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European Gaming Congress 2024

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PLAYSTATION®5 NAMED OFFICIAL CONSOLE OF THE NBA 2K LEAGUE

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Multiyear Partnership Will See NBA 2K League Teams and Players Compete on PS5 During Games and Events–

Partnership Marks First-of-Its-Kind for PS5 Consoles with an Esports League –

 The NBA 2K League announced a landmark multiyear partnership with Sony Interactive Entertainment (“SIE”) that makes PlayStation®5 (PS5) the official console of the NBA 2K League.  Beginning this month, the 23 NBA 2K League teams and 138 players in the league will compete on PS5 during games and events.  The partnership marks the first-of-its-kind for PS5 consoles with an esports league, and the first console partnership for the NBA 2K League, which will tip off its fourth season in May.

“NBA 2K League players are the best in the world at what they do, so it’s only fitting that they compete on the best gaming equipment in the world,” said NBA 2K League President Brendan Donohue.  “PlayStation is a long-standing global leader in interactive entertainment, and we are thrilled to be able to leverage their gaming expertise and technology to create the optimal experience for NBA 2K League players and fans.”

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To tip off the partnership, PS5 will serve as the presenting partner of the upcoming “NBA 2KL Three for All Showdown,” which will take place Friday, April 9 – Saturday, April 10 at 8 p.m. ET.  The online 3-on-3 tournament will feature NBA 2K League players, fans and social media influencers, all competing in NBA 2K21’s “The City” for a share of a $25,000 prize pool.  Fans can watch the NBA 2KL Three for All Showdown games on the NBA 2K League’s Twitch and YouTube channels.

Prior to the NBA 2KL Three for All Showdown, PlayStation will host an online “Three for All Showdown Qualifier” tournament on Monday, April 5 – Tuesday, April 6 for PS5 players based in the United States.  The winner of the online 1-on-1 qualifier tournament will go on to compete on a 3-on-3 team with two influencers in the NBA 2KL Three for All Showdown competition on Friday, April 9 – Saturday, April 10*.

Throughout the partnership, the NBA 2K League plans to host global fan tournaments featuring league‑related prizing through PlayStation’s Competition Center, an online platform that offers exclusive content, tips and tricks from the best players in the world and live coverage of some of the biggest esports events in the world.

In the coming months, PlayStation and the NBA 2K League will collaborate on a custom content series that will run during NBA 2K League broadcasts and on the league’s social and digital channels.  Additionally, PlayStation will have a presence in league broadcasts through branding and signage in the league’s physical and virtual studios.

“PlayStation” and “PS5” are registered trademarks or trademarks of Sony Interactive Entertainment Inc.

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Canada

Relax Gaming joins forces with PointsBet to strengthen footprint in Ontario

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Relax Gaming, the iGaming aggregator and supplier of unique content, has significantly enhanced its presence in the Ontario market through an agreement with leading Canadian operator, PointsBet.

This partnership reinforces Relax Gaming’s aim to become a standout provider across North America, having already gained early success in Ontario. Relax became one of the first suppliers to deliver content to the region’s players in March 2022, debuting with over 120 games across multiple operators.

PointsBet pride themselves as one of Canada’s leading operators offering unmatched speed, ease of use, and a comprehensive array of pre-game and in-play sports betting options. This is complemented by a top-tier online casino which will now be boosted with the integration of Relax’s portfolio of slots and live dealer options.

With its authentic Canadian approach, PointsBet prioritises technology that minimises external dependencies to maintain control over its platform and has a commitment to responsible gambling best practices, ensuring a safe and secure environment for all players.

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Martin Stålros, CEO at Relax Gaming, said: “Since we launched in Ontario we have enjoyed tremendous success, with our content hitting the sweet spot for the broad range of players in the Canadian province. This partnership with PointsBet will strengthen our presence in the market as the region’s leading operator integrates our rich content portfolio which will engage its player base.”

Scott Vanderwel, Chief Executive Officer at PointsBet, added: “Relax Gaming has established a strong reputation across North America and in Ontario in particular. The impressive range of content that will be integrated into our platform will increase engagement within our online platform and we are delighted to be able to provide more immersive experiences to our audiences.”

Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 names the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.

Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.

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Canada

Jackpot Digital Receives Approval from the Saskatchewan Liquor and Gaming Authority

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Jackpot Digital, a leading manufacturer of electronic multiplayer dealerless poker tables, has announced that it has received approval from the Saskatchewan Liquor and Gaming Authority (SLGA) to act as a registered supplier of gaming supplies and services to regulated casinos in the Canadian province of Saskatchewan.

The approval follows the Company’s news release dated February 6, 2024, announcing the signing of a licensing agreement with the Saskatchewan Indian Gaming Authority (SIGA) to install the Company’s Jackpot Blitz dealerless poker ETGs into SIGA casinos.

SIGA operates seven casinos and Playnow.com in Saskatchewan. At the outset, SIGA proposes to install Jackpot Blitz machines at its Dakota Dunes and Gold Horse Casino properties, located in Saskatoon and Lloydminster, respectively.

Jackpot CEO Jake Kalpakian said: “We are excited to receive approval as a gaming equipment supplier in Saskatchewan. This represents the first major jurisdictional, non-tribal license received by Jackpot during our continuing expansion into the land-based casino market. We have many more license applications underway in the US and other Canadian provinces, which will dramatically impact our ability to accelerate the rollout of Jackpot Blitz across North America.”

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Calgary Sports and Entertainment Corporation

Play Alberta, CSEC Extend Partnership

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Teams under the Calgary Sports and Entertainment Corporation (CSEC) banner have expanded their long-term partnership with Play Alberta, the province’s premier iGaming destination. As part of the agreement, the Flames will feature AGLC’s responsible gambling program, GameSense, on their home helmets and a Play Alberta insignia displayed on their home jerseys. The Stampeders, Wranglers, and Roughnecks will integrate the Play Alberta logo onto their uniforms.

“There’s significant importance now to showcase meaningful responsible gambling efforts in the iGaming industry. I’m proud of our initiatives to provide GameSense with such a visible platform. GameSense promotes healthy gambling habits online and in person and including AGLC’s responsible gambling platform over the course of this partnership is a huge accomplishment,” Kandice Machado, Chief Executive Officer at AGLC.

The agreement makes Play Alberta the exclusive sports betting and online gaming partner of the Flames, Wranglers, Stampeders, and Roughnecks. Through the partnership, Play Alberta and CSEC will develop unique partnerships and in-arena giveaways during the season.

“Through GameSense, our partnership with Play Alberta equips our fans with the knowledge required if they wish to participate in gaming while they support their home team. We are both proud and excited to extend our relationship with Play Alberta that makes cheering for our teams that much more fun while also generating revenue to support the quality of life for Albertans,” said CSEC President and CEO Robert Hayes.

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Alberta is the first jurisdiction in North America to partner with professional sports franchises and integrate PlayAlberta.ca and social responsibility branding onto uniforms. It upholds AGLC’s commitment to responsible play, raising awareness of GameSense and Self-Exclusion, resources that give bettors the tools they need to make healthy gambling choices.

In addition, proceeds generated through the website go toward the province’s General Revenue Fund. In 2023–24, $235 million was generated for programs and services that Albertans rely on every day through Play Alberta, an increase of more than $42 million from the previous year.

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