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eSports
Qallo raises 1,3 million dollars to further grow their Esports nutrition brand
Qallo is a Belgium based Esports performance brand focusing on new, healthy gaming supplements. They put a large emphasis on healthiness and the science behind their products. The company recently announced their Esports Performance System by publishing an article on how they coached Sector One to peak performance. Sector One participated in a 10-days bootcamp in order to prepare themselves for the Belgian national championship League of Legends in October 2020. The bootcamp took place at the brand new Qallo Esports Performance Center. The team dominated the finals and secured the title. Today, Qallo announces an investment round of 1,3 million dollars to further grow their business.
Qallo has a bold ambition: enabling every Esports athlete to reach their full potential. They launched an Esports Performance System based on 6 building blocks: in-game training, sleep & recovery, physical exercise & mobility, nutrition, mental resilience & well-being, and team dynamics. Qallo leveraged insights and best practices from both the Esports- and regular sports-scene. Niels ‘Super1Fly’ Peetermans, one of the company’s co-founders, is an ultra-athlete himself. He recently did a 500km bike ride in less than 24 hours.
“There is very limited information available on Esports performance. In regular sports, there is a lot of accessible content regarding training schedules, diets, food supplementation, etc. In Esports, there is a big knowledge-gap between the top 1% and the rest of the athletes. We want to close that gap.”- Niels Peetermans, Qallo co-founder & Esports Performance Coach Additionally, Qallo launched healthy gaming supplements to improve focus (QFocus) and optimize sleep (QSleep). “Proper sleep and mental concentration are the key-foundations for in-game performance. That’s the reason why we started with QFocus and QSleep in our product line -up.” Qallo puts a large emphasis on healthiness and the science behind its products. All R&D is done by a specialized team supervised by a Belgian professor in Pharmacology and Immunology. Remarkably, Qallo supplements do not contain caffeine, unlike many of its competitors. “Research shows that a caffeine intake above 20mg increases jitters and anxiety. A lot of the products out there have caffeine concentrations of 100mg – 150mg. We believe that’s not the way to go if you’re serious about Esports performance.”, says Niels Peetermans
“The bootcamp helped us in getting the edge we needed to win the country finals, all of our players could use a change of pace and the Qallo guys did an amazing job accommodating us.”- Tibo ‘Nissa’ Nijs, League of Legends Analyst / Assistant Coach Physical and mental health are often overlooked. Yet, these topics are increasingly gaining awareness. Kevin ‘Professor Akali’ Payaam Maroufkhani (one of the world’s best Akali players in League of Legends), agrees. “As someone who may spend anywhere from 8 to 12 hours a day sitting at the computer, I’ve come to realize a very important fact. Staying healthy is essential for success. It’s key to have a clear train of thought, leading towards better decisions being made in video games. Without staying healthy, you’ll easily find yourself falling into a bad pattern. Don’t substitute your health.”, says Professor Akali.
Asia
Valorant Added to Hero Esports Asian Champions League
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The HERO ESPORTS Asian Champions League (ACL), Asia’s premier multi-title esports tournament hosted by Hero Esports, has officially announced the addition of VALORANT to its inaugural lineup.
Previously, ACL unveiled six game titles: Dota 2, Counter-Strike 2 (CS2), Honor of Kings, Teamfight Tactics, Delta Force, and Crossfire. With VALORANT joining the roster, the total number of games now stands at seven, with more titles expected to be announced soon.
Through continued collaboration with the Esports World Cup, ACL has revealed that the champions of the ACL CS2 and Honor of Kings Tournaments will secure direct entry to the Esports World Cup. Further collaborations on the remaining titles of the ACL are anticipated.
The ACL VALORANT Tournament will be the only international-level VALORANT tournament held in China during the first half of 2025, attracting top teams from overseas. The Final of the event will take place offline in Shanghai. The event will use world-class production and cutting-edge live broadcasting technology to enhance audience experience.
The ACL is set to take place in the first half of 2025, with the Finals of the ACL CS2 Tournament and Honor of Kings Tournament scheduled for May. The ACL will have a total prize pool of $2 million.
Jonny Wang, CEO of the Asian Champions League, said: “We are excited to announce the addition of VALORANT to the ACL. Our ambition is to make ACL into a truly comprehensive tournament, providing a larger stage for players and teams across various competitions while delivering more exciting content for our audience.”
Danny Tang, Co-Founder and CEO of Hero Esports, said: “We are pleased by the progress of the ACL and its ability to attract top teams and titles to compete across Asia. We look forward to the continued collaboration between Hero Esports, ACL and the Esports World Cup Foundation, which is testament to our shared ambition to shape and empower esports globally.”
The post Valorant Added to Hero Esports Asian Champions League appeared first on European Gaming Industry News.
Asia
Esports World Cup Foundation Announces Strategic Partnership with Tencent
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Partnership to drive EWC’s expansion in China, leveraging Tencent E-sports’ networks and expertise to connect Chinese esports with EWC’s global ecosystem
The Esports World Cup Foundation (EWCF) announced a partnership with Tencent, making Tencent E-sports the EWCF’s strategic partner in China to drive the expansion of the Esports World Cup’s presence in the region. This partnership marks a significant milestone in the EWCF’s purpose to unite global esports fans under one competitive umbrella and underscores its commitment to integrating the world’s most important and rapidly growing esports market into the Esports World Cup platform. The agreement was formalized at the Empower Esports Worldwide Series – The Esports Operation and Technology Session in Shenzhen, China.
The collaboration will establish a dedicated Development Team to enhance EWC’s visibility, engagement, and industry collaboration in China, while leveraging EWC’s and Tencent E-sports’ networks and expertise to connect Chinese esports with EWC’s global ecosystem. Tencent E-sports will provide marketing expertise, strategic consulting, and operational support to deliver diverse content and experiences.
“The Esports World Cup has created a global stage for competitive gaming, demonstrating its influence not only in China but across the world,” said Mars Hou, Vice President of Tencent Games and General Manager of Tencent E-sports. “Through this partnership, we are committed to elevating EWC’s presence in China and integrating our esports industry with the world’s largest competitive gaming event. We look forward to deepening our collaboration with EWCF to push esports forward on a global scale.”
“The Esports World Cup’s purpose is to create a global platform for esports and gaming fans worldwide, and investing in key growth markets for esports is a core pillar of our mission,” said Thamer Al Shuaibi, Chief of Staff at the Esports World Cup Foundation. “China plays a critical role in this vision, and Tencent’s leadership in gaming and esports positions it as an essential partner. By combining our expertise, we will continue to strengthen esports as an industry, providing new opportunities for Chinese players and Clubs, and bringing the best of the Esports World Cup to Chinese fans.”
Esports World Cup 2025 will once again unite gaming and esports communities in Riyadh, Saudi Arabia, for a global competition that will crown the next Esports World Cup Champion. The tournament’s unique cross-game format will reward Clubs and players competing for a life-changing prize pool in a mix of platforms and genres, bringing together esports’ best players, Clubs and games under one banner in the largest-ever celebration of esports.
The post Esports World Cup Foundation Announces Strategic Partnership with Tencent appeared first on European Gaming Industry News.
Compliance Updates
ESIC Implemented its Anti-doping Testing Programme at IEM Katowice 2025
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The Esports Integrity Commission (ESIC) implemented its comprehensive anti-doping testing program at IEM Katowice 2025, organised by ESL FACEIT Group (EFG). Conducted at EFG’s request, this initiative reinforced the commitment of both organisations to maintaining the highest standards of competitive integrity in esports.
ESIC’s anti-doping procedures, carried out in accordance with the ESIC Anti-Doping Code, ensured that all participating competitors at IEM Katowice adhered to globally recognised best practices. The programme featured advanced testing protocols, thorough monitoring and rigorous enforcement measures, all designed to uphold fair competition.
“At ESIC, our mission is to protect the integrity of the esports ecosystem. By deploying our anti-doping testing at IEM Katowice 2025, we reaffirmed our dedication to supporting event organizers like EFG in hosting competitions where athletes compete responsibly and ethically,” Stephen Hanna, Chief Executive Officer of ESIC, said.
Over the past few years, ESIC has administered more than 700 anti-doping tests at major esports events, including those hosted by EFG. This extensive experience further cements ESIC’s reputation for providing industry-leading services that prioritise player welfare, competitive fairness and a culture of transparency.
“Protecting integrity is paramount for esports, which is why EFG and ESIC are constantly working together to ensure fair competition. ESIC have proven themselves to have the experience, as well as an advanced system that provides the credibility and peace of mind needed at one of our biggest and most prestigious events, IEM Katowice,” Carsten Kramer, Director of Tournament Management at EFG, said.
The post ESIC Implemented its Anti-doping Testing Programme at IEM Katowice 2025 appeared first on European Gaming Industry News.
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