Canada
Hawks Talon GC Hosts Live Twitch Stream with Rapper and Singer Seddy Hendrinx
Hawks Talon Head Coach Wesley Acuff Was Joined by Established Hip-Hop Artist For Latest Edition of Talon Takeover
Hawks Talon GC, the official NBA 2K League affiliate of the Atlanta Hawks, hosted a special livestream on the team’s official Twitch channel as part of a content series called Talon Takeover. As part of the stream, Hawks Talon’s Team Manager and Head Coach Wesley Acuff was joined by rapper and singer Seddy Hendrinx. Seddy, originally from Jacksonville, Fla., exercises raw emotion in each verse and every hook.
“Had a great time this afternoon on the Talon Takeover with Seddy Hendrinx,” said Acuff. “Seddy is making a name for himself in this industry, and we had a fantastic time with him on the stream this afternoon.”
During the stream, the conversation revolved around Seddy Hendrinx’s passion for music and video games.
Despite Seddy Hendrinx professing fandom for Tupac, Lauryn Hill, André 3000, DMX, Future, and Erykah Badu, rap never seemed like an option until he witnessed the murder of his best friend Johnell in 2016. Gunned down at a party, Johnell’s last words struck a chord with Seddy, “Ball out for me.” Upholding a promise to do so, he tried his hand at an unofficial remix of Bryson Tiller’s “Remember,” and it caught fire on Soundcloud. He dropped The Roots mixtape in 2017 followed by the Just Cause EP and 2018’s Death B4 Dishonor: Loyalty Over Everything. Joining forces with Florida Boy Entertainment, Generation Now, and Atlantic Records, he made mainstream waves on the 2019 single “LOWKEY.” Over a sultry throwback R&B beat, he slides from airy freestyled verses into a slick secretive admission. Most importantly, the track set the stage for Roots 2 and a lot more “street soulful, real deal pain music.”
With his eyes set on longevity, Seddy positioned himself for a breakout year in 2020. The Florida phenom was featured on 1800 Seconds Vol. 2, a compilation album curated by platinum superstar Future, showcasing the hottest rising stars from around the country. Seddy released B.H.D. (Black Hearted Demon) during the summer which included an OMB Peezy collaboration and “Pimpin Wit Nip,” an introspective tribute to Nipsey Hussle. His newest project Sayless boasts A-list features and production from G Herbo, Gunna, JetsonMade, Jack Harlow and more.
At the end of last year, Hawks Talon announced the creation of the one-of-a-kind content series called Talon Takeover which features celebrities, entertainers and influencers playing various popular video games. The series welcomed Emmanuel Lawrence (also known as Manni Supreme) as the host of the series.
ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.
ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.
ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.
Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”
*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)
BCLC
INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform
INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.
The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.
INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.
Relax Gaming, the iGaming aggregator and supplier of unique content, has significantly enhanced its presence in the Ontario market through an agreement with leading Canadian operator, PointsBet.
This partnership reinforces Relax Gaming’s aim to become a standout provider across North America, having already gained early success in Ontario. Relax became one of the first suppliers to deliver content to the region’s players in March 2022, debuting with over 120 games across multiple operators.
PointsBet pride themselves as one of Canada’s leading operators offering unmatched speed, ease of use, and a comprehensive array of pre-game and in-play sports betting options. This is complemented by a top-tier online casino which will now be boosted with the integration of Relax’s portfolio of slots and live dealer options.
With its authentic Canadian approach, PointsBet prioritises technology that minimises external dependencies to maintain control over its platform and has a commitment to responsible gambling best practices, ensuring a safe and secure environment for all players.
Martin Stålros, CEO at Relax Gaming, said: “Since we launched in Ontario we have enjoyed tremendous success, with our content hitting the sweet spot for the broad range of players in the Canadian province. This partnership with PointsBet will strengthen our presence in the market as the region’s leading operator integrates our rich content portfolio which will engage its player base.”
Scott Vanderwel, Chief Executive Officer at PointsBet, added: “Relax Gaming has established a strong reputation across North America and in Ontario in particular. The impressive range of content that will be integrated into our platform will increase engagement within our online platform and we are delighted to be able to provide more immersive experiences to our audiences.”
Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 names the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.
Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.
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