

Asia
Axe Deodorant announces first gaming integration in India with World Cricket Championship 3
The in-game integration inside Next Wave multimedia’s WWC 3 is implemented by GroupM ESP
World Cricket Championship 3 (WCC 3) has announced the first ever in-game integration of Axe Deodorant which is implemented by GroupM ESP. This association brings alive dual benefits promised by the brand to gamers, who can upgrade two skills instead of one when they are faced with challenging situations on the field in-game. In line with the brand promise, WCC 3 players are being offered a dual benefit when they upgrade their skills in the game.
The association comes at the time of resumption of IPL 2021 and spilling over to ICC World T20.Axe Deodorant has been associated with gaming globally and this is the first-ever in-game partnership in the country.
Says Next Wave Multimedia, CEO and co-founder, P.R. Rajendran, “We’re thrilled to have Axe Deodorant choose WCC 3 for its first gaming integration in the country. Given the cricket season is upon us, I think this will provide fans with more excitement while they play the game. WCC always looks forward to providing its community with the best experience and we’re sure Axe Deodorant will only enhance it!”
Says HUL, General Manager, Deodorants, Shailendra Singh “The 1st love for most young guys in India is cricket. The integration of Axe with WCC 3 brings together this 1st love with another major passion points – gaming. It is a great platform to bring alive AXE’s Dual action proposition with which it relaunched earlier this year. We are excited to get young consumers to level up their game – Digitally while gaming and in IRL with AXE can”
GroupM South Asia, Head – sports, esports and entertainment, Vinit Karnik said, “We’re thrilled to have collaborated with Axe on WWC3. In-game integration makes brand communication very focused, along with targeting the right consumers. With the newfound sense of consumer value in gaming, users will increasingly engage with content that delivers true value. Since gaming is a massive and readily engaging market with customers, it was a perfect synergy to bring together Axe and next wave multimedia for this initiative.”
WCC 3, the latest edition in the World Cricket Championship (WCC) franchise which has over 160 million downloads. The game has been infused with simulation of actual cricket, updated gameplay features like new controls, animations, real-time motions of athletes and professional cricketers, women’s cricket, a comprehensive career mode with over 400 tournaments, international leagues and much more. The game recently also added a standalone esports lobby.
The game also offers multiple vernacular language commentaries apart from English by professional commentators. It offers Telugu commentary voiced by former Indian cricketer and current IPL commentator, Venkatapathy Raju. English bowler, columnist and BBC cricket commentator Isa Guha and Matthew Hayden comprise the English Commentary roster, while the ingame Hindi and Tamil versions are voiced by Aakash Chopra and Abhinav Mukund respectively.
The World Cricket Championship series has been created by Chennai based Next Wave Multimedia Pvt. Ltd., which is a subsidiary of Nazara Technologies Ltd., a leading India based diversified gaming and sports media platform. Launched in November 2020, the third instalment is the latest in the series. The game has won the Indian Game Developers Conference’s “Studio Game of the Year” award and Google Play Store’s “Users Choice” Award 2020.
Asia
Genting Singapore Appoints Lee Shi Ruh as its New President and COO

Genting Singapore chief financial officer (CFO) Lee Shi Ruh has been appointed president and chief operating officer (COO), filling a position that had been vacant for three years.
The role was last held by former president and COO Tan Hee Teck, who was promoted to chief executive officer in May 2022.
Lee has now stepped down as CFO, the group announced in a bourse filing on Friday (Aug 1). That role will be taken over by Ang Suat Ching, currently CFO of Resorts World Sentosa (RWS), an indirect wholly owned subsidiary of Genting Singapore. Ang will retain her role at RWS.
These changes follow the retirement of Tan, who stepped down as CEO and chairman of RWS in May.
From Jun 1, Lim Kok Thay, executive chairman of the Genting Group, assumed the role of acting CEO, while Lee took on the position of CEO of RWS.
“These appointments reflect our commitment to leadership renewal as the group enters its next phase of growth,” said Lim.
He added that Lee “brings a proven track record of sound decision-making, strategic discipline, and a clear understanding of the group’s long-term priorities, which will be invaluable in her expanded role as president and COO”.
He also noted that Ang’s financial expertise will support the group’s long-term value creation.
The post Genting Singapore Appoints Lee Shi Ruh as its New President and COO appeared first on European Gaming Industry News.
Aquisitions/Mergers
Donaco International Shareholders Approve Acquisition by On Nut Road Limited

Donaco International Limited (DNA), an ASX-listed company focused on leisure, entertainment and associated technology, announced that its shareholders have voted in favour of the proposed acquisition of 100% of the company’s shares by On Nut Road Limited (ONR) via a scheme of arrangement. Donaco International operates casino businesses in Southeast Asia.
The resolution to approve the Scheme was passed with significant support, with 98.11% of votes cast by Donaco shareholders in favour. Additionally, 77.50% of Donaco shareholders present and voting, either in person or by proxy, attorney, or corporate representative, also voted in favour of the Scheme. The voting results reflect strong shareholder backing for the proposed acquisition.
The Scheme remains subject to the approval of the Supreme Court of New South Wales at a hearing scheduled for Thursday, 7 August 2025. The Second Court Hearing will only occur if all of the remaining conditions precedent to the Scheme have been satisfied or waived. If the court approves the Scheme and all conditions are met, Donaco intends to lodge a copy of the court orders with ASIC on Friday, 8 August 2025, upon which the Scheme will become effective and DNA shares will be suspended from trading on the ASX. Pending final approvals, the implementation of the Scheme is expected to occur on Tuesday, 19 August 2025.
The post Donaco International Shareholders Approve Acquisition by On Nut Road Limited appeared first on European Gaming Industry News.
Asia
GK8 Announces Football Legend Michael Owen as its New Brand Ambassador

GK8, Asia’s leading platform for interactive gaming and entertainment, has announced football legend Michael Owen as its new brand ambassador. With a reputation built on trust, security and a diverse range of gaming options, GK8 continues to expand its influence in the iGaming sector, and Owen’s partnership is set to bolster its position in the competitive industry.
Michael Owen, a former English football star known for his exceptional skills and quick pace on the field, brings his star power to the fast-growing brand. With years of success both on and off the pitch, Owen’s influence will help enhance GK8’s visibility across key international markets. The partnership marks a pivotal moment for the company, reflecting its ambition to continue expanding globally while maintaining its commitment to a high standard of user experience.
“It’s an honor to be working with such a dynamic and forward-thinking brand like GK8. Their dedication to creating a secure, engaging platform aligns perfectly with my values. I look forward to connecting with fans and players in Southeast Asia, sharing in the excitement and entertainment that GK8 offers,” said Michael Owen.
Founded with a vision to bring top-tier gaming experiences to Asia, GK8 has rapidly grown into a major force in the interactive gaming industry. The platform is recognised for its advanced security measures, seamless user interface and wide selection of games, including sports, lotteries and multiplayer online options. GK8’s unique approach to customer service has helped them build a loyal global community, with users praising its responsive support team and fast transactions.
The post GK8 Announces Football Legend Michael Owen as its New Brand Ambassador appeared first on European Gaming Industry News.
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