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eNASCAR, ASUS Renew Gaming Hardware Partnership for the 2021 Season

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eNASCAR and ASUS announced a renewed partnership for the remainder of the 2021 season for NASCAR’s premier sim racing esports series, the eNASCAR Coca-Cola iRacing Series. As part of the agreement, ASUS will continue as the “Official PC and Monitor of the eNASCAR Coca-Cola iRacing Series” for a second consecutive year. In its 12th season, the eNASCAR Coca-Cola iRacing Series is the pinnacle of motorsports esports, featuring 40 of the world’s top sim racers in the most environmentally accurate racing experience.

“ASUS is a major supporter of the sim racing community, and they are experts in delivering top tier products to PC gamers and sim racers around the globe,” said Nick Rend, managing director of gaming and esports, NASCAR. “The eNASCAR Coca-Cola iRacing Series features the most elite sim racers in the world and this partnership can deliver the equipment they need to compete at the highest level.”

Through the agreement, ASUS will market its Republic of Gamers (ROG) product line during in-race broadcasts and on social media. This season, ASUS will also be introducing an ROG-themed paint scheme that will be featured on sim racing vehicles. ASUS produces innovative gaming hardware that provides gamers with leading performance, premium features, superior durability, and stylish design. Since 2006, ROG has played an active role in the global gaming community through partnerships at events and with gaming personalities as well as organizations.

“Following the success of the 11th season of the eNASCAR Coca-Cola iRacing Series, we’re excited to continue our partnership with eNASCAR and bring sim racing to even greater heights at both in-person and virtual competitions,” said Kelvin Jeon, brand marketing manager at ASUS North America. “As the ongoing Official PC and Monitor of the eNASCAR Coca-Cola iRacing Series, ASUS is dedicated to providing both spectators and sim racers with world-class experiences on the track and beyond!”

Established in 1989, ASUS is a multinational company known for producing the world’s best motherboards and high-quality personal computers, monitors, graphic cards, routers and other technology solutions. Today, ASUS is dedicated to innovating, designing and building next-generation technology in order to provide incredible experiences that enhance the lives of people everywhere. From robust ASUS Education solutions in physical and virtual classrooms to powerful ProArt devices in movie studios and home offices, ASUS goes above and beyond the status quo to reimagine today’s smart life. The latest innovations from ASUS include world record-setting motherboards such as the Maximus XIII Apex, ultra-fast and smooth Wi-Fi 6 connectivity with the gaming-ready RT-AX82U router, and unrivaled gaming hardware performance in products like the ROG Phone 5 and ROG Swift 360 Hz monitor.

The eNASCAR Coca-Cola iRacing Series is the longest running officially sanctioned esports racing series. The series features some of the world’s best sim racers competing for more than $330,000, one of the richest payouts in esports racing competition. The elite series features NASCAR and professional esports teams, including those established by NASCAR Cup Series drivers William Byron, Austin Dillon and Denny Hamlin.

NASCAR has also teamed up with partners such as Coca-Cola, iRacing, ASUS, and more to build one of a kind simulators for the upcoming Coca-Cola 600 on Sunday, May 30 (FOX, 6:00PM ET) as part of the organization’s NASCAR Salutes program. Visitors to the NASCAR Salutes Together with Coca-Cola iRacing experience located at Charlotte’s Fan Zone will have the chance to race their way to the top of the leaderboard all weekend. After the weekend, NASCAR Salutes Together with Coca-Cola will be donating all four simulators to the USO. The USO will designate two bases to house these simulators to provide military service people and their families a unique way to experience the thrill of NASCAR & iRacing.

The eNASCAR Coca-Cola iRacing Series will be back in action at 9:00PM ET on June 22 at virtual Pocono Raceway on eNASCAR.com/live.

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Bragg Gaming Group Enteres into New Financing Agreement with Bank of Montreal

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Bragg Gaming Group, a leading global B2B iGaming content and technology provider, announced it has entered into a new financing agreement with the Bank of Montreal (BMO), a leading North American financial institution, pursuant to which BMO has made available to the Company certain credit facilities in a maximum aggregate amount of up to US$6.0 million to support its ongoing working capital and general corporate requirements (the BMO Facilities).

In connection with the closing of the BMO Facilities, Bragg has successfully repaid in full the outstanding promissory note with entities controlled by Doug Fallon (the Prior Note Indebtedness). The new BMO Facilities replace the Prior Note Indebtedness, signalling a significant step in the Company’s financial strategy to partner with a major commercial bank to support its growth.

“We are very pleased to establish this new relationship with the Bank of Montreal, a recognized leader in financial services. This new credit facility strengthens our balance sheet and provides us with a flexible capital structure to execute our strategic plan. The ability to secure financing from a major North American bank underscores the confidence in our business and our long-term growth prospects. We look forward to a long and successful partnership with BMO,” said Robbie Bressler, CFO of Bragg Gaming Group.

The BMO Facilities are secured by, amongst other things, a first-ranking security interest over all of the assets of the Company and certain of its key operating subsidiaries, and are uncommitted and are repayable upon the earlier of (i) demand by BMO, (ii) the occurrence of certain insolvency events, and (iii) on the one-year anniversary of the closing date, unless a one-year extension is granted at BMO’s discretion.

The agreement includes customary legal and financial covenants, including a requirement for the Company to maintain a Total Funded Debt to EBITDA ratio not exceeding 2.50:1.00, and a Fixed Charge Coverage Ratio of not less than 1.25:1.00. These financial covenants are to be tested on a consolidated basis at the end of each fiscal quarter.

The Company currently expects to draw on the BMO Facilities in Canadian dollars, which would result in estimated borrowing costs of 6.9%–7.9% for Prime-based loans or 5.9%–6.9% for CORRA-based loans, depending on the period of the draw and the Company’s leverage ratio. Standby fees on the unused portion of the revolving facility will range from 0.75% to 1.75% per annum, depending on leverage.

Management believes that based on the terms of the BMO Facilities, the Company’s borrowing costs on an annualized basis will be less than half of its Prior Note Debt.

Matevž Mazij, CEO of Bragg Gaming Group, said: “Securing this BMO facility represents a critical milestone in our strategic plan to strengthen Bragg’s financial foundation and accelerate value creation for our shareholders. With our cybersecurity incident contained and our borrowing costs cut by more than half, we are laser-focused on executing our strategic shift toward higher-quality earnings. The Company is prioritizing margin and cash generation over lower-margin revenue, and synergies realized post-quarter end to become a leaner operation. We’ve already realized EUR 2 million in annualized synergies and are on track to achieve our 20% Adjusted EBITDA margin target for the second half of 2025.

“Our recent leadership additions in AI and innovation, combined with our expanding partnerships with operators like Fanatics and Hard Rock Digital, position us to pursue highly accretive growth opportunities methodically. The Company remains focused on growing the business in a sustainable and margin-accretive manner, with strong momentum in the proprietary content and technology pipeline positioning Bragg for long-term profitable growth.

“We understand the importance of delivering results for our shareholders, and our board and management team are fully aligned and committed to executing the strategic initiatives that will drive value. With improved financial flexibility, a strengthened operational foundation, and clear milestones ahead, we believe we have the right strategy and team in place to unlock Bragg’s full potential. We remain committed to maximizing shareholder value as we build sustainable, profitable growth and ensure our strong operational performance translates into appropriate market valuation.”

Cyber Breach Update

The Company has also provided an update on its previously announced cybersecurity incident initially detected on August 16, 2025.

Immediately following detection, Bragg took appropriate steps to mitigate any potential impact of the breach. With the assistance of independent cybersecurity experts, the Company has followed industry best practices and considers that the incident is now resolved.

There continues to be no indication that any personal information was affected and the breach has had no impact on the ability of the Company to continue its operations. Bragg has also provided assurances to its customers regarding the security of its game titles. The Company has experienced no negative impact on its revenue or profitability and does not expect that the cost of responding to the incident will have a material financial impact on the Company.

The Company has already applied knowledge gathered from the investigation of the event to enhance its cyber security defenses.

The post Bragg Gaming Group Enteres into New Financing Agreement with Bank of Montreal appeared first on European Gaming Industry News.

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Betty

Thunderkick commits to growth in Ontario with Betty partnership

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Independent slots studio Thunderkick has agreed a deal with Ontario-based operator Betty to supply the rapidly growing online casino with a diverse collection of globally popular titles.

Betty, an official partner of sporting franchises Toronto Maple Leafs and Toronto Raptors, has risen to prominence since its 2022 establishment, when it was built following the consultation of 300 casino players to create the optimal iGaming environment.

Distinguishing itself from North American competitors by catering specifically to slot enthusiasts rather than sports bettors, the operator has curated a portfolio of 2,800 games, hand-picked to deliver customers maximum entertainment value.

Thunderkick’s content is the latest to be integrated into Betty’s online casino, and the agreement will see a selection of its most popular titles, including The Wildos 2, Midas Golden Touch 3, and Esqueleto Explosivo 3, made available to a greater number of Ontarian players.

Thunderkick marked its debut in the Canadian province in Q2 of 2024, and has since partnered with a network of leading operators to improve its market position. The collaboration with Betty will further amplify its visibility in a key jurisdiction as the provider looks to reinforce its reputation as a global slot developer.

Svante Sahlström, CCO at Thunderkick, said: “It’s our mission at Thunderkick to go deeper, not wider, in 2025. That means forging meaningful, lasting relationships in target markets as opposed to securing as many commercial deals as possible.

“Since entering Ontario over 12 months ago, we have worked tirelessly to enhance our presence in the province, and working with leading brands such as Betty allows us to bring our unique games to a deeper pool of Canadian players.”

Paraskeva Smirnova, Casino Operations Manager at Betty, added: “Betty’s USP has always been our drive to build a slot portfolio with the very best titles from the industry’s most creative suppliers.

“Thunderkick’s passion for slot development is there for all to see, and the introduction of its games to our casino further elevates the consumer experience.”

The post Thunderkick commits to growth in Ontario with Betty partnership appeared first on Gaming and Gambling Industry in the Americas.

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BCLC

Save the Date: BCLC’s New Horizons in Safer Gambling Conference Returns November 2026

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BCLC is pleased to announce the return of the New Horizons in Safer Gambling Conference, taking place November 2–4, 2026, at the JW Marriott Parq Vancouver.

This global event brings leading voices in research, policy and industry together to explore innovative approaches to safer gambling. Attendees can expect two days of forward-thinking dialogue, evidence-based insights and collaborative solutions to help shape the future of player health.

Sponsorship Opportunities Now Available

New to the 2026 conference, BCLC is excited to offer sponsorship opportunities to organizations that share BCLC’s passion for safer gambling. Benefits of sponsoring New Horizons 2026 include industry visibility, leadership recognition and meaningful engagement with a global audience. To learn more about sponsorship, please e-mail [email protected].

Registration and program details will be released later this fall.

The post Save the Date: BCLC’s New Horizons in Safer Gambling Conference Returns November 2026 appeared first on Gaming and Gambling Industry in the Americas.

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