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LaLiga and Galaxy Racer partner to launch brand-new original content series featuring superstar footballers in the Spanish top division and the biggest influencers from MENA and SEA

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4 years ago

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The three-year partnership will see footballers from LaLiga’s top professional division and Galaxy Racer’s influencers from the MENA and SEA region, come together to produce an exclusive original series, focusing on global esports, gaming and lifestyle

The series will revolve around Galaxy Racer flying their talented influencers from the MENA and SEA region to Spain, to experience LaLiga like no one has ever done before

Galaxy Racer (GXR), the biggest esports, gaming and lifestyle organisation, headquartered in Dubai, with market presence in the Middle East, North Africa, South-East Asia, Europe and South Asia, announced today it has signed a three-year partnership with the Spanish football league, LaLiga. The partnership will see Galaxy Racer and LaLiga create a new original series, producing exclusive content featuring LaLiga’s top professional football division players and Galaxy Racer’s influencers across three seasons.

One of the biggest new original series projects by both LaLiga and Galaxy Racer, this series will take fans on an exciting journey which will showcase LaLiga, the Spanish culture and the best that Spanish football has to offer to the world, geared towards the younger generation.

Currently in pre-production, the series will focus on combining global esports, gaming and lifestyle content for football and esports fans alike. The series will revolve around Galaxy Racer flying their talented influencers from the MENA and SEA region to Spain, to experience LaLiga like no one has ever done before. They will travel across the country’s picturesque Mediterranean landscape visiting all the major football clubs in Spain, including cities such as Barcelona, Madrid, Sevilla, and Valencia. The first season is set to have 10 episodes, with each episode focusing on one major city, celebrating the clubs that make up the rich culture at the heart of LaLiga.

Galaxy Racer was launched in 2019 and has already become one of the biggest esports organisations globally. The organisation works with some of the biggest influencers in the Middle East and Southeast Asia, with over 250 million followers across its social media channels, where they will interact with top Spanish footballers, the staff from the clubs and fans along the way.

 

The series will feature exciting crossovers between Spain’s biggest football superstars and Galaxy Racer’s top influencers such as Abo Flah (24M+ followers, 2B+ views), Naji Elqaq (7M+ followers, 700M+ views), Tukomi (9.1M+ followers) and Kim Rodriguez (9M+ followers).

“We are honoured to be partnering with a world-renowned brand like LaLiga for this exclusive brand-new original series, and we are committed to establishing a long-term partnership that shares our vision in fostering unique experiences for our fans globally,” commented Galaxy Racer CEO, Paul Roy, in a statement announcing the collaboration.

“We are excited for this three-year collaboration. We expect to see a lot of positive feedback to this unique activation opening opportunities for us as we are entering a new digital era to connect with the younger generations.” said Maite Ventura, Managing Director, MENA region for LaLiga.

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Galaxy Esports Becomes a Member of the Esports Integrity Commission

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21 hours ago

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April 8, 2025

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Galaxy Esports Ltd has become a member of the Esports Integrity Commission (ESIC). This new membership reflects Galaxy Esports’ commitment to safeguarding competitive integrity and promoting ethical standards in the esports industry.

By joining ESIC, Galaxy Esports reaffirms its dedication to fair play and professionalism by adopting the ESIC Integrity Program across its activities. Galaxy Esports joins an extensive list of the world’s largest esports stakeholders who rely on ESIC’s Integrity Programme for their competitive integrity and governance needs.

Stephen Hanna, Chief Executive Officer of ESIC, said: “We are pleased to welcome Galaxy Esports to the ESIC membership network. Galaxy’s proactive adoption of ESIC’s standards represent a positive step for the competitive integrity of their tournament offerings. We look forward to supporting their journey and working together to uphold the values of fairness and transparency in esports.”

Yurii Tereshchenko, CEO of Galaxy Esports, said: “Having been involved in esports for many years, I have witnessed its evolution and the increasing need for structured integrity frameworks. At a pivotal point in the industry’s growth, ESIC has emerged as a vital organization in establishing and upholding standards of fair play. We are proud to become a member of ESIC and view this as a significant milestone in Galaxy Esports’ development and our ongoing commitment to competitive integrity.”

The post Galaxy Esports Becomes a Member of the Esports Integrity Commission appeared first on European Gaming Industry News.

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PlayVS Announces Multi-year Partnership with Zenni Optical

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2 weeks ago

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March 26, 2025

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PlayVS, the leading esports platform in North America, announced a multi-year partnership with Zenni Optical, the world’s leading online eyewear retailer. This partnership establishes Zenni as the official eyewear partner of PlayVS, bringing exclusive benefits to PlayVS’ esports community.

As part of this collaboration, Zenni will serve as the official eyewear partner of the PlayVS Cup, the annual national esports championship for high school students. The Cup provides top scholastic esports teams from across the country with an opportunity to compete for a national title and earn recognition and awards, including college scholarships. Zenni’s partnership will help power scholarship prizes for Cup finalists, furthering PlayVS’ dedication to empowering students and supporting their educational and athletic ambitions. These scholarships not only aid with alleviating financial strain, but also highlight esports as a viable pathway to academic and professional success.

Zenni’s eyewear will also be included in the prize packages that PlayVS Cup champions and PlayVS Awards winners receive, providing students with high quality eyewear to complement their gaming performance. Additionally, Zenni will offer members of the PlayVS community exclusive discounts on eyewear.

“We are excited to partner with PlayVS and expand our ongoing support of the gaming and esports community. Empowering a dedicated high school esports program that not only will generate awareness around the importance of eye health to a new generation of gamers but also support their academic pursuits is such an amazing opportunity for Zenni to partner with,” said Robb Chiarini, Head of Partnerships, Licensing, & Events at Zenni Optical.

Through this partnership, Zenni will also be integrated into PlayVS’ content series, Road to the PlayVS Cup, a set of videos showcasing different esports programs across the nation as they compete to earn a spot in the PlayVS Cup.

“Partnering with Zenni is a natural fit for us as we continue to grow the high school esports community. Zenni shares our commitment to supporting students in both esports and academics. By joining forces with Zenni, we’re empowering students with scholarships and enabling them to partake in healthy competition to foster their esports careers. We’re excited to work together and bring Zenni’s eyewear to our community of gamers,” said Jon Chapman, CEO of PlayVS.

The post PlayVS Announces Multi-year Partnership with Zenni Optical appeared first on Gaming and Gambling Industry in the Americas.

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Genius Sports Signs Partnerships with Bayes Esports and GRID

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2 weeks ago

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March 24, 2025

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Genius Sports Limited has signed new partnerships with Bayes Esports and GRID Esports (GRID) to provide sportsbooks with the highest-quality official esports offering.

GRID, as the only game data platform directly working with the game publishers will provide Genius Sports with exclusive access to official live esports data from League of Legends, and VALORANT, the fastest-growing betting esports title, alongside Ubisoft’s Rainbow Six data, and a robust portfolio of CS2 and Dota2 data from the global tournaments by BLAST and Champion of Champions.

Genius Sports’ sportsbook partners will also be able to access official streaming and data visualizations powered by official GRID data.

Bayes Esports is helping power Genius Sports’ esports offering with its highly granular Live Match Data. As the exclusive data partner of key esports tournament organisers such as ESL FACEIT Group, Bayes Esports covers the majority of official live data for Counter-Strike 2 and Dota 2 esports, which brings in some of the highest revenue for sportsbooks.

Genius Sports will further enhance its offering with Bayes Esports’ data product suite, including low-latency video and live data-powered widgets. Select Genius Sports products will be available through Bayes Esports’ distribution in return.

Going forward, Genius Sports will provide sportsbooks worldwide with an end-to-end esports trading product across pre-match and in-play, powered by ultra low-latency data to guarantee sharp odds and maximum market uptime. Through this product, sportsbooks can unlock new revenues by reaching a highly engaged audience with high-octane, year-round content.

“We are thrilled to announce these new partnerships with Bayes and GRID, two leaders in their field, to create an unrivalled esports content suite for our sportsbook partners. As the new home of esports for sportsbooks, we will provide our partners with the highest-quality data and odds on the most prestigious titles in the sport,” said Matt Stephenson, Global Partnerships Director at Genius Sports.

The post Genius Sports Signs Partnerships with Bayes Esports and GRID appeared first on European Gaming Industry News.

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