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Veloce Esports announces Bang & Olufsen as Official Audio Partner

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4 years ago

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Veloce Esports has today announced a partnership with Danish audio-visual brand, Bang & Olufsen, who will supply the London-based company with a range of premium audio devices for its new gaming HQ in Fulham and headsets for its talented pool of drivers.

The speakers from Bang & Olufsen now create the soundscape to Veloce’s new HQ which include the unique modular Beosound Shape wall speaker, which takes centre stage in the entry to the building. Other featured products include Beosound 1 and Beoplay M5 portable speakers, a Beovision Eclipse television, two Beosound Stage soundbars and the iconic Beoplay A9 speaker, to name just a few.

The collaboration marks Bang & Olufsen’s first venture into the gaming industry – Beoplay Portal, which was launched by the Danish audio company in March 2021, and is the first gaming headset and product in what is a new category for the brand.

The partnership couldn’t come at a better time, as Bang & Olufsen endeavours to reach an exciting new audience with the experienced and successful team at Veloce. Through a range of bespoke and engaging content, Bang & Olufsen will enter into Veloce’s extensive esports ecosystem, which receives over 215 million views per month.

The partnership is set to extend further into yet-to-be-announced collaborative projects that will be revealed later in 2021. The two parties will continue to work closely together throughout the year, with a view to continuing and expanding the partnership into 2022 and beyond.

Rupert Svendsen-Cook, CEO, Veloce Esports commented:

“We’re really excited to welcome Bang & Olufsen to the Veloce family. There are a lot of synergies between us and the products are a great fit for our brand. We’re looking forward to promoting the new range across our vast media network and putting Bang & Olufsen in front of a highly engaged as well as fresh audience.

“We’ve embraced the last 12 months to maximum effect with major growth across all of the company’s key verticals, including hitting record viewership, securing major new business and expanding our full time workforce to 36 staff as we’ve moved into our new Fulham HQ. The partnership with Bang & Olufsen only serves to solidify our credibility and growing status.”

Scott Anderson, Director UK & IE, Bang & Olufsen added:

“Veloce Esports is a very natural fit for us. As such a new and innovative organisation, we believe the partnership represents an ideal opportunity to introduce our brand to their gaming audiences, and their broadcast network numbers speak for themselves.

“Equipping Veloce’s new gaming HQ was a really fun project for us as it was a blank canvas, allowing us to tailor it to their requirements. Veloce’s broadcast talent and esports teams will also benefit from using our brand-new Beoplay Portal luxury gaming headset, offering industry leading sound quality for a truly immersive wireless experience — with features including feed-forward ANC and all-new virtual boom arm, it’s sure to give them the winning-edge! We look forward to developing the partnership further and are excited to see where it will take both Veloce and Bang & Olufsen.”

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Thunderpick Partners with Oddin.gg and Introduces BetPeek, First Fully Interactive Esports Viewing Platform

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4 hours ago

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September 15, 2025

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Thunderpick, the leading esports betting platform, in partnership with Oddin.gg, a provider of end-to-end esports betting solutions, today announced the exclusive launch of BetPeek, a first-of-its-kind interactive esports viewing experience available only on Thunderpick.io.

While most esports streams today limit fans to static broadcast feeds and pre-selected camera angles, BetPeek flips the script. For the first time, viewers can control how they watch the action—transforming every match into a personalized, immersive event.

BetPeek’s key features include:

  • Follow Any Player – Switch instantly to the POV of any competitor on the server.

  • Dynamic Camera Control – Place the camera anywhere on the map for a unique vantage point.

  • X-Ray Vision – Unlock strategic insights by seeing what players can’t.

  • Play, Pause & Rewind – Revisit every clutch play with DVR-style controls.

  • Integrated Betting Tools – Access deeper context and analysis to inform smarter wagers.

“Traditional esports streams have barely evolved; they’re often one-size-fits-all broadcasts that leave fans wishing for more control,” said Kelly Sanders, Head of Strategy at Thunderpick. “BetPeek completely changes that. By putting fans in the driver’s seat, we’re delivering an esports experience that’s not just more engaging, but truly revolutionary for bettors and spectators alike.”

Why It Matters

Until now, esports fans had little choice beyond passively watching standard tournament streams or fragmented co-streams. BetPeek represents the next era: an interactive, on-demand, and bet-integrated platform unlike anything else in the industry. For bettors, this means unprecedented visibility into momentum shifts, rotations, and player form. For fans, it’s a chance to experience the match exactly how they want.

Exclusive to Thunderpick

BetPeek is available only on Thunderpick.io, reinforcing Thunderpick’s position as the most innovative esports betting destination worldwide. In partnership with Oddin.gg, a global leader in esports betting solutions, Thunderpick continues to push the boundaries of what’s possible in live, fan-first esports engagement.

The post Thunderpick Partners with Oddin.gg and Introduces BetPeek, First Fully Interactive Esports Viewing Platform appeared first on Gaming and Gambling Industry in the Americas.

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Esports Charts to deliver comprehensive viewership data to GeoGuessr

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3 days ago

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September 12, 2025

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Esports Charts, the leading esports viewership analytics provider, is partnering with GeoGuessr, the world’s favourite geography‑guessing game, to deliver detailed analytics for its esports tournaments. The collaboration will give organizers clear insights into audience engagement and viewership patterns across events.

As part of the partnership, Esports Charts provides tournament dashboard data for the GeoGuessr competitions. Organizers can track engagement trends, compare performance across regions, and make data-driven decisions for future events.

“Esports Charts is thrilled to support GeoGuessr’s esports events. Our team even enjoys the game together during team activities, so it’s fun to combine that passion with our analytics expertise. By providing clear insights into viewership and engagement, we hope to help the organizers nurture and grow GeoGuessr’s competitive scene globally.” – Sergii Rudenko, CSO at Esports Charts

The recent GeoGuessr World Championship 2025 set new viewership records, reflecting the game’s growing presence in esports. In recent years, GeoGuessr has expanded its competitive offerings with larger prize pools, longer seasons, and more events.

“This year’s World Championship has been an incredible journey across four countries. We extend our gratitude to the passionate GeoGuessr community, talented players, and all of our partners who made this possible. Our partnership with Esports Charts plays a key role in helping us gain valuable audience insights, allowing us to continuously grow and elevate the GeoGuessr esports scene. – Mikael Falgard, Head of GeoGuessr Esports

The collaboration marks another step in the development of GeoGuessr’s esports scene and strengthens Esports Charts’ role as a leading provider of competitive gaming analytics.

The post Esports Charts to deliver comprehensive viewership data to GeoGuessr appeared first on European Gaming Industry News.

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Global Esports Federation confirms program for Los Angeles 2026 Global Esports Games

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6 days ago

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September 9, 2025

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The Global Esports Federation at its 16th Board Meeting approved the draft program for the Los Angeles 2026 Global Esports Games, to be held in December 2026. This follows the earlier announcement of Los Angeles as host city at a major ceremony hosted by Los Angeles Times Media Group Executive Chairman & CEO Dr. Patrick Soon-Shiong, Los Angeles Mayor Karen Bass, and El Segundo Mayor Chris Pimentel—now marking a significant milestone on the road to GEF’s flagship event in the United States.

The GEF Board also unanimously elected Paul J. Foster as President of the Global Esports Federation. Paul, who is GEF Chief Executive Officer, was appointed President ad interim following the resignation of founding President Chris Chan in July, and now assumes the role of President & CEO through December 2027.

“I’m honored to be elected President of the Global Esports Federation at today’s Board Meeting. Together with our Member Federations and partners, we will champion inclusion, innovation, and sustainability—empowering athletes, embracing digital transformation, and strengthening the global credibility and prestige of esports for generations to come.” –Paul J. Foster, GEF President & CEO.

In addition, the GEF Board approved the establishment of frameworks to develop the esports ecosystem in the United States, anchored in Los Angeles. This initiative will strengthen the GEF’s connections with stakeholders worldwide and reinforce its mission to elevate esports for all.

The outcomes of GEF 16th Board Meeting reaffirm the GEF’s role as a convening platform, uniting athletes, publishers, Member Federations, and partners to power the future of esports globally.

The post Global Esports Federation confirms program for Los Angeles 2026 Global Esports Games appeared first on Gaming and Gambling Industry in the Americas.

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