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Esports Powerhouse ReKTGlobal Acquires Digital Media Agency Fearless Media

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ReKTGlobal, the global esports business authority and parent company of professional esports organizations Rogue and the London Royal Ravens, announces its acquisition of New York-based Fearless Media, a full service data driven media agency specializing in entertainment, gaming, consumer electronics and technology verticals with a dynamic approach to modern marketing. Fearless Media is known for creating integrated global advertising campaigns in collaboration with some of the world’s biggest consumer companies such as PSYONIX, Valve, Turtle Beach, Bethesda, Epic Games, THQ Nordic, Redbox, GuitarWorld and LessonFace.

Founded in 2009 by Cara Scharf, Fearless Media is focused on elevating brands through its unique approach to marketing analytics and insights to develop marketing strategies and execute campaigns that drive revenue and help clients understand holistically how their media dollars are performing. In recent years, Scharf was awarded Acquisitions International’s Most Innovative Marketing Business Leader in 2019, Creative Women in Marketing by Aspioneer in 2019 and Top NY Women in Business by Oprah Magazine & Entrepreneur in 2018. Fearless Media was also named as one of Clutch’s Top New York Marketing & Advertising Agencies in the U.S. in 2018.

To further solidify relationships across all verticals, the deal will bring together Fearless Media’s extensive media network, brand partners and marketing experts, to add another layer to ReKTGlobal’s growing marketing division, making it a complete solution for brands.

“ReKTGlobal’s acquisition of Fearless Media is unlike any other in the esports industry,” said Dave Bialek, CEO of ReKTGlobal. “It allows us to fully support the growing demand for advertising and marketing solutions to the gaming and esports community, as we continue to build our industry leading esports marketing portfolio.”

Cara Scharf, Founder of Fearless Media added, “We pride ourselves on bringing next level digital marketing solutions to our clients across a multitude of industries,” said Cara Scharf, Founder of Fearless Media. “Now through ReKTGlobal, we have the opportunity for cross-pollination across all of our amazing brand partners.”

“We’re excited to welcome Fearless Media to the ReKTGlobal network,” commented John Benyamine, CEO and Co-Founder of Greenlit Content. “With the backing of ReKTGlobal, we have continued to grow our esports audience, and with Fearless Media coming aboard, we’ll have the ability to connect with an even wider audience to drive integrated marketing solutions across social and traditional media on a global level.”

The acquisition of Fearless Media comes on the heels of ReKTGlobal’s partnership with creator management phenom, TalentX Entertainment, to launch a new joint venture TalentX Gaming (TXG) this past May. Coupled with ReKTGlobal’s position as a global esports leader that bridges the gap between the multi-billion-dollar esports industry and the worlds of music, entertainment and traditional sports, TXG leverages the “creator first” talent development and social media monetization prowess of TalentX. TalentX took the influencer management industry by storm by growing a roster of the top one percent of TikTokkers in just six months, including members of the company’s recently created Sway House — Josh Richards, Griffin Johnson, Anthony Reeves, Bryce Hall, Kio Cyr and Jaden Hossler — which racked up one million followers on their group TikTok account in the first month.

Last year, ReKTGlobal acquired New Jersey-based Greenlit Content, a hybrid company that is behind some of gaming’s most popular sites including TwinGalaxies.com, Shacknews.com, GameDaily.Biz and PrimaGames.com. Greenlit creates viral branded gaming content, events and activations in collaboration with some of the world’s most popular consumer companies such as Xbox, HyperX, Chips Ahoy!, Warner Bros., NBC Sports, State Farm, Turtle Beach and Redbox. The company reaches up to 100 million gamers monthly through specially curated video, social and editorial content. Combined, the monumental merger’s assets include 8 esports teams, 36 influencers, celebrity talent including music legends Tainy, Steve Aoki and Imagine Dragons, and 30+ client brand partners.

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Caesars Entertainment

OLG Selects Caesars Entertainment as the Service Provider for Windsor Casino

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The Ontario Lottery and Gaming Corporation has selected Caesars Entertainment as the Service Provider in the Windsor Casino procurement process. This is the final procurement process in the OLG’s land-based gaming modernization initiative.

Tom Reeg, CEO of Caesars Entertainment, said: “We are thrilled to be selected as the service provider for the Windsor Casino by the OLG. Caesars has a long history of managing Windsor and looks forward to continuing to deliver exceptional guest service and experiences at the property.”

Caesars and its predecessor companies have partnered with the OLG to operate Caesars Windsor (fka. Casino Windsor) since the opening of the temporary facility in 1994. Caesars will assume responsibility for gaming and non-gaming operations of the Windsor casino on behalf of the OLG under a 20-year operating agreement, which is expected to begin in 2026.

OLG requires an 18-month restriction on any organizational changes consistent with other gaming bundle modernizations in Ontario. Unionized employees will continue to be governed by the terms of their collective agreement.

The post OLG Selects Caesars Entertainment as the Service Provider for Windsor Casino appeared first on Gaming and Gambling Industry in the Americas.

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AGCO issues penalties of $151,000 against Great Canadian Entertainment for alleged age verification failures

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The Alcohol and Gaming Commission of Ontario (AGCO) has issued $151,000 in penalties to Great Canadian Entertainment for allegedly failing to prevent minors from accessing gambling on multiple occasions at three Toronto-area casinos.

As part of its investigation, the AGCO reviewed four separate incidents in which minors allegedly gained access to the casino floors and in which some of these minors participated in gambling activities – two cases at Great Canadian Casino Resort Toronto, and one at each of Casino Ajax and Pickering Casino Resort.

The AGCO is committed to ensuring casinos meet Ontario’s high standards of harm reduction and responsible gambling. The AGCO’s Standards require operators to ensure only eligible individuals are permitted into a gambling site and strictly prohibit access to anyone under 19 years of age (except in the course of employment). The Standards also mandate that casino employees have the necessary competence, skills, experience and training to effectively carry out their duties, including age verification.

This enforcement action underscores the AGCO’s dedication to protecting youth and other vulnerable individuals.

A casino operator served with an Order of Monetary Penalty by the AGCO Registrar has the right to appeal the Registrar’s decision to the Licence Appeal Tribunal (LAT), an adjudicative tribunal that is part of Tribunals Ontario and independent of the AGCO.

“Ontario casino operators have an obligation to ensure minors are not able to access casino floors or activities such as slot machines or table games. The AGCO will continue to monitor and hold all casino operators accountable for fulfilling this important role.”  – Dr. Karin Schnarr, Chief Executive Officer and Registrar, AGCO.

The post AGCO issues penalties of $151,000 against Great Canadian Entertainment for alleged age verification failures appeared first on Gaming and Gambling Industry in the Americas.

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ToonieBet Launches its Sportsbook on Apple App Store and Google Play Store

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ToonieBet, Soft2Bet’s flagship online casino and sportsbook for Ontario, has officially launched its sportsbook on the Apple App Store and Google Play Store. The platform is tailored specifically for local players, offering a dynamic betting experience with a broad range of sports events and competitive odds. The platform also features personalised promotions and loyalty rewards designed to match the preferences of Ontario’s diverse betting community.

The sportsbook uses official data feeds, ensuring players have access to the most accurate and up-to-date information on top local and international sports events. Additionally, the platform offers live broadcasting with real-time match analytics, allowing users to make informed betting decisions as events unfold. Integrated with MEGA and advanced player account management features, the operator is committed to delivering a seamless and responsible gaming environment that enhances the overall player experience while supporting local sports initiatives.

As part of this launch, the platform has also introduced a Sportsbook section on its official website, expanding its portfolio and bringing more choice to its growing customer base. With access to over 85,000 live events each month and more than 70,000 pre-match events across a wide range of sports, players now have even more ways to bet on what they love. Soft2Bet’s Canadian brand invites all players to explore its standout online casino and the full spectrum of sports betting, all delivered through a fast, secure, and fully localised platform.

‍Since its debut at the end of 2024, ToonieBet has offered a fast, fair, and secure online casino and sportsbook experience, fully localised for Ontario’s vibrant gaming market. The Apple App and Google Play additions further enhance accessibility, bringing ToonieBet’s premium entertainment to players on the go.

Additionally, this milestone complements the operator’s recent partnership with the NHL’s Ottawa Senators, which made ToonieBet the Official Online Casino Partner of the team. The partnership includes in-arena branding, digital promotions, and fan engagement initiatives like social contests, allowing ToonieBet to connect with Ontario sports fans in exciting ways and offering chances to win team merchandise and tickets.

Yoel Zuckerberg, Soft2Bet’s Chief Product Officer, said: “As Soft2Bet continues our rapid growth, we are excited to provide Ontario players with access to ToonieBet’s sportsbook which is now available on the Apple App and Google Play Store, offering seamless access to a customised experience tailored for the province’s passionate gaming community.”

The post ToonieBet Launches its Sportsbook on Apple App Store and Google Play Store appeared first on Gaming and Gambling Industry in the Americas.

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