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1xBet to take esports betting to new heights in 2021

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After winning SBC’s Esports Operator of the Year award in 2020, the 1xBet Team is looking forward to developing its offer with new partnerships and tournaments over the next 12 months as the esports market continues to flourish.

Casino Review: How exciting is it for the company to win Esports Operator of the Year? 

1xBet Team: We are pleased with the results and intend to keep moving forward. Winning the SBC Award is the result of hard work and improvement. The results of the year showed that we offered players the best opportunities for betting on esports.

We reinforced our interest in esports both with a broad line and top partnerships with NAVI and Cascade.

1xBet intends to develop this direction of betting and retain the best esports operator’s title already in 2021.

CR: How important has esports become to 1xBet’s big picture in recent years? Has this accelerated this year?

1xBet Team: Esports has become part of the wide range of entertainment that 1xBet offers. Recognition of reputable awards proves that for us, this is not just another discipline in the line.

In 2020, many significant tournaments took place with huge prize money and millions of viewers. In the organization of some events, 1xBet was directly involved, as it was in the NAVI’s show match between the legends and the current CS: GO roster.

We see the interest of a significant part of the audience in this area, and therefore we offer users the most exciting promotions and events for betting.

CR: Is there a difference between your average esports bettor and your average football bettor? What’s the main challenge to converting esports fans into bettors, and how does 1xBet overcome it? 

1xBet Team: Any discipline has its target audience, which may have its characteristics. Esports fans are somewhat younger than football fans. This is supported by numerous studies that show the average football fan is growing in age.

Otherwise, esports fans, like football fans, also want to test their forecasting skills, support idols, or just make money on the bet.

We know the esports audience’s values, and therefore we offer them what is of interest to them. For example, contests for the recently released Xbox Series X and Sony Playstation 5. What gamer doesn’t want to win a new console?

CR: What obstacles does the esports market face right now? Are game publishers becoming more open to working with betting companies?

1xBet Team: If we talk about esports betting, now, on the contrary, it is a very favorable environment for development. Dozens of tournaments are held every day; teams enlist the support of sponsors. Today bookmakers are contributing to the development of esports.

As far as game developers are concerned, this is a partnership issue. We would love to collaborate with a developer if the opportunity presents itself.

CR: With technology being a huge driver behind the advancement of esports, how bright is the future of esports, and what developments – tech or otherwise  – are the 1xBet team most looking forward to?

1xBet Team: Cutting-edge technology doesn’t have a big impact on the development of esports. Accessibility and speed of work are what games strive for, which claim to be an esports discipline. This is a product that will run on medium systems and will be comfortable to play.

Today, Dota 2 and CS: GO are still among the most popular cyber disciplines, which will soon celebrate their 10th anniversary. We would like to see new solutions that could compete with these legendary games. The emergence of new fields would give a new impetus to the development of esports since this area is now developing quantitatively, but not always qualitatively.

 

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GRID Launches GRID Insights: Real-Time AI Context for Esports Tournaments

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GRID, an in-game data infrastructure platform trusted by the leading game publishers and sportsbooks, has unveiled GRID Insights — a new AI-driven product delivering real-time, predictive context to live esports broadcasts and betting experiences.

GRID Insights transforms raw gameplay data into dynamic, predictive insights in milliseconds — surfacing real-time narratives like player streaks, weapon stats and record chases, all tailored to the stream’s brand and audience.

“With GRID Insights, we’re building the storytelling engine of live esports, powered entirely by official data. We use official in-game data and real-time pipelines to generate predictions, contextual stats, and behavioral patterns that previously required an analyst team. Now it’s automated and scalable, enabling our partners to create more immersive, informative, and engaging experiences that today’s digital-native audiences expect,” said Moritz Maurer, CEO of GRID.

Thanks to GRID’s deep partnerships with top game publishers and tournament organisers, Insights is built on structured, official data, enhanced by large language models (LLMs) and available via plug-and-play SDKs or APIs. The product supports major esports titles including CS2, Dota 2, League of Legends and VALORANT, with full customisation across branding and output formats.

GRID Insights made its live debut during the Champion of Champions Tour Season 3 (CS2), with broader adoption already underway. Among early adopters is the European Pro League (EPL), now integrating GRID Insights into its tournament broadcasts.

“GRID Insights is a game-changer for how fans engage with the action. At EPL, we’re always looking for new ways to elevate the viewer experience—and with GRID Insights, the instant, story-driven context keeps fans both informed and immersed. Whether you’re a dedicated follower or a casual viewer, it makes every moment more exciting,” said Oleksii Krasnikov, CEO of EPL.

The post GRID Launches GRID Insights: Real-Time AI Context for Esports Tournaments appeared first on European Gaming Industry News.

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Esportes Gaming Brasil unveils Ana Carolina Luna Maçães as Compliance Manager to reinforce regulatory commitment

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Esportes Gaming Brasil, the owner of Onabet and Esportes da Sorte, has unveiled Ana Carolina Luna Maçães as its new Compliance Manager. The hire reinforces the company’s commitment to transparency, integrity, and good governance in Brazil’s evolving betting market.

Esportes Gaming Brasil’s new Head of Compliance, Ana Carolina Luna Maçães, commented: “Esportes Gaming Brasil has set a high standard in Brazil’s betting market with its total commitment to integrity, governance, and responsible gaming. It’s a privilege to join this exceptional team as Compliance Manager. My role is to reinforce our culture of compliance, navigating us through complex regulatory frameworks across multiple jurisdictions with as little friction as possible. Our mission is to deliver secure, transparent, and competitive services for our partners and clients.”  

A seasoned legal and compliance professional who has spent time at NSX Brasil, Maçães joins with expertise in financial crime prevention, responsible gambling, and corporate ethics. She has earned a CPC-A certification from LEC (Legal, Ethics & Compliance), and she significantly strengthens the group’s in-house compliance work.

Esportes Gaming Brasil CEO Darwin Filho, added: “It’s more than just complying with and supporting regulations. Esportes Gaming Brasil has been actively leading the process of maturing the betting sector in the country. Our commitment to governance has been an essential part of our business model since the beginning. The arrival of Ana Carolina represents a strategic reinforcement, further strengthening the culture of compliance that has always guided the company.”

Esportes Gaming Brasil is proud to be one of the Brazilian-licensed operators under the SPA/MF framework and is renowned for impactful responsible gambling measures, including self-exclusion tools, behaviour monitoring, and an addiction support network.

With deep relationships to national sport and culture through major football sponsorships and experiential collaborations, and a growing digital presence via Onabet, the group is committed to shaping a safe, sustainable, and responsible future for Brazil’s gaming sector.

The post Esportes Gaming Brasil unveils Ana Carolina Luna Maçães as Compliance Manager to reinforce regulatory commitment appeared first on Gaming and Gambling Industry in the Americas.

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Gamercraft Fully Adopts ESIC Integrity Codes and Joins Commission to Elevate Global Esports Standards

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The Esports Integrity Commission (ESIC) announced that Gamercraft has joined ESIC as a Platform Tournament Organiser Member, formally embedding ESIC’s Integrity Codes into its Terms & Conditions and Terms of Use.

As part of its membership, Gamercraft will:

• Integrate ESIC’s Anti-Corruption, Anti-Cheating and Player Conduct Codes directly into every user agreement.

• Work hand-in-hand with ESIC to manage integrity-related complaints and appeals, including reviews of platform bans, to ensure transparent and independent resolution.

As an esports tournaments platform, Gamercraft delivers skill-based competitive experiences powered by proprietary tournament formats and performance-driven systems. With its integration into ESIC, Gamercraft solidifies its commitment to competitive integrity by adopting the ESIC Integrity Programme across all its operations.

Gamercraft joins a growing list of distinguished international tournament organisers and stakeholders who rely on ESIC’s Integrity Programme to form the foundation for competitive integrity within their operations.

Stephen Hanna, CEO of ESIC, said: “We are pleased to welcome Gamercraft, Inc. into ESIC membership. As a tournament organiser operating in the fast-evolving space of platform-based esports competition, their adoption of the ESIC Integrity Program is a meaningful step toward upholding fairness and ethical conduct across online tournaments. We look forward to supporting Gamercraft as they continue to scale their efforts with integrity at the core.”

JJ Garcia-Rovira, CEO of Gamercraft, said: “At Gamercraft, integrity forms the foundation of fair competition. Joining ESIC formalizes our commitment to maintaining the highest standards across our tournament ecosystem. As we pioneer new formats in skill-based competition and esports, this partnership ensures our community can compete with complete confidence in the fairness and transparency of our platform. We’re excited to work alongside ESIC in elevating integrity standards throughout the competitive gaming ecosystem.”

The post Gamercraft Fully Adopts ESIC Integrity Codes and Joins Commission to Elevate Global Esports Standards appeared first on European Gaming Industry News.

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