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Galaxy Racer signs YouTube sensation Noor Stars as new content creator

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One of the biggest female content creators from the Arab speaking world with a following of over 40 Million, Noor Stars will be representing Galaxy Racer across her many channels and creating a variety of content

Galaxy Racer (GXR), the biggest esports, gaming and lifestyle organisation, headquartered in Dubai, with market presence in the Middle East, North Africa, South-East Asia, Europe and South Asia, has announced it has signed one of the most popular content creators in the Arab speaking world, Noor Stars, as its new content creator.

As the latest addition to Galaxy Racer’s constantly growing content creator team, Noor Stars will be representing the organisation across her many channels and creating a variety of exciting and compelling content – which includes everything from music, videos and films to comics and product launches – for her millions of fans around the world.

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Galaxy Racer launched in 2019 and has already become one of the biggest esports, gaming, and lifestyle organisations globally. The organisation prides itself on having five separate business offerings; Esports Teams, Content Creators, Tournament Management, Merchandising and Lifestyle and GXR Records, a newly established record label that already carries two signed artists from the MENA region and are looking to expand globally.

Galaxy Racer’s content creator team has enjoyed startling success in just two years, and Noor Stars will join a roster that features some of the biggest content creators in the MENA and Southeast Asia regions, including Abo Flah, the biggest and fastest-growing gaming channel in the Arabic speaking world. The organisation now carries over 100 content creators, with a total reach of over 370 million followers across all platforms and more than two billion views.

The first person in the region to reach 10 million subscribers on a social platform and one of the most popular content creators in the Arab speaking world, Noor Stars began her career on YouTube in 2015. Paving the path for female content creators in the region, Noor Stars had to overcome serious challenges early in her career for simply being an Arab woman on YouTube. Her success on the platform, with passionate fans and a devoted family behind her, has seen Noor Stars become an inspiration to aspiring female content creators in the region, and globally.

Galaxy Racer’s Content Creator and YouTube sensation, Noor Stars commented: “I am excited to be joining Galaxy Racer as their newest content creator! I am always looking to grow as a person and felt I wanted to expand into different verticals and create many more exciting content for my audience such as movies, films and product launches. I am confident at Galaxy Racer I will be able to create and provide fresh and engaging content to my followers. I hope my journey inspires more female content creators to build confidence in themselves and believe that if you truly enjoy doing something, that is a good enough reason to keep going. Never take no for an answer – the most important story to tell is yourself!”

Paul Roy, CEO and Founder of Galaxy Racer, commented: “We are thrilled to announce that Noor Stars will be joining Galaxy Racer as one of our content creators! With an impressive social media following and inspiring the next generation positively, we are excited with the content she will be creating. We have already signed some of the biggest content creators in the region and I believe that Noor Stars will be a great addition to our ever-growing list of content creators. Welcome to our galaxy, Noor Stars!”

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Ninjas in Pyjamas Renews Partnership with Red Bull

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NIP Group subsidiary Ninjas in Pyjamas (NIP), a legendary esports organisation founded in Sweden in 2000, has officially renewed their partnership with iconic energy drink brand Red Bull. Originally teaming up in November 2022, NIP and Red Bull will strengthen operations, drive growth and expand their reach in esports. Red Bull’s global reputation opens new doors across content creation, fan engagement and operational stability for NIP, whilst Red Bull can reach NIP’s young and engaged audience as part of their continued commitment to the esports industry.

This renewed agreement will engage esports fans through exclusive player content – such as behind-the-scenes tournament footage – alongside the integration of Red Bull branding in Ninjas in Pyjamas’ social media, streams, player jerseys across multiple teams and events.

NIP and Red Bull will also work together on various activations, including the annual [SWE] CS Summit held at Red Bull Gaming Sphere in Stockholm, which sees leaders in the Swedish Counter-Strike scene come together to discuss and shape the future of their national scene. Supporting the Swedish esports scene and driving positive change at a national level is a key pillar of this partnership, which both will take steps to achieve through various activations.

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Hicham Chahine, Co-CEO of NIP Group, said: “It has been a pleasure working with Red Bull over the past two years, collaborating on a series of highly successful projects. The more we work together, the clearer it has become that we align strongly on values and how to create meaningful experiences for our fans. We are truly delighted to continue this journey with them. Their passion for innovation and excellence aligns perfectly with our vision, and together, we look forward to pushing the boundaries of this industry even further.”

The post Ninjas in Pyjamas Renews Partnership with Red Bull appeared first on European Gaming Industry News.

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PandaScore and Orenes Grupo unite

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Leading online sportsbook and casino operator in Spain and Mexico integrates provider’s cutting-edge esports odds feed

PandaScore, the award-winning provider of esports data, odds and betting products, has added yet another tier-one operator to its roster of partners after signing a deal with Orenes Grupo.

The partnership sees Orenes Group deploy PandaScore’s powerful Odds feed across its online betting brands in Spain and Mexico, allowing it to offer comprehensive and competitive odds for some of the most popular esports disciplines.

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PandaScore’s Odds Feed really is unrivalled in the scope of markets and the value of the odds it allows operators to offer to their players. It uses a sophisticated model backed by a team of experienced traders including specialist traders for each discipline including CS2, Dota 2 and LoL.

PandaScore has seen a surge in demand for its esports betting data, odds and products as the vertical continues to go from strength to strength, especially as more tier-one brands look to get in on the action. This has seen PandaScore pass €1 billion in esports bets through its platform.

In addition to its Odds Feed, PandaScore offers a range of products including a smart BetBuilder, MicroBetting markets and an innovative AI-powered StoryBuilder.

João Carvalho, Senior Sales Manager at PandaScore, said: “Orenes Grupo has established itself as a leading operator in both Spain and Mexico with its sportsbook and casino brands and through this partnership with PandaScore, can really strengthen that position with a compelling esports betting offering.

“Demand for esports betting is on the rise and savvy operators are looking to capitalise on this by offering markets and odds to their players, which is what Orenes Grupo can now while being confident its odds are among the most competitive.

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“We are thrilled to add another power player to our network of partners and look forward to working with the Orenes Grupo team to help the operator maximise the opportunity that esports betting presents.”

Vicente Rabasco, Head of Product & PMO at Orenes Grupo, added: “PandaScore is a leading provider of esports betting odds and products and we really couldn’t think of a better partner to be working with.

“We have established and defended our position by embracing new trends and delivering experiences our players demand, and this deal with PandaScore allows us to really build momentum behind our esports betting offering by putting quality at the heart of our proposition.”

The post PandaScore and Orenes Grupo unite appeared first on European Gaming Industry News.

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BETBY LAUNCHES EXCLUSIVE CUSTOM CS2 LEAGUE FOR CSGOEMPIRE

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BETBY, a premium provider of innovative sports betting solutions, has announced the launch of a custom-made Counter-Strike 2 (CS2) league exclusively for CSGOEmpire, a leading operator in the esports sector. This latest addition reinforces BETBY’s commitment to delivering tailored esports experiences that enhance engagement and offer operators unique branding opportunities.

The newly introduced league, integrated into BETBY’s award-winning esports content portfolio BETBY Games, fully replicates the lifecycle of a real CS2 match. It follows a best-of-three (BO3) format with a maximum of 24 rounds (MR24) and overtime, incorporating side switches, weapon purchases, bomb plants, and all the mechanics that define real CS2 gameplay.

Featuring top teams from the HLTV ranking, the league ensures a high level of competition. Additionally, a special guest team, ‘Empire’, representing CSGOEmpire’s brand owners, joins the lineup with an up-to-date roster. This exclusive league was made possible through complex mathematical modeling and advanced infrastructure. It is available only on CSGOEmpire, providing its audience with an unparalleled esports betting experience.

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This initiative is part of BETBY’s broader strategic collaboration with Moonrail Limited, the parent company of CSGOEmpire. Through this partnership, BETBY has provided its cutting-edge technology and services to enhance CSGOEmpire’s sportsbook operations, further strengthening its position in the sports betting sector.

Kirill Nekrasov, Head of Sportsbook Product at BETBY, commented: “Our partnership with CSGOEmpire to develop a custom CS2 league highlights our ongoing efforts to push the boundaries of innovation in esports betting. We have meticulously designed this league to replicate the real dynamics of professional CS2 gameplay, ensuring that CSGOEmpire’s users enjoy an authentic and engaging experience that cannot be found anywhere else.”

A representative from CSGOEmpire added: “At CSGOEmpire, we are always looking for ways to bring our users the most authentic and immersive esports betting experiences. BETBY’s ability to develop a fully customized CS2 league that mirrors real gameplay is a game-changer for us. This exclusive league not only strengthens our brand identity but also provides our community with a truly unique betting product they won’t find anywhere else.”

The launch of this league builds upon BETBY’s previous announcement introducing customizable esports tournaments, allowing operators to create tailor-made leagues that align with their brand identity. This framework enables partners to personalize various aspects of their tournaments, from team branding to in-game visuals, making content more engaging and brand-specific. The collaboration with CSGOEmpire is a prime example of how this approach can deliver a unique product that resonates with the platform’s users.

The post BETBY LAUNCHES EXCLUSIVE CUSTOM CS2 LEAGUE FOR CSGOEMPIRE appeared first on European Gaming Industry News.

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