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Penta Esports launches “Penta Challenge” Valorant tournament on its new platform

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Penta Esports, the esports division of Newgen Gaming has announced its upcoming tournament titled, ‘Penta Challenge – Valorant’, supported by Facebook Gaming and Trinity Gaming. This tournament will be a part of Penta Esports’ newly launched IP, ‘Penta Challenge’. Taking place from 5th to 24th October, the tournament has a prize pool of ₹5,00,000 and will have two open qualifiers between 5th to 10th October and 12th to 17th October, followed by a Grand Finale where 2 teams from each qualifier and 4 invited teams will battle it out for the winner’s title.

The registrations for the tournament started on 24th September and will go on till 8th October on Penta Esports’ newly launched platform. Matches will be broadcast quarter finals onwards for qualifier 1 and 2, while all matches from the Grand Finale will be broadcast. The matches will be available for streaming exclusively on Penta’s Facebook Page. Says Penta Esports CMO Akshay Paul “We’ve always had the vision to bring opportunities to the player and amazing viewing experience to the spectators and our newest IP, Penta Challenge, is a step in that direction. While we’ll start with Valorant, going forward, we will have the Penta Challenge for multiple game titles.” Trinity Gaming founder and CEO Abhishek Agarwal says, “We’re always on the lookout for good partners to be able to bring tournaments like these for the Indian esports community. Our vision is absolutely in line with the team at Penta Esports and we’re sure this is going to be an amazing event!” This event will also mark the launch of Penta Esports’ platform, pentaesports .com. The platform will be a one stop destination for all things esports, including match schedules, match results, VODs of tournaments and leagues, content, news, announcements and much more.

The platform will allow users to discover and register for tournaments. It will also allow teams to create recruitment posts and players to find teams. This will enable a lot more players to participate in tournaments for team-based game titles.

Penta Esports head of esports, Kiran Noojibail said, “We’ve been working on this platform for a while and it feels rewarding to launch it for everyone. We wanted to create a platform for Indian esports players and enthusiasts, which encompasses all major aspects of esports. Penta Challenge – Valorant will be the first tournament for our platform and we look forward to building a strong community through the platform!”

Founded by industry veterans Anurag Khurana, Kiran Noojibail and Akshay Paul, Penta Esports aims to disrupt the ecosystem in India with a holistic approach towards the sector, including leagues, tournaments, content and much more.

Prize Pool for the tournament:

Prize Pool

₹5,00,000

1st

₹2,25,000

2nd

₹1,25,000

3rd/4th

₹50,000

3rd/4th

₹50,000

5th-8th

₹10,000

5th-8th

₹10,000

5th-8th

₹10,000

5th-8th

₹10,000

Top Fragger of Grand Finale

₹10,000

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NODWIN Gaming Partners with Sony LIV for Streaming Rights of Esports World Cup 2025

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NODWIN Gaming, South Asia’s leading esports and gaming company, has announced that Sony LIV has acquired the Hindi and English language media rights for select matches of the Esports World Cup (EWC) 2025, further amplifying the tournament’s reach and representation across India.

As part of the partnership, Sony LIV will stream select matches from the Esports World Cup in India, bringing the action to millions of fans in languages they resonate with. The Hindi-language broadcast will be available exclusively on the Sony LIV app and official website.

In addition, Sony LIV will also stream the weekly shows, behind-the-scenes features and player interactions spotlighting EWC athletes and teams, curated for both core and casual esports audiences. This collaboration follows NODWIN Gaming’s recent partnership with the Esports World Cup Foundation (EWCF) to manage media rights and regional distribution across South Asia.

Akshat Rathee, Co-Founder and Managing Director of NODWIN Gaming, said: “Our goal is to bring the Esports World Cup to as many passionate fans across South Asia as possible, and this partnership with Sony LIV is a major step in that direction. It combines Sony LIV’s incredible reach with NODWIN’s focus on building localized, fan-first esports experiences. With both Hindi and premium English content, we are creating a viewing experience that feels personal, immersive, and truly regional.”

With the addition of Sony LIV as the exclusive Hindi broadcast partner and NODWIN Gaming as the strategic regional media and marketing partner, the EWC is poised to reach unprecedented heights in South Asia. This aligns with the mission of making esports more inclusive, accessible and locally relevant.

With top-tier Indian talent competing across multiple titles, the Esports World Cup 2025 presents a unique opportunity to showcase India’s growing presence in global esports and to unite audiences around a shared national dream.

The post NODWIN Gaming Partners with Sony LIV for Streaming Rights of Esports World Cup 2025 appeared first on European Gaming Industry News.

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SEGA SAMMY CREATION Launches “Prosperity Peaks™” in Macau

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SEGA SAMMY CREATION INC. proudly announces the first installation of Prosperity Peaks™, the latest addition to their successful Dice series, now live on casino floors in Macau. Building on the proven success of its earlier Dice games, this new title continues the legacy with powerful features and a design tailored for Asian players.

The Asian themed Prosperity Peaks™ retains the fan-favorite Dice Wild and Wild Reels features that have defined the series, while introducing an enhanced Jackpot Bonus that delivers more frequent and rewarding win opportunities. Players will experience the thrill of hitting Jackpots more often, adding extra excitement to every spin.

The company stated today that “The Prosperity Peaks™ Link game is designed uniquely for Asia and it’s highly anticipated when we first showcased in recent gaming shows. We deliberately brings all the elements fun and excitement to promote better entertainment on the gaming floor altogether.”

The initial launch in Macau is just the beginning. Prosperity Peaks™ will also be coming soon to additional properties throughout Macau and extended to other key markets.

The post SEGA SAMMY CREATION Launches “Prosperity Peaks™” in Macau appeared first on European Gaming Industry News.

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12BET Goes Crypto with Big Rewards

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As cryptocurrency adoption surges worldwide—driven by landmark legislation and growing investor confidence—12BET, continues to lead in embracing digital innovation. Recent U.S. Congressional moves to pass crypto-focused legislation, alongside India’s evolving regulatory stance, mark a global shift towards mainstream acceptance of digital assets.

12BET, a pioneering name in the igaming world since 2007, invites crypto users to experience fast, secure and flexible transactions through its wide range of supported cryptocurrencies. Players can choose from the widely used USD-pegged stablecoin USDT (Tether), Bitcoin (BTC), Ethereum (ETH) and the community-favourite Dogecoin (DOGE). These crypto-friendly payment options ensure seamless access to 12BET’s full entertainment portfolio—meeting the expectations of a new generation of tech-forward players.

“As cryptocurrency continues to reshape how people handle money, we’re proud to give our players modern payment options that reflect our values of fairness and transparency. We’re building a platform that moves in step with global innovation and player-first features,” said Rory Anderson, spokesperson for 12BET.

To celebrate this growing momentum, 12BET is offering all eligible users a spin on their Lucky Wheel, with prizes including an iPhone 16 Pro Max, a 2.5g 999 gold bar and a DJI Osmo Pocket 3—available for a limited time.

This move comes amid growing global crypto adoption, with recent legislative efforts like the GENIUS Act and CLARITY Act in the US, and increased regulatory clarity in markets like India. As the global crypto market surpasses $4 trillion, 12BET is doubling down on its mission to deliver a future-ready, player-first gaming experience.

The post 12BET Goes Crypto with Big Rewards appeared first on European Gaming Industry News.

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