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1xBet to take esports betting to new heights in 2021

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After winning SBC’s Esports Operator of the Year award in 2020, the 1xBet Team is looking forward to developing its offer with new partnerships and tournaments over the next 12 months as the esports market continues to flourish.

Casino Review: How exciting is it for the company to win Esports Operator of the Year? 

1xBet Team: We are pleased with the results and intend to keep moving forward. Winning the SBC Award is the result of hard work and improvement. The results of the year showed that we offered players the best opportunities for betting on esports.

We reinforced our interest in esports both with a broad line and top partnerships with NAVI and Cascade.

1xBet intends to develop this direction of betting and retain the best esports operator’s title already in 2021.

CR: How important has esports become to 1xBet’s big picture in recent years? Has this accelerated this year?

1xBet Team: Esports has become part of the wide range of entertainment that 1xBet offers. Recognition of reputable awards proves that for us, this is not just another discipline in the line.

In 2020, many significant tournaments took place with huge prize money and millions of viewers. In the organization of some events, 1xBet was directly involved, as it was in the NAVI’s show match between the legends and the current CS: GO roster.

We see the interest of a significant part of the audience in this area, and therefore we offer users the most exciting promotions and events for betting.

CR: Is there a difference between your average esports bettor and your average football bettor? What’s the main challenge to converting esports fans into bettors, and how does 1xBet overcome it? 

1xBet Team: Any discipline has its target audience, which may have its characteristics. Esports fans are somewhat younger than football fans. This is supported by numerous studies that show the average football fan is growing in age.

Otherwise, esports fans, like football fans, also want to test their forecasting skills, support idols, or just make money on the bet.

We know the esports audience’s values, and therefore we offer them what is of interest to them. For example, contests for the recently released Xbox Series X and Sony Playstation 5. What gamer doesn’t want to win a new console?

CR: What obstacles does the esports market face right now? Are game publishers becoming more open to working with betting companies?

1xBet Team: If we talk about esports betting, now, on the contrary, it is a very favorable environment for development. Dozens of tournaments are held every day; teams enlist the support of sponsors. Today bookmakers are contributing to the development of esports.

As far as game developers are concerned, this is a partnership issue. We would love to collaborate with a developer if the opportunity presents itself.

CR: With technology being a huge driver behind the advancement of esports, how bright is the future of esports, and what developments – tech or otherwise  – are the 1xBet team most looking forward to?

1xBet Team: Cutting-edge technology doesn’t have a big impact on the development of esports. Accessibility and speed of work are what games strive for, which claim to be an esports discipline. This is a product that will run on medium systems and will be comfortable to play.

Today, Dota 2 and CS: GO are still among the most popular cyber disciplines, which will soon celebrate their 10th anniversary. We would like to see new solutions that could compete with these legendary games. The emergence of new fields would give a new impetus to the development of esports since this area is now developing quantitatively, but not always qualitatively.

 

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PlayVS Announces Multi-year Partnership with Zenni Optical

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PlayVS, the leading esports platform in North America, announced a multi-year partnership with Zenni Optical, the world’s leading online eyewear retailer. This partnership establishes Zenni as the official eyewear partner of PlayVS, bringing exclusive benefits to PlayVS’ esports community.

As part of this collaboration, Zenni will serve as the official eyewear partner of the PlayVS Cup, the annual national esports championship for high school students. The Cup provides top scholastic esports teams from across the country with an opportunity to compete for a national title and earn recognition and awards, including college scholarships. Zenni’s partnership will help power scholarship prizes for Cup finalists, furthering PlayVS’ dedication to empowering students and supporting their educational and athletic ambitions. These scholarships not only aid with alleviating financial strain, but also highlight esports as a viable pathway to academic and professional success.

Zenni’s eyewear will also be included in the prize packages that PlayVS Cup champions and PlayVS Awards winners receive, providing students with high quality eyewear to complement their gaming performance. Additionally, Zenni will offer members of the PlayVS community exclusive discounts on eyewear.

“We are excited to partner with PlayVS and expand our ongoing support of the gaming and esports community. Empowering a dedicated high school esports program that not only will generate awareness around the importance of eye health to a new generation of gamers but also support their academic pursuits is such an amazing opportunity for Zenni to partner with,” said Robb Chiarini, Head of Partnerships, Licensing, & Events at Zenni Optical.

Through this partnership, Zenni will also be integrated into PlayVS’ content series, Road to the PlayVS Cup, a set of videos showcasing different esports programs across the nation as they compete to earn a spot in the PlayVS Cup.

“Partnering with Zenni is a natural fit for us as we continue to grow the high school esports community. Zenni shares our commitment to supporting students in both esports and academics. By joining forces with Zenni, we’re empowering students with scholarships and enabling them to partake in healthy competition to foster their esports careers. We’re excited to work together and bring Zenni’s eyewear to our community of gamers,” said Jon Chapman, CEO of PlayVS.

The post PlayVS Announces Multi-year Partnership with Zenni Optical appeared first on Gaming and Gambling Industry in the Americas.

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Genius Sports Signs Partnerships with Bayes Esports and GRID

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Genius Sports Limited has signed new partnerships with Bayes Esports and GRID Esports (GRID) to provide sportsbooks with the highest-quality official esports offering.

GRID, as the only game data platform directly working with the game publishers will provide Genius Sports with exclusive access to official live esports data from League of Legends, and VALORANT, the fastest-growing betting esports title, alongside Ubisoft’s Rainbow Six data, and a robust portfolio of CS2 and Dota2 data from the global tournaments by BLAST and Champion of Champions.

Genius Sports’ sportsbook partners will also be able to access official streaming and data visualizations powered by official GRID data.

Bayes Esports is helping power Genius Sports’ esports offering with its highly granular Live Match Data. As the exclusive data partner of key esports tournament organisers such as ESL FACEIT Group, Bayes Esports covers the majority of official live data for Counter-Strike 2 and Dota 2 esports, which brings in some of the highest revenue for sportsbooks.

Genius Sports will further enhance its offering with Bayes Esports’ data product suite, including low-latency video and live data-powered widgets. Select Genius Sports products will be available through Bayes Esports’ distribution in return.

Going forward, Genius Sports will provide sportsbooks worldwide with an end-to-end esports trading product across pre-match and in-play, powered by ultra low-latency data to guarantee sharp odds and maximum market uptime. Through this product, sportsbooks can unlock new revenues by reaching a highly engaged audience with high-octane, year-round content.

“We are thrilled to announce these new partnerships with Bayes and GRID, two leaders in their field, to create an unrivalled esports content suite for our sportsbook partners. As the new home of esports for sportsbooks, we will provide our partners with the highest-quality data and odds on the most prestigious titles in the sport,” said Matt Stephenson, Global Partnerships Director at Genius Sports.

The post Genius Sports Signs Partnerships with Bayes Esports and GRID appeared first on European Gaming Industry News.

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DACH CS Joins as Member of Esports Integrity Commission

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The Esports Integrity Commission (ESIC) has announced that DACH CS GmbH (DACH CS), a tournament organiser seeking to revitalise competitive Counter-Strike in Germany, Austria and Switzerland, has officially joined ESIC membership.

By joining ESIC, DACH CS commits to upholding the highest standards of competitive integrity. The membership requires the league to implement ESIC’s Integrity Programme across all of its tournaments, tackling key issues such as match-fixing, cheating, and doping, fostering a culture of fair play within the region.

As an ESIC member, DACH CS will integrate ESIC’s codes of conduct, actively cooperate in investigations, and enforce ESIC’s rulings. This commitment aligns DACH CS with global best practices, ensuring that the DACH Counter-Strike esports scene operates with a proven integrity framework.

Stephen Hanna, Chief Executive Officer of ESIC, said: “DACH CS’s dedication to rebuilding and strengthening the competitive Counter-Strike scene in the DACH region makes them a valuable addition to ESIC’s growing membership. Their commitment to competitive integrity and fair competition aligns perfectly with our mission to safeguard esports. We look forward to working closely with them to support a sustainable and transparent ecosystem for players, teams, and stakeholders in the region.”

Anton Christoph, Founder & Managing Director of DACH CS, said: “At DACH CS, we’re on a mission to take the Counter-Strike Scene in Germany, Austria, and Switzerland to old and new heights! We’re super excited to be joining forces with ESIC, as we’re confident that this is a vital step in keeping our community’s most prized values at the heart of our operations. By teaming up with ESIC and aligning with their globally recognised integrity standards, we’re making a promise to you, our players, teams and stakeholders, to provide a competitive environment that’s both trusted and well-structured. We are excited to work closely with ESIC to build a sustainable and respected esports landscape in the DACH region.”

The post DACH CS Joins as Member of Esports Integrity Commission appeared first on European Gaming Industry News.

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