

Asia
Galaxy Racer partners with Pakistan’s newest technology authority and announces regions biggest esports tournament
Galaxy Racer, the world’s fastest growing esports, gaming and lifestyle company, takes a massive leap by signing with the newly established STZA (Special Technology Zones Authority) in the presence of Pakistani President Dr. Arif Alvi at a special ceremony held in Dubai, UAE. STZA is a new Pakistani government initiative that encourages foreign technology companies to invest in Pakistan. Galaxy Racer has become the first esports company to establish itself with STZA.
On the occasion, Galaxy Racer also announced that they are hosting the biggest esports tournament in Pakistan with esports titles such as Tekken, PUBGM and FIFA that offers a total winning prize of 100,000 USD. It is scheduled to be held in December 2021. The event will also be hosting an Influencer Con, and a Toys and Gaming Festival, bringing the world of entertainment to Pakistan. Further details will be announced soon.
Fakhr-e-Alam has said that the forthcoming esports tournament will be the first in Pakistan to be televised nationwide through a partnership with Ten Sports Pakistan.
Galaxy Racer has recently announced its partnership with celebrity entrepreneur Fakhr-e-Alam as part of its South Asia expansion plans to grow the local ecosystem, with Fakhr-e-Alam spearheading Galaxy Racer Pakistan. Pakistan has recently legitimized esports in 2021, by granting it the ‘regular sports’ status, a big win for the esports industry in Pakistan.
With the rise of mobile games, developing countries have been recognised as one of the largest untapped emerging markets for esports and gaming. With 100 million broadband subscribers, Pakistan’s gaming scene has the potential to dramatically evolve and many youngsters have already made their mark. Earlier in 2021, Galaxy Racer signed Nyle ‘Nyle’ Hasan, the country’s top Fortnite player.
Galaxy Racer has a global footprint with over 400 million followers worldwide, with over 2 billion monthly views. Esports has gradually grown in popularity over the years and the global market is set to reach US$1 billion for the first time in 2021, according to a report by esports data intelligence firm, Newzoo.
Fakhr-e-Alam, CEO of Galaxy Racer Pakistan commented, “This is the beginning of esports and influencer marketing in Pakistan. We are all set to take Pakistani gamers and influencers to the rest of the world. With a vibrant youth and huge digital growth, we will see a massive paradigm shift in gaming and content consumption in Pakistan. Galaxy Racer’s aim is going to be simple and that is to fuel this growth at lightning speed.”
Amer Hashmi, Chairman of STZA, commented: “We are delighted to welcome Galaxy Racer to Pakistan. At STZA, we look forward to working with Galaxy Racer in establishing a better and healthier video gaming environment for Pakistani youth and create an atmosphere of further investment and growth in this segment in Pakistan.”
Back in January 2021, Galaxy Racer, under the patronage of His Highness Sheikh Ahmed Dalmook Al Maktoum, together with Cinepax, organised the first-ever Pakistan vs. India Fortnite tournament with a prize pool of US$10,000, the biggest prize pool in the history of any Pakistani esports tournament.
Earlier in July 2021, Galaxy Racer joined forces together with Arsenal superstar English Premier League footballer Pierre-Emerick Aubameyang by hosting the first-ever Fortnite esports tournament between Europe and the Middle East with a EURO 10,000 prize pool.
Galaxy Racer has formed a three-year partnership with Spanish football league LaLiga. The partnership will see both entities collaborate to create an original content series that will feature players from LaLiga, as well as Galaxy Racer’s influencers.
Asia
Hero Esports Announces Venues for ACL Grand Finals 2025

Hero Esports, an industry leader and the largest esports company in Asia, has announced its championship venues for the Asian Champions League (ACL) Grand Finals 2025 taking place May 16-18 in Shanghai. The landmark event will transform three of the city’s most iconic venues into battlegrounds for nine premier esports titles, cementing Shanghai’s status as the global esports capital.
The tournament is expected to attract 80,000+ live attendees across three venues, with global broadcasts reaching millions via Twitch, YouTube and TikTok. Participating teams will be competing for a total prize pool of $2 million. Selected ACL winners will earn direct entry to the Esports World Cup in Riyadh, Saudi Arabia—the largest esports event in history due to take place from July to August.
“Shanghai’s selection as our host city reflects its unmatched esports infrastructure and passionate community. By combining elite competition with DreamHack’s festival energy, we’re creating a new blueprint for global esports events,” said Jonny Wang, CEO of ACL.
“This is Hero Esports’ most ambitious project to date. The ACL bridges Asian talents with the world stage while delivering unforgettable fan experiences through cutting-edge production,” said Danny Tang, Co-Founder & CEO of Hero Esports.
The post Hero Esports Announces Venues for ACL Grand Finals 2025 appeared first on European Gaming Industry News.
Asia
LEADING SCORES APP LIVESCORE EYES ASIA GROWTH WITH EXPANDED BRAND PRESENCE IN THAILAND

LiveScore, home to the world’s leading app for sports scores, announces it is expanding its brand activation and presence in Thailand. This development marks a significant milestone in its ongoing commitment to localising its services and engaging with football fans across Asia.
This strategic move highlights LiveScore’s commitment to expanding its presence in the region, beginning with Thailand and Indonesia. LiveScore has experienced substantial growth in Asia Pacific, with Thailand and Indonesia specifically representing a significant portion of LiveScore’s 7.6m users in Asia in 2024.
In line with this expansion, LiveScore has partnered with local agency, Holarchy, to enhance brand awareness and activation in the region. This step is crucial to the overall strategy aimed at engaging fans and brand partners throughout Asia. With the World Cup nearing, this expansion allows LiveScore to connect with dedicated football fans as it seeks to establish itself as the leading platform for football fans, and paves the way for exciting collaborations with regional brands.
This expansion showcases LiveScore’s ongoing commitment to Fuelling Fans’ Passion for Sport, providing localised content, live scores, and news that resonates with fans on a personal level.
To further cement its commitment to local audiences, LiveScore has launched its official Thai social media account, @livescore.th. LiveScore’s Thai-specific account will feature localised content from the global LiveScore account, complimented with content specifically crafted for Thai fans, making it easier than ever for fans to stay engaged with their favourite sports.
Beyond social, fans can look forward to a series of LiveScore events such as watch parties, with all activations designed to bring more fans closer to the games they love.
Dominic Vye, Marketing Director, LiveScore, said: “Sports, especially football, hold immense popularity across Asia. We’ve chosen Thailand as the first country for our Asia expansion because of the undeniable passion of Thai fans. From their vibrant love for food to their pride in national teams and unwavering enthusiasm for the Premier League, Thai fans stand out. With LiveScore already enjoying a strong following and a loyal user base, this expansion marks an incredibly exciting step forward for both us and the fans.”
“LiveScore has always been driven by our mission to Fuel Fans’ Passion for Sport, and the incredible passion of Asian football fans only motivates our commitment to building a personal connection with fans in every market. We’re witnessing a phenomenal growth as fans from all over the world engage with us more than ever, especially as excitement builds towards the World Cup in 2026, and we’re proud to provide them with real-time updates and content that is tailored to their interests and needs.
“This is just the beginning, and we’re looking forward to working with more like-minded brands committed to building meaningful connections with football fans across Asia.”
The post LEADING SCORES APP LIVESCORE EYES ASIA GROWTH WITH EXPANDED BRAND PRESENCE IN THAILAND appeared first on European Gaming Industry News.
Asia
NOVOMATIC Announces New Strategic Distribution Partnership with Harvest Gaming

NOVOMATIC has announced a new strategic distribution partnership with Harvest Gaming, a renowned company based in Singapore. This new venture marks an important step in NOVOMATIC’s strategy of expanding its presence across Asia and reinforces the Group’s long-term commitment to international growth through strong regional collaborations.
Under the new agreement, Harvest Gaming will represent NOVOMATIC’s leading portfolio of land-based gaming solutions in Singapore, Malaysia and Vietnam. With its in-depth market knowledge, excellent industry relations, and a customer-focused approach, Harvest Gaming is ideally positioned to support NOVOMATIC’s growth and deliver tailored solutions to local operators.
“We are delighted to partner with Harvest Gaming in order to strengthen our footprint in Southeast Asia. Their deep understanding of the regional markets and dedication to supporting our customers make them excellent representatives of the NOVOMATIC brand. This partnership will allow us to serve operators in Singapore, Malaysia, and Vietnam better with our tailored, high-performance gaming solutions,” Michael Barsin of NOVOMATIC Sales said.
“We are proud to be appointed as NOVOMATIC’s distributor for this important region. NOVOMATIC is globally recognized for its innovation, quality, and reliability – values that perfectly reflect our own business philosophy. We look forward to working closely with the NOVOMATIC team to support our customers and drive mutual growth in Southeast Asia,” Alfred Hwee, General Manager at Harvest Gaming, said.
This new partnership further expands NOVOMATIC’s global distribution network and enhances the Group’s ability to meet the specific needs of customers in one of the most dynamic regions of the international gaming industry.
The post NOVOMATIC Announces New Strategic Distribution Partnership with Harvest Gaming appeared first on European Gaming Industry News.
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