Canada
Allied Esports Names ViewSonic Official Gaming Monitor and Official Streamer Room Partner of HyperX Esports Arena Las Vegas
Allied Esports, a global esports entertainment company and a subsidiary of Allied Esports Entertainment, Inc. introduced ViewSonic, a leading global provider of visual solutions, as the Official Gaming Monitor and Official Streamer Room Partner of its flagship esports venue, HyperX Esports Arena Las Vegas.
Per the multiyear agreement, ViewSonic will outfit all HyperX Esports Arena Las Vegas gaming stations, including in the main arena and front lobby, with 27-inch ViewSonic ELITE “As pandemic restrictions have eased and event dates are now filling up, the timing couldn’t be better to bring on a partner like ViewSonic, whose premium products will significantly enhance the gaming experience at HyperX Esports Arena Las Vegas,” said Jud Hannigan, CEO of Allied Esports. “We’re thrilled to welcome ViewSonic to our family of partners and excited to continue to provide our guests with a setup that takes their gameplay to the next level.”
ViewSonic branding will be presented throughout HyperX Esports Arena Las Vegas, including in the Streamer Room, on the main arena’s 50-foot LED wall, and on the Champions Circle digital display. ViewSonic will receive marketing and promotional support through weekly social media posts and email distributions, as well as logo placement on the venue’s official website. ViewSonic will also receive 30-second spots, billboards and logo rotation during Allied Esports’ weekly community broadcasts produced from HyperX Esports Arena Las Vegas. Furthermore, ViewSonic will receive a 15-second spot that runs prior to the start of each gaming station session throughout the venue. “This is a very special time for ViewSonic and ViewSonic Gaming,” said Jeff Volpe, president of ViewSonic Americas. “We’re excited to be a part of the Allied Esports family of sponsors and thrilled that this opportunity will get our world class gaming monitors into the hands of the best gamers from around the globe at the HyperX Esports Arena Las Vegas. ViewSonic has exciting new ELITE gaming products coming to market later this year. This Allied Esports and HyperX Esports Arena Las Vegas sponsorship is just the beginning of our growth and reach in esports and gaming overall.”
ViewSonic is committed to delivering a fun and reliable experience for console and PC gaming. The ELITE gaming monitors are passionately developed and engineered for all gamers, from professionals and enthusiasts to beginners and casual players, to be competitive at all levels. A gamer’s equipment is just as important as their skill level, and a monitor needs to have the latest technologies to deliver high refresh rates, fast response times and vivid images. ViewSonic is dedicated to growing with the gaming industry by offering support within esports through education and by partnering with and sponsoring teams, brands, influencers, and programs throughout the world.
Allied Esports unveiled the new monitors at HyperX Esports Arena Las Vegas on Saturday, May 15 during the 100th edition of Saturday Night Speedway featuring Mario Kart 8 Deluxe. The celebration of the popular weekly event, dubbed “The Most Electrifying Night in Racing,” showcased 72 of the top Mario Kart players from around the country in front of a capacity-limited sellout crowd. To watch Saturday Night Speedway 100 in full, visit the Allied Esports YouTube channel.
As the premier esports venue and production facility in North America, the world-renowned HyperX Esports Arena Las Vegas has become a global destination for esports fans, professional players, streamers and influencers, event organizers, publishers and teams. Since opening in March 2018 at the Luxor Hotel and Casino, HyperX Esports Arena Las Vegas has hosted more than 500 events, including industry icons like League of Legends All-Star, Capcom Cup and the NBA 2K League.
With its unique modular design, elevated main stage, two-story LED video wall and one-of-a-kind HyperX Hype Tunnel, HyperX Esports Arena Las Vegas is the ultimate setting for both professional competition and everyday players to test and showcase their skills. The arena’s weekly tournaments and broadcasts draw competitors from around the country and have become a benchmark for community events and grassroots growth for up-and-coming players. In addition to its world-class gaming hospitality, HyperX Esports Arena Las Vegas’s versatile production capabilities continue to be at the center of many online esports and entertainment productions throughout the world.
Canada
ComeOn Group adds sportsbook to its offering in Ontario
ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.
ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.
ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.
Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”
*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)
BCLC
INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform
INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.
The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.
INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.
Canada
Relax Gaming joins forces with PointsBet to strengthen footprint in Ontario
Relax Gaming, the iGaming aggregator and supplier of unique content, has significantly enhanced its presence in the Ontario market through an agreement with leading Canadian operator, PointsBet.
This partnership reinforces Relax Gaming’s aim to become a standout provider across North America, having already gained early success in Ontario. Relax became one of the first suppliers to deliver content to the region’s players in March 2022, debuting with over 120 games across multiple operators.
PointsBet pride themselves as one of Canada’s leading operators offering unmatched speed, ease of use, and a comprehensive array of pre-game and in-play sports betting options. This is complemented by a top-tier online casino which will now be boosted with the integration of Relax’s portfolio of slots and live dealer options.
With its authentic Canadian approach, PointsBet prioritises technology that minimises external dependencies to maintain control over its platform and has a commitment to responsible gambling best practices, ensuring a safe and secure environment for all players.
Martin Stålros, CEO at Relax Gaming, said: “Since we launched in Ontario we have enjoyed tremendous success, with our content hitting the sweet spot for the broad range of players in the Canadian province. This partnership with PointsBet will strengthen our presence in the market as the region’s leading operator integrates our rich content portfolio which will engage its player base.”
Scott Vanderwel, Chief Executive Officer at PointsBet, added: “Relax Gaming has established a strong reputation across North America and in Ontario in particular. The impressive range of content that will be integrated into our platform will increase engagement within our online platform and we are delighted to be able to provide more immersive experiences to our audiences.”
Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 names the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.
Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.
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