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Aspire Global
Esports Technologies Signs Strategic Deal with Aspire Global
Esports Technologies, Inc., a leading global provider of advanced esports wagering products and technology, announced a strategic license agreement with Aspire Global to integrate Esports Technologies proprietary odds modeling, market creation and trading feed into Aspire’s esports platform. Through this agreement, Esports Technologies will have access to Aspire’s range of offerings and managed services.
Aspire Global is a leading B2B-provider of iGaming solutions, comprising a robust technical platform, proprietary casino games, a proprietary sportsbook, and a game aggregator. Aspire also operates several B2C brands, including Karamba, the premier showcase of its B2B offering.
Tsachi Maimon, Aspire Global’s CEO, said, “We are happy to welcome Esports Technologies as an esports partner. We look forward to providing the esports proprietary solutions for iGaming operators. We are also thrilled to integrate Esports Technologies groundbreaking and engaging wagering products on our platform.”
Bart Barden, COO, Esports Technologies, said, “We are at an exciting rapid growth phase, expanding our business across multiple markets and service offerings. When executing on our plan to expand our presence in key markets, Esports Technologies searched for a solution that would allow us to further differentiate ourselves in our goal of becoming a leader in esports wagering and technology. In Aspire Global, we have found a long-term partner that meets our high demands.”
Antoine Bonello Managing Director at Aspire Global
NeoGames’ Aspire Global to Provide Complete iGaming Solution to PlayLive! Casino and migrate iGaming operations in Pennsylvania
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NeoGames S.A., a technology-driven provider of end-to-end iLottery and iGaming solutions, announced today that its subsidiary Aspire Global Limited, the iGaming unit of the Company, have agreed to deliver its full iGaming suite of products to The Cordish Companies’ PlayLive! Online Casino.
PlayLive! is an online casino in the Commonwealth of Pennsylvania developed and run by Cordish Gaming Group, the global gaming arm of the real estate and entertainment business The Cordish Companies. PlayLive! offers players more than 100 different gaming options, including classic slots, interactive table games, Jackpot games and more. The online casino launched in 2020, followed by the openings of the world-class properties Live! Casino Pittsburgh and Live! Casino & Hotel Philadelphia. PlayLive! introduced Pennsylvania players to the integrated Live! Casino experience, from online to the casino floor. This new agreement will shift iGaming operations in the Commonwealth of Pennsylvania to NeoGames’ PAM, CRM, Aggregation, and Data Analytics product suite in 2024.
The online operator is set to benefit from one of the industry-leading PAM, which is already live in over 20 U.S. states and delivers a customer-centric approach across operations, channels, and game genres.
Quincy Raven, EVP iGaming & Sports at NeoGames, said: “Through Aspire Global’s industry-leading PAM and iGaming offerings, PlayLive gains access to our customer-centric products and services. Increasing player engagement and driving higher lifetime value are central to everything the NeoGames group offers. This strategic partnership reinforces PlayLive’s commitment to the best possible customer experience and provides them with the tools and services necessary to further elevate the PlayLive! experience across all digital channels.“
Antoine Bonello, Managing Director at Aspire Global, said: “Aspire Global brings a full-service proposition to the US market, combining front-end technology, best-of-breed products, and Managed Services to maximize player value. This solution fits like a glove for PlayLive, offering them the perfect opportunity to swiftly capture market share in Pennsylvania’s highly competitive iGaming landscape. This collaboration will empower PlayLive and the Cordish Group to excel in the US market, establishing themselves as industry trail blazers and the ideal partner for Aspire Global.”
Rob Norton, President at Cordish Gaming Group, said: “At Cordish Gaming Group, we pride ourselves on supplying players with a quality gaming experience, both online and offline. Through our PlayLive! brand, we’re able to provide players with real-life entertainment of a casino, on a digital scale. We are excited to take our iGaming offering to new heights in Pennsylvania, and NeoGames’ impressive portfolio matched our requirements to do so.”
Steven Nathan, SVP Interactive Gaming at Cordish Gaming Group, said: “This deal showcases our goal of providing the very best user journey for PlayLive! players in Pennsylvania. With NeoGames’ Aspire Global and its market-leading content and technology, we have found the perfect solutions to drive our iGaming operations forward in Pennsylvania.”
The agreement also includes Aspire Global’s powerful CRM system, AspireEngage, which we believe will deliver an improved player journey and greater customer satisfaction with its data-driven approach to superior bonus management, personalized messaging, and user segmentation.
PlayLive! will be further boosted by integrating with Pariplay’s Fusion aggregation platform that features thousands of titles from the industry’s leading games developers, as well as a suite of back-office conversion and retention tools that enhance player value.
Aspire Global
Aspire Global and NeoGames to showcase full range of iGaming solutions at G2E 2022
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NeoGames S.A and its subsidiary Aspire Global will showcase a comprehensive online solution at the Global Gaming Expo (G2E) 2022, as commercial gambling revenue records continue to tumble in the United States.
Aspire Global and NeoGames offer one of the most comprehensive, flexible online solutions on the market. It incorporates the player account management platform (PAM), a full Managed Services portfolio, Pariplay’s leading casino aggregation platform and BtoBet’s proprietary sportsbook solution. All will be presented to delegates at Stand 2032 at the Venetian Expo in Las Vegas, Nevada, from October 10-13.
The event arrives at a particularly opportune moment for the Aspire Global and NeoGames group, given the boom in land-based and online gaming and sports betting across North America. The synergy with NeoGames expanded Aspire Global’s reach within the territory, positioning the company as one of very few PAMs with such a wide presence in the continent.
The latest report from the American Gaming Association showed that overall commercial gambling revenues across sports betting and casino hit US$34.27 billion for the year to date, up 15.5% on the previous 12 months, as the rise of seasonal visits served to boost the country’s land-based operators. Land-based and online sportsbooks generated $359.6 million in revenues across 25 jurisdictions, up by 34.5%.
With the online segment continuing to record positive results – combined revenue from iGaming in Connecticut, Delaware, Michigan, New Jersey, Pennsylvania, and West Virginia hit $392.4 million in July, up 28.3% on the previous year – Aspire Global and NeoGames are positioned perfectly to serve land-based operators seeking to maximise their revenue potential by granting fast access to an online presence. The existing presence of the PAM in all regulated states, added to the strength and experience of the best-in-breed Managed Service, shape a product that helps partners to better manage their online operations.
Pariplay’s Fusion® offering now consist of over 14,000 games from 80+ suppliers, as well as a suite of back-office conversion and retention tools to enhance player value. It is licensed in Pennsylvania, New Jersey, West Virginia and Michigan, with further licenses to follow.
The Aspire Global and NeoGames PAM has a wide presence across North America, being already live in 20 states. Together with the Managed Services offering and the recent GLI-33 certification of its BtoBet sportsbook platform, the complete B2B iGaming offering is now certified in North America.
Tsachi Maimon, CEO of Aspire Global, said: “The market in North America continues to perform very strongly across all verticals, offering fantastic opportunities for the entire NeoGames group. Our conversations with local operators have provided evidence that there is a major appetite for the full-scale platform solutions that we are able to offer, enabling operators to enter the market quickly and efficiently with all the content, services, and tools necessary to keep players entertained.
“Our attendance at G2E will be invaluable in establishing new connections, as we continue on our growth trajectory in a region of huge potential.”
Aspire Global
Providing the ideal fit
![](https://igamingradio.com/wp-content/uploads/2022/09/providing-the-ideal-fit-scaled.jpg)
Online lottery platform provider NeoGames recently completed its acquisition of Aspire Global, in a deal designed to turbo-charge the growth of both parties in North America. Quincy Raven, Aspire Global’s Managing Director – US, talks to Gaming Americas about how the partnership makes perfect strategic sense, given both parties’ shared heritage and joint aspirations.
How does the acquisition change the way Aspire Global approaches the opportunity in North America?
The NeoGames transaction is completely transformative for our growth trajectory in the North American market. NeoGames and Aspire Global were previously within the same company, before NeoGames addressed what was then a niche proposition of iLottery in North America and subsequently expanded on a global basis. In parallel, Aspire Global was growing successfully in Europe, Africa, Latin America and North America – a process that is still ongoing, of course. Succinctly, within my remit here in the United States, NeoGames brings 17 state licenses to Aspire Global. That provides us with immediate opportunities in each of those states and those licenses – be it iGaming or iLottery, depending on the jurisdictional authority – will accelerate our business dramatically.
How will these competitive advantages present themselves?
When I first joined Aspire Global last summer, we were looking at the United States as a very new market from a platform viewpoint. I have spent time speaking with a wide range of people from commercial, product, and services perspectives, as well as getting involved into the detailed with regulators. From there, we have been working with our product and operational teams to ensure we were absolutely, 100% ready for the moment we deliver our entire suite of products and managed services to a US operator. In North America, it is about replicating the best practices we have implemented in other regions.
To provide a specific example, NeoGames’ partner Caesars, a key customer through their acquisition of William Hill, runs on the NeoSphere (PAM) platform. That proof of execution and scalability demonstrates exactly what we can achieve for operators here in the US and Canada. The same technology we use to support a national brand to roll out from state-to-state within a central platform can then be utilized on a localized basis. For tribal casino operators, this means they have access to platform technology that is nimble, modern and adaptable to be able to cater to local patrons or as part of a multi-state strategy.
What is the importance of the PAM being utilized by both NeoGames and Aspire?
We have been using the same PAM back-end between companies for the entirety of NeoGames’ existence. The sharing of this code and expertise presents us with a competitive advantage when talking to operators of any size. There is always a desire from operators to differentiate themselves, to find that uniqueness that resonates with their patrons in their target markets. Given the state-by-state approach to regulation we have here in the US, there are regional differences from a compliance standpoint which in some cases affect the player experience. When it comes to updating features or amending regulatory requirements within the PAM, if an operator has to address every instance in each state, rather than taking a roadmap approach which is released once and deployed across a network, that is a major advantage that we and our partners benefit from.
While sitting down with operators that use other providers and discussing exactly what our platform is capable of and how we support their brands with services, the response has been resounding, particularly when it comes to our CRM capabilities. If you look at the US market over the past year, there has been widespread realization by operators that casting the broadest net possible, with seemingly endless deposits bonuses, isn’t sustainable. Instead, player marketing focused on specific segments and offering real-time, in-app bonusing and experiences, allows the operator to attract the right profiles and retain patrons in this highly competitive market. Retention is something that Aspire has been honing for years, beginning as a B2C and now a pure-play B2B provider driving profitable growth. With our platform, the same premium product is presented to the player, backed by our CRM tools that drive sustainable long-term growth. Given the sophistication, at every player touch point, operators are able to make better informed marketing decisions.
Finally, how has the acquisition affected the way both companies operate?
The completed transaction gives us two company divisions. In total, we are a fully digital company that is iGaming, iLottery, and sportsbook, all wrapped up with Managed Services. Within our organization, we consist of two separate divisions – one with a lottery leaning, the other online gaming – that share technology. In terms of my day-to-day role, it means that I work in exactly the same way I did before, but with additional resources at my disposal.
A great example is our NeoGames operations hub in Lansing, Michigan. This operation center cover everything from customers service, VIP management, risk and fraud through the entirety of the player journey – in a country where localized talent and an understanding of our customer tendencies and preferences is priceless. In the iGaming space, for Aspire Global it means there’s already robust infrastructure in place that we will utilize as our operational hub. Interestingly, though, it was actually Aspire that originally set up the operation with NeoGames seven years ago, so it’s exciting to see how things have come around in a full circle.
Aspire Global is exhibiting at G2E Las Vegas 2022, which takes place at The Venetian Expo, from 10th to 13th October, at Stand 2032.
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