

Asia
Blue Star Capital’s Dynasty Esports Seals Malaysian Government Deal
Blue Star Capital plc, is pleased to announce that its investee company Dynasty eSports Pte Ltd has today announced that it has signed a five year exclusive partnership agreement with Malaysia ESports Federation (“MESF”) via its Kuala Lumpur based subsidiary Dynasty eSports (M) Sdn Bhd, to provide its eSports Portal Management (“EPM”) platform to enable effective management and control of the eSports ecosystem within Malaysia.
Dynasty’s EPM platform will be fully white-labelled, customised and branded for MESF and will bring together the main elements of the eSports ecosystem being the players, the organisations and the tournaments, under one single integrated digital platform with the intention of providing a shared national and global view of the eSports industry.
Under the Terms of the partnership agreement, MESF will actively endorse, promote and drive all eSports related traffic in Malaysia to the EPM platform. MESF will also regulate and ensure that all domestic eSports events, leagues or tournaments in Malaysia will be exclusively hosted on the MESF platform as the single destination site for eSports. Tournaments and leagues attempting to operate outside of the MESF Platform will not be licensed or authorised by MESF which is expected to have the effect of any such event being blocked.
The Malaysian gaming and eSports ecosystem is considered to be one of the more developed markets for eSports. Malaysia is estimated to have over 20 million gamers who spent an estimated RM 2.9 billion (approximately £543 million) on gaming in 2019. In November 2019, MESF, together with the Malaysian Government’s Ministry of Youth and Sports, publicly launched its ‘Strategic Plan for eSports Development 2020 – 2025’ via a blueprint which the directors of Dynasty consider has effectively regulated the eSports industry in Malaysia. Additionally, the Ministry of Finance has allocated RM30 million (approximately £5.6 million) in its annual budget for investment in the development of eSports in Malaysia.
Dynasty will generate income throughout the term of the partnership via a matrix of revenue streams including management fees, advertising, sponsorship, exclusive eSports broadcast rights (both nationally and internationally), and other revenue share arrangements with MESF.
Blue Star hold 13.7 per cent. of the issued share capital of Dynasty.
Tony Fabrizi, CEO of Blue Star said, “Today’s news is transformational for Dynasty, placing it at the forefront of esports developments across Malaysia. The 5 year exclusive agreement will enable Dynasty to derive income from management fees, advertising, broadcast rights and much more. At 13.7% Dynasty is one of Blue Star’s largest esports holdings so we look forward to providing shareholders with regular updates as Dynasty’s business develops.”
Asia
NODWIN Gaming Partners with Sony LIV for Streaming Rights of Esports World Cup 2025

NODWIN Gaming, South Asia’s leading esports and gaming company, has announced that Sony LIV has acquired the Hindi and English language media rights for select matches of the Esports World Cup (EWC) 2025, further amplifying the tournament’s reach and representation across India.
As part of the partnership, Sony LIV will stream select matches from the Esports World Cup in India, bringing the action to millions of fans in languages they resonate with. The Hindi-language broadcast will be available exclusively on the Sony LIV app and official website.
In addition, Sony LIV will also stream the weekly shows, behind-the-scenes features and player interactions spotlighting EWC athletes and teams, curated for both core and casual esports audiences. This collaboration follows NODWIN Gaming’s recent partnership with the Esports World Cup Foundation (EWCF) to manage media rights and regional distribution across South Asia.
Akshat Rathee, Co-Founder and Managing Director of NODWIN Gaming, said: “Our goal is to bring the Esports World Cup to as many passionate fans across South Asia as possible, and this partnership with Sony LIV is a major step in that direction. It combines Sony LIV’s incredible reach with NODWIN’s focus on building localized, fan-first esports experiences. With both Hindi and premium English content, we are creating a viewing experience that feels personal, immersive, and truly regional.”
With the addition of Sony LIV as the exclusive Hindi broadcast partner and NODWIN Gaming as the strategic regional media and marketing partner, the EWC is poised to reach unprecedented heights in South Asia. This aligns with the mission of making esports more inclusive, accessible and locally relevant.
With top-tier Indian talent competing across multiple titles, the Esports World Cup 2025 presents a unique opportunity to showcase India’s growing presence in global esports and to unite audiences around a shared national dream.
The post NODWIN Gaming Partners with Sony LIV for Streaming Rights of Esports World Cup 2025 appeared first on European Gaming Industry News.
Asia
SEGA SAMMY CREATION Launches “Prosperity Peaks™” in Macau

SEGA SAMMY CREATION INC. proudly announces the first installation of Prosperity Peaks™, the latest addition to their successful Dice series, now live on casino floors in Macau. Building on the proven success of its earlier Dice games, this new title continues the legacy with powerful features and a design tailored for Asian players.
The Asian themed Prosperity Peaks™ retains the fan-favorite Dice Wild and Wild Reels features that have defined the series, while introducing an enhanced Jackpot Bonus that delivers more frequent and rewarding win opportunities. Players will experience the thrill of hitting Jackpots more often, adding extra excitement to every spin.
The company stated today that “The Prosperity Peaks™ Link game is designed uniquely for Asia and it’s highly anticipated when we first showcased in recent gaming shows. We deliberately brings all the elements fun and excitement to promote better entertainment on the gaming floor altogether.”
The initial launch in Macau is just the beginning. Prosperity Peaks™ will also be coming soon to additional properties throughout Macau and extended to other key markets.
The post SEGA SAMMY CREATION Launches “Prosperity Peaks™” in Macau appeared first on European Gaming Industry News.
Asia
12BET Goes Crypto with Big Rewards

As cryptocurrency adoption surges worldwide—driven by landmark legislation and growing investor confidence—12BET, continues to lead in embracing digital innovation. Recent U.S. Congressional moves to pass crypto-focused legislation, alongside India’s evolving regulatory stance, mark a global shift towards mainstream acceptance of digital assets.
12BET, a pioneering name in the igaming world since 2007, invites crypto users to experience fast, secure and flexible transactions through its wide range of supported cryptocurrencies. Players can choose from the widely used USD-pegged stablecoin USDT (Tether), Bitcoin (BTC), Ethereum (ETH) and the community-favourite Dogecoin (DOGE). These crypto-friendly payment options ensure seamless access to 12BET’s full entertainment portfolio—meeting the expectations of a new generation of tech-forward players.
“As cryptocurrency continues to reshape how people handle money, we’re proud to give our players modern payment options that reflect our values of fairness and transparency. We’re building a platform that moves in step with global innovation and player-first features,” said Rory Anderson, spokesperson for 12BET.
To celebrate this growing momentum, 12BET is offering all eligible users a spin on their Lucky Wheel, with prizes including an iPhone 16 Pro Max, a 2.5g 999 gold bar and a DJI Osmo Pocket 3—available for a limited time.
This move comes amid growing global crypto adoption, with recent legislative efforts like the GENIUS Act and CLARITY Act in the US, and increased regulatory clarity in markets like India. As the global crypto market surpasses $4 trillion, 12BET is doubling down on its mission to deliver a future-ready, player-first gaming experience.
The post 12BET Goes Crypto with Big Rewards appeared first on European Gaming Industry News.
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