Asia
Galaxy Racer appoints new Head of Marketing, India & South Asia
Former Garena Esports Project Manager for India, Romeo Misao, joins Galaxy Racer to head up the organisation’s rapid expansion plans for the region
Galaxy Racer (GXR), one of the fastest-growing esports, gaming and lifestyle organizations in the world, headquartered in Dubai, has announced the appointment of Romeo Misao as the Head of Marketing for India and South Asia. The announcement follows the organisation’s spate of new hires globally and the recent signing of Galaxy Racer’s Chief Marketing Officer, Allan Phang.
Misao will lead the best-in-class regional marketing initiatives for both Galaxy Racer and Nigma Galaxy, the competitive esports division of Galaxy Racer, focusing on the company’s aggressive expansion plans across India and the South Asia region.
Misao was previously the first esports hire in India for Free Fire, the award-winning mobile Battle Royale game by the leading game’s publisher, Garena. He led and executed esports initiatives for Free Fire in India and Bangladesh as their Esports Project Manager.
He spearheaded and launched the leading premium esports IPs in India that went on to be record-breaking such as the Free Fire India Championship Fall 2020 with 300,000 concurrent viewership and the Free Fire World Series, Singapore 2021 with 1.9 million concurrent viewership on local Hindi language streams.
Misao has also worked for award-winning brand BenQ-Zowie, where he drove gaming and esports projects and contributed to the success of the brand’s ranking as the No. 1 Gaming Monitor. He led all Marketing and Communications for US leading display brand, ViewSonic in India and contributed to the growth of the brand in the major display product line with a Top 3 ranking in India. This positioned the brand among the top display segments which led to major collaborative promotional projects with leading games publishers such as Tencent.
Galaxy Racer was founded in 2019 and currently has over 100 content creators across Middle East North Africa (MENA) and Southeast Asia (SEA), amassing over 370 million followers and generating over 2 billion monthly views.
Nigma Galaxy, the merger between Team Nigma, champions of The International 7 Dota 2, and Galaxy Racer, will be leading the competitive esports team division, with an impressive roster of twelve esports teams in Dota 2, League of Legends, CS:GO, Fortnite, PUBG Mobile, BGMI and Free Fire, with over 60 male and female esports athletes from over 20 countries.
Allan Phang, Chief Marketing Officer of Galaxy Racer commented, “Romeo’s vast marketing experience and deep knowledge of the Indian esports industry is vital as part of our strategic initiatives for India. His work is exceptional and I am looking forward to working together with him. As Galaxy Racer pushes forward with our aggressive expansion plans, having a leader of his calibre is important to spearhead our marketing campaigns. We look forward to having Romeo onboard with us. Welcome to our galaxy!”
Romeo Misao, Head of Marketing, India and South Asia of Galaxy Racer commented, “I am excited to be working at Galaxy Racer, one of the fastest-growing esports, gaming and lifestyle organisations globally. I look forward to working with Allan and my fellow colleagues as we look to partner with brands who are interested in targeting Gen Z and Millennials. I cannot wait to unleash the awesome marketing initiatives I have in store for the Indian market and to put Galaxy Racer, Nigma Galaxy and India on the world map in the global esports industry.”
Galaxy Racer is creating a true 360-degree esports, gaming, content and lifestyle brand. Their group company, Riva Technology and Entertainment (RTE), have secured a strong streak of acquisitions, partnerships and brand licensing deals, including the iconic comic book series publisher Dark Horse Comics, with RTE producing multiple mobile games based on the massively successful The Umbrella Academy comic books and Netflix series.
Earlier this year, RTE invested in multiple companies including SUB2r who produce broadcast-quality streaming video cameras, Recast an over-the-top (OTT) platform, My LADS, an Augmented Reality (AR) technology engagement firm which powers fan engagement, the leading games publisher Rogue Games and OKLetsPlay, the leading platform for players to compete each other in competitions against other players across the world.
RTE also owns a majority stake in global games producer Firefly Games, who have experience working with major studios and brands for world-renowned intellectual properties (IP) from Dreamworks Animation, NBC Universal, Skydance Media, and now MGA Entertainment, a consumer entertainment products company, to produce and publish mobile games based on their hit properties L.O.L Surprise! Galaxy Racer has recently brought onboard former Disney executive Guenther Hake, Senior Vice President and General Manager of Disney Consumer Products in Greater China and CEO at Oriental DreamWorks, who will be assisting in an advisory role with Galaxy Racer’s brand partnerships, consumer products, apparel and merchandising endeavours. Galaxy Racer has also recruited Danny Lopez as Chief Content Officer, who was formerly the Director of Brand and Content at Guild Esports, an esports team co-owned by David Beckham, where he led the creative content development and execution across the board.
Asia
Natural8 India welcomes 2025 in style with Natural8 India X APT Manila Classic 2025
Welcoming 2025 in spectacular style, Natural8 India has announced its latest India Exclusive, Natural8 India X APT Manila Classic 2025, to the delight of poker enthusiasts across the country. The multi-table tournament, scheduled to take place on January 19, will offer participants a chance to fight for the massive event prize pool and the glory of winning a prestigious APT Trophy. But that’s not all, for nine finalists will also secure an all-expense paid trip to participate in APT Manila – competing for the grand prize at a grand stage with some of the sharpest poker players in all of Asia!
With a buy-in of only INR 5,500, Natural8 India X APT Manila Classic 2025 will offer flight and stay packages for nine finalists, worth up to INR 100,000 each, for the upcoming APT Manila Classic. In addition, the top four finalists will secure a Main Event ticket worth INR 90,000 each at APT Manila Classic 2025, while the other five will win Mini Main Event tickets worth INR 37,000 each. The tournament also has various satellites running daily from January 12 to January 19, with a buy-in of just INR 550.
Speaking on the upcoming India Exclusive, Kunal Patni, Executive Director and Country Head – Natural8 India, said, “2024 was a spectacular year for Natural8 India and the broader Indian poker community. Throughout the year, we saw a strong response to the various India Exclusives, which not only nurtured the country’s growing poker landscape but also connected poker enthusiasts to the broader Asian poker scene on a more consistent basis. We took 23 players to various APT events in 2024 through these India Exclusive APT events. With the Natural8 India X APT Manila Classic 2025, we expect a similarly stellar response, especially with mega bonus on offer worth up to INR 15 lakh. Our latest India Exclusive will set the tone for the rest of the year and give poker enthusiasts and professional players across the country a chance to start 2025 on a bang!”
The post Natural8 India welcomes 2025 in style with Natural8 India X APT Manila Classic 2025 appeared first on Gaming and Gambling Industry in the Americas.
Asia
Sands China Launches Alipay Tap! in Macao
On Jan. 14, 2025, Sands China Ltd., Alipay and Macau Pass jointly introduced the Alipay Tap! service at Sands Resorts Macao. Utilising innovative payment interaction technology, the service will further enhance the payment experience of visitors in Macao and enable new digital business and marketing opportunities. It will also contribute to the city’s smart city development while supporting digital upgrades and connectivity within the Greater Bay Area.
Alipay Tap! is an innovative payment service introduced by Alipay in July 2024 in the Chinese mainland. Users can simply unlock their phones and tap the merchant’s payment device to complete the transaction, without opening the Alipay app. This solution has quickly become popular with both users and merchants and is currently available in over 100 cities and more than 1000 shopping malls and commercial districts in the Chinese mainland. In addition to payments, Alipay has also collaborated with partners to create over 50 Alipay Tap! digital industry solutions, such as “Tap to Order” and “Tap to Open Self-service Vending Machine”.
In this first phase, Sands China has rolled out Alipay Tap! across 300 merchants in its integrated resorts, including The Venetian Macao, The Parisian Macao, The Londoner Macao and Sands Macao. It can be used for a variety of payments, such as hotel accommodation, dining, shopping and ticketing, providing customers with a convenient payment experience. Chinese mainland tourists using Alipay Tap! in Sands Resorts Macao can also enjoy multiple offers during the promotional period, including an exclusive coupon for the first transaction via Alipay Tap! in Macao and other cross-border travel promotions released.
Merchants can use one terminal to meet the payment needs of both tourists and local residents using mainstream e-wallets. A representative from a Sands Resorts Macao merchant shared, “As Chinese mainland tourists are generally familiar with Alipay Tap!, combined with various recent promotional offers, the number of Alipay Tap! transactions has significantly increased since its launch, greatly enhancing operational efficiency”.
Jiajia Li, Vice President of Alipay, Ant Group, said: “Macao has unique geographic advantages, providing an ideal environment for the introduction of innovative technologies. Alipay and Alipay+’s cross-border services have already covered nearly 90% of merchants in Macao. The successful introduction of Alipay Tap! in Macao will further enhance the convenience of payments for Chinese mainland visitors, accelerate the digital transformation of businesses, unlock more commercial potential, and promote the digital connectivity of digital everyday services within the Greater Bay Area.”
The introduction of Alipay Tap! in Macao is not just a simple replication of the payment model but also creates a local digital business model benchmark. The collaboration between the three companies integrates Alipay’s user experience and membership preferences, Sands China’s unique services and benefits, and Macau Pass’s regional coverage and operational expertise. Together, they have created a new digital business model.
The post Sands China Launches Alipay Tap! in Macao appeared first on European Gaming Industry News.
Asia
Bety.com Introduces a New Era of Casino Gaming with Web3 Innovations and Exclusive Perks
Bety.com stands out as one of the most versatile crypto casinos in the Web3 landscape.
Bety.com, the first decentralized casino to enter the Web3 scene, continues to lead the revolution in the online casino industry. The platform has been at the forefront of innovation in blockchain-based casinos since its inception. As part of its ongoing development, the team reveals an enhanced offer proving why crypto casinos outrank traditional casinos in terms of user experience and perks.
Decentralized, Fair & Rewarding: An Unmatched Offer of New Crypto Games
Bety.com stands out as one of the most versatile crypto casinos in the Web3 landscape. As one of the pioneers in blockchain casinos, Bety.com built a solid reputation for gaming diversity and unequaled entertainment. The platform offers a wide selection of classic casino table games, including poker, blackjack, baccarat, craps, roulette, and more. A rich collection of slots, live casino games, Bingo, and game shows round off a unique and engaging offer.
Bety.com hosts 10,000+ games from reputable developers, including PGSoft, Evolution Gaming, Evoplay, Yggdrasil, Red Tiger, EG Games, and many more. These games are available in its casino and sportsbook. They are constantly updated to incorporate the latest industry trends and technological breakthroughs.
Here is some selections of the games Bety.com offers
Slots: With over 3,000 online slots, Bety.com offers something for every player. Explore classic three-reel slots or dive into the latest video slots packed with bonus features and the chance to win big.
Live Casino Games: Experience the thrill of a real casino from home with bety.com’s vast variety of live dealer games. Play Blackjack, Roulette, Baccarat, Gonzo’s Quest and more, streamed live with professional dealers.
Sportsbook: Bety.com offers a comprehensive betting platform covering a wide range of sports and esports. Traditional sports like soccer, basketball, and tennis are featured alongside niche options such as darts, snooker, and volleyball. Esports enthusiasts can wager on over 300 events across multiple popular games, including League of Legends and Dota 2. The platform also supports live betting, enabling users to place bets in real-time for a dynamic and engaging experience.
Introducing Original Bety.com Casino Games
One of the most visited sections at Bety.com is the “Originals” casino gaming page. This part hosts several in-house games with exciting gameplay and appealing RTP rates. Bety.com features its own versions of Plinko, Wheel, Keno, Limbo, Dice, Mines, Coinflip, and more. All of them have a remarkable 98% RTP, inviting players to indulge in their favorite casino games with a Bety.com twist.
Many crypto enthusiasts choose Bety.com for its standout selection of hash games, including Hash Banker Player, Hash Bull, 3-Min Bull, 1-Min Banker Player, and more. These blockchain casino games are an upgrade of traditional casino games, allowing players to predict hash intervals with numerous betting options.
Lastly, Bety.com provides a generous offer of crypto up-down casino games. These exciting games allow players to have substantially high leverage levels of up to 1,000x, generating the opportunity for high returns.
Why Players Choose Crypto Casinos Over Traditional Platforms
The advent of blockchain technology has changed the outlook for numerous industries, including the online betting sector. For decades, traditional online casinos had no competition and, thus, failed to evolve and meet the increasing demands for a better user experience.
As one of the first blockchain casinos, Bety.com saw how it can play a game-changing role in an industry hungry for innovation. The platform rose to the challenge, improving every aspect of the online casino gaming experience. Moreover, it developed its own original games, increased betting options, and boosted transparency and trust. Its probably fair game mechanics established one of the highest standards for fairness in the industry.
Meanwhile, traditional online casinos face the same challenges they did years ago. These platforms are famous for slow payouts, high deposits and withdrawal fees, and improvable game fairness and outcomes. More importantly, traditional casinos can take between 3 and 7 days to process withdrawals, depending on the user’s choice.
On the other hand, Bety.com processes payouts in only a few minutes, sometimes instantly, depending on the blockchain network’s congestion. It also facilitates instant Bitcoin deposits and withdrawals. Players can verify the fairness of each game on the platform’s dedicated verification page, using both server-side and client-side seeds and the cryptographic nonce.
Reshaping the Casino Gaming Industry’s Future
Bety.com allows crypto enthusiasts to play in complete anonymity and privacy. The platform guarantees equal winning odds for all players. It also supports quick deposits and withdrawals, provable fair game odds and outcomes, an exclusive VIP program, and high-quality, 24/7 customer support.
The platform’s rich selection of original, in-house game productions and games from prestigious developers caters to high-end players. The appealing offer of betting options and high-leverage opportunities confirm why thousands of expert players visit it daily.
Ultimately, Bety.com aims to reshape the casino gaming industry through maximum fairness, optimal security, and highly entertaining gaming options. To this end, it combines the best developments in casino gaming with a unique, user-centric approach to deliver a standout playing experience.
The post Bety.com Introduces a New Era of Casino Gaming with Web3 Innovations and Exclusive Perks appeared first on European Gaming Industry News.
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