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BLAST PREMIER TEAMS UP WITH STEELSERIES FOR FALL SEASON

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SteelSeries will serve as the Official Mice, Keyboard and Mousepad Partner for the Counter-Strike Fall Season

BLAST Premier today announced  a new partnership with SteelSeries, the worldwide leader in gaming and esports peripherals,  for the Counter-Strike tournament organizer’s Fall Season.

The multi-event deal will see SteelSeries further boost BLAST’s growing global portfolio of partnerships. The Danish gaming peripheral manufacturer will collaborate with BLAST on events and brand activations, and engage with BLAST’s community of Counter-Strike fans. Additionally the brand will showcase their industry-leading keyboards, mice, mousepads, including the award-winning Prime Pro Series line of mice that revolutionized gaming mice technology with the first-ever Optical Magnetic switches in esports.

Throughout the Fall 2021 season, SteelSeries will have a presence at the Fall Showdown (October 12-17) and Final (November 24-28), and activate at BLAST Premier’s eagerly anticipated return to arena events at November’s Fall Final in Copenhagen’s iconic Royal Arena – including a number of fan engagement initiatives, giveaways and a designated space at the venue to activate around.

Sharing a passion for innovation and esports with BLAST, SteelSeries has been creating firsts in gaming and esports for 20 years. Celebrating its 20th anniversary as the original esports brand in 2021, SteelSeries has built its name and reputation on challenging the status quo, creating innovative products that push boundaries and professional gaming further, and helping to make gaming more competitive and compelling for viewers and players.

BLAST and SteelSeries first teamed up for the BLAST Pro Series Copenhagen in 2019 and followed this up by partnering at last year’s online Dota 2 tournament Bounty Hunt.

Oliver Clarke, Head of Brand Partnerships at BLAST, said: “It’s a hugely exciting time for BLAST Premier with the start of our Fall Season and the imminent return of fans and arena events ahead of November’s Fall Final in Copenhagen. We’re thrilled to welcome back such a reputable global brand like SteelSeries and have some exciting plans lined up for the partnership during this period.”

“As the original esports brand, we seek to inspire through our innovation and creativity, through our products, and with our partners,” said Tony Trubridge, Global Esports Director at SteelSeries. “There are many synergies between BLAST Premier and SteelSeries and the Fall 2021 season marks the perfect opportunity to collaborate.”

BLAST Premier is a worldwide Counter-Strike tournament series that unites all major events, offers opportunities to all regions across the globe and crowns the world champions of CS:GO. Up to 32 teams will take part in the seven BLAST Premier events over the course of 2021 with a combined prize pool of $2,475,000 on the line.

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Galaxy Esports Becomes a Member of the Esports Integrity Commission

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Galaxy Esports Ltd has become a member of the Esports Integrity Commission (ESIC). This new membership reflects Galaxy Esports’ commitment to safeguarding competitive integrity and promoting ethical standards in the esports industry.

By joining ESIC, Galaxy Esports reaffirms its dedication to fair play and professionalism by adopting the ESIC Integrity Program across its activities. Galaxy Esports joins an extensive list of the world’s largest esports stakeholders who rely on ESIC’s Integrity Programme for their competitive integrity and governance needs.

Stephen Hanna, Chief Executive Officer of ESIC, said: “We are pleased to welcome Galaxy Esports to the ESIC membership network. Galaxy’s proactive adoption of ESIC’s standards represent a positive step for the competitive integrity of their tournament offerings. We look forward to supporting their journey and working together to uphold the values of fairness and transparency in esports.”

Yurii Tereshchenko, CEO of Galaxy Esports, said: “Having been involved in esports for many years, I have witnessed its evolution and the increasing need for structured integrity frameworks. At a pivotal point in the industry’s growth, ESIC has emerged as a vital organization in establishing and upholding standards of fair play. We are proud to become a member of ESIC and view this as a significant milestone in Galaxy Esports’ development and our ongoing commitment to competitive integrity.”

The post Galaxy Esports Becomes a Member of the Esports Integrity Commission appeared first on European Gaming Industry News.

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PlayVS Announces Multi-year Partnership with Zenni Optical

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PlayVS, the leading esports platform in North America, announced a multi-year partnership with Zenni Optical, the world’s leading online eyewear retailer. This partnership establishes Zenni as the official eyewear partner of PlayVS, bringing exclusive benefits to PlayVS’ esports community.

As part of this collaboration, Zenni will serve as the official eyewear partner of the PlayVS Cup, the annual national esports championship for high school students. The Cup provides top scholastic esports teams from across the country with an opportunity to compete for a national title and earn recognition and awards, including college scholarships. Zenni’s partnership will help power scholarship prizes for Cup finalists, furthering PlayVS’ dedication to empowering students and supporting their educational and athletic ambitions. These scholarships not only aid with alleviating financial strain, but also highlight esports as a viable pathway to academic and professional success.

Zenni’s eyewear will also be included in the prize packages that PlayVS Cup champions and PlayVS Awards winners receive, providing students with high quality eyewear to complement their gaming performance. Additionally, Zenni will offer members of the PlayVS community exclusive discounts on eyewear.

“We are excited to partner with PlayVS and expand our ongoing support of the gaming and esports community. Empowering a dedicated high school esports program that not only will generate awareness around the importance of eye health to a new generation of gamers but also support their academic pursuits is such an amazing opportunity for Zenni to partner with,” said Robb Chiarini, Head of Partnerships, Licensing, & Events at Zenni Optical.

Through this partnership, Zenni will also be integrated into PlayVS’ content series, Road to the PlayVS Cup, a set of videos showcasing different esports programs across the nation as they compete to earn a spot in the PlayVS Cup.

“Partnering with Zenni is a natural fit for us as we continue to grow the high school esports community. Zenni shares our commitment to supporting students in both esports and academics. By joining forces with Zenni, we’re empowering students with scholarships and enabling them to partake in healthy competition to foster their esports careers. We’re excited to work together and bring Zenni’s eyewear to our community of gamers,” said Jon Chapman, CEO of PlayVS.

The post PlayVS Announces Multi-year Partnership with Zenni Optical appeared first on Gaming and Gambling Industry in the Americas.

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Genius Sports Signs Partnerships with Bayes Esports and GRID

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Genius Sports Limited has signed new partnerships with Bayes Esports and GRID Esports (GRID) to provide sportsbooks with the highest-quality official esports offering.

GRID, as the only game data platform directly working with the game publishers will provide Genius Sports with exclusive access to official live esports data from League of Legends, and VALORANT, the fastest-growing betting esports title, alongside Ubisoft’s Rainbow Six data, and a robust portfolio of CS2 and Dota2 data from the global tournaments by BLAST and Champion of Champions.

Genius Sports’ sportsbook partners will also be able to access official streaming and data visualizations powered by official GRID data.

Bayes Esports is helping power Genius Sports’ esports offering with its highly granular Live Match Data. As the exclusive data partner of key esports tournament organisers such as ESL FACEIT Group, Bayes Esports covers the majority of official live data for Counter-Strike 2 and Dota 2 esports, which brings in some of the highest revenue for sportsbooks.

Genius Sports will further enhance its offering with Bayes Esports’ data product suite, including low-latency video and live data-powered widgets. Select Genius Sports products will be available through Bayes Esports’ distribution in return.

Going forward, Genius Sports will provide sportsbooks worldwide with an end-to-end esports trading product across pre-match and in-play, powered by ultra low-latency data to guarantee sharp odds and maximum market uptime. Through this product, sportsbooks can unlock new revenues by reaching a highly engaged audience with high-octane, year-round content.

“We are thrilled to announce these new partnerships with Bayes and GRID, two leaders in their field, to create an unrivalled esports content suite for our sportsbook partners. As the new home of esports for sportsbooks, we will provide our partners with the highest-quality data and odds on the most prestigious titles in the sport,” said Matt Stephenson, Global Partnerships Director at Genius Sports.

The post Genius Sports Signs Partnerships with Bayes Esports and GRID appeared first on European Gaming Industry News.

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