Asia
EVOS Esports Announces Partnership With Hepmil Creators’ Network To Offer YouTube’s Reserved Media In Indonesia
EVOS Esports, the leading esports organization in Southeast Asia, has announced an exclusive partnership with Hepmil Creators’ Network (HCN) for the Indonesia market. It was revealed by the co-founders of EVOS Esports, Ivan Yeo and Hartman Harris and the co-founders of HCN, Karl Mak and Adrian Ang @ Xiao Ming, during a special announcement on Clubhouse; a social networking app based on audio-chat.
EVOS Esports and HCN will be offering brands and advertisers in Indonesia premium inventory on YouTube by tapping on HCN’s Reserved Media offering. One of the key inventory is the esports and gaming channel bundle, which enables advertisers to target the hard-to-reach Gen Z and Millennials in Indonesia. The partnership will also open up the opportunity to esports and gaming talents in Indonesia to be part of the Reserved Media programme.
HCN is a digital creator agency that grows and empowers the next generation of content creators in Asia, by enabling them to monetize through branded content campaigns and increasing their AdSense revenue through YouTube Reserved Media. It is the first in Southeast Asia (SEA) to offer premium inventory of Reserved Media to advertisers in the region. The offering comes about from HCN’s partnership with US-based digital media company Bent Pixels, which owns the sales rights for Reserved Media through its long-term partnership with YouTube.
EVOS Esports currently manages 160 gaming influencers exclusively and are partners with over 200 esports talents, with a total following of over 64 million YouTube subscribers and over 62 million Instagram followers, and over 350 million views per month across Southeast Asia. Its talents include Jonathan Liandi (2.7M subscribers; 731M views) and Dyland PROS (13.4M subscribers; 1B views).
Reserved Media will allow brands to secure highly sought-after inventory on the top esports & gaming channels in Indonesia. Brands will also have the ability to achieve 100% share of voice on select channels during key promotional or launch periods, ensuring exclusivity.
HCN is the sister company of Singapore-based content creator SGAG and a subsidiary of Hepmil Media Group, which also owns other platforms in the region like MGAG (MY) & PGAG (PH). This is Hepmil’s first foray into the Indonesia market to grow the Reserved Media offering and expand its inventory of channels through the partnership with EVOS Esports.
Karl Mak, Co-Founder and CEO of Hepmil Media Group said: “EVOS Esports is the top esports organisation in the region, and we are excited to enter the Indonesia Market through such a strong partner. The opportunity of Reserved Media and Esports has been validated to be successful in the US and we are excited to bring it to Indonesia with EVOS. Through this partnership, we will be able to expand our Reserved Media inventory and cater to advertisers in Indonesia who are not only hungry to enter the Esports & Gaming space, looking also for media buying opportunities to associate their brands with the industry.”
Ivan Yeo, Co-Founder and CEO of EVOS Esports, said: “We are delighted to partner exclusively with HCN in Indonesia to offer premium inventory of YouTube’s Reserved Media to brands. EVOS Esports is open to offer this initiative to gaming talents in Indonesia, as it will serve as an additional revenue generation stream for them. I am confident this new offering will serve as a catalyst in elevating the esports and gaming scene in Indonesia.”
Marketers will have the ability to create YouTube advertising assets in multiple formats, both skippable and non-skippable, that run complementary to its branded content on YouTube channels. This will be done in collaboration with gaming talents who are working with EVOS Esports and HCN.
This supports the optimization of marketing spend by brands with complete share of voice on select channels, premium association and effective micro-targeting. With Reserved Media, brands can now purchase premium ad inventory on specific channels by their favourite creators from one single point of contact. At the same time, they will fully own the advertising spaces on select channels during the engagement period without interference from competing advertisements, thus improving targeting efforts and optimizing media budget.
Asia
FeedConstruct Secures Exclusive International Streaming and Data Collection Rights for Korean Volleyball Leagues
FeedConstruct is excited to enhance its offerings with the addition of another significant Korean sports content. Based on the new partnership, the company has secured exclusive international streaming and data rights for all matches of Korea’s Volleyball Leagues and Cup competitions.
Korea’s V-League is one of the most prestigious and competitive volleyball leagues worldwide, particularly in Asia, renowned for its high-level matches and featuring top-tier local and international talents. FeedConstruct will cover all the matches from both the men’s and women’s competitions, ensuring comprehensive access to this elite league and delivering premium content.
The KOVO Cup, a highly anticipated annual event, serves as a lead-up to the V-League season, offering teams a platform to experiment with new rosters and strategies. Since 2018, the KOVO Cup has invited international teams, such as Thailand’s Supreme Chonburi, raising the tournament’s prestige and drawing significant attention from volleyball fans across the country.
Volleyball has been a prominent sport in Korea for decades, with the national teams consistently competing at high levels in major international tournaments like the Olympics and World Championships.
Reflecting on the new partnership, Narek Harutyunyan, CEO at FeedConstruct, stated: “We are thrilled to secure the exclusive international streaming and data rights for all matches of Korea’s Volleyball Leagues and Cup competitions. Korean volleyball has a rich history and a passionate fan base, and we are committed to providing comprehensive coverage of these elite competitions. This collaboration not only strengthens our global volleyball portfolio but also underscores our dedication to delivering premium sports content.”
KBSN Director Lee Ju Young, added: ‘’We are honored to collaborate with FeedConstruct on this project. We hope that Korean professional volleyball will receive more global attention. We believe that partnerships are significant because they carry weight.’’
KOVO’s Director Lee Young-ho said: “I am pleased that this partnership will enhance the global capabilities of Korean professional volleyball. It seems like a great opportunity to connect with many fans overseas through FeedConstruct. I hope this will be a good opportunity for Korean professional volleyball to grow to the next level.”
The post FeedConstruct Secures Exclusive International Streaming and Data Collection Rights for Korean Volleyball Leagues appeared first on European Gaming Industry News.
Asia
NewCasinoRank Unveils Specifics of Thai New Online Casino Market
NewCasinoRank, a leading website specialising in reviewing new online casinos and covering various aspects of iGaming, has provided an in-depth analysis of the emerging online casino scene in Thailand. As Thailand remains one of the most frequented locations accessing NewCasinoRank, the team is dedicated to delivering precise and relevant information that aligns with the country’s strict gambling regulations.
Gambling in Thailand is heavily regulated under the Gambling Act of 1935, which prohibits most forms of gambling except for the government-run lottery and horse racing. Despite these restrictions, the popularity of online casinos continues to grow, driven by increasing internet accessibility. According to Statista, the online gambling market in Thailand is projected to grow by 5.56% (2024-2028), resulting in a market volume of €628.90m in 2028.
Thai players frequently visit NewCasinoRank to find reliable information on accessible new online casinos that comply with local laws. To meet this demand, NewCasinoRank’s team meticulously curates content that adheres to Thailand’s legal framework, ensuring players have access to safe and trustworthy gaming options.
Chloe O’Sullivan, CasinoRank’s Writer, emphasizes the platform’s commitment: “We highly value our Thai audience and strive to provide up-to-date information on our dedicated Thailand page. This comprehensive resource includes special features of new casino sites in Thailand, the most popular casino game developers in the country, an overview of the average bonus values based on market trends and local currency, and much more.”
Samuel Adeoye, CasinoRank’s Researcher, said: “Speaking of new casinos, sometimes it’s hard to get the most accurate information because the subject is new. Still, we manage to do that by collecting data from reputable open sources and collaborating with trusted casinos that partner with NewCasinoRank. This ensures that our content is both accurate and relevant, providing Thai players with the information they need to make informed decisions.”
The post NewCasinoRank Unveils Specifics of Thai New Online Casino Market appeared first on European Gaming Industry News.
Asia
AFC signs MoU with IBIA to strengthen fight against match-fixing
The Asian Football Confederation (AFC)’s resolve to protect and safeguard the beautiful game in Asia was further underlined today through the signing of a four-year Memorandum of Understanding (MoU) with the International Betting Integrity Association (IBIA).
Moving forward, the AFC and IBIA will work closely to detect irregular betting patterns and suspicious activities in football matches across Asia. IBIA, through its Monitoring and Alert Platform, will share real-time data on suspicious betting activity with the AFC, further enhancing the AFC’s abilities to promptly investigate potential match manipulation.
The AFC General Counsel and Director of Legal Affairs, Mr. Andrew Mercer said: “The AFC’s Vision and Mission has outlined our steadfast ambitions to uphold the highest ethical and sporting standards, and we are committed towards preserving our key tenets of fair play and integrity.
“Leveraging on strong collaborations with the world’s leading organisations is imperative to our fight against match-fixing and this MoU with IBIA further strengthens our ability to ensure football in Asia remains clean for the benefit of our future generation of fans, players and all our valued stakeholders.”
Khalid Ali, CEO of IBIA, said: “Cooperation is a vital part of any effective integrity monitoring and investigatory framework and IBIA is delighted to be able to strengthen its relationship with the AFC through this important information sharing collaboration. For its part, IBIA will seek to safeguard the AFC ecosystem by utilising the monitoring of its members’ global customer account activity, which covers over $300bn in sports betting per annum.”
Mr. Mercer, added: “The AFC is committed to promoting integrity, ethics, and fair play in Asian football and we are pleased to work with IBIA as we strive to enhance our capabilities to monitor and address suspicious activities, ensuring that football in Asia is safeguarded from the threats of match manipulation.”
The MoU between the AFC and IBIA marks a significant step forward in the fight against match-fixing in Asian football with both organisations dedicated to creating a secure environment for the sport, fostering trust amongst fans, players and all stakeholders.
The post AFC signs MoU with IBIA to strengthen fight against match-fixing appeared first on European Gaming Industry News.
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