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NASCAR partners with Stay Plugged IN on esports initiative

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NASCAR announced a partnership with Stay Plugged IN, the leading organizer of collegiate recruiting events in the US, to bring a three-part scholarship series to students throughout the country.

The partnership will see NASCAR provide scholarships to students interested in pursuing esports and gaming scholastically. Over the summer months, Stay Plugged IN will organize and produce two amateur tournaments where participants have the opportunity to compete in front of collegiate recruiters from around the country. Throughout gameplay, contestants will utilize NASCAR-themed vehicles available to the public for purchase in game. Additionally as part of the partnership will be a game creation competition where students learn to use coding to design games through the use of a coding platform. The partnership also creates resume building and experiential learning opportunities for students wishing to apply their skills at the collegiate level.

“Gaming is part of our DNA here at NASCAR – and we are firm believers in what the gaming world can offer students as they begin to map out their lives and careers,” said Nick Rend, NASCAR managing director of gaming and esports. “Whether it is competing in a high-level esports environment, building a career in the business of gaming, or some combination of the two, there are endless opportunities available to students to engage with the modern gaming world in a meaningful and rewarding way – and we are committed to doing our part to ensure that students can take advantage of these opportunities with the help of our friends at Stay Plugged IN.”

“We’re incredibly excited to work with NASCAR to give students more opportunities to learn, grow, and develop their skills in the gaming industry. NASCAR’s strong brand enables us to get our message out to many students across the US that may not realize the wealth of possibilities esports can bring them. We hope NASCAR fans can see how esports can be beneficial, and we know that many esports fans will be excited by the chance NASCAR is providing. Our visions aligned to blend a series of competition and educational curriculum in a way that engages students through STEM. With our companies being headquartered in Charlotte, it was a natural fit to introduce this program in our local community as well as on our national platform,” said SPIN Managing Director, Rick Suarez.

NASCAR, known globally as a leading promoter of motorsports, has made major strides in advancing its efforts in the gaming and esports landscape over the past decade – as today’s fans are able to engage with the sport across a variety of platforms such as iRacing.com, the NASCAR Heat series, Real Racing 3, and most recently via a new in-game content partnership with Rocket League.

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AGLC

AGLC Announces New Board Chair

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Alberta Gaming, Liquor and Cannabis (AGLC) has announced the appointment of Larry Spagnolo as the new Board Chair, effective August 15, 2025. This announcement follows the official Order in Council issued by the Alberta Government and marks a new chapter in AGLC’s ongoing commitment to support communities, encourage responsible choices and position Alberta as the best place to do business.

Larry brings a wealth of experience in technology and business leadership to the AGLC Board and will play an integral role in guiding AGLC’s strategic direction. He is currently serving as VP and GM of Emerson’s SaaS SCADA business and has held senior roles at Zedi and Telus, driving innovation, growth, and global success.

A strong advocate for education and community, Larry serves as Vice Chair of Athabasca University’s Board of Governors and has held board roles with NAIT and Polytechnics Canada. He was awarded the King Charles III Coronation Medal for his community contributions.

AGLC and the Board of Directors extend their heartfelt thanks to Len Rhodes for his leadership and dedication as Board Chair since August 2019. He decided not to seek a third term and will continue to serve in this role until August 14, 2025. Len led AGLC through some significant milestones, including reducing red tape by 51%, growth of the emerging cannabis industry and ensuring AGLC delivered a balanced approach to business development, social responsibility, and regulatory oversight.

The post AGLC Announces New Board Chair appeared first on Gaming and Gambling Industry in the Americas.

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Pinnacle Ontario live with CasinoEngine in North America debut

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EveryMatrix has expanded its partnership with tier-1 operator Pinnacle powering its new casino in Ontario, Canada, using CasinoEngine platform technology – the first time its platform solution has gone live in North America. 

The latest agreement builds on the two companies’ previous collaboration that saw EveryMatrix’s CasinoEngine productivity platform power the well-known brand’s global casino offering.

The new launch takes the relationship to North America, marking EveryMatrix’s debut CasinoEngine platform integration in that market.

BonusEngine, EveryMatrix’s cross-vertical bonusing tool will be integrated in the second phase of launch. This will equip Pinnacle Ontario with a host of bonus types as well as AI-powered bonus abuse solution Bonus Guardian.

BonusEngine is the first of multiple engagement tools from EveryMatrix’s EngageSuite that Pinnacle plans to integrate.

With this comprehensive toolkit at its disposal, and the opportunity to add even more casino products in the future, Pinnacle Ontario can tailor campaigns, segment audiences, and reward players more effectively, creating a world-class digital entertainment experience for its customers.

EveryMatrix has more than 300 global customers and holds North American licences in Ontario, New Jersey, Michigan, West Virginia, Connecticut and Pennsylvania.

Stian Enger Petersen, CEO, Casino, EveryMatrix, said: “This launch marks a key milestone for EveryMatrix as we bring our market-leading CasinoEngine platform to Canada for the first time.

“We’re delighted to expand our partnership with Pinnacle and support their ambitions in Ontario with a powerful combination of platform, content, and engagement tools that are proven to drive success.”

The post Pinnacle Ontario live with CasinoEngine in North America debut appeared first on Gaming and Gambling Industry in the Americas.

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Prime Skill Games Inc. Official Response to AGCO Press Release

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As CEO of Prime Skill Games Inc., I feel compelled to address recent comments made by the Alcohol and Gaming Commission of Ontario regarding so-called unapproved gambling machines in convenience stores across the province.

Let me be perfectly clear

Our machines are not gambling devices. They are entirely skill-based, fully compliant with the law, and built on the fundamental idea that players are in control. The outcome of every session is determined solely by the player’s ability, not by random chance.

Prime Skill Games is proud to be the only true skill game operating in Ontario today.

We categorically reject any suggestion that our products fall under the definition of unregulated gambling. Such statements are inaccurate, misleading, and fail to recognize the critical distinction between games of skill and games of chance.

We stand firmly behind the legality of our machines and the integrity of our operations. We will demonstrate this through every available means, whether through legal documentation, expert analysis, or, if necessary, before the courts. We are prepared and unafraid to defend the truth.

To our players, partners, and business community, we want to reassure you that our mission has not changed. We are committed to offering a responsible, transparent, and innovative entertainment experience. We will not be intimidated by broad and baseless accusations, and we will continue to move forward with strength and clarity.

 

Sincerely

Matt Zamroźniak

Chief Executive Officer

Prime Skill Games Inc.

The post Prime Skill Games Inc. Official Response to AGCO Press Release appeared first on Gaming and Gambling Industry in the Americas.

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