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AESF Seals MoU with South Korea’s Game Ratings and Administration Committee (GRAC)

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The Asian Electronic Sports Federation (AESF) has signed a Memorandum of Understanding (MoU) with the Games Ratings and Administration Committee of South Korea (GRAC) which will further bolster the preparations for esports at the AESF Game Title Selection Pool Program for future Esports events.

This MoU which comes into effect on 29th of July 2021 will remain valid for the next three years.

Known by many to be the birthplace of esports, the Korean esports scene is highly regarded to be at the forefront of the industry and the official organization tied to the Korean government and affiliated with the International Age Rating Coalition (IARC) is responsible for providing approval of games for local use while playing a significant role in shaping the gaming industry and esports culture in Korea.

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In 2017, GRAC signed an agreement with the International Age Rating Coalition (IARC), making it the newest and only rating authority in Asia to participate in the global rating system for digital games and mobile apps.

This puts GRAC on-par with the Entertainment Software Rating Board (ESRB) in North America, PEGI in Europe, ClassInd in Brazil, USK in Germany and the Classification Board in Australia in utilising the streamlined IARC system to ensure that today’s digital consumers have consistent access to established and trusted age ratings across game devices.

Along with the GRAC, early this year the AESF has formed an internal Task Force to oversee game selection called the ‘Game Title Selection Pool Program.’ Composed of industry experts and professionals, the Task Force is formed to ensure fairness, accessibility, legitimacy of contents and transparency in selection of esports titles played at all AESF-sanctioned tournaments in the future.

By working closely with industry experts and relevant stakeholders, this Task Force aims to uphold the integrity and maintain the high professional standards of esports.

Through this agreement, the GRAC, represented by Chairperson, Mr. Lee Jae Hong, will share its knowledge and expertise and act primarily as reference for the matters pertaining to game contents evaluation of all applied titles for the ‘AESF Game Title Selection Pool Program’ in the future. The evaluation process will be mainly related to the suitability of content for esports in accordance with established criteria for game contents assessment.

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With the aim of creating a transparent and fair outcome, the games selection process for future AESF and Olympic competitions will also adhere to the highest standards introduced and implemented by the AESF and Olympic Council of Asia (OCA).

Commenting on the momentous occasion, GRAC Chairperson, Mr Lee Jae Hong said “We are very excited to be part of this initiative which plays a huge role in ensuring the integrity of esports at future competitions. Alongside our counterparts at the AESF, I look forward to a fruitful collaboration which will, in the long term, pave the road for esports in being recognized on-par with other traditional sports on the biggest sporting stage.”

“We will cooperate with AESF to create a healthy esports culture and invigorate this scene for many years to come. We will also try to enhance our national status and extend the collaboration fields in game related ecosystems by promoting the international standardization of game rating classification,” he added.

AESF Director General, Mr. Sebastian Lau echoed the sentiment, saying “This partnership with GRAC is in-line with our focus in ensuring the highest standard for all continental and regional esports tournaments under the administration of the AESF. Not only does it show transparency in the esports titles selection, but it also hopefully sets a benchmark which all future tournaments follow.”

Esports have experienced a massive growth in Asia through official participation in various regional sporting events, most notably as a demonstration game at the 2017 Asian Indoor and Martial Arts Games, and at the 2018 Asian Games in Jakarta. In 2019, at the Southeast Games in Manila, esports was included as a full-fledged medal sport. The momentum continues as Esports will feature as an official medal sport at the 2021 Asian Indoor and Martial Arts Games in Thailand and the 2022 Asian Games in Hangzhou, China PR.

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8Bit Creatives partners with NODWIN Gaming as the exclusive talent partner for DreamHack India

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8Bit Creatives, India’s leading esports consulting and talent management agency, has announced its partnership with NODWIN Gaming, a leader in new-age youth entertainment, gaming, and esports, as the exclusive Talent Partner for DreamHack India 2024.

With this partnership, 8Bit Creatives will leverage its significant reach in the Indian gaming, esports and youth communities through its prominent and talented roster of creators. These creators will create content leading up to the festival and also host meet-and-greet sessions.

India’s biggest gaming festival, DreamHack India, is set to take place from 15th to 17th November at the Hitex Exhibition Centre in Hyderabad, marking its fifth edition. For half a decade, the India edition of the global festival has become one of the most anticipated events of the Indian gaming ecosystem. Bringing together a plethora of events, including esports tournaments, BYOD (Bring Your Own Device) events, cosplay competitions, music concerts, and stand-up comedy, DreamHack India is the celebration of gaming, esports, pop-culture, and entertainment.

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8Bit Creatives, CEO and founder Animesh Agarwal said “DreamHack India is one of the most prominent events in the Indian gaming and esports calendar and we’re proud to be the exclusive talent partners for it. This is further recognition of 8Bit Creatives’ ability to meaningfully engage the gaming and youth audiences across the country. Our belief in working with the right creators who create experiences that resonate with the youth audiences distinguishes our offerings and we can’t wait to share what we have in store for DreamHack India 2024 with our audiences!”

This is not the first time that 8Bit Creatives will partner with DreamHack India. The organisation was also the talent partner for the event in 2022.

Commenting on the partnership, NODWIN Gaming, Co-founder and MD Akshat Rathee said “Our vision at NODWIN Gaming is to create unforgettable experiences for the youth, and DreamHack has proven to be the ultimate platform to realise that vision, bringing together gaming, entertainment, and community in an immersive celebration. We’re thrilled to have 8Bit Creatives as our exclusive Talent Partner for DreamHack India 2024. It’s especially exciting to welcome iconic creators like Mortal, who joined us in our very first edition, back for this landmark fifth year, alongside fan favourites like Snax, Kaashvi, Thug, and Payal. These creators bring a unique energy that connects deeply with our fans and elevates every moment. Their presence underscores our commitment to crafting electrifying experiences year after year, building on the momentum of events like BGMS and past DreamHack editions. Together with 8Bit and this powerhouse lineup, we’re setting the stage for an unforgettable event that will bring fans and creators closer than ever before!”

8Bit Creatives’s content and esports division S8UL became the only organisation in the year to win ‘Content Group of the Year’ award for the third consecutive year at the Esports Awards 2024. Additionally, they are the only organisation from India to ever win an Esports Award in any category. Earlier this year, gaming content creators from 8Bit Creatives including Naman Mathur, Payal Dhare and Animesh “Thug” Agarwal were invited for a meet and greet session with the honourable Prime Minister Shri Narendra Modi.

The organisation has been at the forefront of India’s gaming and content ecosystem with its extensive range of services, including talent management, campaign curation and execution, brand activations and more.

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FeedConstruct Secures Exclusive International Streaming and Data Collection Rights for Korean Volleyball Leagues

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FeedConstruct is excited to enhance its offerings with the addition of another significant Korean sports content. Based on the new partnership, the company has secured exclusive international streaming and data rights for all matches of Korea’s Volleyball Leagues and Cup competitions.

Korea’s V-League is one of the most prestigious and competitive volleyball leagues worldwide, particularly in Asia, renowned for its high-level matches and featuring top-tier local and international talents. FeedConstruct will cover all the matches from both the men’s and women’s competitions, ensuring comprehensive access to this elite league and delivering premium content.

The KOVO Cup, a highly anticipated annual event, serves as a lead-up to the V-League season, offering teams a platform to experiment with new rosters and strategies. Since 2018, the KOVO Cup has invited international teams, such as Thailand’s Supreme Chonburi, raising the tournament’s prestige and drawing significant attention from volleyball fans across the country.

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Volleyball has been a prominent sport in Korea for decades, with the national teams consistently competing at high levels in major international tournaments like the Olympics and World Championships.

Reflecting on the new partnership, Narek Harutyunyan, CEO at FeedConstruct, stated: “We are thrilled to secure the exclusive international streaming and data rights for all matches of Korea’s Volleyball Leagues and Cup competitions. Korean volleyball has a rich history and a passionate fan base, and we are committed to providing comprehensive coverage of these elite competitions. This collaboration not only strengthens our global volleyball portfolio but also underscores our dedication to delivering premium sports content.”

KBSN Director Lee Ju Young, added: ‘’We are honored to collaborate with FeedConstruct on this project. We hope that Korean professional volleyball will receive more global attention. We believe that partnerships are significant because they carry weight.’’

KOVO’s Director Lee Young-ho said: “I am pleased that this partnership will enhance the global capabilities of Korean professional volleyball. It seems like a great opportunity to connect with many fans overseas through FeedConstruct. I hope this will be a good opportunity for Korean professional volleyball to grow to the next level.”

The post FeedConstruct Secures Exclusive International Streaming and Data Collection Rights for Korean Volleyball Leagues appeared first on European Gaming Industry News.

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NewCasinoRank Unveils Specifics of Thai New Online Casino Market

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NewCasinoRank, a leading website specialising in reviewing new online casinos and covering various aspects of iGaming, has provided an in-depth analysis of the emerging online casino scene in Thailand. As Thailand remains one of the most frequented locations accessing NewCasinoRank, the team is dedicated to delivering precise and relevant information that aligns with the country’s strict gambling regulations.

Gambling in Thailand is heavily regulated under the Gambling Act of 1935, which prohibits most forms of gambling except for the government-run lottery and horse racing. Despite these restrictions, the popularity of online casinos continues to grow, driven by increasing internet accessibility. According to Statista, the online gambling market in Thailand is projected to grow by 5.56% (2024-2028), resulting in a market volume of €628.90m in 2028.

Thai players frequently visit NewCasinoRank to find reliable information on accessible new online casinos that comply with local laws. To meet this demand, NewCasinoRank’s team meticulously curates content that adheres to Thailand’s legal framework, ensuring players have access to safe and trustworthy gaming options.

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Chloe O’Sullivan, CasinoRank’s Writer, emphasizes the platform’s commitment: “We highly value our Thai audience and strive to provide up-to-date information on our dedicated Thailand page. This comprehensive resource includes special features of new casino sites in Thailand, the most popular casino game developers in the country, an overview of the average bonus values based on market trends and local currency, and much more.”

Samuel Adeoye, CasinoRank’s Researcher, said: “Speaking of new casinos, sometimes it’s hard to get the most accurate information because the subject is new. Still, we manage to do that by collecting data from reputable open sources and collaborating with trusted casinos that partner with NewCasinoRank. This ensures that our content is both accurate and relevant, providing Thai players with the information they need to make informed decisions.”

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