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European Gaming Congress 2024

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Spinola Gaming enters the eSports Lottery Sector

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  • Spinola Gaming gains new partners providing eSports-based lotteries for the LatAm market.
  • With the ever-growing rise in eSports activity, operators are looking for new revenue streams to monetise their traffic. 

Spinola Gaming, one of the leading authorities in lottery software announces the world’s first eSports-based and customizable lotteries. These products have gained interest in the LatAm and Asian markets, with LatAm eSports operators and suppliers already in discussion on integrating our new and updated eSports lottery platform for these regions. These eSports lottery products are built around integrating global lotteries, custom eSports based lottery products, digitised scratch cards, along with instant spin and win games, designed around eSports events and tournaments in perspective.

With player and viewership numbers increasing sharply around the key esport gaming titles, operators have seen a massive increase in new registrations. An article under H2 Gambling Capital, via iGB found that eSports betting saw an increase of over 60% in GGR in H1 of 2020, a considerable amount when compared to sportsbetting’s losses during this period.

Spinola Gaming envisions the eSports market to increase even further for the next 2-3 years, and the pandemic has very clearly acted as a catalyst for the eSports betting market. As seen in Business Insider most projections see the eSports ecosystem on track to surpass $1b, and while in terms of audience; APAC, North America and Europe are currently the top three eSports markets, although one of the fastest-rising regions is Latin America, which is expected to skyrocket to $42m by 2023.

Our product team, accompanied with the marketing department anticipated and discussed this situation in the final half of 2020, and designed a full lottery product suite which is applicable for eSports operators to design and launch lotteries during tournaments and games. Spinola Gaming’s custom lottery games gives all operators the ability to run their own fully customised jackpot games in the same, or similar formats as the world’s leading lotteries. With eSports, the jackpots available are fixed or progressive, and results are based on third party draws or the lottery supplier’s fully certified RNG.

Spinola Gaming’s lottery games can be implemented for one-off eSports promotions or for entire seasons to keep players engaged and returning week after week. Thomas Mahoney, COO of Spinola Gaming wants to express his future plans regarding this project, “The future of eSports is very likely to spill into mobile games, which will reduce barriers of entry, and allow even more games and gamers to come pouring in. Although lottery games are seen as one of the oldest types of gaming verticals, and eSports is considered one of the newest, we believe that both verticals can work hand in hand to provide the best experience possible for our clients’ players. We’ve seen great growth in LatAm from an online lottery perspective, and with all the indications showing eSports to grow rapidly there, I’d say LatAm, as a region is one to watch in 2021.”

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Be Part of the Progress

Spinola Gaming has initiated the process of onboarding new clients across emerging markets in LatAm, Southeast Asia and Africa. Users within those countries will soon be discovering new ways to play their favourite jackpot and lottery games, in a virtual environment. Complementing these virtual lottery games, operators can now have access to instant win games, like digital scratch cards to provide to their users who believe online is the next step in lottery’s evolution.

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Canada

Relax Gaming joins forces with PointsBet to strengthen footprint in Ontario

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Relax Gaming, the iGaming aggregator and supplier of unique content, has significantly enhanced its presence in the Ontario market through an agreement with leading Canadian operator, PointsBet.

This partnership reinforces Relax Gaming’s aim to become a standout provider across North America, having already gained early success in Ontario. Relax became one of the first suppliers to deliver content to the region’s players in March 2022, debuting with over 120 games across multiple operators.

PointsBet pride themselves as one of Canada’s leading operators offering unmatched speed, ease of use, and a comprehensive array of pre-game and in-play sports betting options. This is complemented by a top-tier online casino which will now be boosted with the integration of Relax’s portfolio of slots and live dealer options.

With its authentic Canadian approach, PointsBet prioritises technology that minimises external dependencies to maintain control over its platform and has a commitment to responsible gambling best practices, ensuring a safe and secure environment for all players.

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Martin Stålros, CEO at Relax Gaming, said: “Since we launched in Ontario we have enjoyed tremendous success, with our content hitting the sweet spot for the broad range of players in the Canadian province. This partnership with PointsBet will strengthen our presence in the market as the region’s leading operator integrates our rich content portfolio which will engage its player base.”

Scott Vanderwel, Chief Executive Officer at PointsBet, added: “Relax Gaming has established a strong reputation across North America and in Ontario in particular. The impressive range of content that will be integrated into our platform will increase engagement within our online platform and we are delighted to be able to provide more immersive experiences to our audiences.”

Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 names the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.

Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.

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Canada

Jackpot Digital Receives Approval from the Saskatchewan Liquor and Gaming Authority

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Jackpot Digital, a leading manufacturer of electronic multiplayer dealerless poker tables, has announced that it has received approval from the Saskatchewan Liquor and Gaming Authority (SLGA) to act as a registered supplier of gaming supplies and services to regulated casinos in the Canadian province of Saskatchewan.

The approval follows the Company’s news release dated February 6, 2024, announcing the signing of a licensing agreement with the Saskatchewan Indian Gaming Authority (SIGA) to install the Company’s Jackpot Blitz dealerless poker ETGs into SIGA casinos.

SIGA operates seven casinos and Playnow.com in Saskatchewan. At the outset, SIGA proposes to install Jackpot Blitz machines at its Dakota Dunes and Gold Horse Casino properties, located in Saskatoon and Lloydminster, respectively.

Jackpot CEO Jake Kalpakian said: “We are excited to receive approval as a gaming equipment supplier in Saskatchewan. This represents the first major jurisdictional, non-tribal license received by Jackpot during our continuing expansion into the land-based casino market. We have many more license applications underway in the US and other Canadian provinces, which will dramatically impact our ability to accelerate the rollout of Jackpot Blitz across North America.”

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Calgary Sports and Entertainment Corporation

Play Alberta, CSEC Extend Partnership

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Teams under the Calgary Sports and Entertainment Corporation (CSEC) banner have expanded their long-term partnership with Play Alberta, the province’s premier iGaming destination. As part of the agreement, the Flames will feature AGLC’s responsible gambling program, GameSense, on their home helmets and a Play Alberta insignia displayed on their home jerseys. The Stampeders, Wranglers, and Roughnecks will integrate the Play Alberta logo onto their uniforms.

“There’s significant importance now to showcase meaningful responsible gambling efforts in the iGaming industry. I’m proud of our initiatives to provide GameSense with such a visible platform. GameSense promotes healthy gambling habits online and in person and including AGLC’s responsible gambling platform over the course of this partnership is a huge accomplishment,” Kandice Machado, Chief Executive Officer at AGLC.

The agreement makes Play Alberta the exclusive sports betting and online gaming partner of the Flames, Wranglers, Stampeders, and Roughnecks. Through the partnership, Play Alberta and CSEC will develop unique partnerships and in-arena giveaways during the season.

“Through GameSense, our partnership with Play Alberta equips our fans with the knowledge required if they wish to participate in gaming while they support their home team. We are both proud and excited to extend our relationship with Play Alberta that makes cheering for our teams that much more fun while also generating revenue to support the quality of life for Albertans,” said CSEC President and CEO Robert Hayes.

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Alberta is the first jurisdiction in North America to partner with professional sports franchises and integrate PlayAlberta.ca and social responsibility branding onto uniforms. It upholds AGLC’s commitment to responsible play, raising awareness of GameSense and Self-Exclusion, resources that give bettors the tools they need to make healthy gambling choices.

In addition, proceeds generated through the website go toward the province’s General Revenue Fund. In 2023–24, $235 million was generated for programs and services that Albertans rely on every day through Play Alberta, an increase of more than $42 million from the previous year.

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