Asia
Esports Company GamerJi, announces India’s biggest Esports event ‘GamerJi Community Challenge 2.0’
GamerJi, one of the fastest-growing Esports tournament platforms, announces the launch of India’s biggest Esports event ‘GamerJi Community Challenge 2.0’ in partnership with Loco as an exclusive live streaming partner for the tournament.
Founded in 2019 by gaming expert and serial entrepreneur Soham Thacker, GamerJi is India’s leading Esports tournament platform where users can play tournaments of their favorite games, host matches, communicate, share content & win prizes.
GamerJi Community Challenge 2.0 (GCC 2.0), features a prize pool of Rs 3,00,000 and consists of some of the most popular multiplayer games which include Clash Royale, Call of Duty Mobile, FIFA Mobile, WCC3 and Ludo. The limited-time event begins on June 27th and will see over 30,000 players compete in a number of rounds with each qualifier advancing to the finals, which will be held on 10th and 11th July.
Soham Thacker, founder, GamerJi, says, “We believe in the growth story of Esports in India and focus on bridging the gap between amateur to professional level gamers through our tournaments. GCC 2.0 tournament has seen one of the highest participation ever for a single event. GamerJi understands that aspiring gamers need exposure and recognition to advance in their Esports careers. Competitive gaming platforms like ours provide a transitional area for potential Esports athletes, something that the Indian gaming industry needs to accelerate its growth. GCC, a property created by GamerJi will see at least 2 more such large scale tournaments by the year end. GamerJi will continue to launch such tournaments to evangelise the Esports ecosystem in India and continue to provide a fair, fun and engaging platform to amateur gamers.”
GamerJi has over 1.3 million users on its app and has conducted over 22,000 matches. The tournament registration is free and can be done via the GamerJi App, available on the App Store and Google Play Store.
The first GamerJi Community Challenge GCC 1.0, which was organised earlier this year in January, featured 6 games with a prize pool of Rs. 1 lakh, attracted over 21,000 players, and reached over 7.3 million influencers with a 67% engagement rate.
GCC 2.0 has witnessed one of the highest participation numbers under a single event, with 30,000 registrations and counting, surpassing GCC 1.0. Throughout the event, it aims to reach over 10 million gaming influencers. The tournament will be moderated by the GamerJi team to ensure fair play, and multiple winners will be awarded cash prizes at the conclusion of the tournament.
GamerJi is also aggressively elevating the inter-college Esports landscape in the country with its college gaming league – CGL which has associated with more than 100 college teams since March 2021. CGL tournaments held in Apr 2021 saw more than 50 colleges compete including BITS – Pilani, Symbiosis Pune, Delhi university and nineteen IITs amongst others.
GamerJi plans to host three inter-college CGL tournaments and two GamerJi Community Challenge – GCC by this year-end.
The Indian gaming community is seeing one of the best growth phases as both amateurs and pros continue to stay indoors and naturally opt to hone their online gaming skills. According to a report by Deloitte India, the online gaming industry in India is expected to reach $2.8 billion by 2022. GamerJi addresses aspiring gamers in India to provide them with evolving gaming possibilities and position India as a global leader in Esports.
Asia
Goa Introduces an Entirely Online Lottery Platform
In a move towards modernising India’s lottery sector, the state of Goa has introduced an entirely online lottery platform, sanctioned by the Directorate of Small Savings and Lotteries. This initiative, known as Great Goa Games, aims to bring transparency and convenience to an industry that has long grappled with allegations of mismanagement and fraud.
Ticket sales commenced Monday, with the inaugural draw set for Sunday. Rhiti Group, led by founder Arun Pandey, was granted the license to operate and market the platform. “Our mission is to democratize opportunities through technology,” Pandey stated, emphasizing the secure and user-friendly nature of the app-based system.
Goa government official Narayan Gad lauded the move as a step forward for the Indian lottery sector. “With our online lottery streamlining processes through technology, we are setting a new standard in the lottery industry,” Gad remarked. “The technology-based product will enhance transparency and ensure improved monitoring and regulation of operations.”
This development follows new rules governing online lotteries, introduced by the Goa directorate in February 2023. Currently, 13 states in India, including Goa, allow lottery games, though others have banned them due to concerns over gambling addiction and operational irregularities.
The post Goa Introduces an Entirely Online Lottery Platform appeared first on European Gaming Industry News.
Asia
DigiPlus Interactive Launches “Pusta de Peligro” Campaign
The DigiPlus Interactive Corporation, with its social development arm, BingoPlus Foundation, has launched the “Pusta de Peligro” campaign, pioneering a responsible gaming initiative to empower Filipino players with the knowledge and tools to make better choices in their gaming experiences. This campaign leverages the relatable term Petsa de Peligro—which reflects the need to be prudent before paydays in the Philippines as a metaphor for moments when players must exercise caution and discipline in their gaming.
The Pusta de Peligro campaign aligns DigiPlus Interactive with the efforts of PAGCOR in promoting responsible gaming and playing with a trusted operator, demonstrating a shared commitment to keeping gaming safe and enjoyable. A three-pronged approach to prevention, education and intervention anchors the campaign’s objective to teach Filipinos how to know the risks, set limits and get the right support.
Last November 14, DigiPlus and BingoPlus Foundation held the “Tamang Laro, Tamang Panalo! Wais Tips for Pusta de Peligro Moments” hybrid talk show in its headquarters in front of over 200 audiences on-site and online.
The show was split into two sessions with the first one being the “Tamang Laro” episode–Teresita Cambe-Castillo, licensed psychologist, chairperson of the board of Seagulls Flock Organisation and International Gambling Certification Board member, discussed how to spot the signs of excessive gaming and provide mental health support for oneself or others.
In the afternoon, proven financial guru Armand Bengco led the conversation in the “Tamang Panalo” episode, teaching the viewers how to continue winning by knowing how to handle money, build an entertainment fund and spend responsibly.
The “Tamang Laro, Tamang Panalo!” hybrid talk show is proof that DigiPlus, through BingoPlus Foundation, is committed to advancing an education campaign that goes beyond reminders on responsible gaming habits, but also gives actionable, practical tips to better manage their entertainment fund through financial literacy learning sessions, and spot the signs and provide psychological first aid for excessive gaming.
“We’re committed to more than just delivering exciting digital entertainment. With Pusta de Peligro, we’re taking responsibility to help players be mindful, enjoy responsibly, and stay financially aware,” said Rafael Jasper Vicencio, Director of DigiPlus Interactive and President of AB Leisure Exponent and Total GameZone Xtreme, the operator of BingoPlus Stores and developer of its beloved games.
Celeste Jovenir, COO of BingoPlus Foundation and Vice President of DigiPlus Interactive, said: “Pusta de Peligro is just the beginning. We are committed to setting the bar as a responsible industry leader, helping Filipinos navigate gaming wisely, for truly enjoyable and rewarding experiences with us.”
The post DigiPlus Interactive Launches “Pusta de Peligro” Campaign appeared first on European Gaming Industry News.
Asia
MelBet Appoints Bollywood Actress Sherlyn Chopra as its New Brand Ambassador
International iGaming company MelBet has appointed Sherlyn Chopra, one of India’s famous and glamorous actresses, as its new brand ambassador.
As a brand ambassador, Sherlyn would be involved in creating exclusive content and promoting MelBet in international markets.
Sherlyn Chopra is known for her significant success in the film and television industry. Her work, including her role in the psychological thriller, Red Swastik, made her popular in India. Sherlyn is actively involved in showbiz and continues to expand her horizons by doing popular web-series, music albums, short films, launching glamour and style apps and other creative projects.
“I am incredibly excited to become a part of the MelBet family. Sports are more than just games or competitions as they unequivocally bring people together. I am proud to contribute to its popularisation with such a reliable partner. MelBet is not just about gaming, casinos, or sports. It is about team spirit towards involvement in the games, followed by highs and lows which are inevitable in the pursuit of success and victory. MelBet is an experience that brings us closer as a community and in setting our goals and achieving them. I am looking forward to starting our collaborative journey and the opportunities that we can create and explore for our growing game lovers,” Sherlyn Chopra said.
With this appointment, Sheryln joins other leading names, who represent MelBet in India and globally. MelBet believes that with her fearless approach to pushing boundaries, she embodies the innovative spirit that MelBet values – which led to her appointment. This partnership is expected to strengthen MelBet’s connection with sports enthusiasts, gamers and those passionate about the game, opening up new opportunities for clients and helping to further expand the brand’s reach across South Asia.
The post MelBet Appoints Bollywood Actress Sherlyn Chopra as its New Brand Ambassador appeared first on European Gaming Industry News.
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