

Eastern Europe
Introducing the Mortal Kombat 11 tournament WePlay Dragon Temple
$60,000 conquest at the WePlay Esports Arena Kyiv
You will be able to follow the action from December 10 – 13 as the best players will test their might on the fiery stage at WePlay Esports Arena Kyiv, with $60,000 on the line – the FIRST ever event in the custom build arena.
The contest of champions will consist of two phases, the Group Stage and Playoffs. The former will have all teams split between two round-robin groups, with players required to win two out of three sets against their opponent. The latter phase will see the top four contestants from each group advance to the Playoffs, where they will battle it out in a Best-of-5 double-elimination bracket.
“We at WePlay Esports recognize that fighting games have all they need to become a form of mass entertainment, just like boxing and UFC. The potential audience of these titles is enormous and includes many generations of casual players. Everyone interested in the MK multiverse will enjoy WePlay Dragon Temple. Our teams will do their best to make this event special, so don’t miss it.” – says Anton Gribovskiy, General Manager Americas at WePlay Esports.
“With WePlay Dragon Temple, our team gets to create a new experience in a title we have never worked on before. We are probably as excited as the fans will be when they see all the great matchups we have planned for them. We intend to provide the same level of entertainment you have come to know us for.”
– says Eugene “Hitras” Shepelev, Lead Esports Manager at WePlay Esports.
“As an ex-professional player back in Virtua Fighter, I have always had a real passion for fighting games. When I first learned about the event, I was thrilled to get the chance to be involved. It’s awesome how WePlay Esports plan to bring us Christmas early with the Dragon Temple tournament. Together with the team we will do everything possible to make this one of the best Mortal Kombat events you have ever seen!”
– says James “BanKs” Banks, project consultant.
Conferences in Europe
Altenar Steps in as General Sponsor of EEGS 2025

The prestigious Eastern European Gaming Summit (EEGS) is set to welcome Altenar, a prominent sports betting software provider, as a General Sponsor for its 2025 edition. Scheduled for 26th and 27th November at the IEC in Sofia, Bulgaria, this partnership exemplifies Altenar’s unwavering commitment to driving innovation and growth within the gaming and entertainment sectors. This long-standing collaboration has consistently generated mutual benefits and opportunities for both Altenar and the event, as well as for all participants involved.
Altenar continues to deliver top-tier solutions for licensed operators across the globe. From standalone sportsbook offerings to comprehensive turnkey solutions, Altenar combines proven reliability with tailored services to meet diverse client needs.
Since its inception in 2011, Altenar has powered hundreds of online sports betting platforms, while their self-service betting terminals and mobile applications adapt to the evolving demands of operators, leading to a rapidly expanding client portfolio in over 30 countries.
Altenar’s involvement as a sponsor underscores their essential contribution to the overall success of the EEGS, emphasizing a collective dedication to excellence and advancement in the industry. This year’s event promises to be a critical platform for industry leaders, visionaries, and entrepreneurs to discover and discuss the latest trends in gaming, entertainment, and hospitality.
As the foremost conference in the region, the Eastern European Gaming Summit (EEGS) offers an engaging setting for industry pioneers to network, collaborate, and delve into the opportunities shaping the future of gaming and entertainment.
Align your company with this esteemed conference and take advantage of the insights and expertise shared at the event.
Check the available sponsorship options here.
The post Altenar Steps in as General Sponsor of EEGS 2025 appeared first on European Gaming Industry News.
Balkan's
BEGE and EEGS Unveil Visionary 2025 Concept Focusing on Proximity, Collaboration, and AI

BEGE (Balkan Entertainment and Gaming Expo) and EEGS (Eastern European Gaming Summit) are excited to announce their groundbreaking 2025 concept, which emphasizes the critical importance of proximity, collaboration, and forward-thinking strategies – all while integrating the latest advancements in Artificial Intelligence.
At the heart of this initiative is a strong commitment to fostering meaningful connections within the industry. Together, BEGE and EEGS are creating a vibrant platform for networking and idea exchange, bringing industry leaders together to explore the future of gaming. With multiple networking opportunities throughout the BEGE and EEGS, attendees will have countless chances to engage with one another, share insights, and forge valuable partnerships.
“The power of community is essential to our mission,” says Natalia Baevska, Project Manager of BEGE and EEGS. “By collaborating, we can harness our collective strengths to unlock new opportunities for growth within the region.”
Nino Berezhiani, Marketing Manager, highlights the significance of the initiative’s theme, “Proximity to Potential: Where Every Piece Matters.” She explains, “This slogan captures the essence of our vision. It underscores the idea that every connection and collaboration serves as a vital piece of a larger puzzle, driving innovation and success in our industry. We are excited to create an environment where companies can showcase their achievements, celebrate excellence and engage in meaningful dialogue.”
In addition to the networking events, the initiative will feature an impressive lineup of thought-provoking lectures and lively panel discussions led by industry experts, all designed to spark engagement and collaboration.
Furthermore, the integration of AI into this initiative promises to elevate gaming experiences and enhance operational efficiency, setting a new benchmark for innovation in the sector.
With this ambitious initiative, BEGE and EEGS are poised to transform the gaming landscape in the Balkans, encouraging all stakeholders to come together and actively shape the industry’s future.
The post BEGE and EEGS Unveil Visionary 2025 Concept Focusing on Proximity, Collaboration, and AI appeared first on European Gaming Industry News.
Compliance Updates
Ukraine Creates New Agency Named “PlayCity” to Control Gambling and Lotteries

Ukraine has created a new agency named “PlayCity” to control state policy in the field of gambling and lotteries.
The work of “PlayCity” will be coordinated by the Cabinet of Ministers through the Deputy Prime Minister for Innovation, Development of Education, Science and Technology — Minister of Digital Transformation Mykhailo Fedorov.
In 2025, the agency will be financed within the budget of the liquidated Gambling Commission (CRGL).
In December 2024, the parliament decided to liquidate CRGL and transfer gambling regulation functions to the Ministry of Digital Economy. It was decided to automate licenses to remove the human factor from the process and reduce corruption.
The post Ukraine Creates New Agency Named “PlayCity” to Control Gambling and Lotteries appeared first on European Gaming Industry News.
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