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Motorsport Games and ACO Enhance and Extend Le Mans Esports Series Joint Venture

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Motorsport Games Inc. has announced an update to its joint venture agreement with its strategic partner, the Automobile Club de l’Ouest (ACO), which will now see the Le Mans Esports Series Ltd create, develop and publish video games, in addition to esports, based upon the iconic 24 Hours of Le Mans and FIA World Endurance Championship.

This updated joint venture replaces the original agreement entered into between Motorsport Games and ACO in 2019 and extends the agreement to a ten-year rolling license.

This agreement follows the success of the Le Mans Esports Series and 24 Hours of Le Mans Virtual event in June 2020.

“The 24 Hours of Le Mans Virtual in 2020 was the perfect illustration of what the partnership between Motorsport Games and the ACO can create. We are delighted to extend our agreement to include the creation of endurance video games based upon the 24 Hours of Le Mans and FIA World Endurance Championship, while also extending the length of our partnership and increasing the scope of our esports offering,” Dmitry Kozko, CEO of Motorsport Games, said.

“On the heels of our recent IPO, this is one immediate step in further prioritizing major market opportunities with valued long-term and iconic partners like the ACO,” Kozko added.

“For the past 2 years the ACO, in joint venture with Motorsport Games has embarked on a major E-sport strategy. Last June, the Virtual 24 Hours Le Mans marked an important milestone in this programme. Now, the aim of this partnership is not only to propose an attractive virtual Le Mans Series but also to create a game dedicated to the 24 Hours Le Mans, accessible to all enthusiasts. It is essential for the ACO to continue to propose a major motorsport series especially with the imminent arrival of the Hypercar category and in several years the introduction of hydrogen, while at the same time developing an ambitious E-game programme,” Pierre Fillon, President of the Automobile Club de l’Ouest, said.

“Motorsport Games has demonstrated its passion, expertise and commitment to the ACO and the FIA World Endurance Championship. This extension of the joint venture was the natural next step in our partnership. We look forward to working together for many years to come to create best-in-class racing games and esports that reflect the values and quality of the iconic Le Mans brand,” Gérard Neveu, CEO of Le Mans Esports Series, said.

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BETBY SHINES AT SiGMA AMERICAS WITH LOCALISED STRATEGY AND WINS ESPORTS AWARD

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BETBY, the cutting-edge sportsbook provider, has further cemented its position as one of the most innovative suppliers in the sports betting landscape following a standout appearance at SiGMA Americas, the leading event for the iGaming industry in Latin America.

Hosted in São Paulo, Brazil, SiGMA Americas brought together the industry’s most influential stakeholders, with a spotlight on the dynamic and fast-growing Latin American market. BETBY stood out at the event by showcasing the full strength of its flexible sportsbook solution, designed to empower operators with complete control over the betting experience.

A major highlight of the exhibition was BETBY’s showcase of its hyper-localised content capabilities, which empower operators to engage regional audiences with culturally relevant offerings. This strategic focus was exemplified by the industry’s most comprehensive Vaquejada betting solution, a rodeo-style sport particularly popular in northeast Brazil. BETBY’s unique content portfolio, which includes both pre-live markets and an immersive e-sim version of the sport, resonated strongly with operators and attendees. It demonstrated not only a deep understanding of regional preferences, but also the supplier’s ability to create tailored content for any market.

Alongside this, BETBY exhibited continued innovation through its proprietary esports feed BETBY Games, and its comprehensive suite of AI tools AI Labs, which leverages artificial intelligence to deliver personalisation, real-time recommendations, and enhanced operational efficiency.

As further recognition of its ongoing innovation in the iGaming industry, BETBY was honoured with the Best Esports Product award during the SiGMA Americas Awards ceremony. This win underscores BETBY’s vision to redefine the esports betting experience through its BETBY Games solution, which is designed to deliver unmatched flexibility, customisation, and engagement for operators and players.

“This recognition at SiGMA Americas is a proud milestone for our entire team, even though our presence in Brazil this week was about much more than awards,” said Leonid Pertsovskiy, BETBY’s Chief Executive Officer. “It was about connecting with the region, understanding what local players truly value, and showing that we have the technology and vision to meet those needs. We’re building products that scale globally but connect locally, and that’s what sets BETBY apart.”

The post BETBY SHINES AT SiGMA AMERICAS WITH LOCALISED STRATEGY AND WINS ESPORTS AWARD appeared first on Gaming and Gambling Industry in the Americas.

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Esports World Cup to Feature Record-breaking Prize Pool of More Than $70M for 2025 Event

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The Esports World Cup Foundation (EWCF) has announced a record-breaking $70+ million prize pool for the upcoming Esports World Cup 2025 (EWC), the world’s largest esports event, set to return to Riyadh, Saudi Arabia, from July 7 through August 24. With the highest stakes in esports history, the $70+ million prize pool elevates EWC as one of the world’s most prestigious sporting events and reinforces the EWCF’s long-term commitment to the sustainable growth of the esports industry. The total prize pool is a $10 million increase from last summer’s inaugural event, marking a significant step in the Esports World Cup Foundation’s mission to create life-changing opportunities and provide sustainable career paths for competitive players and multidisciplinary esports Clubs.

“The record-breaking $70+ million prize pool, along with our commitment to the Club Partner Program and our multi-year publisher agreements, is a privilege to announce and validation of our purpose to elevate the industry, by giving players, clubs, publishers and all other stakeholders the stability needed to invest for future success. While more than $70 million is an incredible, life-changing sum, it’s always aligned with a long-term vision rather than short-term impact. It’s not just to have more money at stake, but to create opportunities for everyone at every level of the ecosystem, and strengthen the industry for generations to come,” said Ralf Reichert, CEO of Esports World Cup Foundation.

With 25 tournaments in 24 games announced to date, including four new games—Chess, Crossfire, FATAL FURY: City of the Wolves and VALORANT—EWC 2025 will bring together more than 2000 elite esports players and 200 top Clubs for the largest multi-game competition in history, with a life-changing prize pool rewarding more players and Clubs on the world’s biggest stage.

“Winning the Club Championship crown and $7 million at the inaugural Esports World Cup was a defining moment for Team Falcons. The opportunity to compete in front of our home fans, where they made the arenas shake with every great play, motivated us like never before, and it was an honor to secure the victory for them. We’ve used the momentum and winnings from last year to build on our success and we look forward to continuing that legacy this summer,” said Mosaad Al-Dossary, CEO of Team Falcons.

“Competing at the inaugural EWC contributed to one of the most successful competitive years in our 24-year history, securing a strong second-place finish in the EWC 2024 Club Championship. With our winnings, we expanded into new games like chess, strengthened our international presence in Southeast Asia, and supported philanthropic initiatives. The experience, momentum, and rosters we’ve built over the past year put us in the perfect position to claim the Championship crown at EWC 2025. We believe this to be our year,” said Steve Arhancet, Co-CEO of Team Liquid.

The post Esports World Cup to Feature Record-breaking Prize Pool of More Than $70M for 2025 Event appeared first on European Gaming Industry News.

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ESFI’s Lokesh Suji Re-Elected as Asian Electronic Sports Federation VP, South Asia, Strengthening India’s Esports Leadership

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In a significant boost for Indian esports, Lokesh Suji has been re-elected unopposed as Vice President for South Asia in the Asian Electronic Sports Federation (AESF) during its recent online Electoral General Assembly in Hong Kong for a four-year term. Holding this position since AESF’s inception, Suji’s re-election highlights India’s growing influence in international esports, reinforcing the Esports Federation of India’s (ESFI) role in shaping the region’s competitive gaming landscape.

The AESF Electoral General Assembly, chaired by outgoing President Kenneth Fok, convened representatives from 38 member nations and OCA Deputy Director General Vinod Tiwari. Thailand’s Santi Lothong secured the AESF Presidency with a simple majority, alongside new Vice Presidents for different Asian zones.

“I am deeply grateful for the continued trust placed in me and extend my sincere thanks to Kenneth (Fok) for his leadership and guidance over the years. I also look forward to working closely with Santi (Lothong) for this next phase. This re-election is not just a personal milestone but a testament to the remarkable growth of esports in India and South Asia. Esports in Asia is entering a defining era, and I am committed to ensuring that our players, federations, and stakeholders receive the recognition, opportunities, and platforms they deserve,” said Lokesh Suji, Vice President, South Asia, of AESF and Director of ESFI.

As Asia’s esports governing body, recognised by the Olympic Council of Asia (OCA), AESF has been instrumental in getting esports included in Asian Games and hosting major tournaments like the Asian Esports Games 2018 and the Asian Games 2022, featuring top titles such as Dota 2, Street Fighter 6, and FIFA Online. AESF has also been selected as the Technical Delegate for Esports at the 20th Asian Games Aichi-Nagoya 2026.

Commenting on Suji’s re-election, Santi Lothong, the incoming AESF President, said: “Having worked alongside Lokesh for years, I have witnessed his unwavering dedication to developing esports in South Asia and beyond. His leadership, vision, and relentless efforts have helped shape the region’s competitive landscape. I look forward to continuing our collaboration and strengthening esports across Asia under this new leadership phase.”

Kenneth Fok, the outgoing AESF President, added: “Lokesh has been a steadfast pillar in AESF’s journey, always pushing to elevate esports across Asia. His passion and commitment have left a lasting impact, shaping key initiatives and strengthening our community. It’s been a pleasure working alongside him, and I am confident he will continue driving esports forward.”

Under Suji’s leadership, India has made significant strides in esports, with historic medal finishes in the Commonwealth Esports Championship 2022, BRICS Esports Championship and Asian Esports Games and strong performances in the Asian Games 2018 and 2022, where Indian athletes proved their mettle against the world’s best. ESFI is further cementing India’s esports dominance with the WAVES Esports Championship (WESC) —a pioneering initiative that fosters homegrown talent and provides Indian players with an international platform to compete at the highest level. WAVES Esports Championship is one of the ‘Create in India Challenge’ as part of Ministry of Information & Broadcasting’s marque event ‘World Audio Visual & Entertainment Summit’ (WAVES) to be held on 1-4 May 2025, Mumbai.

Recognized by and Member of the International Esports Federation, Asian Esports Federation, and Global Esports Federation, ESFI remains dedicated to strengthening India’s position on the global esports stage.

The post ESFI’s Lokesh Suji Re-Elected as Asian Electronic Sports Federation VP, South Asia, Strengthening India’s Esports Leadership appeared first on European Gaming Industry News.

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