

Central Europe
GIANTS SOFTWARE AND SPORTFIVE AGREE PURPOSEFUL MARKETING PARTNERSHIP FOR GAMING BRAND FARMING SIMULATOR
Publisher and global sports business agency hereby focus on Esports and authentic in-game brand integrations
GIANTS Software and SPORTFIVE today announce a purposeful marketing partnership, which focuses on the gaming brand Farming Simulator and aims to enhance the related Esports universe and the authenticity of the game environment via the realistic in-game integration of brands.
In trusting the Esports know-how and commercial experience of SPORTFIVE, GIANTS Software further accelerates the marketing activities for its competitive Esports series Farming Simulator League. The global sports business agency SPORTFIVE hereby adds a truly valuable element to its portfolio that highlights the immense potential in regard to in-game advertising possibilities. These integrations offer an authentic way for a variety of brands to get involved with Esports, especially for rather traditional brands that have never had contact with the Esports cosmos before. At the same time, this provides unique access to a new, large and additional target group within the Esports landscape.
The video games series Farming Simulator is the most popular gaming title from developer and publisher GIANTS Software. The game series is a global phenomenon and available on all popular platforms including consoles, mobile phones, tablets and PCs. Since 2008, over 25 million versions of Farming Simulator have been sold worldwide on PC and console alone.
SPORTFIVE now is supporting GIANTS Software in the acquisition of new partners in selected areas. The Farming Simulator world offers an attractive variety of authentic integration possibilities for brands: From becoming a partner of the professional Esports series Farming Simulator League, over in-game advertising via geo-targeted billboards to usable in-game content, i.e. stores, working equipment or vehicles.
Boris Stefan, Head of Publishing at GIANTS Software, explains: “We’re delighted to reach this agreement with such an experienced marketer. It will become the origin of further immersion into our vast maps. I already envision many larger additions and even tiny details, and all together will bring our family-friendly world to life and will add authenticity to the overall simulation experience.”
Thomas Ottl, Executive Director Global Esports at SPORTFIVE, adds: “We are truly excited for this partnership, which is strongly designed to enhance the gaming experience for the family-friendly and international fan base of Farming simulator. The innovative in-game integrations are an authentic way for brands to get in touch with a diverse and large target group and with these integrations, the game will be even more like reality. We cannot wait to get to work!”
Central Europe
Relax Gaming celebrates twenty-one Mega Jackpot winners as Hungarian player hits Dream Drop prize
Relax Gaming, the iGaming aggregator and supplier of unique content, has announced its 21st Dream Drop Mega Jackpot winner after a Hungarian player landed a cool €2.9 million prize from a €0.30 spin.
The incredible win occurred at Vegas.hu, the first legally operating online casino in Hungary. The jackpot was hit playing Money Train Origins Dream Drop, a high-octane release that blends the gritty aesthetic of the original Money Train with the legendary Dream Drop jackpot.
Released in June 2023, Money Train Origins Dream Drop is part of Relax Gaming’s growing portfolio of jackpot titles. With engaging features and the proven popularity of the Money Train franchise, the title has delivered on every front, offering a compelling experience for both new and returning players.
This latest win marks the 21st time the top prize has been triggered since the jackpot launched, reaffirming Relax Gaming’s position as a leader in jackpot innovation. It also comes hot on the heels of the supplier’s recent upgrade to the product, with fast-paced Daily Jackpots added to the Dream Drop network earlier this month.
Martin Stålros, CEO of Relax Gaming, said: “This latest Mega Jackpot hit is another brilliant moment for Relax Gaming and for one very lucky player.
“We’re especially pleased to see the jackpot drop at Vegas.hu, a key partner and a trailblazer in regulated online gaming in Hungary. With the addition of Daily Jackpots to our network, Dream Drop continues to lead the way in offering the most exciting jackpot experience in the industry.”
Laszlo Siba, Online Casino Director at Vegas.hu, added: “We are absolutely thrilled to have hosted Hungary’s first Dream Drop Mega Jackpot win here at Vegas.hu. Delivering standout moments like this is exactly what we strive for. Long may Relax Gaming’s innovative content continue to engage and excite our players, especially the Dream Drop series!”
The post Relax Gaming celebrates twenty-one Mega Jackpot winners as Hungarian player hits Dream Drop prize appeared first on European Gaming Industry News.
Central Europe
HIGHLIGHT GAMES LIVE ONLINE WITH FORTUNA

London-based video virtuals and instant win games specialist Highlight Games Limited today announces that its flagship products are now live online in Poland with the Fortuna Entertainment Group.
Highlight’s flagship soccer products which feature genuine archive footage from some of the biggest leagues and teams in football are now available to Fortuna’s online customers. Iterations of the product include Italian Football featuring Serie A, Spanish Football featuring LaLiga and English Football featuring English Premier League teams. Additional content featuring ATP Tennis, MotoGP and other premier associations will be launched in the near future.
Steven Holmes, CEO, Highlight Games said: ‘I’m delighted to announce that Highlight Games’ premium video virtuals are now live online in Poland with our valued partners at Fortuna. It’s always an exciting time as we introduce our award-winning products to new customers, and we look forward to bringing additional content to Fortuna’s channels in the future.’
Erik Klems, Group RNG Product Manager, Fortuna Entertainment Group added: ‘Highlight Games’ exclusive soccer games featuring archive video footage are an incredibly exciting addition to our virtual sports offering and we can’t wait for our online customers to enjoy them. Highlight Games’ reputation as an innovator in the virtual sports market is undeniable, and we’re delighted to be working with them to bring their content to Poland.’
The post HIGHLIGHT GAMES LIVE ONLINE WITH FORTUNA appeared first on European Gaming Industry News.
Central Europe
EGT will be a gold sponsor of Casino Operations Summit 2025

Euro Games Technology will partner with the Casino Operations Summit for another year in a row. The Bulgarian gaming equipment manufacturer will be a gold sponsor of this year’s event, taking place from May 13 to 15 in Nova Gorica, Slovenia.
The conference is tailored to European multi-channel casino operators and will traditionally bring together keynote speakers who will elaborate on the latest topics in the industry. This year’s main themes will focus on how land-based casinos can successfully address the challenges of the modern world, remaininng relevant and attractive to players, and navigate the ever-growing importance of Casino Online Systems and Casino Management Systems.
In addition, attendees will be able to enjoy a selection of EGT’s newest high-potential products. Among the highlights will be the S 32-32 ST cabinet, which is part of the latest Supreme slot series. Following the contemporary design trends with its 2 high-resolution 32-inch UHD 4K monitors and a frameless UHD 4K display, this model will offer visitors an engaging gaming experience thanks to its numerous ergonomic features. It will also present the Supreme Red Selection and Supreme Bonus Prize Bonus Buy Selection multigames. The mixes offer a rich variety of well-known and brand-new slot titles from the company’s portfolio, allowing everyone to find their preferred type of game.
The slot display will be complemented by the jackpot top performer Bell Link with the multigame Bell Link 2, Bell Link Boost, as well as the popular cabinet G 50 J2 ST.
The post EGT will be a gold sponsor of Casino Operations Summit 2025 appeared first on European Gaming Industry News.
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