Canada
ASX and Esports Technologies (EBET) join forces in strategic esports alliance
The American SportZ Exchange (ASX), the world’s first virtual sports-trading exchange, has announced its latest strategic alliance with Esports Technologies, Inc. (Nasdaq: EBET), a leading provider of esports wagering products and associated technologies.
The alliance considers both entities joining forces in a tactical alliance that commits to bringing ASX players higher liquidity and bridging the cross-vertical divide between the esports markets and the exchange betting model. The intended result is to increase margins and improve retention opportunities in one of the gaming and entertainment industry’s fastest-growing verticals.
In the wake of the pandemic and an uncertain timetable of international sport, esports has been one of the few verticals able to maintain a robust and regular schedule of events, delivering an opportunity for millions of fans to enjoy a deeper engagement in esports, wherever they are in the world.
This fragmented global calendar for live sports has also accelerated the rise of esports as a popular betting medium, as more and more players pivoted their attention and enthusiasm to relatable esports content which fosters a familiar environment and comparable excitement. And despite the return of traditional sports from the sidelines in 2021, esports audiences have largely remained intact with fan engagement continuing growth momentum.
Through this complementary association, best-in-breed esports data from Esports Technologies (both pre-game and in-play) is intended to create a new level in authentic live engagement and peer-to-peer predictions for customers and data consumers on the ASX platform.
ASX is a hybrid next-generation fantasy sports betting company, fronted by gaming sector pioneer Paddy Power, where virtual shares in players and teams can be “traded”. This flagship startup, which allows its users to buy or sell “shares” premised on individual “player” and collective “team” performance, offers “share prices” around individual players and teams based on anticipated performance across a number of key criteria, unique to every underlying sports game.
The ASX platform is presently capitalizing on the soaring demand for esports player and team markets, whose worldwide appeal is premised on the granular statistics and player data which already drive the latest video games and fantasy football leagues across mature global markets.
Working in close collaboration with Esports Technologies, ASX seeks to promote and refine esports’ escalating popularity across worldwide regulated markets, familiarizing and educating fans via dynamic data and premium content.
Bart Barden, COO at Esports Technologies, said: “It’s great to be working with former Paddy Power leadership, aligning on an exciting shared vision for the future of esports through this strategic alliance with Paddy’s bold startup venture, ASX. I’m eager to bring our collective experience to bear, unlocking the strategic synergies of these companies via this strategic alliance.
“Esports Technologies’ deep and diverse range of pre-play and in-play data can quickly attract and educate new and existing esports audiences, particularly for a US fanbase raised on DFS and consequently primed for markets that run on individual player or team statistics.”
Paddy Power, President and Co-founder at ASX, added: “Esports Technologies are trailblazers in this rapidly emerging esports domain, while Bart’s previous sterling work at a leading International betting exchange, when we overlapped at Paddy Power Betfair, earmarked him as our go-to guy for esports once this ASX opportunity presented itself. Together, we now stand at the intersection of some of the most progressive technology and untapped verticals in the industry. It’s a thrilling time to see how we might again collaborate to mutually-beneficial effect over the coming months and years.
“ASX is the next logical step in the DFS evolution, fusing the excitement of an active trading marketplace with the most immersive retention aspects of fantasy management. By combining intuitive and recognizable stock-exchange transaction mechanics with the dynamics of live sporting events and record low-latency data distribution, we are now paving the way for the next generation in esports betting and fan-engagement ecosystems.”
BetConstruct
BetConstruct Becomes the First iGaming Company to Offer Both B2B and B2C Licenses in Canada through Affiliate Entity
BetConstruct, a global pioneer in iGaming and sports betting solutions, has announced a significant milestone in the gaming industry. Through its affiliate entity, BetConstruct has become the first iGaming company authorized to facilitate the issuance of both Business-to-Business (B2B) and Business-to-Consumer (B2C) licenses. This remarkable achievement was made possible by obtaining a direct license authorization from the Tobique First Nation in Canada.
The Tobique First Nation, renowned for its innovative and forward-thinking regulatory approach, has entrusted BetConstruct’s affiliate entity with the authority to oversee applications and facilitate the issuance of licenses from its jurisdiction. This partnership underscores shared values of innovation, transparency, and a commitment to responsible gaming practices.
This historic development places BetConstruct at the forefront of the Canadian iGaming market, redefining the opportunities available to gaming operators. By leveraging its affiliate entity’s licensing capabilities, BetConstruct empowers businesses to navigate a streamlined and transparent regulatory environment, unlocking new opportunities for growth and innovation.
“At BetConstruct, we’ve always strived to push the boundaries of what’s possible in iGaming. This landmark achievement with the Tobique First Nation reflects our unwavering dedication to creating opportunities for our partners while upholding the highest standards of responsibility and integrity in gaming,” said Vigen Badalyan, Co-Founder of BetConstruct.
The issuance of dual licenses under the watchful eye of BetConstruct’s affiliate not only highlights BetConstruct’s commitment to supporting its partners but also reinforces the company’s role as a trusted leader in the global iGaming landscape.
This milestone signals a new era for regulated iGaming, as BetConstruct takes bold steps to establish a robust ecosystem for operators and consumers alike. With its direct license authorization from the Tobique First Nation, BetConstruct is setting a new standard for innovation, consumer protection, and sustainable growth in Canada and beyond.
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Canada
Great Canadian Entertainment and Petroglyph Development Group Announce Closing of the Acquisition of Casino Nanaimo and Elements Casino Victoria
Great Canadian Entertainment and Petroglyph Development Group Ltd. announced that PDG has closed the previously announced acquisitions of Casino Nanaimo and Elements Casino Victoria from Great Canadian, in historic transactions for both parties. PDG is a wholly owned corporation of Snuneymuxw First Nation (the “Nation”) and is dedicated to realizing the economic potential of the Nation.
The transactions, originally announced on June 24, 2024, for Casino Nanaimo and September 10, 2024, for Elements Casino Victoria, have received all required approvals from the regulatory authorities.
“We are thrilled to have completed these transactions. An incredible amount of work has been undertaken by our corporate team, our on-site teams at both properties, and PDG to achieve this successful closing. I am grateful for their efforts, as well as everyone at the B.C. Lottery Corporation and the Gaming Policy Enforcement Branch, who were thoughtful, diligent, and thorough in facilitating these closings,” said Matt Anfinson, Chief Executive Officer of Great Canadian.
“We look forward to working closely with PDG during the transition period to support the continued successful operation of Casino Nanaimo and Elements Casino Victoria,” Anfinson added.
“We celebrate the closing of our two casino acquisitions and our continued progress toward building a strong Snuneymuxw economy. For decades, Snuneymuxw leadership has worked tirelessly toward this moment, recognizing the connection between a strong economy, self-determination, and the foundation of nationhood. Today, we honour the achievements of those who came before us by securing businesses that will strengthen our Nation for generations to come. Thank you to the PDG and Great Canadian teams for your exceptional work. We look forward to a rewarding partnership with the B.C. Lottery Corporation, driving economic growth for the Nation and Province,” said Chief Mike Wyse.
Erralyn Joseph, President of PDG, said: “This measured acquisition marks an important milestone for PDG as we continue growing a corporate enterprise that reinvests directly into the prosperity of our Nation. With a strong operating plan focused on risk mitigation and yielding sizable returns, PDG continues to generate sustainable wealth for Snuneymuxw. With every step we are realizing our socio-economic potential and influence at a local, national, and global level. On behalf of the Board of Directors, we are pleased to share this news and remain committed to advancing economic growth in support of all residents connected to Snuneymuxw territory.”
“Acquiring these assets marks a pivotal shift for Snuneymuxw and Vancouver Island. This transition will fuel the Island’s economy, strengthening the Snuneymuxw Nation and ensuring the benefits stay local,” said Ian Simpson, Chief Executive Officer of PDG.
The post Great Canadian Entertainment and Petroglyph Development Group Announce Closing of the Acquisition of Casino Nanaimo and Elements Casino Victoria appeared first on Gaming and Gambling Industry in the Americas.
Canada
Ottawa Black Bears Announce Partnership Deal with PowerPlay
The Ottawa Black Bears announced an extensive partnership agreement with PowerPlay Online Sportsbook and Casino that will see the company’s logo featured on the club’s home and away jerseys.
In addition to the jersey partnership, PowerPlay will also have branding elements inside the goal crease, behind the bench, on the LED display ring, and along the rinkboards for Black Bears home games at Canadian Tire Centre. As part of the deal, PowerPlay also becomes the exclusive sportsbook and online casino partner for the Ottawa Black Bears.
“We are thrilled to have PowerPlay on board for our inaugural season with such a comprehensive partnership agreement. Their investment with the Black Bears represents a foundational agreement for our lacrosse club. And we’re proud to wear their logo alongside ours as we launch our franchise,” said Chelsea McDermott, Vice President of Business Operations for the Ottawa Black Bears.
“We are excited to bring PowerPlay’s bold, community-driven spirit to Ottawa-Gatineau, partnering with the Black Bears as they establish themselves as a force in lacrosse. This partnership celebrates a sport deeply tied to Canada’s heritage and competitive energy. Together, we’ll ignite passion, energize fans, and deliver excitement all season long,” said Thomas Vermeulen, Marketing Director for PowerPlay.
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