Connect with us
Prague Gaming & TECH Summit 2025 (25-26 March)

Canada

eNASCAR, ASUS Renew Gaming Hardware Partnership for the 2021 Season

Published

on

 

eNASCAR and ASUS announced a renewed partnership for the remainder of the 2021 season for NASCAR’s premier sim racing esports series, the eNASCAR Coca-Cola iRacing Series. As part of the agreement, ASUS will continue as the “Official PC and Monitor of the eNASCAR Coca-Cola iRacing Series” for a second consecutive year. In its 12th season, the eNASCAR Coca-Cola iRacing Series is the pinnacle of motorsports esports, featuring 40 of the world’s top sim racers in the most environmentally accurate racing experience.

“ASUS is a major supporter of the sim racing community, and they are experts in delivering top tier products to PC gamers and sim racers around the globe,” said Nick Rend, managing director of gaming and esports, NASCAR. “The eNASCAR Coca-Cola iRacing Series features the most elite sim racers in the world and this partnership can deliver the equipment they need to compete at the highest level.”

Through the agreement, ASUS will market its Republic of Gamers (ROG) product line during in-race broadcasts and on social media. This season, ASUS will also be introducing an ROG-themed paint scheme that will be featured on sim racing vehicles. ASUS produces innovative gaming hardware that provides gamers with leading performance, premium features, superior durability, and stylish design. Since 2006, ROG has played an active role in the global gaming community through partnerships at events and with gaming personalities as well as organizations.

“Following the success of the 11th season of the eNASCAR Coca-Cola iRacing Series, we’re excited to continue our partnership with eNASCAR and bring sim racing to even greater heights at both in-person and virtual competitions,” said Kelvin Jeon, brand marketing manager at ASUS North America. “As the ongoing Official PC and Monitor of the eNASCAR Coca-Cola iRacing Series, ASUS is dedicated to providing both spectators and sim racers with world-class experiences on the track and beyond!”

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Established in 1989, ASUS is a multinational company known for producing the world’s best motherboards and high-quality personal computers, monitors, graphic cards, routers and other technology solutions. Today, ASUS is dedicated to innovating, designing and building next-generation technology in order to provide incredible experiences that enhance the lives of people everywhere. From robust ASUS Education solutions in physical and virtual classrooms to powerful ProArt devices in movie studios and home offices, ASUS goes above and beyond the status quo to reimagine today’s smart life. The latest innovations from ASUS include world record-setting motherboards such as the Maximus XIII Apex, ultra-fast and smooth Wi-Fi 6 connectivity with the gaming-ready RT-AX82U router, and unrivaled gaming hardware performance in products like the ROG Phone 5 and ROG Swift 360 Hz monitor.

The eNASCAR Coca-Cola iRacing Series is the longest running officially sanctioned esports racing series. The series features some of the world’s best sim racers competing for more than $330,000, one of the richest payouts in esports racing competition. The elite series features NASCAR and professional esports teams, including those established by NASCAR Cup Series drivers William Byron, Austin Dillon and Denny Hamlin.

NASCAR has also teamed up with partners such as Coca-Cola, iRacing, ASUS, and more to build one of a kind simulators for the upcoming Coca-Cola 600 on Sunday, May 30 (FOX, 6:00PM ET) as part of the organization’s NASCAR Salutes program. Visitors to the NASCAR Salutes Together with Coca-Cola iRacing experience located at Charlotte’s Fan Zone will have the chance to race their way to the top of the leaderboard all weekend. After the weekend, NASCAR Salutes Together with Coca-Cola will be donating all four simulators to the USO. The USO will designate two bases to house these simulators to provide military service people and their families a unique way to experience the thrill of NASCAR & iRacing.

The eNASCAR Coca-Cola iRacing Series will be back in action at 9:00PM ET on June 22 at virtual Pocono Raceway on eNASCAR.com/live.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)
Continue Reading
Advertisement

Blanka Homor Sales Director at Playson

Playson strengthens Canadian footprint with Titanplay partnership

Published

on

playson-strengthens-canadian-footprint-with-titanplay-partnership

 

Playson, the established digital entertainment supplier, has secured its latest partnership in Canada after launching its games portfolio with rising iGaming operator Titanplay.

After obtaining its Ontario licence and going live in June earlier last year, Titanplay has made impressive strides in a short space of time with its online casino offering resonating with players across the province.

The agreement sees Playson support Titanplay’s ongoing expansion across Ontario with the supplier’s industry-renowned Hold and Win portfolio now available on the operator’s website, integrated via Relax Gaming’s aggregation platform.

Titles including Coin Strike: Hold and Win, Diamonds Power: Hold and Win and Pink Joker: Hold and Win will enable players to enjoy a feature-led, captivating gameplay experience and expand Titanplay’s rapidly expanding portfolio.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Playson’s latest tie-up underlines its intent of further establishing its brand within Ontario after successfully entering the Canadian province back in 2022. The provider’s industry-renowned portfolio continues to drive long-term value for operators worldwide.

Blanka Homor, Sales Director at Playson, said: “We are proud of the footprint we have established in Ontario with local players truly appreciating the Playson experience. Partnering with an exciting name in the region like Titanplay allows us to accelerate our progress and bring our premium offering to an increased pool of players.

“We look forward to gauging the response from Titanplay enthusiasts and watching this partnership grow from strength to strength.”

Titanplay management commented: “At Titanplay, we pride ourselves with working with industry-renowned names and partnering with Playson seamlessly fits into our plans of becoming a household name in Ontario and across Canada.

“Our portfolio will undoubtedly be elevated by Playson’s Hold and Win collection, offering players a dynamic offering of feature-filled, graphically advanced titles.”

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

The post Playson strengthens Canadian footprint with Titanplay partnership appeared first on Gaming and Gambling Industry in the Americas.

Continue Reading

Anna Isaacson

NFL Partners with Responsible Gambling Council to Launch Student-Athlete Training Program in Canada

Published

on

nfl-partners-with-responsible-gambling-council-to-launch-student-athlete-training-program-in-canada

 

The National Football League announced a partnership with the Responsible Gambling Council (RGC) to develop and implement a comprehensive responsible gambling training program specifically designed for university and college student-athletes. The RGC and NFL have identified student athletes as an important audience for targeted responsible gambling and problem gambling prevention initiatives, as previous research has shown their susceptibility to risky gambling behavior.

The program will launch with a pilot phase at eight universities and colleges across Canada in the upcoming 2025 spring semester. Insights and feedback from this phase will be used to refine and improve the program before its broader rollout to 30 university and college institutions in the 2025 – 2026 school year. The initiative will include a robust evaluation framework to measure the effectiveness and impact of the training. The NFL and RGC will explore opportunities to share the results and key learnings from this initiative with broader audiences to maximize its impact.

“Student-athletes face unique pressures from academics, athletics, and the accessibility of sports betting, making them vulnerable to risky gambling behaviours. Our partnership with the NFL is a crucial step in supporting this group by providing the education and tools needed to make informed decisions. Early responsible gambling education helps student-athletes build capacities to succeed both on and off the field,” said Sarah McCarthy, chief executive officer, Responsible Gambling Council.

“We are proud to support the Responsible Gambling Council in this important initiative. Our shared goal is to equip these student-athletes with the tools and knowledge to navigate gambling risks, fostering a safer and more responsible environment. We also hope to gain insights that will be invaluable in shaping future responsible gambling efforts to benefit all those who play and engage with our game as fans,” said Anna Isaacson, NFL senior vice president of social responsibility.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

The program aims to equip student-athletes across Canada with the knowledge and tools necessary to make informed decisions about gambling. RGC will design and develop a course that is tailored to the specific student-athlete audience, and support in “training the trainer” at participating campuses, which is a key component in ensuring those delivering the training have the right tools and information to support the learning goals of the program.

The training program will include a specialized, interactive session featuring engaging videos, interactive components, and best practices for responsible gambling. After participating in the training, student-athletes will:

• Understand the dangers, risks, and odds of gambling and how players are likely to lose over time.

• Recognize their unique susceptibility to risky gambling behavior.

• Identify the signs of gambling-related harms and their potential impact on players and loved ones.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

• Learn about resources available for those experiencing gambling-related harms.

This collaboration with the RGC is part of the NFL’s commitment to promoting responsible gambling practices and addressing the critical need for resources devoted to both responsible and problem gambling initiatives. It builds on the NFL’s existing efforts in the space, including its partnership with the National Council on Problem Gambling, which focuses on bolstering problem gambling prevention services and promoting responsible gambling initiatives in the US.

The post NFL Partners with Responsible Gambling Council to Launch Student-Athlete Training Program in Canada appeared first on Gaming and Gambling Industry in the Americas.

Continue Reading

BetConstruct

BetConstruct Becomes the First iGaming Company to Offer Both B2B and B2C Licenses in Canada through Affiliate Entity

Published

on

betconstruct-becomes-the-first-igaming-company-to-offer-both-b2b-and-b2c-licenses-in-canada-through-affiliate-entity

 

BetConstruct, a global pioneer in iGaming and sports betting solutions, has announced a significant milestone in the gaming industry. Through its affiliate entity, BetConstruct has become the first iGaming company authorized to facilitate the issuance of both Business-to-Business (B2B) and Business-to-Consumer (B2C) licenses. This remarkable achievement was made possible by obtaining a direct license authorization from the Tobique First Nation in Canada.

The Tobique First Nation, renowned for its innovative and forward-thinking regulatory approach, has entrusted BetConstruct’s affiliate entity with the authority to oversee applications and facilitate the issuance of licenses from its jurisdiction. This partnership underscores shared values of innovation, transparency, and a commitment to responsible gaming practices.

This historic development places BetConstruct at the forefront of the Canadian iGaming market, redefining the opportunities available to gaming operators. By leveraging its affiliate entity’s licensing capabilities, BetConstruct empowers businesses to navigate a streamlined and transparent regulatory environment, unlocking new opportunities for growth and innovation.

“At BetConstruct, we’ve always strived to push the boundaries of what’s possible in iGaming. This landmark achievement with the Tobique First Nation reflects our unwavering dedication to creating opportunities for our partners while upholding the highest standards of responsibility and integrity in gaming,” said Vigen Badalyan, Co-Founder of BetConstruct.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

The issuance of dual licenses under the watchful eye of BetConstruct’s affiliate not only highlights BetConstruct’s commitment to supporting its partners but also reinforces the company’s role as a trusted leader in the global iGaming landscape.

This milestone signals a new era for regulated iGaming, as BetConstruct takes bold steps to establish a robust ecosystem for operators and consumers alike. With its direct license authorization from the Tobique First Nation, BetConstruct is setting a new standard for innovation, consumer protection, and sustainable growth in Canada and beyond.

The post BetConstruct Becomes the First iGaming Company to Offer Both B2B and B2C Licenses in Canada through Affiliate Entity appeared first on Gaming and Gambling Industry in the Americas.

Continue Reading

Trending