Asia
Allan Phang joins Galaxy Racer as Chief Marketing Officer
Galaxy Racer (GXR), one of the fastest-growing esports organizations in the world, with its headquarters in Dubai, has announced the appointment of Allan Phang as its Chief Marketing Officer (CMO). Phang will lead the development of best-in-class strategic marketing plans to establish GXR’s brand presence on a global scale, including marketing initiatives from social media and digital campaigns to advertising, partnerships, and creative projects.
Galaxy Racer was founded in 2019 with an impressive roster of eleven esports teams in League of Legends, Dota 2, CS:GO, Fortnite, PUBG Mobile and Free Fire, with over 60 male and female esports athletes from 22 countries, with over 20 content creators across Middle East North Africa (MENA) and Southeast Asia (SEA), amassing over 160 million followers and generating over 1 billion monthly views.
Paul Roy, CEO of Galaxy Racer said, “Allan is a highly-experience business leader with a proven track record, including his vast knowledge and network in the esports ecosystem, which we value immensely. As Galaxy Racer evolves into a lifestyle brand, I am confident with his cross-cultural leadership qualities, passion for innovative marketing and forward-thinking mindset, he will be able to take us to the next level as we aggressively continue our global expansion across continents.”
Allan Phang, CMO of Galaxy Racer added, “After interacting with Paul Roy, I realized the enormous potential and plans that Galaxy Racer has in store across the globe and I am truly excited to take on this new challenge as part of my career trajectory. The esports and gaming world is a sunrise industry and I believe Galaxy Racer is on the right path to be a market leader in this space with their integrated 360 approach focusing on content and lifestyle, as brands and marketers begin to understand the true value of esports and gaming in connecting with the hard-to-reach demographics of Millennials, Gen Z Digital Natives and Gen Alphas.”
Phang was ‘Marketing Innovator of the Year – Finalist’ in the Marketing Excellence Awards 2020 and is a regular contributor on thought leadership pieces in various leading international marketing publications. Phang’s esports campaigns was highlighted as a success story and case study in ‘World Federation Advertisers (WFA) – Esports Special Report’ and garnered global coverage; being invited as a keynote speaker in TEDx Talks and global conferences in USA, Europe, Middle East and Asia to share on esports with marketers, business leaders and government officials.
Previously, Phang was in the corporate sector with AirAsia, one of the biggest airlines in Southeast Asia with over 200 planes and over 20,000 employees, for close to seven years and his roles included esports, regional marketing, ancillary income, employee engagement and internal branding, corporate culture, partnerships and business development. He was the Head of Esports at AirAsia, tasked by the co-founders to lead their esports strategic initiatives including the AirAsia Allstars Esports Club (esports club for employees), sponsorship activation for Mineski Dota 2 Esports Team and the World Electronic Sports Games (WESG) by Alisports, the sports arm of Alibaba Group.
Prior to AirAsia, he was the Regional Head of Marketing and PR for over a year at EVOS Esports, an esports organization with clients such as Visa, PUMA, Yamaha, Lazada and Domino’s Pizza.
Galaxy Racer is creating a true 360-degree esports, gaming, content and lifestyle brand. Their group company, Riva Technology and Entertainment (RTE), have secured a strong streak of acquisitions, partnerships and brand licensing deals, including the iconic comic book series publisher Dark Horse Comics, with RTE producing multiple mobile games based on the massively successful The Umbrella Academy comic books and Netflix series.
Earlier this year, RTE invested in multiple companies including SUB2r who produce broadcast-quality streaming video cameras, Recast an over-the-top (OTT) platform, BBox Sports an Augmented Reality company, the leading games publisher Rogue Games and OKLetsPlay, the leading platform for players to compete each other in competitions against other players across the world.
RTE also owns a majority stake in global games producer Firefly Games, who have experience working with major studios and brands for world-renowned intellectual properties (IP) from Dreamworks Animation, NBC Universal, Skydance Media, and now MGA Entertainment, a consumer entertainment products company, to produce and publish mobile games based on their hit properties L.O.L Surprise! Galaxy Racer has recently brought onboard former Disney executive Guenther Hake, Senior Vice President and General Manager of Disney Consumer Products in Greater China and CEO at Oriental DreamWorks, who will be assisting in an advisory role with GXR’s brand partnerships, consumer products, apparel and merchandising endeavours.
Galaxy Racer is on hyper-growth mode and is actively hiring executive roles, including esports and gaming talents across the globe.
Asia
MGM China Announces Salary Increment for 99% Team Members in March
MGM China has announced a salary increment for all eligible team members with effect from March 24, 2025, in recognition of their hard work and contribution for the company.
A 2.5% increment will be awarded for all eligible team members in which 99% team members will be rewarded. For team members with a monthly salary of or less than MOP16,000, a standard salary adjustment of MOP600 will be granted, which represents a 2.5-5.5% increment.
Ms. Pansy Ho, Chairperson and Executive Director of MGM China Holdings Limited, said: “We extend our heartfelt gratitude to our team members for their wholehearted dedication in moving forward hand in hand with the Company. In the new year, MGM will fully support the policy implementation of the SAR Government as always; pragmatically promote the development all-for-one cultural tourism, while working with the team to continue enrich the essence of Macau as ‘One Center, One Platform, One Base’.”
The post MGM China Announces Salary Increment for 99% Team Members in March appeared first on European Gaming Industry News.
Asia
NRT Technology Appoints Tecnet Asia as its Official Distributor in the Philippines
NRT Technology Corp, a global leader in payment solutions and self-serve kiosks, has appointed Tecnet Asia Inc as its official distributor in the Philippines.
The collaboration aims to bring NRT’s innovative technologies to the local gaming and hospitality markets, further enhancing operational efficiency and improving customer experiences, the companies said in a joint announcement.
NRT currently serves clients across the Asia-Pacific region, including the Philippines.
“This collaboration underscores the growing demand for secure and innovative payment solutions in the Philippine gaming industry. By joining forces with NRT, we aim to deliver cutting-edge technologies that meet the evolving needs of our clients,” said Suat Sirin, President of Tecnet Asia.
Art Ayow, NRT’s Senior Vice President of International Sales, said: “Tecnet Asia’s local expertise and strong network make them the ideal partner to expand the NRT brand in the APEC region. We are excited about the opportunities this partnership will create for our clients in terms of enhancing guest experiences and improving operational efficiencies.”
The partnership aims to drive significant advancements in the region, reflecting both companies’ commitment to innovation, growth and world-class service in the gaming and hospitality sectors, they said.
Tecnet Asia said the partnership reflects its continued growth in expanding its offerings to meet industry demands, providing expertise in technical consultancy, project management and support services. The company last year also became distributor for renowned brands like Novomatic, Ainsworth, Apex, Patir Seating and Miwa Locks.
The post NRT Technology Appoints Tecnet Asia as its Official Distributor in the Philippines appeared first on European Gaming Industry News.
Asia
Natural8 India welcomes 2025 in style with Natural8 India X APT Manila Classic 2025
Welcoming 2025 in spectacular style, Natural8 India has announced its latest India Exclusive, Natural8 India X APT Manila Classic 2025, to the delight of poker enthusiasts across the country. The multi-table tournament, scheduled to take place on January 19, will offer participants a chance to fight for the massive event prize pool and the glory of winning a prestigious APT Trophy. But that’s not all, for nine finalists will also secure an all-expense paid trip to participate in APT Manila – competing for the grand prize at a grand stage with some of the sharpest poker players in all of Asia!
With a buy-in of only INR 5,500, Natural8 India X APT Manila Classic 2025 will offer flight and stay packages for nine finalists, worth up to INR 100,000 each, for the upcoming APT Manila Classic. In addition, the top four finalists will secure a Main Event ticket worth INR 90,000 each at APT Manila Classic 2025, while the other five will win Mini Main Event tickets worth INR 37,000 each. The tournament also has various satellites running daily from January 12 to January 19, with a buy-in of just INR 550.
Speaking on the upcoming India Exclusive, Kunal Patni, Executive Director and Country Head – Natural8 India, said, “2024 was a spectacular year for Natural8 India and the broader Indian poker community. Throughout the year, we saw a strong response to the various India Exclusives, which not only nurtured the country’s growing poker landscape but also connected poker enthusiasts to the broader Asian poker scene on a more consistent basis. We took 23 players to various APT events in 2024 through these India Exclusive APT events. With the Natural8 India X APT Manila Classic 2025, we expect a similarly stellar response, especially with mega bonus on offer worth up to INR 15 lakh. Our latest India Exclusive will set the tone for the rest of the year and give poker enthusiasts and professional players across the country a chance to start 2025 on a bang!”
The post Natural8 India welcomes 2025 in style with Natural8 India X APT Manila Classic 2025 appeared first on Gaming and Gambling Industry in the Americas.
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