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Tier One Entertainment lands major deal with GroupM

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Tier One Entertainment announced their partnership with the world’s leading media investment company, GroupM. As the first and only Philippine esports and gaming company GroupM is partnered with, this is a landmark moment that opens a wide array of avenues for Tier One and the Gaming Entertainment industry to grow and expand.

Southeast Asia’s leading esports company Tier One Entertainment has inked a major deal with the world’s leading media investment company, GroupM. With this landmark partnership, Tier One Entertainment hopes to accelerate the growth of the company and the gaming entertainment industry as a whole.

It’s been a long term goal of Tier One Entertainment to partner with GroupM. We are glad to have reached a point wherein our backend team can experience working with the best and brightest in the advertising industry. We look forward to a productive and meaningful working relationship as we bring esports and gaming to the forefront of mainstream advertising.” – Joanne Llavore, CCO of Tier One Entertainment

Upon its launch, Tier One Entertainment stated that ‘bridging the gap between gaming and mainstream’ is one of its core goals. To them, the GroupM partnership will enable Tier One to pursue that goal more actively than ever, leveraging the fact that GroupM owns three of the five top media agencies and has access to some of the biggest brands on the planet. Through this partnership, the touchpoint between brands and gaming talents becomes more streamlined which then allows more mainstream brands to understand and leverage the commercial power of esports and gaming.

Despite its rise as a phenomenon, esports and gaming largely remains an endemic sponsor-dominated industry, especially in Southeast Asia. Tier One hopes that with GroupM’s considerable network and resources, they can work to change this, bringing more eyes to the industry and their talents.

While we have made great strides towards bringing gaming and esports to more mainstream audiences, the fact that a company like GroupM chose us as a partner is a real game changer. This shows that the advertising industry is finally confident and believes in the power of esports in Southeast Asia.” -Tryke Gutierrez, CEO of Tier One Entertainment

This partnership also comes at an opportune time, as Tier One looks to expand to more countries in 2021 and beyond. GroupM will be instrumental in mirroring the model of success that Tier One pioneered in the Philippines to other countries across the region. They will ideally allow Tier One to scale up at an unprecedented rate.

“Seeing the growing interest for e-sports in the Philippines, it is naturally becoming a new venue for our clients to reach out to new customers. With our partnership with Tier One, we are able to have access to premium content and a team of experts, which will be highly beneficial to our overall proposition. We are already starting to offer this new content to all our clients through INCA, our Content Performance solution.” -Laurent Goirand, Head of Digital at Group M

With GroupM behind them and a year of big plans in tier One’s calendar, it will be exciting to see where they can bring their signature brand of #TrulyTopTier culture next.

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Macau Government Extends Lottery Concession of Macau Slot Until 5 June 2026

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The Macau government has extended the lottery concession of Macau Slot Co Ltd for one year until 5 June 2026.

The concession renewal was published in the official gazette on Wednesday. Further extensions may be granted, subject to mutual agreement between the Macau government and Macau Slot.

As part of the renewal terms, Macau Slot is required to gradually reduce its number of non-resident employees and actively collaborate with the government to recruit and retain local talent.

Earlier this month, the government held a meeting with Macau Slot representatives to discuss the extension. According to the Gaming Inspection and Coordination Bureau (DICJ), the city’s industry regulator, Macau Slot committed to cutting 35% of its non-local, non-skilled workforce—equivalent to 26 positions—by the first quarter of 2026. The company also pledged to make further reductions to its foreign labour quota in the future. Currently, non-local staff account for 15% of the total workforce at Macau Slot.

“Over the past year, despite fluctuations in the macroeconomic environment and slower economic recovery in neighbouring regions, the local economy has remained relatively stable under the guidance of the Macau SAR government’s policies,” Macau Slot said in a statement.

“Looking ahead, we are committed to further diversifying our sports betting products to meet customer demand, while upgrading our information technology infrastructure to stay current and deliver more comprehensive sports betting services.”

The post Macau Government Extends Lottery Concession of Macau Slot Until 5 June 2026 appeared first on European Gaming Industry News.

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QTech Games strengthens its elite suite with Bigpot Gaming

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Emerging-markets leader expands its all-encompassing library with exciting new slots portfolio

QTech Games, the leading game aggregator for all emerging markets, has signed its latest provider partnership with Bigpot Gaming, enabling its platform customers to access the supplier’s innovative and multi-faceted slots catalogue.

Bigpot Gaming, an exciting challenger studio in the igaming arena, draws from a deep well of slot games – including titles such as Quests Of Olympus, Mega Sevens, Golden Kitty and Journey To The Abyss – which form an eclectic range of popular titles.

Bigpot Gaming specialises in developing high-quality online slot and table games which are RNG-certified and fully compliant with international regulatory standards. To underscore this commitment to fairness, Bigpot Gaming is certified by four recognised test laboratories in GLI, BMM, GA and iTech Labs.

The agreement also broadens Bigpot Gaming’s global scope, targeting emerging markets and creating new revenue streams. As the fastest-growing aggregator over the past few years, QTech’s platform offers the most expansive gaming portfolio around, localised for each region, retention and marketing tools, and 24/7 local-language support.

QTech Games CEO, Philip Doftvik, said: “It’s another feather in our cap to have integrated more premium content, this time from Bigpot Gaming. We will continue to raise the bar and shape a localised experience for global players. And we can’t wait to witness how these games perform across a range of untapped markets which, in many cases, represent new territory for Bigpot Gaming.”

David Shon, Global Sales Executive at Bigpot Gaming, added: “Bigpot Gaming stands out as a fast-growing rookie studio for slots games and a real revenue-driver for digital casinos, always offering players a fresh yet familiar gaming experience.

“This collaboration marks another crucial step in our company’s worldwide growth strategy, and. Bigpot Gaming is targeting the finest content aggregators to improve our visibility and influence in the sector, and QTech Games sets the gold standard for emerging markets.”

The post QTech Games strengthens its elite suite with Bigpot Gaming appeared first on European Gaming Industry News.

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Polemos Announces Partnership with Guinevere Capital

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Polemos, a Web3 gaming infrastructure platform, has announced a strategic partnership with Guinevere Capital, a prominent esports and gaming investment firm known for its investments and advisory roles in projects such as GiantX, iTero, Perion, Skybox and various other projects across the industry. Guinevere Capital has established a strong reputation for its work across global Web2 gaming titles, including League of Legends, Valorant, Rocket League and many more. This partnership aims to leverage the combined expertise of Polemos.io and Guinevere Capital to enhance and further monetise audiences across publishers, infrastructure players, gaming companies, studios and platforms.

The collaboration will focus on integrating advanced asset management and engagement tools from Polemos.io’s Forge platform with Guinevere Capital’s extensive network and experience in both Web2 and esports ecosystems. This will create new monetisation opportunities and improve player experiences by bridging traditional gaming with blockchain-enabled innovations.

Carl Wilgenbus, CEO of Polemos.io, said: “Partnering with Guinevere Capital marks a significant milestone in our mission to expand access to gaming rewards and unlock new revenue streams for the entire gaming industry. Together, we will empower publishers and studios to better engage their audiences and capitalize on the evolving landscape of gaming and esports.”

“Polemos has built an impressive piece of infrastructure that has plugged a huge gap in the gaming sector. We look forward to working with them to commercialise this,” said Dave Harris, a partner at Guinevere Capital.

Dave’s previous experience includes investing in and operating top teams and leagues in the Riot Games and Activision Blizzard ecosystems.

Guinevere Capital’s strategic involvement will accelerate the adoption of blockchain gaming infrastructure while supporting the growth of esports and gaming communities worldwide. This alliance underscores a shared vision to drive innovation, education and monetisation in the gaming sector by combining Web2’s reach with Web3’s potential.

The post Polemos Announces Partnership with Guinevere Capital appeared first on European Gaming Industry News.

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