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EVOS Esports Announces Partnership With Hepmil Creators’ Network To Offer YouTube’s Reserved Media In Indonesia

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EVOS Esports, the leading esports organization in Southeast Asia, has announced an exclusive partnership with Hepmil Creators’ Network (HCN) for the Indonesia market. It was revealed by the co-founders of EVOS Esports, Ivan Yeo and Hartman Harris and the co-founders of HCN, Karl Mak and Adrian Ang @ Xiao Ming, during a special announcement on Clubhouse; a social networking app based on audio-chat.

EVOS Esports and HCN will be offering brands and advertisers in Indonesia premium inventory on YouTube by tapping on HCN’s Reserved Media offering. One of the key inventory is the esports and gaming channel bundle, which enables advertisers to target the hard-to-reach Gen Z and Millennials in Indonesia. The partnership will also open up the opportunity to esports and gaming talents in Indonesia to be part of the Reserved Media programme.

HCN is a digital creator agency that grows and empowers the next generation of content creators in Asia, by enabling them to monetize through branded content campaigns and increasing their AdSense revenue through YouTube Reserved Media. It is the first in Southeast Asia (SEA) to offer premium inventory of Reserved Media to advertisers in the region. The offering comes about from HCN’s partnership with US-based digital media company Bent Pixels, which owns the sales rights for Reserved Media through its long-term partnership with YouTube.

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EVOS Esports currently manages 160 gaming influencers exclusively and are partners with over 200 esports talents, with a total following of over 64 million YouTube subscribers and over 62 million Instagram followers, and over 350 million views per month across Southeast Asia. Its talents include Jonathan Liandi (2.7M subscribers; 731M views) and Dyland PROS (13.4M subscribers; 1B views).

Reserved Media will allow brands to secure highly sought-after inventory on the top esports & gaming channels in Indonesia. Brands will also have the ability to achieve 100% share of voice on select channels during key promotional or launch periods, ensuring exclusivity.

HCN is the sister company of Singapore-based content creator SGAG and a subsidiary of Hepmil Media Group, which also owns other platforms in the region like MGAG (MY) & PGAG (PH). This is Hepmil’s first foray into the Indonesia market to grow the Reserved Media offering and expand its inventory of channels through the partnership with EVOS Esports.

Karl Mak, Co-Founder and CEO of Hepmil Media Group said: “EVOS Esports is the top esports organisation in the region, and we are excited to enter the Indonesia Market through such a strong partner. The opportunity of Reserved Media and Esports has been validated to be successful in the US and we are excited to bring it to Indonesia with EVOS. Through this partnership, we will be able to expand our Reserved Media inventory and cater to advertisers in Indonesia who are not only hungry to enter the Esports & Gaming space, looking also for media buying opportunities to associate their brands with the industry.”

Ivan Yeo, Co-Founder and CEO of EVOS Esports, said: “We are delighted to partner exclusively with HCN in Indonesia to offer premium inventory of YouTube’s Reserved Media to brands. EVOS Esports is open to offer this initiative to gaming talents in Indonesia, as it will serve as an additional revenue generation stream for them. I am confident this new offering will serve as a catalyst in elevating the esports and gaming scene in Indonesia.”

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Marketers will have the ability to create YouTube advertising assets in multiple formats, both skippable and non-skippable, that run complementary to its branded content on YouTube channels. This will be done in collaboration with gaming talents who are working with EVOS Esports and HCN.

This supports the optimization of marketing spend by brands with complete share of voice on select channels, premium association and effective micro-targeting. With Reserved Media, brands can now purchase premium ad inventory on specific channels by their favourite creators from one single point of contact. At the same time, they will fully own the advertising spaces on select channels during the engagement period without interference from competing advertisements, thus improving targeting efforts and optimizing media budget.

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BETBY PARTNERS WITH SABA SPORTS TO DELIVER ESPORTS CONTENT THROUGH BETBY GAMES

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BETBY strengthens its Asian position with agreement to power leading brand SABA Sports

Premium sportsbook provider BETBY has entered into a strategic partnership with renowned sports gaming supplier SABA Sports, marking a significant step in bringing BETBY’s award-winning esports feature, BETBY Games, to the Asian-facing market.

The partnership with SABA Sports, the largest sports betting provider in Asia, will kick off with the integration of NBA focused eBasketball content in its esports portfolio. Going forward SABA Sports will be expanding its e-sim offering with additional BETBY Games titles, which are renowned to increase player engagement through fast-betting content designed for the next generation of players.

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“This partnership with SABA represents an important milestone for BETBY as we expand our footprint into the Asian market,” said Chris Nikolopoulos, BETBY’s Chief Commercial Officer. “SABA’s exceptional market presence and reputation make them an ideal partner to bring BETBY Games content to life for operators across the region. Together, we aim to deliver unparalleled esports experiences and redefine how players engage with these dynamic esports offerings.”

The post BETBY PARTNERS WITH SABA SPORTS TO DELIVER ESPORTS CONTENT THROUGH BETBY GAMES appeared first on European Gaming Industry News.

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DigiPlus Introduces Tools for Players to Control Gaming Time and Bets

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DigiPlus Interactive Corporation, the company behind leading platforms BingoPlus, ArenaPlus and GameZone, has raised the bar for responsible gaming in the Philippines by launching an advanced Responsible Gaming tab within its platform. This groundbreaking feature provides players with a powerful set of tools to take control of their gaming habits. With options to set daily gaming durations, customise specific gaming schedules and establish daily loss limits, DigiPlus ensures that players can enjoy gaming responsibly, within boundaries they define for themselves.

For example, players can now set a gaming duration that ensures their gaming is confined to specific hours, such as during evenings, or lunch breaks, without interfering with work or family commitments. Players can also set a daily loss limit, such as not exceeding ₱1000, ensuring they never risk more than they are comfortable with. These self-defined features allow players to enjoy the fun and excitement of gaming while ensuring that it never becomes a source of stress or financial strain.

The Responsible Gaming feature is at par with global standards, reflecting DigiPlus’ leadership in adopting best practices for player welfare. These self-exclusion measures, commonly implemented by leading international gaming operators, empower players to prioritise their wellbeing while enjoying the fun and excitement of gaming. By integrating these tools directly into the app, DigiPlus guarantees easy accessibility and seamless user experience, demonstrating a proactive commitment to protecting players from potential harm.

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“The launch of the Responsible Gaming tab in our platforms reflects our deep commitment to our players’ welfare. We believe gaming should always remain a safe and enjoyable activity. By giving our players the tools to manage their gaming habits responsibly, we’re setting a new benchmark for responsible gaming, one that aligns with global standards and emphasizes our care for every individual who engages with our platforms,” said DigiPlus Interactive Chairman Eusebio Tanco.

This new and innovative feature is complemented by DigiPlus’ broader responsible gaming initiatives through its social development arm, BingoPlus Foundation. The “Tamang Laro, Tamang Panalo” webinar series provides education on maintaining a healthy gaming-life balance, managing emotional and mental health, and recognising when to seek intervention. Personalised financial coaching sessions are also offered to guide players in making sound financial decisions, as demonstrated in the support provided to the jackpot winners, the most recent one being the ₱312 million Lucky Spin winner.

DigiPlus’ self-exclusion tools and educational programmes align with PAGCOR’s mission to promote responsible gaming and create a safer environment for players. This latest advancement in responsible gaming is a testament to DigiPlus’ vision of creating a sustainable and enjoyable gaming ecosystem that puts people first.

The post DigiPlus Introduces Tools for Players to Control Gaming Time and Bets appeared first on European Gaming Industry News.

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Skillhub Online Games Federation and Global Esports Federation Unite to Bring Global Esports Tour 2025 to India

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In a landmark moment for India’s esports ecosystem, Skillhub Online Games Federation (SOGF) proudly announces its collaboration with the Global Esports Federation (GEF) to bring the Global Esports Tour (GET) 2025 to Mumbai. This historic event marks the first-ever Global Esports Tournament in India, further cementing the nation’s role as an emerging force in global esports.

The first ever Global Esports Tournament in Mumbai will bring together top-tier professional esports athletes and teams to compete on a world-class stage. This initiative is a direct outcome of the Strategic Framework Agreement signed between SOGF and Global Esports Federation (GEF) in October 2024, signifying a long-term commitment to developing esports across South Asia, including India, Nepal, Bangladesh, Bhutan, Pakistan, and Sri Lanka.

The Global Esports Tour Mumbai will not only showcase high-stakes competition but also serve as a launchpad for India’s esports talent onto the international stage. By hosting a prestigious event of this scale, SOGF aims to bolster India’s esports industry, drive investments, and create unparalleled opportunities for athletes, developers, and organizations within the ecosystem.

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Sibtain Baqri, Chief Executive Officer of SOGF, expressed his excitement about this milestone,“Bringing the Global Esports Tour to India is more than just a tournament—it’s a movement. This event underscores India’s potential as a global esports powerhouse, providing athletes with an international platform to showcase their skills and compete at the highest level. SOGF is committed to nurturing this ecosystem, and GET Mumbai is just the beginning of our larger vision to shape the future of esports in India and South Asia.”

Echoing this sentiment, Rustam Aghasiyev, Chief of Staff & Operations at Global Esports Federation, stated: “We are thrilled to expand our global footprint with the Global Esports Tour in Mumbai, which will introduce a new wave of opportunities for Indian and South Asian esports communities. Our partnership with SOGF is a significant step toward fostering an inclusive, competitive, and world-class esports environment in the region.”

Global Esports Tour, the GEF’s professional team series, showcases elite-level esports athletes and teams competing in high-stakes tournaments across iconic global cities. The arrival of GET in India underscores GEF’s commitment to fostering inclusivity and delivering impactful experiences for athletes, audiences, and stakeholders alike.

The post Skillhub Online Games Federation and Global Esports Federation Unite to Bring Global Esports Tour 2025 to India appeared first on European Gaming Industry News.

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