Canada
NASCAR partners with Stay Plugged IN on esports initiative
NASCAR announced a partnership with Stay Plugged IN, the leading organizer of collegiate recruiting events in the US, to bring a three-part scholarship series to students throughout the country.
The partnership will see NASCAR provide scholarships to students interested in pursuing esports and gaming scholastically. Over the summer months, Stay Plugged IN will organize and produce two amateur tournaments where participants have the opportunity to compete in front of collegiate recruiters from around the country. Throughout gameplay, contestants will utilize NASCAR-themed vehicles available to the public for purchase in game. Additionally as part of the partnership will be a game creation competition where students learn to use coding to design games through the use of a coding platform. The partnership also creates resume building and experiential learning opportunities for students wishing to apply their skills at the collegiate level.
“Gaming is part of our DNA here at NASCAR – and we are firm believers in what the gaming world can offer students as they begin to map out their lives and careers,” said Nick Rend, NASCAR managing director of gaming and esports. “Whether it is competing in a high-level esports environment, building a career in the business of gaming, or some combination of the two, there are endless opportunities available to students to engage with the modern gaming world in a meaningful and rewarding way – and we are committed to doing our part to ensure that students can take advantage of these opportunities with the help of our friends at Stay Plugged IN.”
“We’re incredibly excited to work with NASCAR to give students more opportunities to learn, grow, and develop their skills in the gaming industry. NASCAR’s strong brand enables us to get our message out to many students across the US that may not realize the wealth of possibilities esports can bring them. We hope NASCAR fans can see how esports can be beneficial, and we know that many esports fans will be excited by the chance NASCAR is providing. Our visions aligned to blend a series of competition and educational curriculum in a way that engages students through STEM. With our companies being headquartered in Charlotte, it was a natural fit to introduce this program in our local community as well as on our national platform,” said SPIN Managing Director, Rick Suarez.
NASCAR, known globally as a leading promoter of motorsports, has made major strides in advancing its efforts in the gaming and esports landscape over the past decade – as today’s fans are able to engage with the sport across a variety of platforms such as iRacing.com, the NASCAR Heat series, Real Racing 3, and most recently via a new in-game content partnership with Rocket League.
Canada
NorthStar Gaming Announces $43.4 Million Long-Term Debt Financing
NorthStar Gaming Holdings Inc. announced that the company has, subject to final approval of the TSX Venture Exchange, entered into a credit agreement (the “Credit Agreement”) in respect of a senior secured first lien term loan facility providing for loans in an aggregate principal amount of up to $43.4 million CAD (being the approximate equivalent of $30,000,000 USD) (the “Credit Facility”) to be made available by Beach Point Capital Management LP (“Beach Point”). Playtech plc (“Playtech”) and certain Playtech subsidiaries have agreed to provide credit support for certain obligations under the Credit Facility. The Credit Facility represents a significant milestone for NorthStar, strengthening its balance sheet and enabling the Company to continue to accelerate its growth initiatives.
“This is a pivotal moment for NorthStar, marking the largest financing in our history. This Credit Facility strengthens our balance sheet and directly supports our ability to scale operations and drive the business towards profitability with a single-minded focus. We are grateful to Beach Point Capital Management for their trust in our strategy and vision. We are also thankful for Playtech’s steadfast partnership which was instrumental in securing this funding, reinforcing their value both strategically and as a technology provider,” said Michael Moskowitz, Chair and CEO of NorthStar.
“Beach Point has deep experience investing across the gaming sector and is excited to partner with NorthStar to support their strategic initiatives. The online gaming sector has been growing rapidly, and this investment reflects our confidence in the Company’s leadership, market potential, and ability to deliver long-term sustainable growth. Likewise, we value the partnership with Playtech, who are contributing their leading technology, global reach, and strategic vision towards NorthStar’s continued success,” said Gabriel Fineberg, Managing Director at Beach Point.
The purpose of the Credit Facility is to support NorthStar’s continued growth by significantly strengthening the Company’s balance sheet. The Company will use the proceeds of loans made pursuant to the Credit Facility: (i) to repay the aggregate $9.5 million CAD principal amount (plus accrued interest) loaned to the Company by Playtech pursuant to unsecured, interest-bearing promissory notes dated April 25, 2024, September 13, 2024 and December 16, 2024; (ii) to fund an interest reserve account in respect of the Credit Facility in an amount equal to $7,000,000 CAD; (iii) for working capital and general corporate purposes; and (iv) to pay transaction costs in connection with the Credit Facility.
The post NorthStar Gaming Announces $43.4 Million Long-Term Debt Financing appeared first on Gaming and Gambling Industry in the Americas.
Canada
Playson signs agreement with Light & Wonder in global distribution deal
The award-winning game studio will deliver titles to players in the UK, Canada and Latin America
Playson, the accomplished digital entertainment supplier, has forged a major global content deal with Light & Wonder to significantly enhance the reach of its extensive games portfolio.
This landmark agreement will enable Light & Wonder’s expansive operator network across the UK, Canada, and Latin America to gain access to Playson’s engaging offering.
UK-based operator Dazzletag Entertainment Ltd was the first to go live with the studio’s creative releases last month, with SUPERCHARGED CLOVERS: HOLD AND WIN and 3 POTS RICHES: HOLD AND WIN launched across its online casino brands.
Light & Wonder’s content marketplace is utilised by some of the biggest operator brands from across the globe, providing them with access to more than 3,500 games from a host of third-party studios to allow them to build personalised, mobile-ready player experiences and stay ahead of regulatory changes.
The partnership signifies the strength of Playson’s reputation as a respected and highly sought-after provider to operators globally, as the rising demand for its games looks set to take the studio to new heights for 2025.
Blanka Homor, Sales Director at Playson, said: “Our deal with Light & Wonder is a major milestone in our strategic roadmap, as we embark on the next chapter of our global growth. This agreement expands our reach and allows us to deliver our appealing titles to new operators and players.
“The launch of our titles across Dazzletag’s two brands is a great start, and we are confident this relationship will further elevate our presence in the ever-evolving online casino space.”
Steve Mayes, Senior Director of Partnerships at Light & Wonder, said: “We are delighted to be working with such a highly respected digital entertainment provider and deliver their portfolio to our network. This strengthens our commitment to offering operators the best game releases available.
“We look forward to other successful launches in 2025, as we continue to support our operators with diverse content.”
The post Playson signs agreement with Light & Wonder in global distribution deal appeared first on European Gaming Industry News.
Blanka Homor Sales Director at Playson
Playson strengthens Canadian footprint with Titanplay partnership
Playson, the established digital entertainment supplier, has secured its latest partnership in Canada after launching its games portfolio with rising iGaming operator Titanplay.
After obtaining its Ontario licence and going live in June earlier last year, Titanplay has made impressive strides in a short space of time with its online casino offering resonating with players across the province.
The agreement sees Playson support Titanplay’s ongoing expansion across Ontario with the supplier’s industry-renowned Hold and Win portfolio now available on the operator’s website, integrated via Relax Gaming’s aggregation platform.
Titles including Coin Strike: Hold and Win, Diamonds Power: Hold and Win and Pink Joker: Hold and Win will enable players to enjoy a feature-led, captivating gameplay experience and expand Titanplay’s rapidly expanding portfolio.
Playson’s latest tie-up underlines its intent of further establishing its brand within Ontario after successfully entering the Canadian province back in 2022. The provider’s industry-renowned portfolio continues to drive long-term value for operators worldwide.
Blanka Homor, Sales Director at Playson, said: “We are proud of the footprint we have established in Ontario with local players truly appreciating the Playson experience. Partnering with an exciting name in the region like Titanplay allows us to accelerate our progress and bring our premium offering to an increased pool of players.
“We look forward to gauging the response from Titanplay enthusiasts and watching this partnership grow from strength to strength.”
Titanplay management commented: “At Titanplay, we pride ourselves with working with industry-renowned names and partnering with Playson seamlessly fits into our plans of becoming a household name in Ontario and across Canada.
“Our portfolio will undoubtedly be elevated by Playson’s Hold and Win collection, offering players a dynamic offering of feature-filled, graphically advanced titles.”
The post Playson strengthens Canadian footprint with Titanplay partnership appeared first on Gaming and Gambling Industry in the Americas.
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