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Canada
Allied Esports Names ViewSonic Official Gaming Monitor and Official Streamer Room Partner of HyperX Esports Arena Las Vegas
Allied Esports, a global esports entertainment company and a subsidiary of Allied Esports Entertainment, Inc. introduced ViewSonic, a leading global provider of visual solutions, as the Official Gaming Monitor and Official Streamer Room Partner of its flagship esports venue, HyperX Esports Arena Las Vegas.
Per the multiyear agreement, ViewSonic will outfit all HyperX Esports Arena Las Vegas gaming stations, including in the main arena and front lobby, with 27-inch ViewSonic ELITE “As pandemic restrictions have eased and event dates are now filling up, the timing couldn’t be better to bring on a partner like ViewSonic, whose premium products will significantly enhance the gaming experience at HyperX Esports Arena Las Vegas,” said Jud Hannigan, CEO of Allied Esports. “We’re thrilled to welcome ViewSonic to our family of partners and excited to continue to provide our guests with a setup that takes their gameplay to the next level.”
ViewSonic branding will be presented throughout HyperX Esports Arena Las Vegas, including in the Streamer Room, on the main arena’s 50-foot LED wall, and on the Champions Circle digital display. ViewSonic will receive marketing and promotional support through weekly social media posts and email distributions, as well as logo placement on the venue’s official website. ViewSonic will also receive 30-second spots, billboards and logo rotation during Allied Esports’ weekly community broadcasts produced from HyperX Esports Arena Las Vegas. Furthermore, ViewSonic will receive a 15-second spot that runs prior to the start of each gaming station session throughout the venue. “This is a very special time for ViewSonic and ViewSonic Gaming,” said Jeff Volpe, president of ViewSonic Americas. “We’re excited to be a part of the Allied Esports family of sponsors and thrilled that this opportunity will get our world class gaming monitors into the hands of the best gamers from around the globe at the HyperX Esports Arena Las Vegas. ViewSonic has exciting new ELITE gaming products coming to market later this year. This Allied Esports and HyperX Esports Arena Las Vegas sponsorship is just the beginning of our growth and reach in esports and gaming overall.”
ViewSonic is committed to delivering a fun and reliable experience for console and PC gaming. The ELITE gaming monitors are passionately developed and engineered for all gamers, from professionals and enthusiasts to beginners and casual players, to be competitive at all levels. A gamer’s equipment is just as important as their skill level, and a monitor needs to have the latest technologies to deliver high refresh rates, fast response times and vivid images. ViewSonic is dedicated to growing with the gaming industry by offering support within esports through education and by partnering with and sponsoring teams, brands, influencers, and programs throughout the world.
Allied Esports unveiled the new monitors at HyperX Esports Arena Las Vegas on Saturday, May 15 during the 100th edition of Saturday Night Speedway featuring Mario Kart 8 Deluxe. The celebration of the popular weekly event, dubbed “The Most Electrifying Night in Racing,” showcased 72 of the top Mario Kart players from around the country in front of a capacity-limited sellout crowd. To watch Saturday Night Speedway 100 in full, visit the Allied Esports YouTube channel.
As the premier esports venue and production facility in North America, the world-renowned HyperX Esports Arena Las Vegas has become a global destination for esports fans, professional players, streamers and influencers, event organizers, publishers and teams. Since opening in March 2018 at the Luxor Hotel and Casino, HyperX Esports Arena Las Vegas has hosted more than 500 events, including industry icons like League of Legends All-Star, Capcom Cup and the NBA 2K League.
With its unique modular design, elevated main stage, two-story LED video wall and one-of-a-kind HyperX Hype Tunnel, HyperX Esports Arena Las Vegas is the ultimate setting for both professional competition and everyday players to test and showcase their skills. The arena’s weekly tournaments and broadcasts draw competitors from around the country and have become a benchmark for community events and grassroots growth for up-and-coming players. In addition to its world-class gaming hospitality, HyperX Esports Arena Las Vegas’s versatile production capabilities continue to be at the center of many online esports and entertainment productions throughout the world.
Canada
ROGA Launches National College Education Campaign
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The Responsible Online Gaming Association (ROGA) has launched the “Know Your Play” campaign in partnership with EPIC Global Solutions, Kindbridge Behavioral Health, and the Responsible Gambling Council (RGC). This is a major initiative designed to provide college-aged students with detailed content focused on responsible gaming, mental health and well-being, and financial literacy.
“College students are learning to navigate newfound financial independence and equipping this age group with resources to make informed decisions that can build good financial habits will serve them throughout their lives, whether they engage in gaming or not. While previous programs have focused on student-athletes, our campaign intends to educate the broader student population about responsible gaming concepts that can help this age group set realistic expectations and see gaming as a form of entertainment, not as a way of making money,” ROGA Executive Director Dr. Jennifer Shatley said.
The campaign utilizes digital learning tools, resources, and videos available to all college-aged students at knowyourplay.org, even if they are not enrolled in a university. These resources will educate students on key responsible gaming concepts, including randomness, impulsiveness, and limit setting, while addressing myths like the illusion of control in sports betting. It will also focus on the role stress and mental health play in overall student wellbeing and provide practical tips for management. Additionally, extended resources will be piloted with select universities.
“EPIC has vast expertise and experience in creating programs that resonate with college-aged audiences and are delighted to partner with ROGA on a campaign that will provide critical education to college students across the country. By combining expert knowledge with personal stories, our program aims to foster a well-rounded understanding of financial literacy, decision-making, and risk-taking,” Teresa Fiore, SVP of Partnerships at EPIC Global Solutions, said.
The campaign will begin rolling out at college campuses over the next several weeks with in-person learning sessions and workshops in tandem with digital delivery tools for greater accessibility and reach, ensuring that the program effectively engages students across diverse campuses and demographics.
“College life presents unique pressures, from financial independence to academic performance, all of which can impact mental health. By fostering decision-making skills that bridge these areas, we’re helping students build resilience, manage stress, and develop healthy habits that will serve them well beyond their college years,” Kindbridge Group CEO Daniel Umfleet, said.
“College students face an increased risk of harm from gambling, making prevention education essential in protecting this important audience. RGC has a long history of creating prevention programs for young adults, and we are proud to partner with ROGA on this crucial initiative. This campaign will equip students with the knowledge and skills needed to make informed decisions should they choose to gamble. By providing valuable information, digital tools, and resources, we are empowering young adults to approach gambling with a lower-risk mindset and reduce potential harm,” RGC CEO Sarah McCarthy said.
The post ROGA Launches National College Education Campaign appeared first on Gaming and Gambling Industry in the Americas.
Canada
Siyata Mobile Announces New Order from Leading Canadian Gaming and Entertainment Company
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Siyata Mobile Inc, a global vendor of Push-to-Talk over Cellular (PoC) devices and cellular signal booster systems, announced a new order for SD7 handsets and related accessories for a new customer, a leading gaming and entertainment company located in Canada.
This order marks one of Siyata’s first entries into the gaming and casino industry, a sector with significant growth potential for the Company. The customer operates dozens of gaming, entertainment, and hospitality venues across Canada and will deploy the SD7 handsets for Push-to-Talk (PTT) communications among its security and maintenance teams.
“This new order is an exciting milestone for Siyata as we expand further into the gaming and casino market. There is a growing industry trend toward modern, cellular-based communication solutions. Casinos require reliable, cost-effective, and easy-to-use communication tools with exceptional audio clarity, and our SD7 handsets and accessories are an ideal fit for those demands. This casino is replacing traditional Land Mobile Radio (LMR) two-way radios with advanced PoC technology for its security and maintenance personnel. The SD7’s robust capabilities, including instant push-to-talk functionality and superior coverage, make it an attractive choice for businesses prioritizing security and operational efficiency,” Marc Seelenfreund, CEO of Siyata Mobile, said.
The post Siyata Mobile Announces New Order from Leading Canadian Gaming and Entertainment Company appeared first on Gaming and Gambling Industry in the Americas.
Canada
CasinoCanada Started a New Partnership With Ocean Spin by LaLa Stars
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CasinoCanada, the number one gambling guide for players in Canada, is thrilled to announce its new partnership with Ocean Spin a brand under the umbrella of LaLa Stars.
This collaboration marks an exciting step in CasinoCanada’s mission to provide its audience with the most comprehensive and up-to-date information on top gaming experiences.
The partnership agreement will grant LaLa Stars premium visibility across high-traffic sections of CasinoCanada’s website, which has been a trusted source for Canadian players for over 20 years.
LaLa Stars presents itself as an affiliate program that generates double-digit profits by making it easy and enjoyable to promote the brands. The program features a memorable design, a player-centric retention system, top-tier payment options, and game providers. Fast payments, flexible commission models, high-converting brands, powerful reporting, no middlemen, and outstanding conversion make LaLa Stars a popular choice. Additional company benefits are: a revenue share of up to 60%, a CPA of up to €500, hybrid CPA.
Ocean Spin Casino, a brand of LaLa Stars company, despite being quite new on the iGaming market, is a huge online gambling platform where all casino newcomers are greeted with a welcome bonus of 100% for up to €500, and 200 free spins plus one Bonus Crab. It comes as a first deposit bonus for a minimum deposit amount of €20. Sports-betting enthusiasts can also claim a welcome bonus of 100% for up to €100.
Ocean Spin Casino’s games include: gaming machines, roulette blackjack, betting, video poker, bingo, baccarat, jackpot games, and live games.
“We are excited to meet our new partner Ocean Spin Casino, and hope to bring maximum use and value to our community,” said Aleksandra Drigo, Sales Director at CasinoCanada. “This partnership perfectly reflects our dedication to highlighting the best in the gaming industry while offering our audience valuable insights and chances to experience top-notch gaming. We hope for a productive and long-term partnership!”
The partnership is now live, featuring LaLa Stars reviews and exclusive offers on the CasinoCanada website. This collaboration is set to deliver even more thrilling updates, exclusive content, and personalized promotions for the Canadian gambling community.
The post CasinoCanada Started a New Partnership With Ocean Spin by LaLa Stars appeared first on Gaming and Gambling Industry in the Americas.
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