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Arland boosts its esports offering by partnering with Oddin

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The Austrian sports betting platform provider is going to offer the esports iFrame solution from Oddin to its wide range of clients.

Arland is an Austrian iGaming platform provider. Their proprietary betting platform has a modern and flexible tech stack – open to innovation and easy to scale, maintain and operate.

Oddin has positioned itself as a quickly growing esports odds feed supplier. Its offering is focused on an engaging live-betting selection and covers all major esports titles: Counter Strike: Global Offensive, League of Legends, Dota 2, and Kings of Glory.

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“Our partners across the globe are aware of the potential represented by esports, one of the most important drivers of growth for the betting industry in the next couple of years. Therefore, we were searching for a solution that could bridge the gap between sports betting and this new ecosystem represented by esports. The Oddin’s iFrame solution fulfilled all the requirements, creating a perfect match with our Bookmaker NEXT Software. We are now addressing the industry with an innovative and robust esports-centric platform.” stated Felipe Andrade, CEO at Arland.

‘’Felipe and his team share our vision about challenging the status quo. Arland and their partners understand the value that esports brings, especially in terms of demographics as well as new and alternative revenue streams. They see the potential on markets that have not been properly addressed yet. We are happy to continue our expansion and make our truly engaging esports offering available through progressive partners such as Arland.’ said Marek Suchar, Head of Partnerships at Oddin.

There is an increasing demand for end-to-end solutions from esports betting start-ups that are looking to expedite their go-to-market strategy. Combining the esports-centric iFrame and a progressive platform, the cooperation aims to target these market players as well.

During the last year, many bookmakers finally understood the importance of esports. However, only those driven by innovation and with a clear vision of the future are ready to invest in it. Only time will tell if esports can challenge traditional sports – but given the fact that esports fans are mostly younger generations, the right question is actually ‘when’ rather than ‘if’.

 

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Four Countries Shortlisted to Host GOTF 2027

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Phygital International (PI), the exclusive rights holders and custodians of The Games of the Future (GOTF), announced that Brazil, Serbia, South Africa, and Uzbekistan are the shortlisted applicants to host GOTF 2027. The Games of the Future is the world’s leading phygital sports tournament, bringing together sports and esports athletes from around the world.

With the UAE set to host GOTF 2025 and Kazakhstan in 2026, the competition for the 2027 edition has drawn significant interest from nations eager to position themselves as leaders in the world of phygital sports.

Nis Hatt, CEO of Phygital International, said: “We received bids from right around the world which highlights the growing awareness and passion for phygital sports globally. We would like to thank all the nations who bid to host The Games of the Future 2027 and are pleased to announce that Brazil, Serbia, South Africa, and Uzbekistan have been selected as the nations shortlisted as potential hosts.”

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Following further evaluations and detailed assessments of each finalist’s proposal, the final decision on the host country for GOTF 2027 will be announced in the summer of 2025.

The post Four Countries Shortlisted to Host GOTF 2027 appeared first on European Gaming Industry News.

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Valorant Added to Hero Esports Asian Champions League

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The HERO ESPORTS Asian Champions League (ACL), Asia’s premier multi-title esports tournament hosted by Hero Esports, has officially announced the addition of VALORANT to its inaugural lineup.

Previously, ACL unveiled six game titles: Dota 2, Counter-Strike 2 (CS2), Honor of Kings, Teamfight Tactics, Delta Force, and Crossfire. With VALORANT joining the roster, the total number of games now stands at seven, with more titles expected to be announced soon.

Through continued collaboration with the Esports World Cup, ACL has revealed that the champions of the ACL CS2 and Honor of Kings Tournaments will secure direct entry to the Esports World Cup. Further collaborations on the remaining titles of the ACL are anticipated.

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The ACL VALORANT Tournament will be the only international-level VALORANT tournament held in China during the first half of 2025, attracting top teams from overseas. The Final of the event will take place offline in Shanghai. The event will use world-class production and cutting-edge live broadcasting technology to enhance audience experience.

The ACL is set to take place in the first half of 2025, with the Finals of the ACL CS2 Tournament and Honor of Kings Tournament scheduled for May. The ACL will have a total prize pool of $2 million.

Jonny Wang, CEO of the Asian Champions League, said: “We are excited to announce the addition of VALORANT to the ACL. Our ambition is to make ACL into a truly comprehensive tournament, providing a larger stage for players and teams across various competitions while delivering more exciting content for our audience.”

Danny Tang, Co-Founder and CEO of Hero Esports, said: “We are pleased by the progress of the ACL and its ability to attract top teams and titles to compete across Asia. We look forward to the continued collaboration between Hero Esports, ACL and the Esports World Cup Foundation, which is testament to our shared ambition to shape and empower esports globally.”

The post Valorant Added to Hero Esports Asian Champions League appeared first on European Gaming Industry News.

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Esports World Cup Foundation Announces Strategic Partnership with Tencent

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Partnership to drive EWC’s expansion in China, leveraging Tencent E-sports’ networks and expertise to connect Chinese esports with EWC’s  global ecosystem

The Esports World Cup Foundation (EWCF) announced a partnership with Tencent, making Tencent E-sports the EWCF’s strategic partner in China to drive the expansion of the Esports World Cup’s presence in the region. This partnership marks a significant milestone in the EWCF’s purpose to unite global esports fans under one competitive umbrella and underscores its commitment to integrating the world’s most important and rapidly growing esports market into the Esports World Cup platform. The agreement was formalized at the Empower Esports Worldwide Series – The Esports Operation and Technology Session in Shenzhen, China.

The collaboration will establish a dedicated Development Team to enhance EWC’s visibility, engagement, and industry collaboration in China, while leveraging EWC’s and Tencent E-sports’ networks and expertise to connect Chinese esports with EWC’s global ecosystem. Tencent E-sports will provide marketing expertise, strategic consulting, and operational support to deliver diverse content and experiences.

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“The Esports World Cup has created a global stage for competitive gaming, demonstrating its influence not only in China but across the world,” said Mars Hou, Vice President of Tencent Games and General Manager of Tencent E-sports. “Through this partnership, we are committed to elevating EWC’s presence in China and integrating our esports industry with the world’s largest competitive gaming event. We look forward to deepening our collaboration with EWCF to push esports forward on a global scale.”

“The Esports World Cup’s purpose is to create a global platform for esports and gaming fans worldwide, and investing in key growth markets for esports is a core pillar of our mission,” said Thamer Al Shuaibi, Chief of Staff at the Esports World Cup Foundation. “China plays a critical role in this vision, and Tencent’s leadership in gaming and esports positions it as an essential partner. By combining our expertise, we will continue to strengthen esports as an industry, providing new opportunities for Chinese players and Clubs, and bringing the best of the Esports World Cup to Chinese fans.”

Esports World Cup 2025 will once again unite gaming and esports communities in Riyadh, Saudi Arabia, for a global competition that will crown the next Esports World Cup Champion. The tournament’s unique cross-game format will reward Clubs and players competing for a life-changing prize pool in a mix of platforms and genres, bringing together esports’ best players, Clubs and games under one banner in the largest-ever celebration of esports.

The post Esports World Cup Foundation Announces Strategic Partnership with Tencent appeared first on European Gaming Industry News.

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