rookie of the Year award as a commitment to supporting talent within the esports ecosystem as well as being involved in several content pieces throughout the show. Union Home Mortgage will be the Official Mortgage Partner of the Esports Awards and will be sponsoring the Esports Supporting Service of the Year which recognises a company that provides support to an esports entity or has facilitated improved performance in any area of the industry.

As the Official Seltzer and FMB Partner, Boston Beer Co will be providing Truly and Twisted Tea beverages for the Official Esports Awards Afterparty. Truman Factory will also be providing its high quality candy to winners and VIP attendees as the Official Candy Partner alongside a series of sweet based activations.

“This year’s awards will feature more partners than ever before. It is exciting to receive such a significant level of support which will allow us to increase our viewership offering and onsite experience for international talent. The events industry was in turmoil last year and suffice to say this year’s Esports Awards are a good example of things returning back to its full glory,” said Michael Ashford, CEO, Esports Awards

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AGLC

AGLC Announces New Board Chair

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Alberta Gaming, Liquor and Cannabis (AGLC) has announced the appointment of Larry Spagnolo as the new Board Chair, effective August 15, 2025. This announcement follows the official Order in Council issued by the Alberta Government and marks a new chapter in AGLC’s ongoing commitment to support communities, encourage responsible choices and position Alberta as the best place to do business.

Larry brings a wealth of experience in technology and business leadership to the AGLC Board and will play an integral role in guiding AGLC’s strategic direction. He is currently serving as VP and GM of Emerson’s SaaS SCADA business and has held senior roles at Zedi and Telus, driving innovation, growth, and global success.

A strong advocate for education and community, Larry serves as Vice Chair of Athabasca University’s Board of Governors and has held board roles with NAIT and Polytechnics Canada. He was awarded the King Charles III Coronation Medal for his community contributions.

AGLC and the Board of Directors extend their heartfelt thanks to Len Rhodes for his leadership and dedication as Board Chair since August 2019. He decided not to seek a third term and will continue to serve in this role until August 14, 2025. Len led AGLC through some significant milestones, including reducing red tape by 51%, growth of the emerging cannabis industry and ensuring AGLC delivered a balanced approach to business development, social responsibility, and regulatory oversight.

The post AGLC Announces New Board Chair appeared first on Gaming and Gambling Industry in the Americas.

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Pinnacle Ontario live with CasinoEngine in North America debut

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EveryMatrix has expanded its partnership with tier-1 operator Pinnacle powering its new casino in Ontario, Canada, using CasinoEngine platform technology – the first time its platform solution has gone live in North America. 

The latest agreement builds on the two companies’ previous collaboration that saw EveryMatrix’s CasinoEngine productivity platform power the well-known brand’s global casino offering.

The new launch takes the relationship to North America, marking EveryMatrix’s debut CasinoEngine platform integration in that market.

BonusEngine, EveryMatrix’s cross-vertical bonusing tool will be integrated in the second phase of launch. This will equip Pinnacle Ontario with a host of bonus types as well as AI-powered bonus abuse solution Bonus Guardian.

BonusEngine is the first of multiple engagement tools from EveryMatrix’s EngageSuite that Pinnacle plans to integrate.

With this comprehensive toolkit at its disposal, and the opportunity to add even more casino products in the future, Pinnacle Ontario can tailor campaigns, segment audiences, and reward players more effectively, creating a world-class digital entertainment experience for its customers.

EveryMatrix has more than 300 global customers and holds North American licences in Ontario, New Jersey, Michigan, West Virginia, Connecticut and Pennsylvania.

Stian Enger Petersen, CEO, Casino, EveryMatrix, said: “This launch marks a key milestone for EveryMatrix as we bring our market-leading CasinoEngine platform to Canada for the first time.

“We’re delighted to expand our partnership with Pinnacle and support their ambitions in Ontario with a powerful combination of platform, content, and engagement tools that are proven to drive success.”

The post Pinnacle Ontario live with CasinoEngine in North America debut appeared first on Gaming and Gambling Industry in the Americas.

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AGCO

Prime Skill Games Inc. Official Response to AGCO Press Release

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As CEO of Prime Skill Games Inc., I feel compelled to address recent comments made by the Alcohol and Gaming Commission of Ontario regarding so-called unapproved gambling machines in convenience stores across the province.

Let me be perfectly clear

Our machines are not gambling devices. They are entirely skill-based, fully compliant with the law, and built on the fundamental idea that players are in control. The outcome of every session is determined solely by the player’s ability, not by random chance.

Prime Skill Games is proud to be the only true skill game operating in Ontario today.

We categorically reject any suggestion that our products fall under the definition of unregulated gambling. Such statements are inaccurate, misleading, and fail to recognize the critical distinction between games of skill and games of chance.

We stand firmly behind the legality of our machines and the integrity of our operations. We will demonstrate this through every available means, whether through legal documentation, expert analysis, or, if necessary, before the courts. We are prepared and unafraid to defend the truth.

To our players, partners, and business community, we want to reassure you that our mission has not changed. We are committed to offering a responsible, transparent, and innovative entertainment experience. We will not be intimidated by broad and baseless accusations, and we will continue to move forward with strength and clarity.

 

Sincerely

Matt Zamroźniak

Chief Executive Officer

Prime Skill Games Inc.

The post Prime Skill Games Inc. Official Response to AGCO Press Release appeared first on Gaming and Gambling Industry in the Americas.

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