

eSports
EXCEL ESPORTS partners with fitness equipment manufacturer Eleiko to enhance LEC performance
The partnership will see Eleiko supply EXCEL ESPORTS’ League of Legends’ team with world leading fitness equipment, helping to better EXCEL’s performance strategy
British competitive gaming culture brand EXCEL ESPORTS has today announced a supplier partnership with the world leader in weightlifting equipment, Eleiko. As the Official Fitness Equipment Supplier, Eleiko will supply EXCEL’s League of Legends Championship (LEC) team with a selection of equipment at the player facilities in Berlin that will assist with performance and fitness training.
The announcement follows EXCEL’s brand update that saw it begin forging its own unique path in esports through its new belief in the Power of Better, which sees the team driven by performance and incorporates purpose in order to be better and create positive change in esports and gaming.
EXCEL ESPORTS’ League of Legends players are provided with a holistic, professional performance programme that incorporates both physical and psychological training and support and is spearheaded by the team’s Head of Performance Fabian Broich and Performance Manager Simon Bayer. The partnership with Eleiko will see the team utilise Eleiko’s equipment to support the players individual and team physical training regimes to prepare them throughout the 2021 Spring Split.
EXCEL’s LEC team officially kicked off its 2021 LEC campaign this past weekend with the team bidding to follow up on a successful 2020 Summer Split after narrowly missing out on playoffs. Each year EXCEL’s LEC team has improved significantly, surpassing the performance of the previous year with 2020 marking its best result to date. With a roster of long-standing EXCEL players and promising new talent, EXCEL is looking to continue to improve its results in the LEC in 2021.
The LEC is Europe’s leading League of Legends esports league and represents the highest level of esports competition in the region. Watched by millions of esports fans every week, the league is home to the best 10 teams in Europe who each year represent their region at the League of Legends World Championship.
“At EXCEL improvement never stops and we are always striving to be better. We have big ambitions for 2021 and it’s great to work with a partner like Eleiko who really understands the fitness environment and can provide us with the tools to reach our goals. Performance is a real focal point at EXCEL and it’s great we are able to provide our players with world-class equipment where they can train in a safe environment, ” said Robin McCammon, Chief Commercial Officer, EXCEL.
“EXCEL recently released a whitepaper called “Gaming for Better” which details how regular exercise has a positive impact on a professional gamers lifestyle and wellbeing and how physical health is vital to performance in gaming. The partnership with Eleiko allows us to improve our training regime even more and comes at the perfect time for the LEC Spring Split and while gyms are closed due to COVID. Partnering with Eleiko has given us an opportunity to create our own gym to adapt to the circumstances and find solutions to stabilize our players’ health and performance,” said Fabian Broich, Head of Performance at EXCEL.
”At Eleiko, we understand the difference a sharp mind and body makes. Strength training provides esports athletes with a competitive edge: enhanced memory, endurance and cognitive functions, faster reaction time and greater grip strength. We are proud to support EXCEL’s LEC team in their high-performance training as well as in their esports success,” says Erik Blomberg, CEO at Eleiko.
Asia
Esports Returns to Singapore with BLAST’s Dota 2 Arena Event After Sellout Counter-Strike World Final 2024
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BLAST Dota Slam Singapore to take place this November at Singapore Indoor Stadium in partnership with Singapore Tourism Board and AEG Presents Asia
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The world’s best Dota teams will meet in Singapore from 4th – 9th November 2025 to compete for a prize pool of $1,000,000 at the first ever BLAST Slam arena event
Esports entertainment company BLAST has announced the return of its world-class events to Singapore with the BLAST Dota Slam Singapore, set to take place in November 2025 at the Singapore Indoor Stadium, supported by the Singapore Tourism Board (STB).
This announcement follows the sellout success of the BLAST Premier World Final 2024, which marked BLAST’s Southeast Asia debut and saw more than ten-thousand fans pack out the Resorts World Convention Centre to witness the world’s top Counter-Strike teams compete for the $1 million prize pool.
Building on that momentum, Singapore will now host the BLAST Dota Slam arena event, teaming up with AEG Presents Asia again to bring together the world’s best Dota teams to battle it out for $1,000,000 in front of a live audience and millions of fans tuning in globally across 50+ territories and in 12 languages.
The BLAST Dota Slam Singapore is the latest milestone in BLAST’s global expansion into Dota 2, and reinforces Singapore’s growing reputation as a premier destination for sports and live entertainment. It marks the second consecutive year the city-state has hosted a BLAST arena tournament, following the successful Counter-Strike event in 2024.
James Woollard, Director of Market Development at BLAST, said: “Singapore delivered one of the most passionate esports crowds we’ve ever seen during last year’s BLAST Premier World Final. We’re thrilled to be returning with our next major arena show – this time for Dota 2 – and to once again partner with the Singapore Tourism Board and AEG Presents Asia to help to further grow Southeast Asia’s esports ecosystem. The response to our events in Singapore has been incredible, and this November’s Dota Slam promises to be another landmark moment for fans and for the region. Singapore has an impressive history and pedigree for the biggest international sporting events, supported by STB, and BLAST is proud to be building on this with the biggest esports events.”
Ms Lilian Chee, Director, Sports, Singapore Tourism Board, said: “We are delighted to welcome BLAST back to Singapore, this time with the Dota Slam. Building on the success of the BLAST Premier World Final, this event further reinforces Singapore’s reputation as a world-class destination for sports and live entertainment. We look forward to welcoming the passionate fans, players and partners once again to our vibrant city.”
BLAST’s return to Singapore is set to shine a global spotlight on the city while delivering significant economic benefits and meaningful destination marketing. With an estimated economic impact in the tens of millions, the tournament further demonstrates how esports events are evolving into major cultural and economic drivers for host cities – on par with large-scale traditional international sporting events.
With Singapore, Rio, London, Austin, and Lyon among the major destinations on BLAST’s global calendar this year, it is evident that governments, cities and tourism bodies are recognising the power of esports to attract young and engaged visitors, create jobs, and drive international visibility.
The post Esports Returns to Singapore with BLAST’s Dota 2 Arena Event After Sellout Counter-Strike World Final 2024 appeared first on European Gaming Industry News.
eSports
BETER Names Adam Conway as General Manager of Esports Business Division

Seasoned esports professional joins fast-betting content provider, bringing over 20 years of trading and product experience to elevate its offering
BETER, an award-winning provider of fast-betting content, data, and live streaming for esports and sports, has appointed former SIS senior executive Adam Conway as its new General Manager of Esports Business Division, significantly strengthening the company’s position in the market.
Conway is a highly accomplished manager in the betting industry, with more than 20 years of experience in overseeing and launching successful product portfolios.
Adam joins BETER following a ten-year tenure at SIS, where he held various positions—from Head of Trading to Global Head of Esports and Competitive Gaming. Before SIS, he held roles at several companies, including Head of Trading at betting powerhouse Ladbrokes.
As Esports General Manager at BETER, Adam will be responsible for strengthening the provider’s leadership in the fast-betting domain, as well as developing and expanding the number of in-house events for the company’s flagship ESportsBattle tournaments, which currently feature disciplines such as eFootball, eBasketball, and eHockey.
Conway will spearhead the development of new disciplines—eCricket and eTennis are set to launch soon—and focus on enhancing relationships with existing clients while establishing new partnerships.
Adam will lead a team of over 200 specialists and 500 professional athletes, delivering more than 500,000 esports events annually across four countries. He will also work closely with key industry bodies, including the Esports Integrity Commission (ESIC) and the International Betting Integrity Association (IBIA).
Gal Ehrlich, CEO at BETER, said: “Adam’s background in esports is unmatched, and we are thrilled to have him on board as we continue to enhance our esports offering, especially our flagship ESportsBattle tournaments.
“We’re already the go-to provider for fast-betting content, data, and live streaming in esports and sports. With Adam as our Esports General Manager, we’re confident we’ll strengthen that leadership and further distance ourselves from the competition.
“We’re excited to welcome Adam and look forward to the significant value his expertise will bring to our partners worldwide.”
Adam Conway, Esports General Manager at BETER, added: “It’s an honour to join BETER and contribute my extensive experience in trading and product development to such a pioneering company.
“BETER is the undisputed market leader, and I’m excited to help ensure it remains at the forefront—delivering exceptional products to operator partners and bettors alike.”
The post BETER Names Adam Conway as General Manager of Esports Business Division appeared first on European Gaming Industry News.
eSports
StarLadder to Host 2025 CS2 Major in Budapest’s 20,000-Seat MVM Dome

StarLadder today announced that it will host the second Counter-Strike 2 Major of 2025 in Budapest, Hungary, culminating in a four-day Playoff stage inside the MVM Dome – one of the largest and most advanced esports venues in Europe, and one of the biggest CS2 Major venues to date.
The event will run from November 24 to December 14, featuring the world’s top 32 Counter-Strike 2 teams competing for a $1.25 million prize pool and one of the most prestigious titles in the esports world.
Kicking off on November 24, the early stages of the tournament will take place at Budapest’s MTK Sportpark, a recently upgraded venue with seating for 2,000 spectators. This modern, esports-ready venue offers fans a unique opportunity to get close to the action and experience high-level Counter-Strike in the vibrant atmosphere of an offline setting.
From December 11 to 14, the tournament moves to the MVM Dome for the playoffs. With 20,000 seats and cutting-edge production capabilities, the Dome will deliver a stadium-scale experience – featuring record-breaking LED setups, immersive lighting, and arena-wide special effects crafted to elevate the show for every fan on site. Set against the backdrop of Budapest’s iconic pre-Christmas charm, the Major will offer not just world-class esports, but also a chance for fans to experience one of Europe’s most vibrant cities during its most magical season.
“ Hosting another Major is an incredible honor, and we’re determined to make it unforgettable,” said Roman Romantsov, CEO of StarLadder. “Budapest gives us the perfect stage to push the boundaries of what a live CS2 event can look and feel like. From day one to the Grand Finals, we’re building something that fans – both in the arena and watching around the world – will remember. We invite every Counter-Strike fan to be part of this iconic moment with us.”
The post StarLadder to Host 2025 CS2 Major in Budapest’s 20,000-Seat MVM Dome appeared first on European Gaming Industry News.
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