

Asia
Esports Company GamerJi, announces India’s biggest Esports event ‘GamerJi Community Challenge 2.0’
GamerJi, one of the fastest-growing Esports tournament platforms, announces the launch of India’s biggest Esports event ‘GamerJi Community Challenge 2.0’ in partnership with Loco as an exclusive live streaming partner for the tournament.
Founded in 2019 by gaming expert and serial entrepreneur Soham Thacker, GamerJi is India’s leading Esports tournament platform where users can play tournaments of their favorite games, host matches, communicate, share content & win prizes.
GamerJi Community Challenge 2.0 (GCC 2.0), features a prize pool of Rs 3,00,000 and consists of some of the most popular multiplayer games which include Clash Royale, Call of Duty Mobile, FIFA Mobile, WCC3 and Ludo. The limited-time event begins on June 27th and will see over 30,000 players compete in a number of rounds with each qualifier advancing to the finals, which will be held on 10th and 11th July.
Soham Thacker, founder, GamerJi, says, “We believe in the growth story of Esports in India and focus on bridging the gap between amateur to professional level gamers through our tournaments. GCC 2.0 tournament has seen one of the highest participation ever for a single event. GamerJi understands that aspiring gamers need exposure and recognition to advance in their Esports careers. Competitive gaming platforms like ours provide a transitional area for potential Esports athletes, something that the Indian gaming industry needs to accelerate its growth. GCC, a property created by GamerJi will see at least 2 more such large scale tournaments by the year end. GamerJi will continue to launch such tournaments to evangelise the Esports ecosystem in India and continue to provide a fair, fun and engaging platform to amateur gamers.”
GamerJi has over 1.3 million users on its app and has conducted over 22,000 matches. The tournament registration is free and can be done via the GamerJi App, available on the App Store and Google Play Store.
The first GamerJi Community Challenge GCC 1.0, which was organised earlier this year in January, featured 6 games with a prize pool of Rs. 1 lakh, attracted over 21,000 players, and reached over 7.3 million influencers with a 67% engagement rate.
GCC 2.0 has witnessed one of the highest participation numbers under a single event, with 30,000 registrations and counting, surpassing GCC 1.0. Throughout the event, it aims to reach over 10 million gaming influencers. The tournament will be moderated by the GamerJi team to ensure fair play, and multiple winners will be awarded cash prizes at the conclusion of the tournament.
GamerJi is also aggressively elevating the inter-college Esports landscape in the country with its college gaming league – CGL which has associated with more than 100 college teams since March 2021. CGL tournaments held in Apr 2021 saw more than 50 colleges compete including BITS – Pilani, Symbiosis Pune, Delhi university and nineteen IITs amongst others.
GamerJi plans to host three inter-college CGL tournaments and two GamerJi Community Challenge – GCC by this year-end.
The Indian gaming community is seeing one of the best growth phases as both amateurs and pros continue to stay indoors and naturally opt to hone their online gaming skills. According to a report by Deloitte India, the online gaming industry in India is expected to reach $2.8 billion by 2022. GamerJi addresses aspiring gamers in India to provide them with evolving gaming possibilities and position India as a global leader in Esports.
Asia
Think Tank Advocata Questions Independence and Integrity of Proposed Gaming Regulator in Sri Lanka

Sri Lankan policy think tank has questioned the independence and integrity of the country’s proposed new regulatory body as the government rushes to put the agency in place ahead of next month’s launch of Melco Resorts & Entertainment’s City of Dreams Sri Lanka.
Sudaraka Ariyaratne, Research Consultant at Advocata Institute, said to media that while establishing a regulator was vital to the industry’s long-term future, the planned Gambling Regulatory Authority appears to lack the independence needed to provide proper oversight.
Ariyaratne said: “If you look at the theory of regulation, it is very clear that the regulator has to be an independent body which gives credibility. That is not the case with this Gambling Authority Bill.
“I think the government is trying to push this bill through in a rush because Melco is coming next month. We think Melco would’ve wanted a regulator in place. When it comes to these big names in the gaming industry, the integrity of the market is a big consideration, given the image of the industry, as a whole. They need to sustain a good reputation so that they can attract good customers to whom integrity is important.”
Ariyaratne, who stressed that his think tank supports the idea of a legal, regulated gambling industry, added that the Gambling Regulatory Authority in its current form risks being a proxy for the nation’s Finance Minister.
“Even if it’s not a proper regulator, as long as it gives the perception of integrity, that’s what [operators] are looking for, to engender market confidence,” he said.
“The danger with this bill is that it won’t even give a perception of integrity, if the Minister of Finance can basically do whatever he or she wants.”
Ariyaratne added that Sri Lanka would be better served to withdraw its current bill and resubmit a more comprehensive version.
The post Think Tank Advocata Questions Independence and Integrity of Proposed Gaming Regulator in Sri Lanka appeared first on European Gaming Industry News.
Asia
METABORA Partners with LINE NEXT

METABORA, a global casual game developer and blockchain project operator, has announced a strategic partnership with LINE NEXT Inc. Through this partnership, METABORA will distribute Web3 games via the LINE Messenger–based Dapp Portal, expanding its reach in the Web3 gaming space.
The Dapp Portal is a platform built on the KAIA ecosystem that offers Mini Dapps (decentralised applications) directly within the LINE Messenger app. Users can enjoy a variety of Mini Dapps—ranging from games to social features—without needing to install separate applications. Since its launch in January this year, the platform has garnered significant attention, surpassing 100 million cumulative users.
Through this new partnership, METABORA and LINE NEXT will work closely to accelerate the growth of the Mini Dapp’s gaming ecosystem. Leveraging its network of development partners and global experience in game development and publishing, METABORA will supply Web3 games to the Dapp Portal. LINE NEXT will expand accessibility to Web3 games and support marketing of these games through its platform.
As part of the collaboration, METABORA will also expand the utility of its BORA token within the LINE Messenger–based Mini Dapp ecosystem. The company plans to implement a payment infrastructure that enables users to purchase in-game items currently planned for upcoming titles to be released under the BORA brand. Additionally, METABORA will apply Gas Abstraction technology, allowing users to make in-app purchases with BORA without needing KAIA tokens to cover gas fees. This feature is expected to be fully implemented in the second half of the year.
By expanding the utility of the BORA token, METABORA aims to elevate its value beyond the confines of the BORA Chain, laying the groundwork for broader integration across the Web3 ecosystem.
In addition, METABORA and LINE NEXT plan to continue their collaboration by researching and developing infrastructure to support the use of stable coins such as USDT, further enhancing the Web3 gaming experience within the LINE ecosystem centered on the Dapp Portal.
Lim Youngjun, Co-CEO of METABORA, said: “We’re pleased to partner with LINE NEXT, a company making remarkable strides in the global Web3 gaming market with its vast user base. Through our strong network of development partners, we will carefully select and bring high-quality games to the Dapp Portal, working together to create a leading example of Web3 gaming reaching a mainstream audience.”
Kim Woosuk, CSO at LINE NEXT, said: “Through this partnership with METABORA, we look forward to creating a major success case for Mini Dapp. Moving forward, we will continue working closely together across multiple fronts, including enabling USDT stablecoin support to improve game onboarding and the overall user payment environment.”
The post METABORA Partners with LINE NEXT appeared first on European Gaming Industry News.
Asia
MelBet Announces Monami Ghosh as its New Brand Ambassador

The leading iGaming company, MelBet, has announced Monami Ghosh as its new brand ambassador. With over a decade of captivating performances across films, series and television, Monami now brings her star power to MelBet, ready to entertain and engage players like never before. The collaboration between MelBet and her is a perfect match, combining MelBet’s dynamic igaming platform with Monami’s charisma, talent and star appeal.
MelBet is delighted to have Monami Ghosh in the team and is confident that together they will create a unique experience to please all of the players with unforgettable emotions. Her energy and talent turn every event into a truly spectacular show.
Monami will become the main character of the revolutionary MelBet Night Show. A project that promises to revolutionise the idea of entertainment. Something truly unique and exciting – an experience unlike anything the public has seen before. The players can follow MelBet’s updates on social networks to know about the premieres of the show.
MelBet and Monami are ready to turn players’ everyday routines into a bright adventure filled with passion, excitement, inspiration and unexpected discoveries and pleasant bonuses.
The post MelBet Announces Monami Ghosh as its New Brand Ambassador appeared first on European Gaming Industry News.
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