eSports
Electronic Arts and LaLiga Announce 10-year Partnership Renewal
EA SPORTS FIFA Continues to Bring the Most Authentic and Innovative Global Football Experience to Players Worldwide
Electronic Arts and LaLiga announced a long-term partnership that will continue to offer unrivaled authenticity to EA SPORTS The new agreement comes as the world is playing and watching more EA SPORTS FIFAthan ever before as football fandom continues to grow. EA SPORTS FIFA 20for console and PC is the most-played game in franchise history. Unique players have increased 10 percent year-over-year and daily active players reached an all-time engagement high. Fans are watching record volumes of EA SPORTS FIFAcontent as more than 12 billion minutes have been viewed on Twitch since launch–the equivalent of more than 133 million traditional football matches. The 260 percent year-over-year growth* in EA SPORTS FIFAcontent viewership was also fueled by the recent global EA SPORTS FIFA Stay and Play Cup that aired to millions in more than 100 countries. “Our vision is to grow the love of sport through our games and services, and with strategic partnerships with iconic organizations like LaLiga, we’re uniquely positioned to deliver unrivaled authenticity and innovation in the years to come,” said Cam Weber, Executive Vice President & Group GM, EA SPORTS. “Our joint commitment will enable both immediate impacts for the next EA SPORTS FIFA experience, and long-term opportunities to continue to strengthen LaLiga fan engagement over the next decade.”
“This renewal enables us to grow the reach and popularity of LaLiga to more and more fans around the world that play EA SPORTS FIFAevery day,” said Javier Tebas, President of LaLiga. “We have built a collaborative partnership with EA SPORTS for more than 20 years that has seen both organizations become leading international brands. Our new agreement signifies our commitment to maintain this growth and create the best entertainment for football fans worldwide.”
The EA SPORTS FIFA and LaLiga partnership will help deliver the most authentic and comprehensive global football interactive experience in the world. Only in EA SPORTS FIFAcan LaLiga’s millions of global fans represent their favorite clubs in interactive entertainment. Both organizations will continue to advance sports innovation, building upon recent successes such as LaLiga’s EA SPORTS Atmospheric Audio for LaLiga match broadcasts.
LaLiga continues to fuel significant player engagement across the EA SPORTS FIFA franchise. LaLiga is one of the most popular leagues selected in online play, has the biggest in-game fanbase across 70 nations worldwide and LaLiga clubs were used in more than one billion matches. FUT fans will continue to engage with unique LaLiga in-season content only found in EA SPORTS FIFAincluding Team of the Week (TOTW), Player of the Month (POTM) and Team of the Year (TOTY).
About Electronic Arts: About LaLiga:
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers.
In fiscal year 2020, EA posted GAAP net revenue of $5.5 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality brands such as EA SPORTS, Apex Legends, Madden NFL, Need for Speed and Plants vs. Zombies
EA SPORTS, Battlefield, Apex Legends, The Sims, Need for Speed, Titanfall and Plants vs. Zombies are trademarks of Electronic Arts Inc. Madden, NFL and FIFA are properties of its respective owners and used with permission.
LaLiga is a global, innovative and socially responsible organization, a leader in the leisure and entertainment sector. It is a private sports association composed of the 20 teams in LaLiga Santander and 22 in LaLiga SmartBank, responsible for the organization of these national professional football competitions. In the 2018/2019 season, LaLiga reached more than 2.7 billion people globally. With headquarters in Madrid (Spain), it is present in 55 countries through 11 offices and 46 delegates. The association carries out its social action through its Foundation and is the world’s first professional football league with a league for intellectually challenged footballers: LaLiga Genuine Santander.
eSports
DATA.BET Launches Esports Bet Builder
The company advances the betting experience for esports fans
DATA.BET, a leading esports betting provider, releases Bet Builder, designed to create highly customized compound bets within a single match, offering a thrilling experience for professional bettors and avid esports enthusiasts.
Unlike traditional express bets, which span across multiple events, Bet Builder operates within a single event. It allows players to tailor their bets with flexibility, making it ideal for skillful users who deeply understand the game and seek a more personalized and strategic betting experience. With Bet Builder, users can bet on a wide range of markets within a single event, freely combining their selections without any restrictions.
In addition to its powerful functionality, this product is versatile in its integration. It can be seamlessly connected to any platform via API, allowing operators to offer this premium feature without technical limitations.
The novelty is already available for Counter-Strike 2 and will soon expand to cover other popular esports titles such as Valorant, League of Legends, and other disciplines.
“Our Bet Builder is a game-changer in the esports betting landscape,” said Rostyslav Likhtin, Head of Product at DATA.BET. “We’ve developed a sophisticated mathematical model that allows us to offer this feature on compound events without compromising on profitability. Beyond providing a unique experience that boosts engagement rates, loyalty, and expands the user base, it also significantly increases the operator’s turnover from the existing audience. Additionally, Bet Builder helps attract new players who are eager to explore combined bets on popular sports, allowing them to become more familiar with these disciplines.”
The post DATA.BET Launches Esports Bet Builder appeared first on European Gaming Industry News.
eSports
BETBY EXPANDS ESPORTS PORTFOLIO WITH LAUNCH OF eSTREETBALL
BETBY, a leading provider of premium sportsbook solutions, has announced the addition of eStreetball to its BETBY Games esports content portfolio, further enhancing its impressive lineup of e-simulator sports. BETBY Games now features nine different sports, hosting over 50 tournaments across various disciplines.
The newly introduced eStreetball title brings players the excitement of three unique tournaments: NBA All-Star, NBA All-Classic, and CBA All-Star. Combining state-of-the-art graphics with extensive betting options, the game delivers an exhilarating and immersive experience for esports enthusiasts.
Each eStreetball match offers rapid gameplay, with games concluding in just seven minutes. For an enhanced betting experience, the game provides more than 10 betting markets, including options like winner, total points, home total, away total, handicap, odd/even, and race to points. This latest addition follows a series of recent updates to BETBY Games’ esports portfolio, showcasing the company’s commitment to delivering innovative and engaging content for its partners.
Kirill Nekrasov, Head of BETBY Games, commented: “We were thrilled with the success of our recent Classic eBasketball release, which motivated us to accelerate the launch of new content for this game. We’ve now introduced another basketball-based sport, and I’m confident it will resonate with both casual players who enjoy quick bets and instant outcomes, as well as esports enthusiasts who are always eager for new disciplines.
He added that: “We are continually striving to innovate and enhance our offerings, aiming to provide the best possible esports experience for our partners and their players. The introduction of Streetball to BETBY Games’ e-simulator portfolio reflects our dedication to the esports sector. By delivering top-tier content, we empower our partners to differentiate themselves in the market while keeping players engaged, particularly during periods when live sports events may be limited.”
The post BETBY EXPANDS ESPORTS PORTFOLIO WITH LAUNCH OF eSTREETBALL appeared first on European Gaming Industry News.
eSports
SIS goes live with Superbet to strengthen esports product profile in Romania
Operator adds 24/7 sport simulation content to offering
SIS (Sports Information Services), the leading content supplier of 24/7 live betting services, has launched its Competitive Gaming product with Superbet in Europe and South America through the Genius Sports platform.
The complete suite of H2H Global Gaming League™ eSoccer and eBasketball matches, numbering over 150,000 events per year, is now live with the Romanian operator. Superbet will benefit from the increase in wagering opportunities provided by the event-based product, which is proven to maximise engagement and margin for operators.
Since its launch in 2008, Superbet has established a strong presence across the Central and Eastern Europe (CEE) region, becoming a leading operator in Romania, Belgium, Poland and Serbia. The operator offers a diverse sportsbook, presenting constantly evolving sports betting opportunities to its customers.
Competitive Gaming’s H2H Global Gaming League™ sees highly skilled professional gamers take part in short-form eBasketball and eSoccer matches. The contests are produced entirely in-house in the UK and include tools and features to enhance the customer experience.
It is the only esports product available on the market to have been awarded the Esports Integrity Commission’s (ESIC) Gold Standards, the highest possible accreditation created to set unmatched levels of integrity and safety in the industry, with trained referees overseeing every contest.
Launching Competitive Gaming with Superbet reaffirms SIS’ reputation as a global supplier of value-adding, round-the-clock content.
Andrew Kelly, Head of Commercial Partnerships at SIS, said: “The partnership with Superbet is the latest operator agreement as we strive to widen the reach of our Competitive Gaming portfolio, leveraging our recent platform partnership with Genius Sports.
“Superbet has an impressive footprint and we look forward to bringing our revolutionary product to bettors throughout this entire region.”
Ivan Gojic, Head of Trading Product at Superbet Group, added: “Superbet has established a reputation of being a champion of the sports betting industry across the CEE region, due to the unique and immersive experience that we offer to our customers. We are always looking at ways to improve the quality of this experience and enhance the array of wagering opportunities that we provide.
“SIS’ Competitive Gaming is a proven product with increased quality and variety in terms of content, and we are excited to add it to our offering.”
The post SIS goes live with Superbet to strengthen esports product profile in Romania appeared first on European Gaming Industry News.
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