

Asia
Olympic Council of Asia announced the titles of esports as an official medal sport at the 19th Asian Games in Hangzhou, China
The Olympic Council of Asia has announced the titles for the debut of esports as an official medal sport at the 19th Asian Games in Hangzhou, China in September 2022.
There will be eight medal events, plus two demonstration games, reflecting the popularity and growth of electronic sports in China and Asia. The announcement of the games titles was made on the first day of the two-day Chefs de Mission Seminar video conference for the 19th Asian Games on Wednesday, September 8.
The Director General of the OCA, Mr Husain Al-Musallam, said: “We hope that this announcement allows all participating teams ample time to prepare and equip themselves ahead of the qualifying stages.
“I believe we have ticked all the right boxes ensuring a high level of competition which promises great viewing for enthusiasts and casuals alike.
“We at the OCA are looking forward to working closely with our friends at the Asian Electronic Sports Federation and the Hangzhou Asian Games Organising Committee to ensure a successful execution of the esports event at the 2022 Asian Games.”
The Asian Electronic Sports Federation, which is based in Hong Kong, China, has been appointed Technical Delegate of the esports competition at the 19th Asian Games by the OCA. The AESF will be in charge of the qualifying competition and for the operation and management of the esports competition in Hangzhou.
The eight official events, and publisher, are:
1、Arena of Valor Asian Games Version
2、Dota 2
3、Dream Three Kingdoms 2
4、EA SPORTS FIFA branded soccer games
5、HearthStone
6、League of Legends
7、PUBG Mobile Asian Games Version
8、Street Fighter V
The two demonstration events are:
9、AESF Robot Masters-Powered by Migu
10、AESF VR Sports-Powered by Migu
Note: Esports was added to the Asian Games sports programme at the OCA General Assembly in Muscat, Oman on December 16, 2020. It was a demonstration sport at the 18th Asian Games in Indonesia in 2018, meaning that medals did not count in the official medal rankings.
PFB the quote on behalf of Mr Lokesh Suji, Director, Esports Federation of India & Vice President of the Asian Esports Federation (AESF) on this announcement:
“Finally, we are here with esports at the Asian Games’22; 8 esports titles means 24 medals. For titles like Hearthstone; EA FIFA, DOTA2, League of Legends, Street Fighter, we have very strong chances of winning Medals for India; Tirth Mehta who got bronze medal last time (2018), will be able to convert that bronze to a Gold this time. We will soon launch the “Road to Asian Games” program in line with AESF, to identify the best of the talent and train them for the main event at Hangzhou, China in September 2022. Thankfully we have enough time at our hands (unlike last time) to have the best of the players represent India at Asian Games’22. For titles like AOV (Asian Games Version) and PUBG Mobile (Asian Games Version); we are waiting for more inputs to come.
It’s time for our Sports Ministry to recognize ESFI and our sport “esports”. We are confident that we will increase our medals tally this time. ESFI & AESF both are committed to develop, support and grow esports not only in India but the region.”
Asia
FOMO7 Expands Platform with 46 New Indian Lottery Games

FOMO7, a trusted name in online entertainment, has unveiled a massive update to its gaming platform with 46 exciting new Indian lottery games, giving players even more chances to win guaranteed prizes in addition to their regular winnings.
This new launch brings a diverse mix of India’s most beloved lottery formats, including:
• Kerala Lottery
• Speed Matka Lottery
• Daily Matka Lottery
• Dear Lottery
• Daily Pick3, Pick4 & Pick5 Lotteries
• Wingo Lottery
With minimum bets starting at just ₹6, draws are held as frequently as every minute, and scheduled daily, weekly, and at popular time slots like 8 AM, 9 AM, 5 PM, 8 PM and 10 PM, offering a dynamic and rewarding experience for both casual and seasoned players. Top winnings go up to ₹10 Crores, making this one of the most lucrative opportunities in the online lottery space today.
In addition to its rich selection of lottery games, FOMO7 offers a comprehensive gaming experience with casino games, sports betting, instant sports and classic live sports, catering to all kinds of online gaming enthusiasts.
The post FOMO7 Expands Platform with 46 New Indian Lottery Games appeared first on European Gaming Industry News.
Asia
UFC Names Parimatch as Official Sportsbook and Betting Partner in Asia

UFC, the world’s premier mixed martial arts organization, and international iGaming brand Parimatch announced a new marketing partnership that establishes Parimatch as UFC’s Official Sportsbook and Betting Partner in Asia.
Parimatch will strategically activate its brand within a selection of UFC events, leveraging UFC’s wide-reaching promotional assets. Highlighted integrations include Parimatch branding in the world-famous Octagon and collaborations with UFC to creatively engage fans through original content that will be distributed via UFC’s popular digital and social channels in Asia that reach more than 17.5 million users.
“Parimatch has been a trusted partner and we are thrilled to extend this collaboration to Asia. Their support is instrumental in our efforts to give local athletes the opportunity to compete in the Road to UFC tournament and ultimately help them realize their dreams of making it to UFC. Together, we are driving the growth of our sport and delivering world-class experiences to fans across the region,” said Kevin Chang, Senior Vice President and Head of Asia for UFC.
“Today we start off a new era in the Parimatch partnership with UFC, built on the same strong values we share in serving UFC fans worldwide and delivering unforgettable moments. We’re excited to be back, ready to create even greater experiences for fans with the opportunities that lie ahead of us,” said Parimatch owner Sergei Portnov.
This new agreement builds upon an earlier relationship between UFC and Parimatch in which Parimatch served as UFC’s Official Sportsbook Partner across several regions worldwide.
The post UFC Names Parimatch as Official Sportsbook and Betting Partner in Asia appeared first on Gaming and Gambling Industry in the Americas.
Asia
Parimatch Hosts Rooftop Meet & Greet with Sunil Narine

Parimatch has hosted an exclusive meet-and-greet with cricket legend Sunil Narine. Held on March 19, the event titled “Stay at the Top of Your Game” was led by renowned sports anchor MC Russh, giving fans and media a unique opportunity to engage with one of the most exciting bowlers in world cricket.
Hosted at the stunning rooftop venue of Scrapyard Brewing Co. with panoramic views of Kolkata, the session perfectly reflected Narine’s philosophy of always staying at the top of his game.
The event kicked off with a Q&A session where Sunil Narine shared insights into his journey with the Kolkata team, reflecting on his most memorable performances and the passionate support of Riders’s team fans. He spoke about his role in the team and the influence of various captains on his career. Narine also emphasised the importance of brand collaborations in a cricketer’s career and encouraged young players to stay true to their skills.
After the Q&A session there was a Time Wheel split into categories each offering even more exciting questions. The host was spinning the Wheel and Narine answered the questions, keeping the atmosphere vibrant and the audience engaged.
The highlight of the evening was the surprise appearance of Sunil Narine’s double, who asked him a fun and intriguing question: “If you could be at two places at once, where would the real you go—and where would you send me?” This playful moment added a lighthearted touch to the event.
Fans also had the chance to ask Sunil about his journey with Kolkata team, from a dressing room story they hadn’t heard before to whether he enjoys more batting or bowling, and what career he might have chosen if not for cricket.
The event concluded with a memorable photo session with Narine, providing fans with the perfect opportunity to capture the moment with the cricketing icon. In addition to the exciting activities, attendees were given exclusive Parimatch merchandise, making the event even more special.
Reflecting on the session, Sunil Narine commented:
“It’s always a big pleasure to connect with the fans, and I’m really thankful to Parimatch for giving me another chance to get closer to them and share my story. Cricket has given me so much, and I’m excited to give my energy back. I’m pumped for the Indian T20 League and can’t wait to give my best for everyone who’s been supporting me.”
The post Parimatch Hosts Rooftop Meet & Greet with Sunil Narine appeared first on European Gaming Industry News.
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