

eSports
L33T Gaming named Official Gaming Chair Partner for BLAST Premier
Esports tournament organiser BLAST Premier has agreed a long-term partnership with L33T Gaming to become Official Chair Partner of the Counter-Strike tournament series.
As part of the deal, L33T will provide players and talent with high-end gaming chairs across the season. The partnership will include product giveaways, collaborative content opportunities and branding across the global CS:GO tournament’s digital and physical assets.
L33T, based in Denmark, are best known for their series of innovative gaming chairs within their portfolio of gaming equipment for both the novice and more experienced or professional gamers. L33T’s quality gaming chairs will be used by talent, players and BLAST production staff throughout the partnership.
Oliver Clarke, Head of Brand Partnerships for BLAST, said: “L33T has a clear focus on creating the perfect setup for gamers of all levels. We look forward to supporting them in showcasing their gaming chair products to the global BLAST Premier community. The length of this deal highlights the growth BLAST Premier has enjoyed over the last few years and our current standing in the industry.”
Adrian Langer, Owner of L33T Gaming and Head of Marketing for Aurora & Deltaco, said: “We’re really excited to partner with BLAST Premier. Their brand is one of the strongest in the world of entertainment, creating incredible broadcasts and live shows that L33T will now be a part of. We can’t wait to see the best CS:GO players compete in our chairs when LAN events eventually return. Our vision for L33T is global expansion and this partnership is an important part of that journey.”
The L33T gaming chair (L33T E-Sport Pro Superior XL) will make their first appearance at next week’s BLAST Premier Spring Showdown (13-18 April), which will take place from BLAST’s studio in Copenhagen. Further, BLAST and L33T plan to collaborate on a co-branded gaming chair that fans will be able to purchase in the future.
BLAST Premier is a global Counter-Strike tournament series that unites all major events, offers opportunities to all regions across the globe and crowns the world champions of CS:GO. Up to 32 teams will take part in the seven BLAST Premier events this year with a combined prize pool of $2,475,000 on the line.
Compliance Updates
Oddin.gg Officially Registered with LOTBA as a Supplier in the City of Buenos Aires

Oddin.gg has been officially registered as a supplier by the Lottery of the City of Buenos Aires (LOTBA). This authorization clears the way for Oddin.gg to provide its end-to-end esports betting ecosystem—including its Odds Feed, Risk Management, BetBuilder, Widgets, and more—to licensed operators in the City of Buenos Aires. The milestone reinforces Oddin.gg’s strategic focus on supporting partners across Latin America.
LOTBA, the regulatory authority for online gaming within the Autonomous City of Buenos Aires, is well known for its rigorous compliance and technical standards. While the body manages licensing and enforcement, suppliers must undergo a formal registration process before providing services to local operators. Oddin.gg’s successful registration confirms that it has met all relevant technical, financial, and compliance requirements.
Juana Bischoff, Senior Business Development Manager LATAM at Oddin.gg, said: “Being officially registered with LOTBA marks an important step in Oddin.gg’s long-term commitment to the Latin American market. Esports is gaining real traction across the region, and we want operators in Buenos Aires—and beyond—to have the tools and insight to deliver a top-tier esports betting experience. We’re not just bringing leading technology—we’re bringing the local expertise and regulatory awareness needed to help our partners like Betsson and Jugadon grow.”
The post Oddin.gg Officially Registered with LOTBA as a Supplier in the City of Buenos Aires appeared first on Gaming and Gambling Industry in the Americas.
Asia
NODWIN Gaming Partners with Sony LIV for Streaming Rights of Esports World Cup 2025

NODWIN Gaming, South Asia’s leading esports and gaming company, has announced that Sony LIV has acquired the Hindi and English language media rights for select matches of the Esports World Cup (EWC) 2025, further amplifying the tournament’s reach and representation across India.
As part of the partnership, Sony LIV will stream select matches from the Esports World Cup in India, bringing the action to millions of fans in languages they resonate with. The Hindi-language broadcast will be available exclusively on the Sony LIV app and official website.
In addition, Sony LIV will also stream the weekly shows, behind-the-scenes features and player interactions spotlighting EWC athletes and teams, curated for both core and casual esports audiences. This collaboration follows NODWIN Gaming’s recent partnership with the Esports World Cup Foundation (EWCF) to manage media rights and regional distribution across South Asia.
Akshat Rathee, Co-Founder and Managing Director of NODWIN Gaming, said: “Our goal is to bring the Esports World Cup to as many passionate fans across South Asia as possible, and this partnership with Sony LIV is a major step in that direction. It combines Sony LIV’s incredible reach with NODWIN’s focus on building localized, fan-first esports experiences. With both Hindi and premium English content, we are creating a viewing experience that feels personal, immersive, and truly regional.”
With the addition of Sony LIV as the exclusive Hindi broadcast partner and NODWIN Gaming as the strategic regional media and marketing partner, the EWC is poised to reach unprecedented heights in South Asia. This aligns with the mission of making esports more inclusive, accessible and locally relevant.
With top-tier Indian talent competing across multiple titles, the Esports World Cup 2025 presents a unique opportunity to showcase India’s growing presence in global esports and to unite audiences around a shared national dream.
The post NODWIN Gaming Partners with Sony LIV for Streaming Rights of Esports World Cup 2025 appeared first on European Gaming Industry News.
eSports
eWear launches aim.one – the world’s first functional gaming wear for esports athletes and gaming-fans

From hoodies to short-sleeved jerseys: the entire collection has been developed to meet the specific needs of gamers – uncompromising, highest-quality and thought-out down to the last detail.
“There is the right functional clothing for every sport – for soccer, tennis, golf… Gaming used to have this gap. Not anymore!”, say the founders.
The debut collection features 4 products and thus offers the right piece for all gamers: hoodie, longsleeve, shirt and pants. Each combines innovative functionality with comfort and style. Smart gadgets – including special ventilation zones, padding and other features to promote reaction, focus and grip – make this clothing a real support in the game.
Developed from the ground up specifically for playing at a PC, “aim.one is for everyone who wants to take their gaming to the next level – from high-end eSports pros to hobby gamers,” say the founders. “With this collection, gamers finally get their own clothing tailored to their passion!”
The product launch will take place via Kickstarter on the 5th of August!
Until launch, Gamers can unlock MVP status for only a €/$1 donation. This grants up to 35% discount during the campaign — plus a free nickname print on their apparel.
The post eWear launches aim.one – the world’s first functional gaming wear for esports athletes and gaming-fans appeared first on European Gaming Industry News.
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