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eSports
FNATIC SELECT SPORTFIVE TO SECURE THE ESPORTS FRANCHISE’S NEXT MAIN JERSEY SPONSOR
SPORTFIVE has been appointed as the exclusive agency of esports franchise Fnatic for securing of their main Front-of-Jersey partnership, which is available to the market for the first time in three years. Via this partnership, Fnatic will leverage SPORTFIVE’s international sales capabilities and experience to connect with brands across the world, thus finding the ideal main jersey sponsor for the franchise from a story-telling, brand-fit and commercial point of view. A new partner will gain access to the tremendous value of connecting and engaging with Fnatic’s 20 million followers across all platforms.
Fnatic is one of the largest and most prolific esports franchises in the world. Founded in 2004 and headquartered in London, Fnatic is active in the gaming titles League of Legends, Dota 2, PUBG Mobile, Counter-Strike: Global Offensive, Fortnite, FIFA and Rainbow Six Siege. Fnatic and SPORTFIVE have already successfully collaborated over the past 18 months developing and facilitating new partnerships with VPN brand HMA, online payment provider Klarna, and a global multi-year deal with Chinese electronics giant Hisense. Both parties will now work together to market one of the premium assets in esports, with its extensive range of rights, content opportunities and unique experiences across all seven Fnatic’s teams.
For the benefit of Fnatic, this partnership is also fueld by SPORTFIVE’s fast accelerating esports power and network, e.g. with the establishment of a global esports unit in August 2020 within the framework of the global sport business agency and the SPORTFIVE’s recent acquisition of esports consulting and activation agency build a rocket.
Glen Calvert, Fnatic COO, comments: ”Fnatic is excited to collaborate with SPORTFIVE and further scale our activity in the esports ecosystem by having them represent our most sought-after global asset. After a successful multi-year partnership with OnePlus we’re making available the coveted front of jersey position on all our teams, an asset only available for Global Main partners. Fnatic has an unrivaled legacy and brand position in esports, and finding a partner we can trust to best reflect the value we can provide to brands is important to us, and SPORTFIVE has great experience with a proven track record in this industry. We look forward to the innovative work we’ll do in shaping esports and brand partnerships together.”
Lee Goldwater, Senior Vice President Sales SPORTFIVE, adds: “Fnatic are one of the most forward thinking and progressive rights-holders in the world, and we are proud to have the opportunity to take their Front-of-Jersey main partnership to market. The Fnatic audience is incredibly engaged, and the chance for a business to connect in innovative ways with this passionate set of fans, through the power of the Fnatic brand platform, offers a uniquely valuable marketing opportunity. Our Fnatic relationship is built on the success of consistently delivering new partners for its teams by unlocking the scale and reach of our global sales network, and shaping creative and pioneering esports partnerships capable of delivering huge value for both parties. We look forward to continuing to build on this.”
Paul Mönnekes, Director Global Esports SPORTFIVE, says: “Our clients at SPORTFIVE rely on us to bring them the most premium, sought-after and innovative partnership opportunities available in the sport and media landscape – this appointment delivers on exactly that. Fnatic offers something that very few organizations can deliver, a truly global esports, media and entertainment platform for brands to build a meaningful, integrated and credible connection to the increasingly difficult to reach millennials and gen-z audience. We couldn’t be prouder to be partnered with Fnatic and delivering this opportunity to current and future clients and our commitment to be the most respected and trusted esports agency in the world”
Asia
Valorant Added to Hero Esports Asian Champions League
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The HERO ESPORTS Asian Champions League (ACL), Asia’s premier multi-title esports tournament hosted by Hero Esports, has officially announced the addition of VALORANT to its inaugural lineup.
Previously, ACL unveiled six game titles: Dota 2, Counter-Strike 2 (CS2), Honor of Kings, Teamfight Tactics, Delta Force, and Crossfire. With VALORANT joining the roster, the total number of games now stands at seven, with more titles expected to be announced soon.
Through continued collaboration with the Esports World Cup, ACL has revealed that the champions of the ACL CS2 and Honor of Kings Tournaments will secure direct entry to the Esports World Cup. Further collaborations on the remaining titles of the ACL are anticipated.
The ACL VALORANT Tournament will be the only international-level VALORANT tournament held in China during the first half of 2025, attracting top teams from overseas. The Final of the event will take place offline in Shanghai. The event will use world-class production and cutting-edge live broadcasting technology to enhance audience experience.
The ACL is set to take place in the first half of 2025, with the Finals of the ACL CS2 Tournament and Honor of Kings Tournament scheduled for May. The ACL will have a total prize pool of $2 million.
Jonny Wang, CEO of the Asian Champions League, said: “We are excited to announce the addition of VALORANT to the ACL. Our ambition is to make ACL into a truly comprehensive tournament, providing a larger stage for players and teams across various competitions while delivering more exciting content for our audience.”
Danny Tang, Co-Founder and CEO of Hero Esports, said: “We are pleased by the progress of the ACL and its ability to attract top teams and titles to compete across Asia. We look forward to the continued collaboration between Hero Esports, ACL and the Esports World Cup Foundation, which is testament to our shared ambition to shape and empower esports globally.”
The post Valorant Added to Hero Esports Asian Champions League appeared first on European Gaming Industry News.
Asia
Esports World Cup Foundation Announces Strategic Partnership with Tencent
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Partnership to drive EWC’s expansion in China, leveraging Tencent E-sports’ networks and expertise to connect Chinese esports with EWC’s global ecosystem
The Esports World Cup Foundation (EWCF) announced a partnership with Tencent, making Tencent E-sports the EWCF’s strategic partner in China to drive the expansion of the Esports World Cup’s presence in the region. This partnership marks a significant milestone in the EWCF’s purpose to unite global esports fans under one competitive umbrella and underscores its commitment to integrating the world’s most important and rapidly growing esports market into the Esports World Cup platform. The agreement was formalized at the Empower Esports Worldwide Series – The Esports Operation and Technology Session in Shenzhen, China.
The collaboration will establish a dedicated Development Team to enhance EWC’s visibility, engagement, and industry collaboration in China, while leveraging EWC’s and Tencent E-sports’ networks and expertise to connect Chinese esports with EWC’s global ecosystem. Tencent E-sports will provide marketing expertise, strategic consulting, and operational support to deliver diverse content and experiences.
“The Esports World Cup has created a global stage for competitive gaming, demonstrating its influence not only in China but across the world,” said Mars Hou, Vice President of Tencent Games and General Manager of Tencent E-sports. “Through this partnership, we are committed to elevating EWC’s presence in China and integrating our esports industry with the world’s largest competitive gaming event. We look forward to deepening our collaboration with EWCF to push esports forward on a global scale.”
“The Esports World Cup’s purpose is to create a global platform for esports and gaming fans worldwide, and investing in key growth markets for esports is a core pillar of our mission,” said Thamer Al Shuaibi, Chief of Staff at the Esports World Cup Foundation. “China plays a critical role in this vision, and Tencent’s leadership in gaming and esports positions it as an essential partner. By combining our expertise, we will continue to strengthen esports as an industry, providing new opportunities for Chinese players and Clubs, and bringing the best of the Esports World Cup to Chinese fans.”
Esports World Cup 2025 will once again unite gaming and esports communities in Riyadh, Saudi Arabia, for a global competition that will crown the next Esports World Cup Champion. The tournament’s unique cross-game format will reward Clubs and players competing for a life-changing prize pool in a mix of platforms and genres, bringing together esports’ best players, Clubs and games under one banner in the largest-ever celebration of esports.
The post Esports World Cup Foundation Announces Strategic Partnership with Tencent appeared first on European Gaming Industry News.
Compliance Updates
ESIC Implemented its Anti-doping Testing Programme at IEM Katowice 2025
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The Esports Integrity Commission (ESIC) implemented its comprehensive anti-doping testing program at IEM Katowice 2025, organised by ESL FACEIT Group (EFG). Conducted at EFG’s request, this initiative reinforced the commitment of both organisations to maintaining the highest standards of competitive integrity in esports.
ESIC’s anti-doping procedures, carried out in accordance with the ESIC Anti-Doping Code, ensured that all participating competitors at IEM Katowice adhered to globally recognised best practices. The programme featured advanced testing protocols, thorough monitoring and rigorous enforcement measures, all designed to uphold fair competition.
“At ESIC, our mission is to protect the integrity of the esports ecosystem. By deploying our anti-doping testing at IEM Katowice 2025, we reaffirmed our dedication to supporting event organizers like EFG in hosting competitions where athletes compete responsibly and ethically,” Stephen Hanna, Chief Executive Officer of ESIC, said.
Over the past few years, ESIC has administered more than 700 anti-doping tests at major esports events, including those hosted by EFG. This extensive experience further cements ESIC’s reputation for providing industry-leading services that prioritise player welfare, competitive fairness and a culture of transparency.
“Protecting integrity is paramount for esports, which is why EFG and ESIC are constantly working together to ensure fair competition. ESIC have proven themselves to have the experience, as well as an advanced system that provides the credibility and peace of mind needed at one of our biggest and most prestigious events, IEM Katowice,” Carsten Kramer, Director of Tournament Management at EFG, said.
The post ESIC Implemented its Anti-doping Testing Programme at IEM Katowice 2025 appeared first on European Gaming Industry News.
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