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Former HelloFresh Founding Member and VP of Operations & Product appointed as Skrmiish CEO

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Luke Grob, the former HelloFresh founding member and VP of Operations & Product, has been appointed as Skrmiish’s Chief Executive Officer.

As a business strategy and operations expert who specialises in early-stage business growth, Grob has been appointed to lead the company’s ambitious growth targets, starting with global launch of the Skrmiish app in January 2021.

Speaking about his new role, Grob said: “I’ve spent much of my career working with high growth companies with large addressable markets and the potential of Skrmiish is enormous. The explosion in gaming is well documented and Skrmiish is perfectly positioned to be a genuine disruptor in the space. I am looking forward to working with the team to make Skrmiish a powerhouse in the global competitive gaming space.”

Grob’s commitment to scaling companies with big ambitions stems from an innate passion about understanding the numbers that drive ventures.

Grob joined Rocket Internet in 2012 and took a leading position in the HelloFresh UK founding team, holding multiple roles including the Director of Global Operations and VP of Growth & Innovation, supporting its growth from infancy to Europe’s fastest growing business (FT 2017), expanding the team exponentially and seeing turnover move from single digits to +£300M in less than three years, before a successful IPO (ETR:HFG) in year six. HelloFresh is now valued at over $11B.

He went onto become Head of Growth at REEF Technology (Backed by Softbank Vision Fund) which pioneered the transformation of underutilized urban spaces and Dark Kitchen Industry, scaling their early operations across the UK and US and helping securing a +$950M investment to fuel growth in the US. Over the past three years Grob has been a mentor at Techstars, is an advisory board member to multiple early-stage businesses as well as EMEA Expansion and Growth Consultant at TemperPack.

Grob is a champion at driving big business growth in prospering industries and believes that Skrmiish is one such venture.

Chris Heaton, co-founder of Skrmiish had this to say about Grob’s appointment: “I am thrilled and proud to be able to welcome Luke to the company. He is someone with a proven track record of helping companies in early-stage growth go on to become phenomenal success stories. Having Luke at the helm with his exceptional experience and expertise will ensure we set out and deliver on our ambitious growth plan through 2021 and beyond. His arrival is quite the coup for Skrmiish and signals our intention to become a global name in gaming.”

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Compliance Updates

Oddin.gg Officially Registered with LOTBA as a Supplier in the City of Buenos Aires

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Oddin.gg has been officially registered as a supplier by the Lottery of the City of Buenos Aires (LOTBA). This authorization clears the way for Oddin.gg to provide its end-to-end esports betting ecosystem—including its Odds Feed, Risk Management, BetBuilder, Widgets, and more—to licensed operators in the City of Buenos Aires. The milestone reinforces Oddin.gg’s strategic focus on supporting partners across Latin America.

LOTBA, the regulatory authority for online gaming within the Autonomous City of Buenos Aires, is well known for its rigorous compliance and technical standards. While the body manages licensing and enforcement, suppliers must undergo a formal registration process before providing services to local operators. Oddin.gg’s successful registration confirms that it has met all relevant technical, financial, and compliance requirements.

Juana Bischoff, Senior Business Development Manager LATAM at Oddin.gg, said: “Being officially registered with LOTBA marks an important step in Oddin.gg’s long-term commitment to the Latin American market. Esports is gaining real traction across the region, and we want operators in Buenos Aires—and beyond—to have the tools and insight to deliver a top-tier esports betting experience. We’re not just bringing leading technology—we’re bringing the local expertise and regulatory awareness needed to help our partners like Betsson and Jugadon grow.”

The post Oddin.gg Officially Registered with LOTBA as a Supplier in the City of Buenos Aires appeared first on Gaming and Gambling Industry in the Americas.

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NODWIN Gaming Partners with Sony LIV for Streaming Rights of Esports World Cup 2025

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NODWIN Gaming, South Asia’s leading esports and gaming company, has announced that Sony LIV has acquired the Hindi and English language media rights for select matches of the Esports World Cup (EWC) 2025, further amplifying the tournament’s reach and representation across India.

As part of the partnership, Sony LIV will stream select matches from the Esports World Cup in India, bringing the action to millions of fans in languages they resonate with. The Hindi-language broadcast will be available exclusively on the Sony LIV app and official website.

In addition, Sony LIV will also stream the weekly shows, behind-the-scenes features and player interactions spotlighting EWC athletes and teams, curated for both core and casual esports audiences. This collaboration follows NODWIN Gaming’s recent partnership with the Esports World Cup Foundation (EWCF) to manage media rights and regional distribution across South Asia.

Akshat Rathee, Co-Founder and Managing Director of NODWIN Gaming, said: “Our goal is to bring the Esports World Cup to as many passionate fans across South Asia as possible, and this partnership with Sony LIV is a major step in that direction. It combines Sony LIV’s incredible reach with NODWIN’s focus on building localized, fan-first esports experiences. With both Hindi and premium English content, we are creating a viewing experience that feels personal, immersive, and truly regional.”

With the addition of Sony LIV as the exclusive Hindi broadcast partner and NODWIN Gaming as the strategic regional media and marketing partner, the EWC is poised to reach unprecedented heights in South Asia. This aligns with the mission of making esports more inclusive, accessible and locally relevant.

With top-tier Indian talent competing across multiple titles, the Esports World Cup 2025 presents a unique opportunity to showcase India’s growing presence in global esports and to unite audiences around a shared national dream.

The post NODWIN Gaming Partners with Sony LIV for Streaming Rights of Esports World Cup 2025 appeared first on European Gaming Industry News.

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eWear launches aim.one – the world’s first functional gaming wear for esports athletes and gaming-fans

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From hoodies to short-sleeved jerseys: the entire collection has been developed to meet the specific needs of gamers – uncompromising, highest-quality and thought-out down to the last detail.

“There is the right functional clothing for every sport – for soccer, tennis, golf… Gaming used to have this gap. Not anymore!”, say the founders.

The debut collection features 4 products and thus offers the right piece for all gamers: hoodie, longsleeve, shirt and pants. Each combines innovative functionality with comfort and style. Smart gadgets – including special ventilation zones, padding and other features to promote reaction, focus and grip – make this clothing a real support in the game.

Developed from the ground up specifically for playing at a PC, “aim.one is for everyone who wants to take their gaming to the next level – from high-end eSports pros to hobby gamers,” say the founders. “With this collection, gamers finally get their own clothing tailored to their passion!”

 

The product launch will take place via Kickstarter on the 5th of August!

Until launch, Gamers can unlock MVP status for only a €/$1 donation. This grants up to 35% discount during the campaign — plus a free nickname print on their apparel.

The post eWear launches aim.one – the world’s first functional gaming wear for esports athletes and gaming-fans appeared first on European Gaming Industry News.

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