Canada
Lexus returns to the Esports Awards as Steve Aoki and Xavier Woods are named as award presenters
The luxury automaker goes all-in as it returns as a sponsor for the Esports Awards for the second year in a row.
The Oscars of esports will take place on the 21st of November and play host to some of the biggest names in esports and beyond.
The Esports Awards, the most prestigious night in the esports calendar, is pleased to announce luxury automaker, Lexus, is returning as a sponsor for the second year in a row marking its commitment to supporting the competitive gaming generation. This year Lexus will be the title sponsor and sponsor two awards including Esports Personality of the Year which will be presented by superstar DJ Steve Aoki, and Streamer of the Year which will be handed out by WWE legend Xavier Woods.
Lexus and Esports Awards will also work together on exclusive content pieces which will be shown during the main ceremony. This year’s Esports Awards will be a unique and immersive virtual event going beyond what has been seen in the space. The Esports Awards partnership with Lexus began back in 2019 as the brand made its first steps in the esports space with a glamorous edge. Lexus provided a selection of supercars from the likes of Black Panther and Men in Black International films as well as the GS F10th Anniversary Edition which took center stage at the main ceremony at Esports Stadium Arlington.
“As competitive gaming continues to grow in popularity, Lexus is proud to return to the Esports Awards and go all-in as title sponsor,” said Lisa Materazzo, vice president of Lexus marketing. “This year’s virtual Esports Awards will be an extraordinary opportunity to come together and create memorable moments while celebrating the industry’s best.”
“2020 has been a challenging year for a number of businesses and events in particular. While we would have loved to produce a physical event to showcase the industry’s talent and celebrate a milestone year, we now have the opportunity to create something completely unique in the digital space in which we thrive. Our team has embraced the unique challenge and working with Live CGI, created a truly ground breaking show in the Unreal Engine. It’s great to have Lexus supporting the space and recognising the potential and significance of a digital event that can reach millions globally. It also speaks volumes to double down on esports after a successful 2019 activation at the Esports Awards 2019, at the Esports Stadium, in Arlington, Texas. The awards celebrate excellence and to us, Lexus represents excellence in luxury cars making them the perfect fit as a title sponsor,” said Michael Ashford, Managing Director, Esports Awards.
2020 marks a landmark year for the Esports Awards as it celebrates its fifth year of recognising and celebrating esports excellence. Regarded as the Oscars of esports, the ceremony plays hosts to some of the biggest and most coveted brands, teams, organizations, and personalities that the industry has to offer. This year’s event will be a truly unique virtual showcase that will incorporate all the usual prestige while providing an evening of unforgettable memories. With a total of 37 awards available across both the Esports Awards Prelude and Main Event, viewers will have access to more content than ever before. A recording-breaking 5.1 million votes were counted for this year’s event.
This year the Esports Awards has joined forces with Esports Insider to create the Esports Assemble, four days of best in class B2B content which will provide unparalleled insights from the biggest brands and industry thought-leaders. Esports Assemble will take place from the 18th-21st November and play host to ESI Digital Winter, Esports Awards Expo before concluding with the Esports Awards ceremony. Tickets for Esports Assemble are available now at Esports Awards and Esports Insider and start at £75.
The 2020 Esports Awards officially kicks off on live on Twitch on Friday 20th November with the Esports Awards Prelude at 9:00pm GMT / 10:00pm CET / 13:00pm PT and will culminate with the glamorous main event on Saturday 21st November at 9:00pm GMT / 10:00pm CET / 13:00pm PT.
Canada
ComeOn Group adds sportsbook to its offering in Ontario
ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.
ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.
ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.
Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”
*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)
BCLC
INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform
INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.
The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.
INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.
Canada
Relax Gaming joins forces with PointsBet to strengthen footprint in Ontario
Relax Gaming, the iGaming aggregator and supplier of unique content, has significantly enhanced its presence in the Ontario market through an agreement with leading Canadian operator, PointsBet.
This partnership reinforces Relax Gaming’s aim to become a standout provider across North America, having already gained early success in Ontario. Relax became one of the first suppliers to deliver content to the region’s players in March 2022, debuting with over 120 games across multiple operators.
PointsBet pride themselves as one of Canada’s leading operators offering unmatched speed, ease of use, and a comprehensive array of pre-game and in-play sports betting options. This is complemented by a top-tier online casino which will now be boosted with the integration of Relax’s portfolio of slots and live dealer options.
With its authentic Canadian approach, PointsBet prioritises technology that minimises external dependencies to maintain control over its platform and has a commitment to responsible gambling best practices, ensuring a safe and secure environment for all players.
Martin Stålros, CEO at Relax Gaming, said: “Since we launched in Ontario we have enjoyed tremendous success, with our content hitting the sweet spot for the broad range of players in the Canadian province. This partnership with PointsBet will strengthen our presence in the market as the region’s leading operator integrates our rich content portfolio which will engage its player base.”
Scott Vanderwel, Chief Executive Officer at PointsBet, added: “Relax Gaming has established a strong reputation across North America and in Ontario in particular. The impressive range of content that will be integrated into our platform will increase engagement within our online platform and we are delighted to be able to provide more immersive experiences to our audiences.”
Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 names the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.
Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.
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