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Ultimate Battle announces inaugural edition of All India Esports League (AIEL)

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Popular multiplayer games BGMI, Free Fire, Valorant, FIFA 21, and Chess are included with whooping total prize pool of INR 5 lakhs

Ultimate Battle (UB), India’s first-ever one-stop online Esports platform, is all set to roll out the inaugural edition of the All India Esports League (AIEL), with registrations starting in September 2021. The league, which will be played on the Ultimate Battle platform, aims to boost the Indian Esports ecosystem and encourage more esports athletes to establish themselves.

As National Sports Day is going to be celebrated this Sunday, August 29, it’s an opportune time to announce our flagship esports tournament. The tournament will witness top esports players from across the country engaging in the thrilling action and playing exciting battle royale games challenges, testing their strategic knowledge and skills. The league boasts a massive total prize pool of INR 5 lakhs.

“The much-anticipated All India Esports league (AIEL) is the flagship tournament of Ultimate Battle which adds to our sustained efforts to create a one-stop platform to facilitate popular games for the esports athletes to play and compete against each other. We have been consistently hosting tournaments on our platform in the past year and the responses have been very good and hence we thought it was the opportune moment for Ultimate Battle to launch the League and connect the players and give them more benefits and opportunities to challenge fellow players,” said Mr. Tarun Gupta, Founder of Ultimate Battle.

“The selection of the games is primarily driven by their popularity and community size, along with an objective to engage gamers from all platforms including Mobile, PC, and Console. The purpose is to build an event where gaming can be celebrated in all its glory”, Tarun further added.
The league which will be played over 4 months will be seeing popular multiplayer battle arena Esports games including recently-launched BGMI (Mobile) along with the other prevalent games Free Fire (Mobile), Valorant (PC), FIFA 21 (Console – PS4), and Chess (PC and Mobile) as part of the league.

The format for the event has been designed as follows:
1. Register on Ultimate Battle: Players need to have an Ultimate Battle account to participate in AIEL.
2. Choose your Game and Join Qualifier: The Gamers will have to choose the game they wish to participate in and Join the Online Qualifiers.
3. Qualify for Finale: Winners from the Qualifiers will move to the final pool/brackets where they will compete for the Top ranks.
4. Prize Distribution: Winners in the Finale event will be distributed with prize money, merchandise, and Goodies.

The professional Esports athletes as well as enthusiasts from across the country, of age 18 and above, can register themselves free of cost for the league, with an Ultimate Battle user account.

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NODWIN Gaming Partners with Sony LIV for Streaming Rights of Esports World Cup 2025

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NODWIN Gaming, South Asia’s leading esports and gaming company, has announced that Sony LIV has acquired the Hindi and English language media rights for select matches of the Esports World Cup (EWC) 2025, further amplifying the tournament’s reach and representation across India.

As part of the partnership, Sony LIV will stream select matches from the Esports World Cup in India, bringing the action to millions of fans in languages they resonate with. The Hindi-language broadcast will be available exclusively on the Sony LIV app and official website.

In addition, Sony LIV will also stream the weekly shows, behind-the-scenes features and player interactions spotlighting EWC athletes and teams, curated for both core and casual esports audiences. This collaboration follows NODWIN Gaming’s recent partnership with the Esports World Cup Foundation (EWCF) to manage media rights and regional distribution across South Asia.

Akshat Rathee, Co-Founder and Managing Director of NODWIN Gaming, said: “Our goal is to bring the Esports World Cup to as many passionate fans across South Asia as possible, and this partnership with Sony LIV is a major step in that direction. It combines Sony LIV’s incredible reach with NODWIN’s focus on building localized, fan-first esports experiences. With both Hindi and premium English content, we are creating a viewing experience that feels personal, immersive, and truly regional.”

With the addition of Sony LIV as the exclusive Hindi broadcast partner and NODWIN Gaming as the strategic regional media and marketing partner, the EWC is poised to reach unprecedented heights in South Asia. This aligns with the mission of making esports more inclusive, accessible and locally relevant.

With top-tier Indian talent competing across multiple titles, the Esports World Cup 2025 presents a unique opportunity to showcase India’s growing presence in global esports and to unite audiences around a shared national dream.

The post NODWIN Gaming Partners with Sony LIV for Streaming Rights of Esports World Cup 2025 appeared first on European Gaming Industry News.

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SEGA SAMMY CREATION Launches “Prosperity Peaks™” in Macau

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SEGA SAMMY CREATION INC. proudly announces the first installation of Prosperity Peaks™, the latest addition to their successful Dice series, now live on casino floors in Macau. Building on the proven success of its earlier Dice games, this new title continues the legacy with powerful features and a design tailored for Asian players.

The Asian themed Prosperity Peaks™ retains the fan-favorite Dice Wild and Wild Reels features that have defined the series, while introducing an enhanced Jackpot Bonus that delivers more frequent and rewarding win opportunities. Players will experience the thrill of hitting Jackpots more often, adding extra excitement to every spin.

The company stated today that “The Prosperity Peaks™ Link game is designed uniquely for Asia and it’s highly anticipated when we first showcased in recent gaming shows. We deliberately brings all the elements fun and excitement to promote better entertainment on the gaming floor altogether.”

The initial launch in Macau is just the beginning. Prosperity Peaks™ will also be coming soon to additional properties throughout Macau and extended to other key markets.

The post SEGA SAMMY CREATION Launches “Prosperity Peaks™” in Macau appeared first on European Gaming Industry News.

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12BET Goes Crypto with Big Rewards

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As cryptocurrency adoption surges worldwide—driven by landmark legislation and growing investor confidence—12BET, continues to lead in embracing digital innovation. Recent U.S. Congressional moves to pass crypto-focused legislation, alongside India’s evolving regulatory stance, mark a global shift towards mainstream acceptance of digital assets.

12BET, a pioneering name in the igaming world since 2007, invites crypto users to experience fast, secure and flexible transactions through its wide range of supported cryptocurrencies. Players can choose from the widely used USD-pegged stablecoin USDT (Tether), Bitcoin (BTC), Ethereum (ETH) and the community-favourite Dogecoin (DOGE). These crypto-friendly payment options ensure seamless access to 12BET’s full entertainment portfolio—meeting the expectations of a new generation of tech-forward players.

“As cryptocurrency continues to reshape how people handle money, we’re proud to give our players modern payment options that reflect our values of fairness and transparency. We’re building a platform that moves in step with global innovation and player-first features,” said Rory Anderson, spokesperson for 12BET.

To celebrate this growing momentum, 12BET is offering all eligible users a spin on their Lucky Wheel, with prizes including an iPhone 16 Pro Max, a 2.5g 999 gold bar and a DJI Osmo Pocket 3—available for a limited time.

This move comes amid growing global crypto adoption, with recent legislative efforts like the GENIUS Act and CLARITY Act in the US, and increased regulatory clarity in markets like India. As the global crypto market surpasses $4 trillion, 12BET is doubling down on its mission to deliver a future-ready, player-first gaming experience.

The post 12BET Goes Crypto with Big Rewards appeared first on European Gaming Industry News.

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