

eSports
Top 10 countries with the highest earning prizewinning esports players (Data)
Paxful has analyzed the highest-earning prizewinning esports players from around the world to see which countries have the most esports players per million and where the world’s top gamers are earning more than their country’s average monthly salary.
- China has the highest earning prizewinning esports players in the world compared to salary with gamers earning 1237% of the average wage in the country.
- UK gamers earn on average 225% of the average UK salary.
- Belarus has the most prizewinning esports players per million with 1011.4 esports players per million people in the country.
- The UK has 51.2 prizewinning esports players per million.
- Switzerland is the cheapest country to be a gamer when comparing popular console prices with the average national salary.
The 10 countries with the highest-earning prizewinning esports players
- Prizewinning esports players in China take the lead with the highest earnings compared to the country’s average salary (1237%).
- UK ranks 27 with gamers there earning 225% of the average UK salary.
Rank | Country | % of average salary |
1 | China | 1237% |
2 | Philippines | 1145% |
3 | Brazil | 1014% |
4 | Jordan | 879% |
5 | Argentina | 557% |
6 | Bulgaria | 534% |
7 | Pakistan | 528% |
8 | United States | 515% |
9 | Lebanon | 501% |
10 | Ukraine | 493% |
27 | United Kingdom | 225% |
The 10 countries with most prizewinning esports players per million
- We analyzed the number of prizewinning esports players per million against the population of 109 different countries.
- There are more prizewinning esports players in Belarus than anywhere else in the world.
- The UK comes in at number 24 with 51.2 prizewinning esports players per million.
Rank | Country | gamers per million |
1 | Belarus | 1011.4 |
2 | Malta | 565.8 |
3 | Iceland | 315.8 |
4 | Finland | 279.7 |
5 | Denmark | 274.7 |
6 | Sweden | 258.2 |
7 | Norway | 173.4 |
8 | Estonia | 156.6 |
9 | Latvia | 111.6 |
10 | Singapore | 110.7 |
24 | United Kingdom | 51.2 |
The 10 cheapest countries in the world to be a gamer
- To calculate how affordable a console is, we measured the retail price of each console against the average monthly salary in each country in this study.
- Switzerland takes the top spot in our affordability ranking.
- The UK comes in at number 20 when comparing the console prices to the national average salary.
Percentage of salary | |||||
Rank | Country | Nintendo Switch | iPhone SE | PC | Index |
1 | Switzerland | 6.5% | 7.6% | 16.3% | 3 |
2 | United States | 8.4% | 11.2% | 28.1% | 6 |
3 | Singapore | 9.0% | 13.3% | 30.7% | 9 |
4 | Australia | 10.0% | 14.4% | 33.7% | 13 |
5 | Japan | 10.7% | 16.2% | 34.7% | 18 |
6 | Denmark | 11.2% | 16.6% | 30.9% | 18 |
7 | Hong Kong | 10.2% | 15.0% | 44.7% | 25 |
8 | Canada | 12.4% | 18.6% | 35.8% | 26 |
9 | UAE | 12.7% | 17.7% | 40.8% | 31 |
10 | Germany | 13.9% | 20.4% | 37.0% | 35 |
20 | United Kingdom | 15.0% | 21.4% | 48.2% | 55 |
Methodology:
- The sample of esports players in our analysis consists of every prizewinning player from countries with $20,000 or more in historic tournament wins.
- Esports earnings are sourced from the top-earning players per country for 2019, with a maximum sample per country of 100 players’ earnings
- The retail prices of the products were gathered from various sources, including official brand websites and regional online stores.
- The cost of the gaming PC in our analysis is based on the cost of a Dell G5 Gaming Desktop with a GTX 1660 graphics card.
- Prices may reflect the retail price for a console that is shipped from an international retailer.
- Average monthly salary data was sourced from Numbeo.
- Index score – Countries ranked as a cumulative price ranking per gaming hardware; a lower score = more affordable country.
Asia
JBO Thailand Launches Esports World Cup Promotion

JBO, a well-established online gaming and entertainment platform, has announced an exciting new promotion tailored for the highly anticipated Esports World Cup 2025. Esports enthusiasts in Thailand now have a compelling opportunity to win up to 30,000 Jcoin by placing wagers on the thrilling “World Cup Qualifiers” matches. This shows JBO Thailand’s commitment to giving great value and fun experiences to all its players.
This exclusive event is ongoing and will conclude on August 24, 2025, at 23:59 (GMT+8). This period strategically aligns with the intensified global esports calendar, leading up to the Esports World Cup and its critical qualifying rounds. JBO Thailand is actively creating an immersive environment that allows fans to engage more deeply with preferred teams and competitive events. Participation in the promotion is straightforward. Players are simply required to place bets on eligible “Esports World Cup Qualifiers” matches through JBO’s designated esports betting providers, IM Esports and TF Esports. The promotion is conveniently accessible via the “Reward Corner” section on the JBO platform, ensuring a seamless and intuitive user experience for all participants.
At the core of this attractive offer is JBO’s innovative Jcoin reward system. Players who log in to JBO and achieve a weekly turnover exceeding 3000 in the Esports category will automatically qualify for Jcoin rewards. The reward system gives bigger prizes as you play more, with up to 30,000 Jcoin available each week.
JBO also ensures a smooth and secure experience through the easy-to-use JBO app available for both Android and iOS devices. With fast withdrawals and smooth gameplay, the platform is ideal for esports fans to enjoy and earn real rewards. JBO is trusted across Asia and has Dimitar Berbatov as its brand ambassador, showing it as a top sportsbook and esports operator.
The post JBO Thailand Launches Esports World Cup Promotion appeared first on European Gaming Industry News.
Compliance Updates
Oddin.gg Officially Registered with LOTBA as a Supplier in the City of Buenos Aires

Oddin.gg has been officially registered as a supplier by the Lottery of the City of Buenos Aires (LOTBA). This authorization clears the way for Oddin.gg to provide its end-to-end esports betting ecosystem—including its Odds Feed, Risk Management, BetBuilder, Widgets, and more—to licensed operators in the City of Buenos Aires. The milestone reinforces Oddin.gg’s strategic focus on supporting partners across Latin America.
LOTBA, the regulatory authority for online gaming within the Autonomous City of Buenos Aires, is well known for its rigorous compliance and technical standards. While the body manages licensing and enforcement, suppliers must undergo a formal registration process before providing services to local operators. Oddin.gg’s successful registration confirms that it has met all relevant technical, financial, and compliance requirements.
Juana Bischoff, Senior Business Development Manager LATAM at Oddin.gg, said: “Being officially registered with LOTBA marks an important step in Oddin.gg’s long-term commitment to the Latin American market. Esports is gaining real traction across the region, and we want operators in Buenos Aires—and beyond—to have the tools and insight to deliver a top-tier esports betting experience. We’re not just bringing leading technology—we’re bringing the local expertise and regulatory awareness needed to help our partners like Betsson and Jugadon grow.”
The post Oddin.gg Officially Registered with LOTBA as a Supplier in the City of Buenos Aires appeared first on Gaming and Gambling Industry in the Americas.
Asia
NODWIN Gaming Partners with Sony LIV for Streaming Rights of Esports World Cup 2025

NODWIN Gaming, South Asia’s leading esports and gaming company, has announced that Sony LIV has acquired the Hindi and English language media rights for select matches of the Esports World Cup (EWC) 2025, further amplifying the tournament’s reach and representation across India.
As part of the partnership, Sony LIV will stream select matches from the Esports World Cup in India, bringing the action to millions of fans in languages they resonate with. The Hindi-language broadcast will be available exclusively on the Sony LIV app and official website.
In addition, Sony LIV will also stream the weekly shows, behind-the-scenes features and player interactions spotlighting EWC athletes and teams, curated for both core and casual esports audiences. This collaboration follows NODWIN Gaming’s recent partnership with the Esports World Cup Foundation (EWCF) to manage media rights and regional distribution across South Asia.
Akshat Rathee, Co-Founder and Managing Director of NODWIN Gaming, said: “Our goal is to bring the Esports World Cup to as many passionate fans across South Asia as possible, and this partnership with Sony LIV is a major step in that direction. It combines Sony LIV’s incredible reach with NODWIN’s focus on building localized, fan-first esports experiences. With both Hindi and premium English content, we are creating a viewing experience that feels personal, immersive, and truly regional.”
With the addition of Sony LIV as the exclusive Hindi broadcast partner and NODWIN Gaming as the strategic regional media and marketing partner, the EWC is poised to reach unprecedented heights in South Asia. This aligns with the mission of making esports more inclusive, accessible and locally relevant.
With top-tier Indian talent competing across multiple titles, the Esports World Cup 2025 presents a unique opportunity to showcase India’s growing presence in global esports and to unite audiences around a shared national dream.
The post NODWIN Gaming Partners with Sony LIV for Streaming Rights of Esports World Cup 2025 appeared first on European Gaming Industry News.
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