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eSports
Superstar Acts Join Guild Esports’ First Online Gaming Festival
Super Stream Sunday is Guild’s mega 5 hour live event featuring some of the most exciting names in the gaming and entertainment industries
Catch Tom Grennan, Conor Maynard, Talia Mar, Yizzy and a stellar line-up of names on March 28th 5-10pm GMT on Twitch & YouTube
Guild Esports, the global esports organisation co-owned by David Beckham, is proud to announce an elite line-up to join its first Super Stream Sunday – taking place on the 28th March, 5-10PM GMT on Twitch & YouTube. Super Stream Sunday is Guild’s first online gaming festival – where headline names will compete alongside its roster of professional gamers and content creators.
Topping the lineup is Tom Grennan & Conor Maynard. Tom is fresh off the back of a first number one album, two singles in the UK top-40, and a string of sellout shows announced across the UK. Conor is a world-renowned performer, most recently seeing rapid success on YouTube and being granted a Diamond play button for 10 million subscribers.
The big question is – can they handle the heat of competitive gaming?
Self-confessed FIFA fanatic Tom will not only be testing his skills alongside the best in the business in Guild’s professional athlete Niklas Raseck, but he’ll also be competing with prince of grime Yizzy. Yizzy continued his rapid rise to fame last year with his aptly titled track ‘Grime’ with the critically acclaimed JME, and also made a track for Guild to mark the launch of its first lifestyle apparel line.
Meanwhile Conor will be battling it out for Rocket League bragging rights alongside leading streamers and entertainers Randolph & Nathan Dawe. Rapper Randolph is known for his passion for all things gaming, while Nathan most recently collaborated with Little Mix on the smash hit ‘No Time For Tears’.
They’re joined by the multi-talented Talia Mar, who will take part in the variety gaming segment of the show. An established singer, YouTuber & content creator, and rising streamer, few have seen the range of successes that Talia has. Alongside her will be rapper and cultural icon Big Zuu, who has recently taken his talents outside of the studio and into the kitchen with his first book launch and the hugely popular TV program ‘Big Zuu’s Big Eats’.
Hosting the variety session will be Guild’s very own Gee Nelly, leading streamer and content creator and founder of the Nelly Nation. Gee is best known for her variety gaming streams and interaction with her loyal followers. Also taking part in the session will be a host of other creators, including Harrie, SnowMixy & Niki Nihachu. Niki’s success in the scene has seen her gather nearly 1.5 million followers on Twitch.
Meeting them there will be leading entertainer and streamer Harry Pinero. Harry will have to keep up with Guild’s recently crowned #1 EU Fortnite Team as he tests his shooting aim in the Fortnite section.
The stream will be broken into hour long segments, each with a different host and guests.
Yizzy commented, “No one is doing things like Guild at the moment. They recognise how culture crosses over and comes together – from gaming, to music, to entertainment. I’m looking forward to testing my gaming skills against some of the best players in esports, and linking up with other talented performers”.
Danny Lopez, Director of Brand & Content at Guild added: “It’s been a dream of mine to create a festival style extravaganza that showcases all of Guild’s talent, and merges all aspects of youth culture; music, sport & entertainment. Super Stream Sunday brings that dream to life, enabling us to share entertainment with people from all different backgrounds & interests through the power of gaming”.
With something for everyone, Super Stream Sunday is an event you won’t want to miss! Come and drop in from 5pm GMT on March 28th at twitch.tv/guildesports
Asia
Valorant Added to Hero Esports Asian Champions League
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The HERO ESPORTS Asian Champions League (ACL), Asia’s premier multi-title esports tournament hosted by Hero Esports, has officially announced the addition of VALORANT to its inaugural lineup.
Previously, ACL unveiled six game titles: Dota 2, Counter-Strike 2 (CS2), Honor of Kings, Teamfight Tactics, Delta Force, and Crossfire. With VALORANT joining the roster, the total number of games now stands at seven, with more titles expected to be announced soon.
Through continued collaboration with the Esports World Cup, ACL has revealed that the champions of the ACL CS2 and Honor of Kings Tournaments will secure direct entry to the Esports World Cup. Further collaborations on the remaining titles of the ACL are anticipated.
The ACL VALORANT Tournament will be the only international-level VALORANT tournament held in China during the first half of 2025, attracting top teams from overseas. The Final of the event will take place offline in Shanghai. The event will use world-class production and cutting-edge live broadcasting technology to enhance audience experience.
The ACL is set to take place in the first half of 2025, with the Finals of the ACL CS2 Tournament and Honor of Kings Tournament scheduled for May. The ACL will have a total prize pool of $2 million.
Jonny Wang, CEO of the Asian Champions League, said: “We are excited to announce the addition of VALORANT to the ACL. Our ambition is to make ACL into a truly comprehensive tournament, providing a larger stage for players and teams across various competitions while delivering more exciting content for our audience.”
Danny Tang, Co-Founder and CEO of Hero Esports, said: “We are pleased by the progress of the ACL and its ability to attract top teams and titles to compete across Asia. We look forward to the continued collaboration between Hero Esports, ACL and the Esports World Cup Foundation, which is testament to our shared ambition to shape and empower esports globally.”
The post Valorant Added to Hero Esports Asian Champions League appeared first on European Gaming Industry News.
Asia
Esports World Cup Foundation Announces Strategic Partnership with Tencent
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Partnership to drive EWC’s expansion in China, leveraging Tencent E-sports’ networks and expertise to connect Chinese esports with EWC’s global ecosystem
The Esports World Cup Foundation (EWCF) announced a partnership with Tencent, making Tencent E-sports the EWCF’s strategic partner in China to drive the expansion of the Esports World Cup’s presence in the region. This partnership marks a significant milestone in the EWCF’s purpose to unite global esports fans under one competitive umbrella and underscores its commitment to integrating the world’s most important and rapidly growing esports market into the Esports World Cup platform. The agreement was formalized at the Empower Esports Worldwide Series – The Esports Operation and Technology Session in Shenzhen, China.
The collaboration will establish a dedicated Development Team to enhance EWC’s visibility, engagement, and industry collaboration in China, while leveraging EWC’s and Tencent E-sports’ networks and expertise to connect Chinese esports with EWC’s global ecosystem. Tencent E-sports will provide marketing expertise, strategic consulting, and operational support to deliver diverse content and experiences.
“The Esports World Cup has created a global stage for competitive gaming, demonstrating its influence not only in China but across the world,” said Mars Hou, Vice President of Tencent Games and General Manager of Tencent E-sports. “Through this partnership, we are committed to elevating EWC’s presence in China and integrating our esports industry with the world’s largest competitive gaming event. We look forward to deepening our collaboration with EWCF to push esports forward on a global scale.”
“The Esports World Cup’s purpose is to create a global platform for esports and gaming fans worldwide, and investing in key growth markets for esports is a core pillar of our mission,” said Thamer Al Shuaibi, Chief of Staff at the Esports World Cup Foundation. “China plays a critical role in this vision, and Tencent’s leadership in gaming and esports positions it as an essential partner. By combining our expertise, we will continue to strengthen esports as an industry, providing new opportunities for Chinese players and Clubs, and bringing the best of the Esports World Cup to Chinese fans.”
Esports World Cup 2025 will once again unite gaming and esports communities in Riyadh, Saudi Arabia, for a global competition that will crown the next Esports World Cup Champion. The tournament’s unique cross-game format will reward Clubs and players competing for a life-changing prize pool in a mix of platforms and genres, bringing together esports’ best players, Clubs and games under one banner in the largest-ever celebration of esports.
The post Esports World Cup Foundation Announces Strategic Partnership with Tencent appeared first on European Gaming Industry News.
Compliance Updates
ESIC Implemented its Anti-doping Testing Programme at IEM Katowice 2025
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The Esports Integrity Commission (ESIC) implemented its comprehensive anti-doping testing program at IEM Katowice 2025, organised by ESL FACEIT Group (EFG). Conducted at EFG’s request, this initiative reinforced the commitment of both organisations to maintaining the highest standards of competitive integrity in esports.
ESIC’s anti-doping procedures, carried out in accordance with the ESIC Anti-Doping Code, ensured that all participating competitors at IEM Katowice adhered to globally recognised best practices. The programme featured advanced testing protocols, thorough monitoring and rigorous enforcement measures, all designed to uphold fair competition.
“At ESIC, our mission is to protect the integrity of the esports ecosystem. By deploying our anti-doping testing at IEM Katowice 2025, we reaffirmed our dedication to supporting event organizers like EFG in hosting competitions where athletes compete responsibly and ethically,” Stephen Hanna, Chief Executive Officer of ESIC, said.
Over the past few years, ESIC has administered more than 700 anti-doping tests at major esports events, including those hosted by EFG. This extensive experience further cements ESIC’s reputation for providing industry-leading services that prioritise player welfare, competitive fairness and a culture of transparency.
“Protecting integrity is paramount for esports, which is why EFG and ESIC are constantly working together to ensure fair competition. ESIC have proven themselves to have the experience, as well as an advanced system that provides the credibility and peace of mind needed at one of our biggest and most prestigious events, IEM Katowice,” Carsten Kramer, Director of Tournament Management at EFG, said.
The post ESIC Implemented its Anti-doping Testing Programme at IEM Katowice 2025 appeared first on European Gaming Industry News.
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