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Sony Interactive Entertainment and New Esports Venture, RTS, Jointly Acquire the Evolution Championship Series (Evo)

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Sony Interactive Entertainment LLC and RTS, a new venture born out of Endeavor’s esports business, announced today that they have acquired the assets and properties of the Evolution Championship Series (“Evo”), the world’s largest fighting game event, from Triple Perfect, Inc., through a joint venture esports partnership.

Through this new partnership, Tony and Tom Cannon, co-founders of Evo, will continue to be closely involved as key advisors to ensure that Evo remains a one-of-a-kind, grassroots competitive platform for fighting game players and fans around the globe. This collaboration will propel Evo even further as the premier fighting game tournament and foster the continued growth of the competitive gaming community on all platforms.

With the support of world-class publishers, Evo is returning this year as Evo Online, a fully online competition taking place August 6 – 8 and 13 – 15. Entry will be free, and players in North America, Europe, Asia and Latin America* will be able to compete in BANDAI NAMCO Entertainment’s Tekken 7, Capcom’s Street Fighter V: Champion Edition, Warner Bros. Games’ Mortal Kombat 11 Ultimate**, and Arc System Works’ Guilty Gear -Strive- in an open format. The online qualifiers will be livestreamed for fans, and more details will be shared in the coming weeks on evo.gg.

“Fighting games have been a vital part of PlayStation’s legacy and our community since the very beginning, and we’ve been thrilled to partner with Evo over the years,” said Steven Roberts, VP, Global Competitive Gaming, SIE. “This joint acquisition with RTS marks a new chapter of collaboration with Evo’s co-founders, Tom and Tony Cannon, and their passionate community of fighting game fans.”

“Evo is a unique and iconic community unlike any other in the fighting game space, and we’re proud to be partnering with the SIE team and the legends that are Tom and Tony—as well as Mark Julio as Head of Business Development—to help grow Evo,” said Stuart Saw, CEO, RTS. “We’ve got so many exciting plans in store for this year and beyond.”

“Tom and I are incredibly excited by the partnership with SIE and RTS,” said Tony Cannon, co-founder of Evo. “Both companies bring a wealth of experience and share our passion for what makes the fighting game community so great. We are looking forward to working with them to launch Evo to the next level while remaining true to our roots.”

As a result of the acquisition, Evo will be operated by the recently formed joint venture between SIE and RTS. Terms of this transaction including the acquisition cost and ownership split of the joint venture are not disclosed due to contractual commitments.

* Players in the following locations are eligible to participate: United States, Canada, Bahamas, Dominican Republic, Cuba, Belize, Guatemala, Honduras, El Salvador, Nicaragua, Costa Rica, Panama, Jamaica, Cayman Islands, Venezuela, Colombia, Guyana, Suriname, French Guiana, Puerto Rico, Mexico, Ecuador, Brazil, Peru, Bolivia, Paraguay, Uruguay, Chile, Argentina, Ireland, UK, France, Spain, Portugal, Belgium, Netherlands, Italy, Switzerland, Austria, Germany, Denmark, Sweden, Norway, Finland, Estonia, Latvia, Lithuania, Poland, Czechia, Slovakia, Hungary, Slovenia, Croatia, Serbia, Bosnia, Belarus, Ukraine, Moldova, Romania, Montenegro, Kosovo, Albania, North Macedonia, Bulgaria, Greece, Turkey, Western Russia, Thailand, Laos, Vietnam, Malaysia, Indonesia, Philippines, Singapore, Japan, Korea, Taiwan, and Hong Kong.

** Mortal Kombat 11 Ultimate will only operate in North America, Europe and Latin America regions.

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BetVictor

BetVictor Canada launches Tracy McGrady Safer Gambling campaign

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BetVictor Canada has launched its new out-of-home advertising campaign across the streets of Toronto to promote NBA legend Tracy McGrady as its Safer Gambling Ambassador.

Two mobile digital trucks strategically targeting high-traffic areas near Scotiabank Arena, Rogers Centre, and major sporting events will provide prime audience exposure for the campaign, scheduled around Toronto Maple Leafs, Toronto Raptors, and Toronto Blue Jays home games.

To further enhance the campaign’s reach, BetVictor Canada has partnered with Clear Media Group to leverage digital taxi tops across Toronto, providing city-wide exposure with 100 taxis displaying key brand messaging. These digital taxi tops will run during peak evening hours (5:00pm – 9:00pm) on select dates until April 5th, 2025.

The campaign coincides with Problem Gambling Awareness Month, a nationwide grassroots campaign held each March that seeks to increase public awareness of problem gambling and promote prevention, treatment, and recovery services.

BetVictor Canada offers an array of tools and services to help its Canadian customers bet and play safely and responsibly, across a host of sports betting markets and online casino games.

Mark Harper, Head of Emerging Markets at BV Group, said: BetVictor is delighted to be participating in the National Council of Problem Gambling campaign in March, to help increase public awareness of problem gambling and the need to promote prevention, treatment and recovery services.

“In using our Safer Gambling Ambassador, Tracy McGrady, to raise awareness about BetVictor’s safer gambling tools such as loss limits, time alerts and product restrictions we are dedicated to ensuring all players have a safe gambling experience. #PGAM2025.”

The post BetVictor Canada launches Tracy McGrady Safer Gambling campaign appeared first on Gaming and Gambling Industry in the Americas.

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AGCO issues $110,000 in penalties to BetMGM Canada for offering cash to induce new gambling customers

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The Alcohol and Gaming Commission of Ontario (AGCO) has served BetMGM Canada Inc. with an Order of Monetary Penalty (OMP) of $110,000 for violations of the Registrar’s Standards for Internet Gaming.

In two separate incidents in 2024, BetMGM engaged marketing companies who offered cash to members of the public in return for opening new BetMGM accounts. The marketing activities occurred in public forums, such as a major national trade conference. Under AGCO’s Standards, operators are responsible for the conduct of their third-party suppliers who are contracted to support the operator’s Ontario gaming business, and must require their third-parties to meet Ontario laws, regulations and standards (Standard 1.19).

Ontario is one of the first jurisdictions in the world to establish and enforce rules that strictly limit high-risk inducement advertising and marketing in the online gambling industry. Registered iGaming operators are prohibited from offering gambling inducements, bonuses and credits as part of their broad public advertising and marketing activities (Standard 2.05). These Standards exist to protect Ontarians from predatory advertising and promotional marketing practices in order to limit the risk of gambling-related harm.

A registered operator served with an OMP by the AGCO has the right to appeal the Registrar’s decision to the Licence Appeal Tribunal (LAT), which is an adjudicative tribunal independent of the AGCO and part of Tribunals Ontario.

QUOTE

“Responsible gambling safeguards and the protection of Ontarians on registered gaming sites is among our key priorities. The AGCO monitors the activities of all registered operators and their third-party suppliers to ensure they are meeting our high standards and we continue to take strong action to ensure they operate within the public interest.”

Dr. Karin Schnarr, Chief Executive Officer and Registrar – AGCO

ADDITIONAL INFORMATION

BetMGM Canada Inc. failed to comply with the Registrar’s Standards for Internet Gaming. Specifically, the licensee failed to comply with the following provisions of the Standards:

  • 1.19 Operators are responsible for the actions of third parties with whom they contract for the provision of any aspect of the Operator’s business related to gaming in Ontario and must require the third party to conduct themselves in so far as they carry out activities on behalf of the operator as if they were bound by the same laws, regulations, and standards.
  • 2.05 Advertising and marketing materials that communicate gambling inducements, bonuses and credits are prohibited, except on an operator’s gaming site and through direct advertising and marketing, after receiving active player consent.

Contrary to the Standards, BetMGM Canada Inc. and/or their affiliates allegedly engaged in the following activities:

a) On or about January 13 and 14, 2024, BetMGM representatives were alleged to have attended the National Franchise Show and were offering $100 in cash to new players for opening a new account and depositing $15.
b) On or about March 11, 2024, BetMGM acknowledged that its marketing affiliate “Above the Street” had engaged in prohibited inducement marketing. The conduct resulted in 377 player sign-ups and $127,180.00 in commissions to “Above the Street”.
c) On or about April 13, 2024, another BetMGM marketing affiliate “Maple Leaf Marketing” engaged in prohibited inducements and marketing to induce on-site activations and acquire new players. The conduct resulted in 94 player sign-ups and about $34,000.00 in commissions paid to “Maple Leaf Marketing”.

The post AGCO issues $110,000 in penalties to BetMGM Canada for offering cash to induce new gambling customers appeared first on Gaming and Gambling Industry in the Americas.

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BCLC

BCLC Launches “What’s played here stays here” Campaign

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BCLC’s new “What’s played here stays here” campaign is issuing an important reminder to British Columbians who choose to gamble – specifically that all net profit its operations generate stays in B.C. to help fund critical services like education, health care and community programs.

The campaign also reinforces that all other gambling websites operating in B.C. are illegal and take away funds from critical community programs and services.

“Across B.C. and Canada, we’ve seen incredible groundswell around the importance of buying and supporting local, and that’s no different for British Columbians who choose gambling for their entertainment. We want our B.C. players to know they can find a world-class gambling experience in their own backyard, whether it’s at one of our 33 casinos, 3,400 lottery retailers, or online at PlayNow.com, and that the proceeds from their play with BCLC make a positive impact at home in their community,” Pat Davis, President and CEO of BCLC, said.

Along with illegal online gambling websites, BCLC also competes with Washington State and Las Vegas casinos, all of which aggressively market to B.C. residents.

“BCLC continues to raise awareness that these gambling options do not support B.C.’s economy and take away funds from vital provincial and community-based programs and services. In a time when British Columbians are standing united, we want to reinforce that playing together with BCLC helps make B.C. even better,” Pat Davis added.

The post BCLC Launches “What’s played here stays here” Campaign appeared first on Gaming and Gambling Industry in the Americas.

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