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Greentube acquires esports platform provider HERO

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In a move that will see Greentube enter the esports sphere, the NOVOMATIC Interactive division has acquired esports betting provider and blockchain pioneer HERO.

Austria-based HERO was founded with an aim to disrupt the online betting industry through its blockchain-powered esports platform herosphere.gg, which allows players to create their own contests and compete against each other on the outcome of games.

The HERO esports platform cuts out the middleman and allows esports players from all over the world to challenge other enthusiasts without the interference of bookmakers’ settings the odds. The supplier’s proprietary virtual token HEROcoin serves as the currency for the platform ensuring that all transactions are transparent and secure.

The platform now has a user base of over 300.000 players. As well as esports, the HEROnetwork is designed to be used for any kind of pooling, betting, fantasy, or poker systems.

The acquisition will see Greentube venture into the esports and blockchain sphere for the first time and will significantly diversify the supplier’s wide product offering.

Michael Bauer, CFO/CGO at Greentube, said: “At Greentube, we aim to hold a leading position when it comes to adopting new trends and technology, and with HERO’s unique products, we have acquired an innovative and exciting business that will see us move into uncharted territory. The esports and blockchain space offers a lot of possibility for the gaming sector and will open up new doors for us as a company. We are excited to explore the possibilities that lie ahead together with HERO.”

Paul Polterauer, CEO at HERO, said: “Our objective has always been to change the nature of online betting and bring innovation and new technology into the sector by offering something completely different. Our products challenge the old concept that the house always wins and instead let users build a community that better benefits them. Being acquired by such a renowned company as Greentube is a huge testament to the hard work we have put into developing and evolving our products. Together with Greentube, we will be able to reach new heights.”

Philip Peinsold, CTO at HERO, said: “Our HEROnetwork was created to challenge the conditions and lack of transparency and trust that we see with traditional betting systems today. Through our blockchain technology, we have succeeded in our objective to revolutionise the betting market and to bring back the social element with the peer-to-peer approach. Greentube shares our vision to innovate the industry, and we are thrilled to now join forces. Together, we will continue to evolve our products and offer players something different.”

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Esportes Gaming Brasil, the group behind Esportes da Sorte and Onabet, announces Hugo Baungartner as Executive Director for Institutional Relations and Partnerships

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The executive will focus on expanding the group’s presence in Brazil’s regulated market, with an emphasis on institutional engagement, new business, and compliance.

Esportes Gaming Brasil, the group composed of Esportes da Sorte and Onabet, announces the appointment of Hugo Baungartner as its new Executive Director of Institutional Relations and Strategic Partnerships (Chief Business Officer – CBO). He joins the company’s leadership team with the mission of strengthening institutional engagement with public authorities, regulatory bodies, and strategic partners, as well as driving the continued expansion of the group in Brazil.

Baungartner will be responsible for liaising with institutions such as the Secretariat of Prizes and Betting (SPA/MF), the Federal Revenue Service, the Central Bank, and COAF, as well as certification bodies and accredited laboratories. His responsibilities also include preparing the company for developments in the regulatory landscape.

“Hugo’s arrival strengthens our ability to act strategically in a constantly evolving sector. He brings an experienced, technical perspective aligned with the principles of governance and innovation that guide our group’s companies,” said Darwin Filho, CEO of Esportes Gaming Brasil.

“Brazil is going through a crucial moment in regulating the sector, and being at the forefront of this movement with such a relevant group is a challenge that truly motivates me. Our goal is to ensure our operations not only meet legal requirements but also serve as a benchmark for best practices, innovation, and sustainable growth,” said Hugo Baungartner.

With over 28 years of experience in the technology and gaming sectors, Baungartner will also be responsible for developing partnerships with global providers, evaluating merger and acquisition opportunities (M&A), and structuring new projects with full legal and regulatory compliance. He previously held leadership roles at companies such as Grupo Aposta Ganha, RCT Gaming, and Prohards.

The post Esportes Gaming Brasil, the group behind Esportes da Sorte and Onabet, announces Hugo Baungartner as Executive Director for Institutional Relations and Partnerships appeared first on Gaming and Gambling Industry in the Americas.

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GeoGuessr Joins the Esports World Cup Festival 2025

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The Esports World Cup Foundation (EWCF) and GeoGuessr announced that GeoGuessr will join the Esports World Cup Festival tournament program, a new series of competitive events held alongside the Esports World Cup 2025 (EWC). The Esports World Cup and its accompanying EWC Festival will take place in Riyadh, Saudi Arabia, from July 7 through August 24.

The EWC Festival will play host to a Last Chance Wildcard Tournament for the 2025 GeoGuessr World Championship. Taking place during Week 3 (July 21–27), the last chance tournament will feature a $20,000 prize pool and award two spots for the GeoGuessr World Championship later this year in Copenhagen on August 29–30. 16 of the top ranked GeoGuessr players will be invited to compete for the final two places on the global stage.

Celebrated for transforming online exploration into a competitive experience, GeoGuessr joins the EWC Festival as a global fan favorite. Launched in 2013, the geography-based guessing game gained worldwide momentum in 2020, similar to Chess, which also debuts at EWC 2025 this year. Since then, GeoGuessr has attracted millions of players to its browser-based and Steam platforms, connecting players through exploration of countries, continents, and cultures. Using the widely recognized Google Street View, GeoGuessr makes exploring the world accessible to all.

“We’re excited to welcome GeoGuessr to the Esports World Cup 2025 as part of our EWC Festival tournament program,” said Fabian Scheuermann, Chief Games Officer, Esports World Cup Foundation. “Few games have captured the imagination of players around the world quite like it – its blend of exploration, puzzle solving, and fast-paced competition has turned it into a global phenomenon. Together, we are bringing GeoGuessr’s official tournament to the Middle East to grow global ecosystems, expand opportunities for players and fans, and showcase the diversity of modern competitive gaming on the world’s biggest stage.”

Since launching the official GeoGuessr World Championship in 2023, the game has further elevated itself into a professional esport, with elite players and creators drawing global audiences across competitive circuits and livestreams.

The inclusion of GeoGuessr at EWC represents a major milestone for the game’s competitive scene, placing it alongside iconic titles and opening new opportunities to reach players and fans worldwide. The EWCF remains committed to providing games with strong communities and competitive potential the platform to grow and thrive.

The Esports World Cup Festival is a global celebration of gaming and esports culture. From esports tournaments and live music stages to retro arcades, anime cafes, cosplay shows and creator studios, the EWC Festival invites millions to explore and play together in the heart of Riyadh during the Esports World Cup.

The Esports World Cup 2025 will feature 2,000 elite players and 200 Clubs from over 100 countries, competing in 25 tournaments across 24 games for a record-breaking $70+ million prize pool.

The post GeoGuessr Joins the Esports World Cup Festival 2025 appeared first on European Gaming Industry News.

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LEON Esports announces partnership with Portuguese CS2 Team SAW

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LEON Esports, the international esports division of Leon.bet, has officially become the international partner of SAW, one of the leading Counter-Strike 2 teams in Europe.

Based in Portugal, SAW is currently ranked #24 in the global CS2 rankings (HLTV) and maintains a strong position within the Top 30. The team is recognized for its competitive consistency, professional structure, and growing fanbase across Europe.

This partnership marks the second major esports collaboration for LEON Esports, following its ongoing cooperation with FlyQuest. The agreement with SAW reflects LEON’s continued commitment to the development of the global esports ecosystem and its support for high-performing international teams.

The cooperation will include a range of joint initiatives, such as exclusive content creation, community activations, and brand integrations designed to strengthen the connection between the team and its audience.

With this new partnership, LEON Esports continues to expand its presence in international esports and invest in teams that demonstrate both potential and performance on the world stage.

The post LEON Esports announces partnership with Portuguese CS2 Team SAW appeared first on Gaming and Gambling Industry in the Americas.

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