

eSports
Guild Esports Launches The Guild Academy
The Guild Academy is the most comprehensive and innovative in the industry, developing the esports stars of tomorrow
Guild Esports today announces the opening of the Guild Academy – the world’s most comprehensive and innovative esports online academy.
The online academy will welcome budding players aged 11+, and provide a range of resources designed to nurture their learning and life skills, as well as gaming abilities. The Guild Academy will provide all players of any ability individualised support and personalised challenges.
Academy members will be able to access detailed training programmes, designed to improve specific areas of play. They will also be able to test their skills in tournaments, and have gameplay performance analysed by Guild’s team of experts.
For beginner and intermediate players, Guild will offer peer-to-peer coaching and advice, whereby players are able to record specific areas of gameplay which can then be reviewed by more experienced players and feedback and advice given.
Guild’s vision is to use its unique academy structure to find the next generation of talent within esports by scouting players showing the most potential. These players will be offered live player development, greater 1-2-1 support, and invitations to bootcamps to participate in local area network (LAN) tournaments. This is part of Guild Esports’ path to pro strategy – using its in-house talent scouts to recruit the next generation of players.
The Academy is launching first with Fortnite & Rocket League specific training, with more esports to follow in the next six months, including FIFA and Valorant. The Guild Academy online platform is the first step in creating an esports talent pipeline based on the traditional sporting model.
The mission at the heart of the academy is to ensure all players leave having acquired new skills, both in gaming and life, regardless of whether they turn professional. Guild’s priority is to put the person first, the player second. The academy will take the personal development of each player beyond gaming – with its industry-leading team delivering masterclasses designed to both improve learning, and provide knowledge and skills to succeed in later life.
Guild understands the importance of taking parents on the journey with their ambitious gamer children. As part of the online academy, there will be a dedicated Parents Centre, keeping them involved and informed about careers in esports. Robust policies will be in place to ensure a safe and friendly environment, and players will need the appropriate parental consent to join the academy, depending on local data protection laws.
Outside of esport-specific coaching, The Guild Academy offers a holistic approach to player development where the focus will be on building good habits through better nutrition, work-life balance and much more. The first activation will be alongside Guild’s main partner, and official Academy partner, Subway. Working together to develop a fully integrated programme to the Guild Academy which will provide opportunities and education to the membership—ranging from from career opportunities to health and wellbeing leaning on Subway’s values of empowering people to make better choices.
New players will be able to sign up to a 30-day free trial – access to The Guild Academy will be £4.99, or local currency equivalent, per month after this period.
Carleton Curtis, Executive Chairman at Guild Esports, said: “Over the last year, people have recognised us for building some of the most talented rosters in esports. The Guild Academy represents our vision for the future. The academy will contain the most comprehensive training platform in esports, with individualised support and tailored training programmes provided to develop the esports stars of tomorrow. Ingrained in all aspects of the academy will be our culture of excellence, and our priority is nurturing aspiring gamers to develop in all areas of their life. We’re thrilled to launch, and help to push the industry forward.”
Joe Sutton, Director of Academy at Guild Esports added, “We’re very proud to have created such a special and unique academy. The level of training and development resources we have on offer to players of all abilities, is what sets the Guild Academy apart. We’ll be working to provide each player the tools to reach their gaming potential, whilst also setting them up with life skills for the future. This is just the beginning, and we’re excited for the future of the academy.”
Asia
JBO Thailand Launches Esports World Cup Promotion

JBO, a well-established online gaming and entertainment platform, has announced an exciting new promotion tailored for the highly anticipated Esports World Cup 2025. Esports enthusiasts in Thailand now have a compelling opportunity to win up to 30,000 Jcoin by placing wagers on the thrilling “World Cup Qualifiers” matches. This shows JBO Thailand’s commitment to giving great value and fun experiences to all its players.
This exclusive event is ongoing and will conclude on August 24, 2025, at 23:59 (GMT+8). This period strategically aligns with the intensified global esports calendar, leading up to the Esports World Cup and its critical qualifying rounds. JBO Thailand is actively creating an immersive environment that allows fans to engage more deeply with preferred teams and competitive events. Participation in the promotion is straightforward. Players are simply required to place bets on eligible “Esports World Cup Qualifiers” matches through JBO’s designated esports betting providers, IM Esports and TF Esports. The promotion is conveniently accessible via the “Reward Corner” section on the JBO platform, ensuring a seamless and intuitive user experience for all participants.
At the core of this attractive offer is JBO’s innovative Jcoin reward system. Players who log in to JBO and achieve a weekly turnover exceeding 3000 in the Esports category will automatically qualify for Jcoin rewards. The reward system gives bigger prizes as you play more, with up to 30,000 Jcoin available each week.
JBO also ensures a smooth and secure experience through the easy-to-use JBO app available for both Android and iOS devices. With fast withdrawals and smooth gameplay, the platform is ideal for esports fans to enjoy and earn real rewards. JBO is trusted across Asia and has Dimitar Berbatov as its brand ambassador, showing it as a top sportsbook and esports operator.
The post JBO Thailand Launches Esports World Cup Promotion appeared first on European Gaming Industry News.
Compliance Updates
Oddin.gg Officially Registered with LOTBA as a Supplier in the City of Buenos Aires

Oddin.gg has been officially registered as a supplier by the Lottery of the City of Buenos Aires (LOTBA). This authorization clears the way for Oddin.gg to provide its end-to-end esports betting ecosystem—including its Odds Feed, Risk Management, BetBuilder, Widgets, and more—to licensed operators in the City of Buenos Aires. The milestone reinforces Oddin.gg’s strategic focus on supporting partners across Latin America.
LOTBA, the regulatory authority for online gaming within the Autonomous City of Buenos Aires, is well known for its rigorous compliance and technical standards. While the body manages licensing and enforcement, suppliers must undergo a formal registration process before providing services to local operators. Oddin.gg’s successful registration confirms that it has met all relevant technical, financial, and compliance requirements.
Juana Bischoff, Senior Business Development Manager LATAM at Oddin.gg, said: “Being officially registered with LOTBA marks an important step in Oddin.gg’s long-term commitment to the Latin American market. Esports is gaining real traction across the region, and we want operators in Buenos Aires—and beyond—to have the tools and insight to deliver a top-tier esports betting experience. We’re not just bringing leading technology—we’re bringing the local expertise and regulatory awareness needed to help our partners like Betsson and Jugadon grow.”
The post Oddin.gg Officially Registered with LOTBA as a Supplier in the City of Buenos Aires appeared first on Gaming and Gambling Industry in the Americas.
Asia
NODWIN Gaming Partners with Sony LIV for Streaming Rights of Esports World Cup 2025

NODWIN Gaming, South Asia’s leading esports and gaming company, has announced that Sony LIV has acquired the Hindi and English language media rights for select matches of the Esports World Cup (EWC) 2025, further amplifying the tournament’s reach and representation across India.
As part of the partnership, Sony LIV will stream select matches from the Esports World Cup in India, bringing the action to millions of fans in languages they resonate with. The Hindi-language broadcast will be available exclusively on the Sony LIV app and official website.
In addition, Sony LIV will also stream the weekly shows, behind-the-scenes features and player interactions spotlighting EWC athletes and teams, curated for both core and casual esports audiences. This collaboration follows NODWIN Gaming’s recent partnership with the Esports World Cup Foundation (EWCF) to manage media rights and regional distribution across South Asia.
Akshat Rathee, Co-Founder and Managing Director of NODWIN Gaming, said: “Our goal is to bring the Esports World Cup to as many passionate fans across South Asia as possible, and this partnership with Sony LIV is a major step in that direction. It combines Sony LIV’s incredible reach with NODWIN’s focus on building localized, fan-first esports experiences. With both Hindi and premium English content, we are creating a viewing experience that feels personal, immersive, and truly regional.”
With the addition of Sony LIV as the exclusive Hindi broadcast partner and NODWIN Gaming as the strategic regional media and marketing partner, the EWC is poised to reach unprecedented heights in South Asia. This aligns with the mission of making esports more inclusive, accessible and locally relevant.
With top-tier Indian talent competing across multiple titles, the Esports World Cup 2025 presents a unique opportunity to showcase India’s growing presence in global esports and to unite audiences around a shared national dream.
The post NODWIN Gaming Partners with Sony LIV for Streaming Rights of Esports World Cup 2025 appeared first on European Gaming Industry News.
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